{"id":75307,"date":"2018-01-23T09:29:04","date_gmt":"2018-01-23T09:29:04","guid":{"rendered":"https:\/\/codewebbarcelona.com\/call-to-action\/"},"modified":"2026-06-10T23:22:30","modified_gmt":"2026-06-10T23:22:30","slug":"chamada-para-acao","status":"publish","type":"post","link":"https:\/\/codewebbarcelona.com\/pt-pt\/chamada-para-acao\/","title":{"rendered":"Chamada para a\u00e7\u00e3o"},"content":{"rendered":"<p>S\u00e3o muitas as <strong>p\u00e1ginas web<\/strong> que visitamos diariamente e, ainda assim, muitas continuam sem uma estrat\u00e9gia eficaz de <strong>call to action<\/strong> integrada no seu <strong>design<\/strong> e <strong>desenvolvimento web<\/strong>. Neste artigo, vou procurar esclarecer um pouco mais sobre este recurso.<\/p>\n<h2>Uma boa estrat\u00e9gia de call to action<\/h2>\n<p>A comunica\u00e7\u00e3o entre utilizadores e m\u00e1quinas est\u00e1 cada vez mais eficiente, e tudo indica que esta evolu\u00e7\u00e3o veio para ficar.<\/p>\n<p>Estar a par das tend\u00eancias nesta \u00e1rea \u00e9 fundamental e pode ser o que separa o sucesso do fracasso de uma empresa.<\/p>\n<p><a href=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2018\/01\/1435808776_Predator_shooting_forest-1.gif\"><img decoding=\"async\" class=\"alignnone size-full wp-image-1165\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2018\/01\/1435808776_Predator_shooting_forest-1.gif\" alt=\"Call to action\" width=\"720\" height=\"480\" \/><\/a><\/p>\n<h3>Os prim\u00f3rdios da web<\/h3>\n<p>J\u00e1 passou muito tempo desde as primeiras <strong>p\u00e1ginas web<\/strong>, pioneiras mas pouco interativas.<\/p>\n<p>Na altura, qualquer novidade era suficiente, mas tal como a linguagem evoluiu ao longo dos s\u00e9culos, tamb\u00e9m o universo digital se transformou.<\/p>\n<h3>O presente<\/h3>\n<p>Hoje em dia, os nossos <strong>designs web<\/strong> devem incluir elementos que incentivem o utilizador a realizar a\u00e7\u00f5es que sejam vantajosas para ambas as partes.<\/p>\n<p>Naturalmente, somos n\u00f3s quem mais beneficia com o <strong>clique<\/strong> do <strong>utilizador<\/strong>.<\/p>\n<p>No entanto, o nosso objetivo \u00e9 simplificar a navega\u00e7\u00e3o pela <strong>p\u00e1gina web<\/strong>.<\/p>\n<h3>Tipos de call to action<\/h3>\n<p>Existem v\u00e1rios tipos de <strong>call to action<\/strong> em qualquer <strong>p\u00e1gina web<\/strong> moderna. O formul\u00e1rio de contacto \u00e9 o exemplo mais comum, mas est\u00e1 longe de ser o mais inovador.<\/p>\n<p>Afinal, para submeter um formul\u00e1rio \u00e9 preciso preench\u00ea-lo, e temos de assumir que o <strong>utilizador<\/strong> nem sempre est\u00e1 disposto a esse esfor\u00e7o.<\/p>\n<p>Os <strong>call to action<\/strong> evolu\u00edram para permitir que, com um simples <strong>clique<\/strong>, os <strong>utilizadores<\/strong> possam realizar in\u00fameras a\u00e7\u00f5es.<\/p>\n<p>Ao criar o texto de um <strong>call to action<\/strong>, h\u00e1 alguns princ\u00edpios a ter em conta.<\/p>\n<p>Antes de mais, garanta que transmite uma mensagem ativa e assertiva.<\/p>\n<p>Se conseguir, vai literalmente captar a aten\u00e7\u00e3o dos utilizadores.<\/p>\n<p>\u00c9 muito diferente criar um <strong>call to action<\/strong> com o texto:<\/p>\n<p>&#8220;Se gostaste disto, clica aqui&#8221; ou &#8220;Clica aqui para descobrires mais artigos interessantes&#8221;<\/p>\n<p><a href=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2018\/01\/giphy-1-1.gif\"><img decoding=\"async\" class=\"alignnone size-full wp-image-1166\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2018\/01\/giphy-1-1.gif\" alt=\"Call to action 4\" width=\"428\" height=\"241\" \/><\/a><\/p>\n<p>Como se pode ver, as frases s\u00e3o semelhantes, mas uma delas \u00e9 claramente mais positiva e direta.<\/p>\n<p><strong>O design da p\u00e1gina web<\/strong> deve incorporar elementos que convidem o <strong>utilizador<\/strong> a explorar e navegar pelo nosso <strong>site<\/strong>.<\/p>\n<p>Com os <strong>call to action<\/strong>, conseguimos manter uma comunica\u00e7\u00e3o mais eficaz com os utilizadores e aumentar o n\u00famero de <strong>cliques<\/strong> que os aproximam da informa\u00e7\u00e3o relevante.<\/p>\n<h4>Atrativo<\/h4>\n<p><strong>Um site visualmente apelativo<\/strong> faz toda a diferen\u00e7a, e os nossos <strong>call to action buttons<\/strong> n\u00e3o devem ser exce\u00e7\u00e3o.<\/p>\n<p>\u00c9 fundamental captar a aten\u00e7\u00e3o do utilizador.<\/p>\n<h4>\u00datil<\/h4>\n<p>O conte\u00fado \u00e9 igualmente importante: n\u00e3o basta uma boa apresenta\u00e7\u00e3o, a informa\u00e7\u00e3o tem de ser \u00fatil. O destino do <strong>call to action<\/strong> deve ser interessante tanto para n\u00f3s como para o utilizador \u2014 todos ganham.<\/p>\n<h4>Texto<\/h4>\n<p>Como j\u00e1 referi, o texto deve ser sempre positivo e assertivo, sem excessos.<\/p>\n<p>Com estas bases, j\u00e1 pode come\u00e7ar a delinear a sua estrat\u00e9gia de marketing, tendo sempre em conta o papel fundamental do <strong>call to action<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>S\u00e3o muitas as p\u00e1ginas web que visitamos diariamente e, ainda assim, muitas continuam sem uma estrat\u00e9gia eficaz de call to action integrada no seu design e desenvolvimento web. Neste artigo, vou procurar esclarecer um pouco mais sobre este recurso. Uma boa estrat\u00e9gia de call to action A comunica\u00e7\u00e3o entre utilizadores e m\u00e1quinas est\u00e1 cada vez [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3552,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[],"class_list":["post-75307","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Call to action - conocimiento y buen uso de los CTA para dise\u00f1o y programaci\u00f3n web, una peque\u00f1a gu\u00eda para empezar a conocer algunos recursos web.<\/title>\n<meta name=\"description\" content=\"Como usar el recurso call to action, una peque\u00f1a gu\u00eda con las claves para entender que es un call to action y como usarlo correctamente.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/codewebbarcelona.com\/pt-pt\/chamada-para-acao\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Call to action - conocimiento y buen uso de los CTA para dise\u00f1o y programaci\u00f3n web, una peque\u00f1a gu\u00eda para empezar a conocer algunos recursos web.\" \/>\n<meta property=\"og:description\" content=\"Como usar el recurso call to action, una peque\u00f1a gu\u00eda con las claves para entender que es un call to action y como usarlo correctamente.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/codewebbarcelona.com\/pt-pt\/chamada-para-acao\/\" \/>\n<meta property=\"og:site_name\" content=\"CODE\" \/>\n<meta property=\"article:published_time\" content=\"2018-01-23T09:29:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-10T23:22:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2018\/01\/call-to-action-featured.gif\" \/>\n\t<meta property=\"og:image:width\" content=\"356\" \/>\n\t<meta property=\"og:image:height\" content=\"200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/gif\" \/>\n<meta name=\"author\" content=\"cd26Bc\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"cd26Bc\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/codewebbarcelona.com\\\/pt-pt\\\/chamada-para-acao\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/codewebbarcelona.com\\\/pt-pt\\\/chamada-para-acao\\\/\"},\"author\":{\"name\":\"cd26Bc\",\"@id\":\"https:\\\/\\\/codewebbarcelona.com\\\/pt-pt\\\/#\\\/schema\\\/person\\\/3af5f44aaf0de2919e9225aa5ca32567\"},\"headline\":\"Chamada para a\u00e7\u00e3o\",\"datePublished\":\"2018-01-23T09:29:04+00:00\",\"dateModified\":\"2026-06-10T23:22:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/codewebbarcelona.com\\\/pt-pt\\\/chamada-para-acao\\\/\"},\"wordCount\":511,\"image\":{\"@id\":\"https:\\\/\\\/codewebbarcelona.com\\\/pt-pt\\\/chamada-para-acao\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/codewebbarcelona.com\\\/wp-content\\\/uploads\\\/2018\\\/01\\\/call-to-action-featured.gif\",\"inLanguage\":\"pt-PT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/codewebbarcelona.com\\\/pt-pt\\\/chamada-para-acao\\\/\",\"url\":\"https:\\\/\\\/codewebbarcelona.com\\\/pt-pt\\\/chamada-para-acao\\\/\",\"name\":\"Call to action - 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