{"id":77298,"date":"2023-03-23T11:58:17","date_gmt":"2023-03-23T11:58:17","guid":{"rendered":"https:\/\/codewebbarcelona.com\/ejemplos-de-diseno-de-poster\/"},"modified":"2026-06-11T00:27:05","modified_gmt":"2026-06-11T00:27:05","slug":"exemplos-design-poster","status":"publish","type":"post","link":"https:\/\/codewebbarcelona.com\/pt-pt\/exemplos-design-poster\/","title":{"rendered":"Exemplos de design de cartaz"},"content":{"rendered":"<p>O design de posters e cartazes \u00e9 um elemento fundamental na comunica\u00e7\u00e3o visual de qualquer evento, campanha publicit\u00e1ria ou projeto art\u00edstico. Neste artigo, vamos analisar tr\u00eas exemplos de excel\u00eancia no design de poster. Criar uma pe\u00e7a deste g\u00e9nero pode ser um verdadeiro desafio, pois \u00e9 necess\u00e1rio conjugar elementos gr\u00e1ficos e textuais para transmitir uma mensagem clara e apelativa ao p\u00fablico-alvo.<\/p>\n<p>Ao longo deste artigo, vamos explorar tr\u00eas refer\u00eancias premiadas no universo do design de posters e cartazes. Atrav\u00e9s destes exemplos, analisaremos diferentes abordagens, t\u00e9cnicas e estilos que se destacaram pelo seu impacto visual e pela efic\u00e1cia na comunica\u00e7\u00e3o. Da simplicidade minimalista \u00e0 complexidade gr\u00e1fica, estas refer\u00eancias mostram-nos a versatilidade e o potencial do design de posters e cartazes.<\/p>\n<p>Vamos conhecer <b>tr\u00eas exemplos que v\u00e3o surpreender qualquer pessoa apaixonada por design de packaging para o setor da cosm\u00e9tica<\/b><\/p>\n<h6><a href=\"https:\/\/codewebbarcelona.com\/contacta\/\" target=\"_blank\" rel=\"noopener\">Gostava que trat\u00e1ssemos de um projeto semelhante?<\/a><\/h6>\n<h2>Exemplos de design de poster<\/h2>\n<h3>McDonald&#8217;s &#8211;\u00a0Lights On<\/h3>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-12502\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2023\/03\/ejemplos-de-diseno-de-poster-mdonalds-lights-on-000.jpg\" alt=\"ejemplos-de-diseno-de-poster-mdonalds-lights-on\" width=\"860\" height=\"1218\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-12503\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2023\/03\/ejemplos-de-diseno-de-poster-mdonalds-lights-on-001.jpg\" alt=\"ejemplos-de-diseno-de-poster-mdonalds-lights-on\" width=\"860\" height=\"1218\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-12504\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2023\/03\/ejemplos-de-diseno-de-poster-mdonalds-lights-on-002.jpg\" alt=\"ejemplos-de-diseno-de-poster-mdonalds-lights-on\" width=\"860\" height=\"1218\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-12505\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2023\/03\/ejemplos-de-diseno-de-poster-mdonalds-lights-on-003.jpg\" alt=\"ejemplos-de-diseno-de-poster-mdonalds-lights-on\" width=\"860\" height=\"1218\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-12506\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2023\/03\/ejemplos-de-diseno-de-poster-mdonalds-lights-on-004.jpg\" alt=\"ejemplos-de-diseno-de-poster-mdonalds-lights-on\" width=\"860\" height=\"1218\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-12507\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2023\/03\/ejemplos-de-diseno-de-poster-mdonalds-lights-on-005.jpg\" alt=\"ejemplos-de-diseno-de-poster-mdonalds-lights-on\" width=\"860\" height=\"484\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-12508\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2023\/03\/ejemplos-de-diseno-de-poster-mdonalds-lights-on-006.jpg\" alt=\"ejemplos-de-diseno-de-poster-mdonalds-lights-on\" width=\"860\" height=\"484\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-12509\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2023\/03\/ejemplos-de-diseno-de-poster-mdonalds-lights-on-007.jpg\" alt=\"ejemplos-de-diseno-de-poster-mdonalds-lights-on\" width=\"860\" height=\"484\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-12510\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2023\/03\/ejemplos-de-diseno-de-poster-mdonalds-lights-on-008.jpg\" alt=\"ejemplos-de-diseno-de-poster-mdonalds-lights-on\" width=\"860\" height=\"484\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-12511\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2023\/03\/ejemplos-de-diseno-de-poster-mdonalds-lights-on-009.jpg\" alt=\"ejemplos-de-diseno-de-poster-mdonalds-lights-on\" width=\"2200\" height=\"1560\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-12512\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2023\/03\/ejemplos-de-diseno-de-poster-mdonalds-lights-on-010.jpg\" alt=\"ejemplos-de-diseno-de-poster-mdonalds-lights-on\" width=\"815\" height=\"544\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-12513\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2023\/03\/ejemplos-de-diseno-de-poster-mdonalds-lights-on-011.jpg\" alt=\"ejemplos-de-diseno-de-poster-mdonalds-lights-on\" width=\"700\" height=\"467\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-12514\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2023\/03\/ejemplos-de-diseno-de-poster-mdonalds-lights-on-012.jpg\" alt=\"ejemplos-de-diseno-de-poster-mdonalds-lights-on\" width=\"700\" height=\"467\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-12515\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2023\/03\/ejemplos-de-diseno-de-poster-mdonalds-lights-on-013.jpg\" alt=\"ejemplos-de-diseno-de-poster-mdonalds-lights-on\" width=\"800\" height=\"473\" \/><\/p>\n<p><strong>Design de packaging para o setor da cosm\u00e9tica desenvolvido pelo est\u00fadio de design gr\u00e1fico Leo Burnett London<\/strong><\/p>\n<p>Em 2021, o Reino Unido entrou no seu terceiro confinamento devido \u00e0 pandemia de Covid-19, o que levou as pessoas a passarem mais tempo em casa do que nunca. A Leo Burnett London precisava de lembrar os clientes da McDonald&#8217;s que, mesmo n\u00e3o podendo visitar os restaurantes, a marca continuava a entregar os seus produtos.<\/p>\n<p>A execu\u00e7\u00e3o e o cuidado artesanal foram essenciais para o impacto desta campanha.<\/p>\n<p>A campanha recorre aos ic\u00f3nicos arcos dourados para destacar os lares onde os clientes continuaram a desfrutar dos seus produtos favoritos da McDonald&#8217;s durante o confinamento.<\/p>\n<h3><strong>Dicas para o design de posters<\/strong><\/h3>\n<p>Uma dica fundamental para criar cartazes eficazes \u00e9 apostar na simplicidade e clareza. Os cartazes s\u00e3o frequentemente visualizados por pessoas em movimento, por isso a informa\u00e7\u00e3o deve ser imediatamente compreendida. O uso de cores vivas e uma tipografia leg\u00edvel s\u00e3o tamb\u00e9m essenciais para captar a aten\u00e7\u00e3o.<\/p>\n<p>Para criar um cartaz vencedor, \u00e9 crucial compreender o objetivo da campanha e o p\u00fablico-alvo. O design deve comunicar a mensagem de forma eficaz e destacar-se visualmente. Um conceito criativo e apelativo pode fazer toda a diferen\u00e7a, tornando o cartaz memor\u00e1vel. Por fim, n\u00e3o descure detalhes t\u00e9cnicos como a resolu\u00e7\u00e3o e o tamanho do ficheiro, para garantir um resultado final n\u00edtido e profissional.<\/p>\n<h3><strong>Curiosidades sobre o projeto de design de poster<\/strong><\/h3>\n<p>O projeto foi distinguido com:<\/p>\n<ul>\n<li><a href=\"https:\/\/clios.com\/awards\/winner\/design\/mcdonald-s\/lights-on-113056\" target=\"_blank\" rel=\"noopener\">Clio Awards &#8211; Bronze Winner &#8211; Poster &#8211; Product\/Service<\/a><\/li>\n<li><a href=\"https:\/\/www.dandad.org\/awards\/professional\/2021\/234088\/light-on\/\" target=\"_blank\" rel=\"noopener\">Dandad &#8211; Wood Pencil &#8211; Illustration &#8211; Posters<\/a><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Os nossos parab\u00e9ns ao est\u00fadio de design gr\u00e1fico <strong>Leo Burnett London<\/strong> por este <strong>exemplo de excel\u00eancia em design de poster.<\/strong><\/p>\n<p><a href=\"https:\/\/www.leoburnett.co.uk\/work\/we-deliver\/\" target=\"_blank\" rel=\"noopener\">Se quiser, pode ver o projeto completo aqui<\/a><\/p>\n<h6><a href=\"https:\/\/codewebbarcelona.com\/contacta\/\" target=\"_blank\" rel=\"noopener\">Gostava que trat\u00e1ssemos de um projeto semelhante?<\/a><\/h6>\n<p>[superfeatured]7076[\/superfeatured]<\/p>\n<h3>National Magazine Awards Foundation &#8211;\u00a0National Magazine Awards<\/h3>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-12516\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2023\/03\/ejemplos-de-diseno-de-poster-national-magazine-award-foundation-026.jpg\" alt=\"ejemplos-de-diseno-de-poster-national-magazine-award-foundation\" width=\"6250\" height=\"4167\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-12517\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2023\/03\/ejemplos-de-diseno-de-poster-national-magazine-award-foundation-027.jpg\" alt=\"ejemplos-de-diseno-de-poster-national-magazine-award-foundation\" width=\"6251\" height=\"4167\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-12518\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2023\/03\/ejemplos-de-diseno-de-poster-national-magazine-award-foundation-028.jpeg\" alt=\"ejemplos-de-diseno-de-poster-national-magazine-award-foundation\" width=\"860\" height=\"573\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-12519\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2023\/03\/ejemplos-de-diseno-de-poster-national-magazine-award-foundation-029.jpeg\" alt=\"ejemplos-de-diseno-de-poster-national-magazine-award-foundation\" width=\"860\" height=\"573\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-12520\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2023\/03\/ejemplos-de-diseno-de-poster-national-magazine-award-foundation-030.jpeg\" alt=\"ejemplos-de-diseno-de-poster-national-magazine-award-foundation\" width=\"860\" height=\"573\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-12521\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2023\/03\/ejemplos-de-diseno-de-poster-national-magazine-award-foundation-031.jpeg\" alt=\"ejemplos-de-diseno-de-poster-national-magazine-award-foundation\" width=\"860\" height=\"573\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-12522\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2023\/03\/ejemplos-de-diseno-de-poster-national-magazine-award-foundation-032.jpeg\" alt=\"ejemplos-de-diseno-de-poster-national-magazine-award-foundation\" width=\"860\" height=\"573\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-12523\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2023\/03\/ejemplos-de-diseno-de-poster-national-magazine-award-foundation-033.jpeg\" alt=\"ejemplos-de-diseno-de-poster-national-magazine-award-foundation\" width=\"860\" height=\"573\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-12524\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2023\/03\/ejemplos-de-diseno-de-poster-national-magazine-award-foundation-034.jpeg\" alt=\"ejemplos-de-diseno-de-poster-national-magazine-award-foundation\" width=\"860\" height=\"573\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-12525\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2023\/03\/ejemplos-de-diseno-de-poster-national-magazine-award-foundation-035.jpg\" alt=\"ejemplos-de-diseno-de-poster-national-magazine-award-foundation\" width=\"2200\" height=\"1760\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-12526\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2023\/03\/ejemplos-de-diseno-de-poster-national-magazine-award-foundation-036.jpg\" alt=\"ejemplos-de-diseno-de-poster-national-magazine-award-foundation\" width=\"2200\" height=\"1760\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-12527\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2023\/03\/ejemplos-de-diseno-de-poster-national-magazine-award-foundation-037.jpg\" alt=\"ejemplos-de-diseno-de-poster-national-magazine-award-foundation\" width=\"2200\" height=\"1760\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-12528\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2023\/03\/ejemplos-de-diseno-de-poster-national-magazine-award-foundation-038.jpg\" alt=\"ejemplos-de-diseno-de-poster-national-magazine-award-foundation\" width=\"2200\" height=\"1760\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-12529\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2023\/03\/ejemplos-de-diseno-de-poster-national-magazine-award-foundation-039.jpg\" alt=\"ejemplos-de-diseno-de-poster-national-magazine-award-foundation\" width=\"2200\" height=\"1760\" \/><\/p>\n<div style=\"width: 1280px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-77298-1\" width=\"1280\" height=\"720\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2023\/03\/ejemplos-de-diseno-de-poster-national-magazine-award-foundation-040.mp4?_=1\" \/><\/video><\/div>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-12531\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2023\/03\/ejemplos-de-diseno-de-poster-national-magazine-award-foundation-041.jpg\" alt=\"ejemplos-de-diseno-de-poster-national-magazine-award-foundation\" width=\"6001\" height=\"4001\" \/><\/p>\n<p><strong>Design de packaging para o setor da cosm\u00e9tica desenvolvido pelo est\u00fadio de design gr\u00e1fico Rethink Canada<\/strong><\/p>\n<p>Os National Magazine Awards celebram a excel\u00eancia no jornalismo e na cria\u00e7\u00e3o visual. Com mais de 45 anos de hist\u00f3ria, s\u00e3o considerados um dos pr\u00e9mios mais prestigiados no setor editorial canadiano.<\/p>\n<p>Para a edi\u00e7\u00e3o de 2021, era necess\u00e1rio criar uma express\u00e3o visual inovadora que celebrasse o melhor do jornalismo canadiano. Desenvolvemos uma identidade centrada na revista impressa na sua forma mais essencial: a lombada. A partir da\u00ed, o sistema de design explora diferentes perspetivas, inspiradas pela diversidade de publica\u00e7\u00f5es que concorrem ao pr\u00e9mio todos os anos.<\/p>\n<h3>Dicas para o design de posters<\/h3>\n<p>Uma dica para um poster conceptual \u00e9 investir tempo a investigar e a explorar a ideia central que se pretende comunicar. \u00c9 fundamental identificar os elementos-chave do conceito e encontrar formas criativas e originais de os representar visualmente.<\/p>\n<p>Utiliza tamb\u00e9m a tipografia e a cor para refor\u00e7ar a mensagem principal. Recorre a met\u00e1foras visuais e elementos inesperados para captar a aten\u00e7\u00e3o do p\u00fablico. Mant\u00e9m uma coer\u00eancia visual em todo o design \u2014 tipografia, paleta crom\u00e1tica e elementos gr\u00e1ficos devem trabalhar em conjunto para transmitir o conceito de forma eficaz.<\/p>\n<p>Por fim, n\u00e3o tenhas receio de ser ousado e inovador para criar um poster que realmente se destaque.<\/p>\n<h3>Curiosidades sobre o projeto de design de poster<\/h3>\n<p>O projeto foi distinguido com:<\/p>\n<ul>\n<li><a href=\"https:\/\/clios.com\/awards\/winner\/design\/national-magazine-awards-foundation\/national-magazine-awards-108352\" target=\"_blank\" rel=\"noopener\">Clio Awards &#8211; Silver Winner &#8211; Posters<\/a><\/li>\n<li><a href=\"https:\/\/www.dandad.org\/awards\/professional\/2022\/235846\/national-magazine-awards\/\" target=\"_blank\" rel=\"noopener\">Dandad &#8211; Yellow Pencils &#8211; Branding &#8211; Campaign Branding<\/a><\/li>\n<\/ul>\n<p>Os nossos parab\u00e9ns ao est\u00fadio de design gr\u00e1fico <strong>Rethink Canada<\/strong> por este <strong>exemplo de design de poster<\/strong><\/p>\n<p><a href=\"https:\/\/rethinkideas.com\/work\/national-magazine-awards\/2021\/design\/national-magazine-awards-identity\/\" target=\"_blank\" rel=\"noopener\">Se quiser, pode ver o projeto completo aqui<\/a><\/p>\n<h6><a href=\"https:\/\/codewebbarcelona.com\/contacta\/\" target=\"_blank\" rel=\"noopener\">Gostava que trat\u00e1ssemos de um projeto semelhante?<\/a><\/h6>\n<p>[superfeatured]7076[\/superfeatured]<\/p>\n<h3>MINI &#8211; MINImalism<\/h3>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-12532\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2023\/03\/ejemplos-de-diseno-de-poster-mini-minimalism-014.jpg\" alt=\"ejemplos-de-diseno-de-poster-mini-minimalism\" width=\"2200\" height=\"1556\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-12533\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2023\/03\/ejemplos-de-diseno-de-poster-mini-minimalism-015.jpg\" alt=\"ejemplos-de-diseno-de-poster-mini-minimalism\" width=\"2200\" height=\"3111\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-12534\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2023\/03\/ejemplos-de-diseno-de-poster-mini-minimalism-016.jpg\" alt=\"ejemplos-de-diseno-de-poster-mini-minimalism\" width=\"1000\" height=\"693\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-12535\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2023\/03\/ejemplos-de-diseno-de-poster-mini-minimalism-017.jpeg\" alt=\"ejemplos\n<\/p>\n","protected":false},"excerpt":{"rendered":"<p>O design de posters e cartazes \u00e9 um elemento fundamental na comunica\u00e7\u00e3o visual de qualquer evento, campanha publicit\u00e1ria ou projeto art\u00edstico. Neste artigo, vamos analisar tr\u00eas exemplos de excel\u00eancia no design de poster. Criar uma pe\u00e7a deste g\u00e9nero pode ser um verdadeiro desafio, pois \u00e9 necess\u00e1rio conjugar elementos gr\u00e1ficos e textuais para transmitir uma mensagem [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1027,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[],"class_list":["post-77298","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ejemplos de dise\u00f1o de poster - Code Barcelona<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/codewebbarcelona.com\/pt-pt\/exemplos-design-poster\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ejemplos de dise\u00f1o de poster - Code Barcelona\" \/>\n<meta property=\"og:description\" content=\"O design de posters e cartazes \u00e9 um elemento fundamental na comunica\u00e7\u00e3o visual de qualquer evento, campanha publicit\u00e1ria ou projeto art\u00edstico. Neste artigo, vamos analisar tr\u00eas exemplos de excel\u00eancia no design de poster. 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