{"id":75522,"date":"2020-08-05T08:15:27","date_gmt":"2020-08-05T08:15:27","guid":{"rendered":"https:\/\/codewebbarcelona.com\/claves-en-el-diseno-de-una-pagina-web-de-hotel\/"},"modified":"2026-06-10T23:29:26","modified_gmt":"2026-06-10T23:29:26","slug":"dicas-design-site-hotel","status":"publish","type":"post","link":"https:\/\/codewebbarcelona.com\/pt-pt\/dicas-design-site-hotel\/","title":{"rendered":"Elementos-chave no design de um site de hotel"},"content":{"rendered":"<p>Neste artigo vamos abordar os pontos-chave para o design de um site de hotel.<\/p>\n<p>Este setor est\u00e1 em constante evolu\u00e7\u00e3o a n\u00edvel global e, em particular, em Portugal, onde o turismo representa um peso significativo na economia e \u00e9 um dos pilares do PIB nacional.<\/p>\n<p>Se queres que o teu hotel se destaque e n\u00e3o queres perder clientes pelo caminho, n\u00e3o percas este artigo onde exploramos os aspetos essenciais para criar um site de hotel de sucesso.<\/p>\n<h2>Claves no design de um site de hotel<\/h2>\n<h3>Definir a identidade corporativa do hotel<\/h3>\n<p>Ter um branding forte \u00e9 fundamental para garantir o sucesso do teu hotel.<\/p>\n<p>Definir claramente a imagem do hotel, o tom de comunica\u00e7\u00e3o, o p\u00fablico-alvo, a miss\u00e3o, a vis\u00e3o e os valores vai ajudar-te a tra\u00e7ar o caminho certo na constru\u00e7\u00e3o da identidade corporativa.<\/p>\n<p>N\u00e3o precisas de tratar de tudo sozinho \u2014 h\u00e1 profissionais especializados que podem apoiar-te neste processo.<\/p>\n<p><iframe src=\"https:\/\/www.youtube.com\/embed\/bNEjkhRLZ8g\" width=\"995\" height=\"556\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h3>Ter uma boa estrat\u00e9gia de neg\u00f3cio<\/h3>\n<p>Independentemente do objetivo, qualquer neg\u00f3cio precisa de uma estrat\u00e9gia s\u00f3lida para funcionar.<\/p>\n<p>Uma estrat\u00e9gia bem delineada permite-nos definir o caminho a seguir e estabelecer objetivos concretos.<\/p>\n<p><strong>Dica: planear \u00e9 sempre meio caminho andado para o sucesso.<\/strong><\/p>\n<h3>Design \u00e0 medida 100% original<\/h3>\n<p>Para muitos clientes, as f\u00e9rias come\u00e7am no momento em que pesquisam o destino e o hotel onde v\u00e3o ficar.<\/p>\n<p>A primeira coisa a evitar \u00e9 recorrer a templates pr\u00e9-definidos de WordPress para criar o site do hotel. A \u00fanica vantagem \u00e9 o pre\u00e7o inicial, mas os inconvenientes s\u00e3o muitos: falta de originalidade, n\u00e3o responde \u00e0s necessidades reais do hotel, limita\u00e7\u00f5es em funcionalidades, carregamento lento, m\u00e1 performance no Google e necessidade de constantes investimentos para atingir o objetivo final.<\/p>\n<p>V\u00ea o site como um investimento e aposta num design totalmente personalizado, pensado \u00e0 medida das especificidades do teu hotel. N\u00e3o ter\u00e1s limites de criatividade ou funcionalidades e o Google vai valorizar o teu projeto.<\/p>\n<p>O design do site deve respeitar a identidade corporativa do hotel.<\/p>\n<p><strong>Dica: um design \u00e0 medida pode ser mais caro, mas os resultados compensam largamente. Lembra-te do velho ditado: o barato sai caro.<\/strong><\/p>\n<h3>Design adaptado a dispositivos m\u00f3veis \u2013 Responsive design<\/h3>\n<p>O site tem de ser impec\u00e1vel em smartphones e tablets. Com mais de 70% das pesquisas online feitas nestes dispositivos, n\u00e3o adaptar o design \u00e9 perder clientes e desperdi\u00e7ar recursos.<\/p>\n<p>Aposta num design \u00e1gil, com carregamento r\u00e1pido e que destaque apenas o essencial para quem pesquisa em mobilidade.<\/p>\n<p><strong>Dica: Elimina informa\u00e7\u00e3o sup\u00e9rflua na vers\u00e3o mobile e otimiza o conte\u00fado para garantir m\u00e1xima velocidade.<\/strong><\/p>\n<h3>O menu<\/h3>\n<p>Elemento central em qualquer site, o menu \u00e9 fundamental para uma boa experi\u00eancia de navega\u00e7\u00e3o num site de hotel.<\/p>\n<p>Definir bem a estrutura de navega\u00e7\u00e3o e escolher o tipo de menu pode ser a diferen\u00e7a entre o sucesso e o fracasso.<\/p>\n<p>Podes optar por um menu personalizado, menu hamb\u00farguer, menu misto ou outra solu\u00e7\u00e3o sugerida pelo designer. Mas nunca relegues esta decis\u00e3o para segundo plano.<\/p>\n<p><strong>Dica: o menu tradicional j\u00e1 n\u00e3o faz sentido \u2014 s\u00f3 o uses se for mesmo indispens\u00e1vel. O menu hamb\u00farguer \u00e9, atualmente, a melhor op\u00e7\u00e3o.<\/strong><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-6014\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2020\/08\/diseno-web-hotel-elivi-menu.jpg\" alt=\"\" width=\"1902\" height=\"1040\" \/><\/p>\n<h3>Pensa num bom motor de pesquisa<\/h3>\n<p>O motor de pesquisa \u00e9 um dos elementos mais importantes no site de um hotel.<\/p>\n<p>\u00c9 atrav\u00e9s dele que os clientes fazem reservas, por isso deve:<\/p>\n<p>Ser acess\u00edvel a todos os utilizadores, independentemente do seu grau de literacia digital.<\/p>\n<p>Maximizar as suas funcionalidades.<\/p>\n<p>Ser simples e intuitivo de preencher.<\/p>\n<p>A vers\u00e3o mobile do motor de pesquisa \u00e9 o topo da pir\u00e2mide do projeto \u2014 dedica-lhe especial aten\u00e7\u00e3o e garante um design totalmente adaptado a todos os dispositivos.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-6015\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2020\/08\/121323.jpg\" alt=\"diseno-web-hotel-elivi-menu\" width=\"1902\" height=\"1040\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-6017\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2020\/08\/diseno-web-hotel-elivi-menu-02.jpg\" alt=\"diseno-web-hotel-elivi-menu\" width=\"1902\" height=\"1040\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-6016\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2020\/08\/232323.jpg\" alt=\"diseno-web-hotel-elivi-menu\" width=\"1902\" height=\"1040\" \/><\/p>\n<p><strong>Dica: menos \u00e9 mais.<\/strong><\/p>\n<h3>Tono comunicativo<\/h3>\n<p>O tom de comunica\u00e7\u00e3o \u00e9 a forma como vais interagir com os teus clientes, sejam eles atuais ou potenciais. Para o definir, imagina o teu cliente ideal, coloca-te no lugar dele e pensa nas suas expectativas.<\/p>\n<p>Com esta imagem em mente, \u00e9 mais f\u00e1cil adaptar os textos e recursos do site ao perfil do teu p\u00fablico.<\/p>\n<p><b>Dica: Imagina o teu cliente perfeito \u2014 real e concreto.<\/b><\/p>\n<p><iframe src=\"https:\/\/www.youtube.com\/embed\/IGKLQ16vLxU\" width=\"995\" height=\"556\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h3>Fotografia e v\u00eddeo<\/h3>\n<p>O site de um hotel deve ser rico em imagens, v\u00eddeos, sensa\u00e7\u00f5es e emo\u00e7\u00f5es. Os utilizadores n\u00e3o procuram apenas um lugar para dormir \u2014 querem viver experi\u00eancias.<\/p>\n<p>Os tempos mudaram: ficar num hotel j\u00e1 n\u00e3o \u00e9 apenas uma etapa antes de seguir viagem, \u00e9 parte da experi\u00eancia.<\/p>\n<p><strong>Dica: Investe em conte\u00fados de qualidade \u2014 n\u00e3o poupes nas imagens e v\u00eddeos.<\/strong><\/p>\n<p><iframe src=\"https:\/\/www.youtube.com\/embed\/0VIhza1IyE0\" width=\"995\" height=\"556\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h3>Conclus\u00e3o<\/h3>\n<p>O design de um site de hotel, al\u00e9m de todos os elementos essenciais do web design, tem particularidades pr\u00f3prias que merecem aten\u00e7\u00e3o. Se as valorizares, vais tirar o m\u00e1ximo partido do teu investimento em tempo e dinheiro.<\/p>\n<h3>Artigos relacionados<\/h3>\n<p><a href=\"https:\/\/codewebbarcelona.com\/blog\/mejores-disenos-web-para-un-hotel\/\" target=\"_blank\" rel=\"noopener\">\u2026melhores designs web para hot\u00e9is<\/a><\/p>\n<p><a href=\"https:\/\/codewebbarcelona.com\/blog\/tendencias-marketing-hotelero-2020\/\" target=\"_blank\" rel=\"noopener\">\u2026tend\u00eancias de marketing hoteleiro 2020<\/a><\/p>\n<p><a href=\"https:\/\/codewebbarcelona.com\/blog\/mejores-logos-de-hoteles\/\" target=\"_blank\" rel=\"noopener\">\u2026melhores log\u00f3tipos de hot\u00e9is<\/a><\/p>\n<p><a href=\"https:\/\/codewebbarcelona.com\/blog\/hotel-hart-branding-proyecto-destacado\/\" target=\"_blank\" rel=\"noopener\">\u2026an\u00e1lise do branding do Hart Hotel<\/a><\/p>\n<p><a href=\"https:\/\/codewebbarcelona.com\/blog\/el-mejor-diseno-de-tarjeta-de-visita-para-un-hotel\/\" target=\"_blank\" rel=\"noopener\">\u2026o melhor design de cart\u00f5es de visita para hot\u00e9is<\/a><\/p>\n<p><a href=\"https:\/\/codewebbarcelona.com\/blog\/mejores-catalogos-y-folletos-para-un-hotel\/\" target=\"_blank\" rel=\"noopener\">\u2026melhores cat\u00e1logos e folhetos para hot\u00e9is<\/a><\/p>\n<p><a href=\"https:\/\/codewebbarcelona.com\/blog\/instagram-para-hoteles\/\" target=\"_blank\" rel=\"noopener\">&#8230; Instagram para Hot\u00e9is<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Neste artigo vamos abordar os pontos-chave para o design de um site de hotel. Este setor est\u00e1 em constante evolu\u00e7\u00e3o a n\u00edvel global e, em particular, em Portugal, onde o turismo representa um peso significativo na economia e \u00e9 um dos pilares do PIB nacional. Se queres que o teu hotel se destaque e n\u00e3o [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6362,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[],"class_list":["post-75522","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Claves en el dise\u00f1o de una p\u00e1gina web de Hotel - Code Barcelona<\/title>\n<meta name=\"description\" content=\"No te pierdas este art\u00edculo en el que veremos cuales son las claves en el dise\u00f1o de una p\u00e1gina web de Hotel. Un sector que est\u00e1 en constante evoluci\u00f3n en el mundo y especialmente en nuestro pa\u00eds donde el turismo tiene un peso muy importante en la econom\u00eda y es un pilar fundamental del PIB estatal.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/codewebbarcelona.com\/pt-pt\/dicas-design-site-hotel\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Claves en el dise\u00f1o de una p\u00e1gina web de Hotel - Code Barcelona\" \/>\n<meta property=\"og:description\" content=\"No te pierdas este art\u00edculo en el que veremos cuales son las claves en el dise\u00f1o de una p\u00e1gina web de Hotel. 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