{"id":75565,"date":"2021-05-06T07:59:23","date_gmt":"2021-05-06T07:59:23","guid":{"rendered":"https:\/\/codewebbarcelona.com\/claves-diseno-una-web-restaurante\/"},"modified":"2026-06-10T23:30:30","modified_gmt":"2026-06-10T23:30:30","slug":"claves-design-site-restaurante","status":"publish","type":"post","link":"https:\/\/codewebbarcelona.com\/pt-pt\/claves-design-site-restaurante\/","title":{"rendered":"Elementos-chave no design de um site para um restaurante"},"content":{"rendered":"<p>Se procuras saber quais s\u00e3o os pontos essenciais no design de um site para restaurante, chegaste ao s\u00edtio certo.<\/p>\n<p>Neste artigo, vamos explorar os pilares fundamentais que o design e o desenvolvimento de um website para restaurante devem contemplar, para que o resultado seja um verdadeiro reflexo do espa\u00e7o e do seu esp\u00edrito de sucesso.<\/p>\n<p>Algumas destas chaves s\u00e3o intemporais, outras refletem as tend\u00eancias do momento.<\/p>\n<p>Sem mais demoras, come\u00e7amos a nossa viagem pelos elementos essenciais no design de um site para restaurante.<\/p>\n<h6><a href=\"https:\/\/codewebbarcelona.com\/contacta\/\" target=\"_blank\" rel=\"noopener\">Tens um restaurante ou \u00e9s respons\u00e1vel por um? J\u00e1 desenvolvemos websites excecionais para este setor. Clica aqui e aconselhamos-te sobre como melhorar a tua presen\u00e7a online. Analisamos o teu site atual e apresentamos-te um plano de a\u00e7\u00e3o personalizado.<\/a><\/h6>\n<h2>Chaves para o design de um site de restaurante<\/h2>\n<h3>Identidade digital<\/h3>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-7858\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2021\/05\/claves-diseno-web-restaurante-abnormal-02.jpg\" alt=\"claves-diseno-web-restaurante-abnormal-02\" width=\"1903\" height=\"1080\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-7859\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2021\/05\/claves-diseno-web-restaurante-abnormal-03.jpg\" alt=\"\" width=\"1903\" height=\"1080\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-7860\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2021\/05\/claves-diseno-web-restaurante-adachi-02.jpg\" alt=\"\" width=\"1900\" height=\"1035\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-7861\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2021\/05\/claves-diseno-web-restaurante-adachi-04.jpg\" alt=\"\" width=\"1900\" height=\"1035\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-7862\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2021\/05\/claves-diseno-web-restaurante-adachi-05.jpg\" alt=\"\" width=\"1900\" height=\"1035\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-7863\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2021\/05\/claves-diseno-web-restaurante-adachi-08.jpg\" alt=\"\" width=\"1900\" height=\"1035\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-7864\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2021\/05\/claves-diseno-web-restaurante-balausta-02.jpg\" alt=\"\" width=\"1920\" height=\"1080\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-7865\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2021\/05\/claves-diseno-web-restaurante-balausta-03.jpg\" alt=\"\" width=\"1920\" height=\"1080\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-7866\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2021\/05\/claves-diseno-web-restaurante-balausta-05.jpg\" alt=\"claves-diseno-web-restaurante-balausta-05\" width=\"1920\" height=\"1080\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-7867\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2021\/05\/claves-diseno-web-restaurante-cevitxef-2.jpg\" alt=\"claves-diseno-web-restaurante-cevitxef-2\" width=\"1290\" height=\"700\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-7868\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2021\/05\/claves-diseno-web-restaurante-cevitxef-04.jpg\" alt=\"claves-diseno-web-restaurante-cevitxef-04\" width=\"1920\" height=\"1058\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-7869\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2021\/05\/claves-diseno-web-restaurante-cevitxef-05.jpg\" alt=\"claves-diseno-web-restaurante-cevitxef-05\" width=\"1920\" height=\"1058\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-7870\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2021\/05\/claves-diseno-web-restaurante-cevitxef-07.jpg\" alt=\"claves-diseno-web-restaurante-cevitxef-07\" width=\"1920\" height=\"1058\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-7871\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2021\/05\/claves-diseno-web-restaurante-koox-06.jpg\" alt=\"claves-diseno-web-restaurante-koox-06\" width=\"1920\" height=\"1080\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-7872\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2021\/05\/claves-diseno-web-restaurante-koox-07.jpg\" alt=\"claves-diseno-web-restaurante-koox-07\" width=\"1920\" height=\"1080\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-7873\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2021\/05\/claves-diseno-web-restaurante-les-botanistes-01.jpg\" alt=\"claves-diseno-web-restaurante-les-botanistes-01\" width=\"1920\" height=\"1080\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-7874\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2021\/05\/claves-diseno-web-restaurante-les-botanistes-03.jpg\" alt=\"claves-diseno-web-restaurante-les-botanistes-03\" width=\"1920\" height=\"1080\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-7875\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2021\/05\/claves-diseno-web-restaurante-les-botanistes-04.jpg\" alt=\"claves-diseno-web-restaurante-les-botanistes-04\" width=\"1920\" height=\"1080\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-7876\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2021\/05\/claves-diseno-web-restaurante-les-botanistes-06.jpg\" alt=\"claves-diseno-web-restaurante-les-botanistes-06\" width=\"1920\" height=\"1080\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-7877\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2021\/05\/claves-diseno-web-restaurante-lucky-folks-04.jpg\" alt=\"claves-diseno-web-restaurante-lucky-folks-04\" width=\"1918\" height=\"1080\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-7878\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2021\/05\/claves-diseno-web-restaurante-lucky-folks-06.jpg\" alt=\"claves-diseno-web-restaurante-lucky-folks-06\" width=\"1918\" height=\"1080\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-7879\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2021\/05\/claves-diseno-web-restaurante-parcours-03.jpg\" alt=\"claves-diseno-web-restaurante-parcours-03\" width=\"1903\" height=\"1080\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-7880\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2021\/05\/claves-diseno-web-restaurante-parcours-04.jpg\" alt=\"claves-diseno-web-restaurante-parcours-04\" width=\"1903\" height=\"1080\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>A identidade digital \u00e9 o pilar fundamental de qualquer neg\u00f3cio \u2014 e num restaurante, esta import\u00e2ncia \u00e9 ainda mais evidente. N\u00e3o consigo imaginar outro setor onde a identidade digital seja t\u00e3o determinante.<\/p>\n<p>Num contexto em que todos os neg\u00f3cios precisam de presen\u00e7a online, uma identidade digital forte \u00e9 essencial para que o restaurante ocupe o lugar que ambicionamos.<\/p>\n<p>Um restaurante deve ter uma identidade digital:<\/p>\n<ul>\n<li>S\u00f3lida e coerente<\/li>\n<li>Que responda \u00e0s necessidades dos clientes, atuais e futuros<\/li>\n<li>Com uma estrat\u00e9gia de marketing bem definida<\/li>\n<li>Com personalidade pr\u00f3pria<\/li>\n<li>Que disponibilize a informa\u00e7\u00e3o e os servi\u00e7os que o p\u00fablico procura<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>A identidade corporativa de um restaurante \u00e9 o reflexo digital de tudo o que o torna \u00fanico.<\/p>\n<p>[superfeatured]7329[\/superfeatured]<\/p>\n<h3>Design atual<\/h3>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-7835\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2021\/05\/claves-diseno-web-restaurante-abnormal-07.jpg\" alt=\"claves-diseno-web-restaurante-abnormal-07\" width=\"1903\" height=\"1048\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-7836\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2021\/05\/claves-diseno-web-restaurante-adachi-0.jpg\" alt=\"claves-diseno-web-restaurante-adachi-0\" width=\"1900\" height=\"1035\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-7837\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2021\/05\/claves-diseno-web-restaurante-cevitxef-03.jpg\" alt=\"claves-diseno-web-restaurante-cevitxef-03\" width=\"1920\" height=\"1058\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-7838\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2021\/05\/claves-diseno-web-restaurante-koox-02.jpg\" alt=\"claves-diseno-web-restaurante-koox-02\" width=\"1920\" height=\"1080\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-7839\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2021\/05\/claves-diseno-web-restaurante-les-botanistes-05.jpg\" alt=\"claves-diseno-web-restaurante-les-botanistes-05\" width=\"1920\" height=\"1080\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-7840\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2021\/05\/claves-diseno-web-restaurante-lucky-folks-02.jpg\" alt=\"claves-diseno-web-restaurante-lucky-folks-02\" width=\"1918\" height=\"1080\" \/><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-7881\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2021\/05\/claves-diseno-web-restaurante-abnormal-04.jpg\" alt=\"claves-diseno-web-restaurante-abnormal-04\" width=\"1903\" height=\"1080\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-7882\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2021\/05\/claves-diseno-web-restaurante-abnormal-06.jpg\" alt=\"claves-diseno-web-restaurante-abnormal-06\" width=\"1903\" height=\"1072\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-7883\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2021\/05\/claves-diseno-web-restaurante-adachi-09.jpg\" alt=\"claves-diseno-web-restaurante-adachi-09\" width=\"1900\" height=\"882\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-7884\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2021\/05\/claves-diseno-web-restaurante-cevitxef-01.jpg\" alt=\"claves-diseno-web-restaurante-cevitxef-01\" width=\"1920\" height=\"1058\" \/><\/p>\n<p>Outro aspeto fundamental \u00e9 garantir que o site do restaurante tenha um design moderno.<\/p>\n<p>Isto n\u00e3o significa apenas lan\u00e7ar o site com um visual atual, mas tamb\u00e9m assegurar que o design evolui ao longo do tempo, evitando que o conceito inicial se torne ultrapassado, pouco funcional ou desajustado.<\/p>\n<p>O design de um site de restaurante deve antecipar tend\u00eancias e preparar-se para o futuro. Estar atento \u00e0s tend\u00eancias anuais de web design \u00e9 crucial para que o site n\u00e3o fique desatualizado logo \u00e0 partida.<\/p>\n<p>Assim, o design pode (e deve) ser revisto a m\u00e9dio prazo e, a longo prazo, at\u00e9 ser totalmente renovado.<\/p>\n<p>Neste ponto, n\u00e3o estamos a falar dos conte\u00fados do site, como fotografias e textos, pois esse tema tem um espa\u00e7o pr\u00f3prio nesta lista de chaves para o design de sites de restaura\u00e7\u00e3o.<\/p>\n<h6><a href=\"https:\/\/codewebbarcelona.com\/contacta\/\" target=\"_blank\" rel=\"noopener\">Tens um restaurante ou \u00e9s respons\u00e1vel por um? J\u00e1 desenvolvemos websites excecionais para este setor. Clica aqui e aconselhamos-te sobre como melhorar a tua presen\u00e7a online. Analisamos o teu site atual e apresentamos-te um plano de a\u00e7\u00e3o personalizado.<\/a><\/h6>\n<h3>Design personalizado e \u00e0 medida<\/h3>\n<div style=\"width: 918px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-75565-1\" width=\"918\" height=\"656\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2021\/05\/claves-diseno-web-restaurante-cevitxef-04.mp4?_=1\" \/><\/video><\/div>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-7896\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2021\/05\/claves-diseno-web-restaurante-cevitxef-06.jpg\" alt=\"\" width=\"1920\" height=\"1058\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-7897\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2021\/05\/claves-diseno-web-restaurante-cevitxef-10.jpg\" alt=\"\" width=\"1920\" height=\"1080\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-7863\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2021\/05\/claves-diseno-web-restaurante-adachi-08.jpg\" alt=\"\" width=\"1900\" height=\"1035\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-7853\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2021\/05\/claves-diseno-web-restaurante-cevitxef-11.jpg\" alt=\"claves-diseno-web-restaurante-cevitxef-11\" width=\"1290\" height=\"700\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-7840\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2021\/05\/claves-diseno-web-restaurante-lucky-folks-02.jpg\" alt=\"claves-diseno-web-restaurante-lucky-folks-02\" width=\"1918\" height=\"1080\" \/><\/p>\n<p>Nenhum dos pontos anteriores \u00e9 poss\u00edvel de garantir sem um design verdadeiramente personalizado e feito \u00e0 medida.<\/p>\n<p>No mercado existem muitas solu\u00e7\u00f5es econ\u00f3micas e pouco diferenciadoras para criar um site.<\/p>\n<p>Prometem resultados incr\u00edveis a pre\u00e7os m\u00ednimos. Como \u00e9 poss\u00edvel? Simples: aproveitam-se da falta de conhecimento t\u00e9cnico e das limita\u00e7\u00f5es dessas plataformas.<\/p>\n<p>Os templates pr\u00e9-definidos do WordPress t\u00eam as suas limita\u00e7\u00f5es.<\/p>\n<p>Um design personalizado e feito \u00e0 medida n\u00e3o tem limites, e entre as suas vantagens destacam-se:<\/p>\n<ul>\n<li>O teu site ser\u00e1 \u00fanico<\/li>\n<li>Ter\u00e1 capacidade para competir no setor<\/li>\n<li>Poder\u00e1s transmitir exatamente o que pretendes<\/li>\n<li>Sem restri\u00e7\u00f5es de funcionalidades<\/li>\n<li>Desenvolvimento limpo, sem falhas nem arestas soltas<\/li>\n<li>Google ir\u00e1 valorizar e melhorar o posicionamento<\/li>\n<li>Excelente adapta\u00e7\u00e3o a smartphones<\/li>\n<li>Poder\u00e1s trabalhar a fundo a estrat\u00e9gia de marketing<\/li>\n<li>&#8230;<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Os projetos de sucesso n\u00e3o nascem de templates nem de c\u00f3pias baratas.<\/p>\n<p>[superfeatured]7329[\/superfeatured]<\/p>\n<h3>Usabilidade<\/h3>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-7885\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2021\/05\/claves-diseno-web-restaurante-adachi-03.jpg\" alt=\"\" width=\"1900\" height=\"1035\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-7886\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2021\/05\/claves-diseno-web-restaurante-adachi-07.jpg\" alt=\"\" width=\"1900\" height=\"1035\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-7887\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2021\/05\/claves-diseno-web-restaurante-cevitxef-08.jpg\" alt=\"\" width=\"1920\" height=\"1058\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-7888\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2021\/05\/claves-diseno-web-restaurante-cevitxef-14.jpg\" alt=\"\" width=\"1920\" height=\"1080\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-7889\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2021\/05\/claves-diseno-web-restaurante-cevitxef-19.jpg\" alt=\"\" width=\"834\" height=\"596\" \/><\/p>\n<p>A usabilidade \u00e9 outro pilar essencial no design de um site para restaurante.<\/p>\n<p>O website de um restaurante tem caracter\u00edsticas muito pr\u00f3prias, como por exemplo:<\/p>\n<p>Que tipo de cliente pretendo atrair para o meu restaurante?<\/p>\n<p>Aqui distinguem-se os gestores que procuram um p\u00fablico generalista e os que apostam num segmento espec\u00edfico.<\/p>\n<p>Dependendo dessa escolha, o design do site ser\u00e1 diferente.<\/p>\n<p>O que esperam encontrar os visitantes num site de restaurante?<\/p>\n<p>Provavelmente, mesmo sem o saberem, os utilizadores querem ver:<\/p>\n<ul>\n<li>O espa\u00e7o: fotografias, ambiente, anima\u00e7\u00f5es<\/li>\n<li>A comida: imagens dos pratos, do menu, da oferta gastron\u00f3mica<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>A usabilidade do site deve responder plenamente ao perfil dos clientes e utilizadores que queremos atrair.<\/p>\n<h6><a href=\"https:\/\/codewebbarcelona.com\/contacta\/\" target=\"_blank\" rel=\"noopener\">Tens um restaurante ou \u00e9s respons\u00e1vel por um? J\u00e1 desenvolvemos websites excecionais para este setor. Clica aqui e aconselhamos-te sobre como melhorar a tua presen\u00e7a online. Analisamos o teu site atual e apresentamos-te um plano de a\u00e7\u00e3o personalizado.<\/a><\/h6>\n<h3>Foco no cliente<\/h3>\n<p><img\n<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Se procuras saber quais s\u00e3o os pontos essenciais no design de um site para restaurante, chegaste ao s\u00edtio certo. Neste artigo, vamos explorar os pilares fundamentais que o design e o desenvolvimento de um website para restaurante devem contemplar, para que o resultado seja um verdadeiro reflexo do espa\u00e7o e do seu esp\u00edrito de sucesso. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3284,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[],"class_list":["post-75565","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Elementos-chave no design de um site para um restaurante - CODE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/codewebbarcelona.com\/pt-pt\/claves-design-site-restaurante\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Elementos-chave no design de um site para um restaurante - CODE\" \/>\n<meta property=\"og:description\" content=\"Se procuras saber quais s\u00e3o os pontos essenciais no design de um site para restaurante, chegaste ao s\u00edtio certo. 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