{"id":74872,"date":"2019-01-24T15:14:54","date_gmt":"2019-01-24T15:14:54","guid":{"rendered":"https:\/\/codewebbarcelona.com\/que-es-una-langing-page\/"},"modified":"2026-06-10T23:07:13","modified_gmt":"2026-06-10T23:07:13","slug":"o-que-e-uma-landing-page","status":"publish","type":"post","link":"https:\/\/codewebbarcelona.com\/pt-pt\/o-que-e-uma-landing-page\/","title":{"rendered":"O que \u00e9 uma landing page?"},"content":{"rendered":"

Neste artigo vamos abordar um conceito fundamental do universo digital: a Landing Page<\/strong>.<\/p>\n

Vamos explicar os pontos-chave para compreender este elemento essencial.<\/p>\n

A Landing Page<\/strong> envolve v\u00e1rias \u00e1reas: design gr\u00e1fico<\/strong>, web design<\/strong>, programa\u00e7\u00e3o web<\/strong> e marketing digital e comunica\u00e7\u00e3o<\/strong>.<\/p>\n

Resumo dos conte\u00fados<\/h3>\n
    \n
  1. O que \u00e9 e para que serve?<\/strong><\/li>\n
  2. Que tipos de Landing Page existem?<\/strong><\/li>\n
  3. Porque utilizar uma Landing Page?<\/strong><\/li>\n<\/ol>\n

    Inclu\u00edmos ainda alguns termos relacionados que ajudam a aprofundar o conhecimento sobre o setor.<\/p>\n

    Termos relacionados:<\/h3>\n
      \n
    1. Lead<\/strong><\/li>\n
    2. Call to action<\/strong><\/li>\n<\/ol>\n

      O que \u00e9 uma Landing Page?<\/h2>\n

      1. O que \u00e9 e para que serve?<\/h3>\n

      No marketing digital, uma Landing Page<\/strong> \u00e9 uma p\u00e1gina web independente criada especificamente para apoiar uma campanha publicit\u00e1ria.<\/p>\n

      Importa referir que o termo Landing Page<\/strong> \u00e9 um anglicismo, sendo tamb\u00e9m conhecido em portugu\u00eas como p\u00e1gina de aterragem.<\/p>\n

      Uma Landing Page<\/strong> \u00e9 o destino para onde os utilizadores s\u00e3o direcionados ap\u00f3s clicarem num bot\u00e3o de “call to action<\/strong>“, num an\u00fancio do Google AdWords<\/strong> ou em campanhas semelhantes.<\/p>\n

      A efic\u00e1cia de uma Landing Page<\/strong> reside na sua simplicidade, sendo a melhor solu\u00e7\u00e3o para aumentar a taxa de convers\u00e3o de uma campanha.<\/p>\n

      \"landingpage2\"<\/p>\n

      2. Que tipos de Landing Page existem?<\/h3>\n

      Dependendo das ferramentas utilizadas para criar os designs, os resultados podem variar, mas o mais relevante \u00e9 a sua fun\u00e7\u00e3o, que se divide essencialmente em dois grupos.<\/p>\n

      Landing Pages integradas no nosso site principal<\/strong><\/p>\n

      Como o nome indica, s\u00e3o p\u00e1ginas que fazem parte da navega\u00e7\u00e3o habitual do nosso website<\/strong>, por exemplo, ao clicar num CTA (Call To Action)<\/strong>, no final de um artigo, ou ao aceder a uma categoria ou projeto.<\/p>\n

      Nestes casos, a Landing Page<\/strong> apresenta um design semelhante ao web design<\/strong> geral do site, mas com caracter\u00edsticas espec\u00edficas que a tornam \u00fanica.<\/p>\n

      O acesso a este tipo de Landing Page<\/strong> \u00e9 normalmente org\u00e2nico.<\/p>\n

      Landing Pages externas ao nosso site, os Microsites.<\/b><\/p>\n

      S\u00e3o p\u00e1ginas criadas de raiz para um objetivo muito espec\u00edfico, geralmente para capta\u00e7\u00e3o de leads<\/strong>, e n\u00e3o fazem parte do website principal.<\/p>\n

      Por isso, os Microsites<\/strong>, como tamb\u00e9m s\u00e3o conhecidos, t\u00eam acesso org\u00e2nico mais limitado.<\/p>\n

      O acesso a estas p\u00e1ginas \u00e9 feito, na maioria das vezes, atrav\u00e9s de campanhas de paid media ou SEM.<\/p>\n

      O objetivo principal deste tipo de Landing Page<\/strong> \u00e9 recolher dados dos utilizadores e convert\u00ea-los de visitantes em contactos, ou seja, leads<\/strong>.<\/p>\n

      \"landingpage\"<\/p>\n

      3. Porque utilizar uma Landing Page?<\/h3>\n

      A resposta \u00e9 simples: ao utilizar uma Landing Page<\/strong> aumenta-se a taxa de convers\u00e3o e reduz-se o custo de aquisi\u00e7\u00e3o de leads<\/strong>.<\/p>\n

      O seu car\u00e1cter direcionado e personalizado para uma a\u00e7\u00e3o ou objetivo espec\u00edfico faz com que corresponda exatamente \u00e0 inten\u00e7\u00e3o do utilizador que clicou.<\/p>\n

      Comparando uma p\u00e1gina web independente com uma p\u00e1gina gen\u00e9rica, percebe-se facilmente porque \u00e9 que a Landing Page<\/strong> apresenta melhores resultados.<\/p>\n

      Uma p\u00e1gina web<\/strong> generalista tem um foco mais amplo e, por isso, uma taxa de convers\u00e3o inferior; j\u00e1 uma Landing Page<\/strong> \u00e9 totalmente orientada para a convers\u00e3o.<\/p>\n

      Termos relacionados<\/h3>\n

      Lead<\/strong><\/p>\n

      Termo utilizado em Inbound Marketing<\/strong> para designar utilizadores ou contactos que fornecem os seus dados atrav\u00e9s de uma Landing Page<\/strong>.<\/p>\n

      Ou seja, s\u00e3o pessoas que voluntariamente passam a integrar a nossa base de dados.<\/p>\n

      S\u00e3o potenciais clientes e devem ser valorizados.<\/p>\n

      \"landingpage3\"<\/p>\n

      Call to action<\/strong><\/p>\n

      Um Call to Action<\/strong> ou CTA<\/strong> \u00e9 um bot\u00e3o ou link desenhado para captar potenciais clientes e lev\u00e1-los a converter-se em clientes efetivos.<\/p>\n

      Normalmente, esta a\u00e7\u00e3o \u00e9 realizada atrav\u00e9s de um formul\u00e1rio de contacto ou de uma Landing Page<\/strong>.<\/p>\n

      Se quiseres saber mais sobre Call to Action, recomendamos a leitura do artigo que j\u00e1 public\u00e1mos no nosso blog sobre o tema.<\/p>\n

      …blog\/call-to-action\/<\/a><\/p>\n

      Conclus\u00f5es:<\/h3>\n

      Explor\u00e1mos os conceitos essenciais que definem uma Landing Page<\/strong>, um recurso indispens\u00e1vel para quem aposta numa estrat\u00e9gia de marketing digital e publicidade online.<\/p>\n","protected":false},"excerpt":{"rendered":"

      Neste artigo vamos abordar um conceito fundamental do universo digital: a Landing Page. Vamos explicar os pontos-chave para compreender este elemento essencial. A Landing Page envolve v\u00e1rias \u00e1reas: design gr\u00e1fico, web design, programa\u00e7\u00e3o web e marketing digital e comunica\u00e7\u00e3o. Resumo dos conte\u00fados O que \u00e9 e para que serve? Que tipos de Landing Page existem? […]<\/p>\n","protected":false},"author":1,"featured_media":1449,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[],"class_list":["post-74872","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\n\u00bfQu\u00e9 es una landing page? - Te lo contamos todo - Code Barcelona<\/title>\n<meta name=\"description\" content=\"\u00bfSabes qu\u00e9 es una landing page? 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