{"id":70824,"date":"2018-02-13T22:01:01","date_gmt":"2018-02-13T22:01:01","guid":{"rendered":"https:\/\/codewebbarcelona.com\/proyecto-xercomus-the-story-behind\/"},"modified":"2026-06-10T22:27:00","modified_gmt":"2026-06-10T22:27:00","slug":"progetto-xercomus-storia","status":"publish","type":"post","link":"https:\/\/codewebbarcelona.com\/it\/progetto-xercomus-storia\/","title":{"rendered":"Xercomus, la storia dietro"},"content":{"rendered":"<p>Parliamo del progetto di web design e sviluppo del sito per Xercomus, azienda specializzata nella gestione di crediti e patrimoni. Scopriamo insieme la storia che lo ha ispirato.<\/p>\n<p>Qualche mese fa ci ha contattato il responsabile di un\u2019azienda per raccontarci il suo percorso.<\/p>\n<p>Il suo obiettivo era rilanciare l\u2019attivit\u00e0, rinnovare l\u2019immagine aziendale e renderla pi\u00f9 attuale, in linea con la sua visione e missione.<\/p>\n<h2>Xercomus: progetto di web design, sviluppo sito e restyling del logo<\/h2>\n<h3>Chi \u00e8 Xercomus<\/h3>\n<p>Xercomus \u00e8 una societ\u00e0 di intermediazione finanziaria che si rivolge principalmente a un pubblico tra i 25 e i 45 anni.<\/p>\n<p>Ci ha spiegato che da tempo operava con il nome Xercomus, ma il sito web non rispondeva pi\u00f9 alle esigenze del mercato n\u00e9 alle sue aspettative personali.<\/p>\n<p>Dopo aver analizzato il progetto e mantenuto un dialogo costante, abbiamo suggerito di partire da una nuova identit\u00e0 visiva: logo, immagine coordinata e un sito web completamente rinnovato.<\/p>\n<h3>Dai primi schizzi al concept<\/h3>\n<p>Raccolte tutte le informazioni, abbiamo dato il via al lavoro: l\u2019obiettivo era creare una nuova identit\u00e0 aziendale, intervenendo su due elementi chiave del branding.<\/p>\n<h3>Restyling del logo<\/h3>\n<p>Con il nome gi\u00e0 definito, la priorit\u00e0 era attualizzare il logo.<\/p>\n<p>Il risultato \u00e8 un marchio solido, capace di trasmettere fiducia e sicurezza.<\/p>\n<p><a href=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2018\/02\/logoorange-1.jpg\"><img decoding=\"async\" class=\"alignnone wp-image-1279 size-large\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2018\/02\/logoorange-1024x569-2.jpg\" alt=\"\" width=\"1024\" height=\"569\" \/><\/a> <a href=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2018\/02\/logo-1.jpg\"><img decoding=\"async\" class=\"alignnone size-large wp-image-1277\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2018\/02\/logo-1024x569-2.jpg\" alt=\"\" width=\"1024\" height=\"569\" \/><\/a> <a href=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2018\/02\/logoblue-1.jpg\"><img decoding=\"async\" class=\"alignnone size-large wp-image-1278\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2018\/02\/logoblue-1024x569-2.jpg\" alt=\"\" width=\"1024\" height=\"569\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2018\/02\/pant-1.jpg\"><img decoding=\"async\" class=\"alignnone wp-image-1281 size-large\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2018\/02\/pant-1024x726-2.jpg\" alt=\"\" width=\"1024\" height=\"726\" \/><\/a><\/p>\n<p><a href=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2018\/02\/ty-1-1.jpg\"><img decoding=\"async\" class=\"alignnone wp-image-1282 size-large\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2018\/02\/ty-1-1024x726-2.jpg\" alt=\"\" width=\"1024\" height=\"726\" \/><\/a><\/p>\n<p>In questa fase abbiamo anche definito la tipografia per i materiali online e offline, la palette cromatica e le linee guida generali del progetto.<\/p>\n<h3>Progettazione del sito web<\/h3>\n<p>Una volta stabiliti logo e identit\u00e0 visiva, ci siamo dedicati al design del sito.<\/p>\n<p>Abbiamo scelto come colori principali il blu e l\u2019arancione.<\/p>\n<p><a href=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2018\/02\/diseno-web-empresa-gestora-de-creditos-5-1.jpg\"><img decoding=\"async\" class=\"alignnone wp-image-1258 size-full\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2018\/02\/diseno-web-empresa-gestora-de-creditos-5-1.jpg\" alt=\"\" width=\"1325\" height=\"830\" \/><\/a><\/p>\n<p>Tinte che richiamano il mondo della finanza e delle relazioni umane.<\/p>\n<p>Il sito e la sua struttura sono stati pensati per offrire all\u2019utente un\u2019esperienza intuitiva e completa.<\/p>\n<p>Abbiamo progettato un percorso chiaro tra le varie sezioni, cos\u00ec da eliminare ogni dubbio sui servizi proposti, sulle modalit\u00e0 di accesso e sul funzionamento dell\u2019azienda.<\/p>\n<p>L\u2019obiettivo era trasmettere sicurezza, serenit\u00e0 e trasparenza, valori fondamentali per questo progetto.<\/p>\n<p><a href=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2018\/02\/diseno-web-empresa-gestora-de-creditos-3-1.jpg\"><img decoding=\"async\" class=\"alignnone size-large wp-image-1256\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2018\/02\/diseno-web-empresa-gestora-de-creditos-3-1024x641-2.jpg\" alt=\"\" width=\"1024\" height=\"641\" \/><\/a><\/p>\n<p>Raggiunto il risultato desiderato, abbiamo pubblicato il nuovo sito e rilanciato Xercomus, portando l\u2019azienda nel presente.<\/p>\n<h2>Vuoi scoprire il progetto nei dettagli o vederlo online?<\/h2>\n<p><a href=\"http:\/\/codewebbarcelona.com\/diseno-web-empresa-gestora-madrid\/\"><strong>Guarda il progetto<\/strong><\/a><\/p>\n<p><a href=\"http:\/\/www.xercomus.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Visita il sito web<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Parliamo del progetto di web design e sviluppo del sito per Xercomus, azienda specializzata nella gestione di crediti e patrimoni. Scopriamo insieme la storia che lo ha ispirato. Qualche mese fa ci ha contattato il responsabile di un\u2019azienda per raccontarci il suo percorso. Il suo obiettivo era rilanciare l\u2019attivit\u00e0, rinnovare l\u2019immagine aziendale e renderla pi\u00f9 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3467,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[],"class_list":["post-70824","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Proyecto de dise\u00f1o web - Xercomus - La historia detr\u00e1s del proyecto de dise\u00f1o gr\u00e1fico, dise\u00f1o web y desarrollo.<\/title>\n<meta name=\"description\" content=\"Voy a contaros la historia del proyecto de dise\u00f1o web, dise\u00f1o gr\u00e1fico y desarrollo de Xercomus. 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