{"id":76850,"date":"2017-01-17T18:37:12","date_gmt":"2017-01-17T18:37:12","guid":{"rendered":"https:\/\/codewebbarcelona.com\/diseno-web-y-seo\/"},"modified":"2026-06-11T00:21:10","modified_gmt":"2026-06-11T00:21:10","slug":"design-web-e-seo","status":"publish","type":"post","link":"https:\/\/codewebbarcelona.com\/pt-pt\/design-web-e-seo\/","title":{"rendered":"Web design e SEO: as palavras-chave"},"content":{"rendered":"

Porque devemos focar na nossa palavra-chave principal?<\/h2>\n

A palavra-chave principal \u00e9 aquela pela qual queremos que a nossa p\u00e1gina seja encontrada nos motores de busca. Ou seja, quando algu\u00e9m pesquisar por essa palavra-chave, queremos aparecer nos primeiros resultados. No nosso caso, estamos a trabalhar com as palavras-chave “design web barcelona<\/strong>“.<\/p>\n

Dizer que ser\u00e1 f\u00e1cil \u00e9 um pouco ut\u00f3pico, pois infelizmente n\u00e3o seremos os \u00fanicos a competir por esse lugar.<\/p>\n

A menos que tenhamos um neg\u00f3cio dedicado \u00e0 venda de acess\u00f3rios para caranguejos de cabe\u00e7a triangular e pin\u00e7a de diamante, estamos prestes a entrar numa verdadeira arena de gladiadores.<\/p>\n

Por isso, \u00e9 fundamental escolher cuidadosamente a palavra-chave que vamos utilizar.<\/p>\n

Devemos dar especial aten\u00e7\u00e3o aos textos e conte\u00fados do nosso site.<\/p>\n

O mais habitual \u00e9 definir, logo \u00e0 partida, a estrat\u00e9gia que vamos seguir. Isso vai simplificar o processo e dar-nos liberdade criativa ao desenhar o site.<\/p>\n

O que devemos considerar na nossa estrat\u00e9gia de palavras-chave?<\/h2>\n

Desde o in\u00edcio, deve ficar claro quais s\u00e3o os grupos de palavras-chave nos quais vamos concentrar os nossos esfor\u00e7os.<\/p>\n

N\u00e3o \u00e9 necess\u00e1rio criar uma lista intermin\u00e1vel de palavras-chave, mas tamb\u00e9m n\u00e3o faz mal afinar um pouco o nosso foco.<\/p>\n

A nossa estrat\u00e9gia deve assentar num grupo de palavras-chave<\/h2>\n

Estas palavras-chave devem estar presentes sempre que criarmos conte\u00fado para o site, al\u00e9m de nos ajudarem a ajustar a estrat\u00e9gia ao longo do tempo.<\/p>\n

\u00c9 importante que estejam relacionadas entre si.<\/p>\n

Se \u00e9 a primeira vez que escrevem conte\u00fados ou textos para um site, tenham em mente alguns conselhos:
\nO que procuram as pessoas quando me encontram?
\nO que define o meu produto, para que serve e que problema resolve?<\/p>\n

Quantas palavras-chave devo trabalhar?<\/strong><\/p>\n

Esta \u00e9 uma quest\u00e3o sem resposta direta. Apesar de se procurar um n\u00famero exato, o mais importante \u00e9 perceber o seguinte:<\/p>\n

Existem duas abordagens poss\u00edveis:<\/p>\n

1. Focar em poucas palavras-chave e repetir essas palavras ao longo do texto, ou…<\/p>\n

2. Trabalhar o texto de forma natural, criando frases com palavras-chave ou apostando em long tail keywords.<\/p>\n

Das duas op\u00e7\u00f5es, a segunda \u00e9 a preferida pelo Google. Se tivermos tempo e inspira\u00e7\u00e3o, ser\u00e1 f\u00e1cil atingir as 1000 palavras com as respetivas keywords.<\/p>\n

Se seguirmos este caminho, seremos recompensados.<\/p>\n

\"diseno-web-barcelona-keywords\"<\/a><\/p>\n

Garante que as palavras-chave est\u00e3o alinhadas com o servi\u00e7o que ofereces \u2014 n\u00e3o faz sentido de outra forma.<\/p>\n

Agora \u00e9 altura de escolher entre palavras-chave de topo ou de cauda.<\/p>\n

Para facilitar o processo, podemos recorrer a uma ferramenta que nos ajude a obter um relat\u00f3rio SEO como o WooRank<\/a>. O WooRank oferece v\u00e1rias funcionalidades para an\u00e1lise de palavras-chave, entre outras.<\/p>\n

\u00c9 fundamental classificar as nossas palavras-chave, distinguindo os diferentes n\u00edveis que podem trazer tr\u00e1fego relevante e que melhor se conectam com o nosso site.<\/p>\n

\u00c9 prov\u00e1vel que tenhamos mais palavras soltas do que long tail.<\/p>\n

Ainda assim, o mais importante \u00e9 o conte\u00fado cornerstone.<\/p>\n

De pouco serve ter v\u00e1rios artigos dispersos; o que realmente faz a diferen\u00e7a \u00e9 o link building.<\/p>\n

Basta termos alguns artigos bem trabalhados para que os restantes sigam essa linha.<\/p>\n

…..continua…..<\/p>\n","protected":false},"excerpt":{"rendered":"

Porque devemos focar na nossa palavra-chave principal? A palavra-chave principal \u00e9 aquela pela qual queremos que a nossa p\u00e1gina seja encontrada nos motores de busca. Ou seja, quando algu\u00e9m pesquisar por essa palavra-chave, queremos aparecer nos primeiros resultados. No nosso caso, estamos a trabalhar com as palavras-chave “design web barcelona“. Dizer que ser\u00e1 f\u00e1cil \u00e9 […]<\/p>\n","protected":false},"author":1,"featured_media":4295,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[],"class_list":["post-76850","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nDise\u00f1o web y SEO, las palabras clave o keywords<\/title>\n<meta name=\"description\" content=\"En el momento de dise\u00f1ar una p\u00e1gina web, unos de los puntos m\u00e1s importantes, ser\u00e1 haber realizado un estudio de las palabras clave para un buen SEO.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/codewebbarcelona.com\/pt-pt\/design-web-e-seo\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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