{"id":69001,"date":"2017-11-15T17:09:41","date_gmt":"2017-11-15T17:09:41","guid":{"rendered":"https:\/\/codewebbarcelona.com\/shido-habitat-the-story-behind\/"},"modified":"2026-06-10T22:26:51","modified_gmt":"2026-06-10T22:26:51","slug":"shido-habitat-la-storia","status":"publish","type":"post","link":"https:\/\/codewebbarcelona.com\/it\/shido-habitat-la-storia\/","title":{"rendered":"Shido H\u00e1bitat, la storia dietro"},"content":{"rendered":"<p>Vi raccontiamo il progetto di identit\u00e0 aziendale realizzato per Shido H\u00e1bitat e la storia che lo ha ispirato.<\/p>\n<p>Qualche mese fa si \u00e8 rivolto a noi un giovane imprenditore, pieno di idee e di entusiasmo, con una proposta davvero interessante. Il suo obiettivo era aprire un negozio di arredamento per giovani in una delle migliori zone di Sarri\u00e0, il noto quartiere di Barcellona, ma con una visione fortemente personale.<\/p>\n<h2>Shido H\u00e1bitat, un progetto di identit\u00e0 aziendale a 360\u00b0<\/h2>\n<h3>Chi \u00e8 Shido H\u00e1bitat<\/h3>\n<p><a href=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2017\/11\/shido-habitat-the-story-behind-featured.jpg\"><img decoding=\"async\" class=\"alignnone size-large wp-image-1010\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2017\/11\/tienda-1024x680-2.jpg\" alt=\"\" width=\"1024\" height=\"680\" \/><\/a><\/p>\n<p>Il negozio nasce come naturale prosecuzione di una lunga tradizione familiare nel settore dell\u2019arredamento. L\u2019idea era quella di fondere design e natura, prendendo le distanze dalle grandi catene di mobili low cost oggi tanto diffuse. Un progetto con una forte personalit\u00e0, pensato per chi sa cosa vuole e riconosce il valore della qualit\u00e0.<\/p>\n<h3>Dai primi schizzi<\/h3>\n<p><a href=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2017\/11\/01-concept-spanish-1.jpg\"><img decoding=\"async\" class=\"alignnone size-large wp-image-1011\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2017\/11\/01-concept-spanish-1024x597-2.jpg\" alt=\"\" width=\"1024\" height=\"597\" \/><\/a><\/p>\n<p>Con queste premesse ci siamo messi subito al lavoro per trovare il giusto equilibrio creativo che rispecchiasse la personalit\u00e0 e la visione del cliente. Il primo passo \u00e8 stato definire una linea grafica e un logo capaci di rappresentare appieno tutti questi input. Cos\u00ec \u00e8 nato Shido H\u00e1bitat: un connubio tra natura e ambiente. Da qui abbiamo potuto sviluppare ogni aspetto della brand identity.<\/p>\n<h3>Materiali di identit\u00e0 aziendale<\/h3>\n<p><a href=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2017\/11\/branding-tienda-muebles-14-1.jpg\"><img decoding=\"async\" class=\"alignnone size-large wp-image-917\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2017\/11\/branding-tienda-muebles-14-1024x597-2.jpg\" alt=\"\" width=\"1024\" height=\"597\" \/><\/a><\/p>\n<p>Abbiamo curato ogni dettaglio: dalla progettazione di biglietti da visita, buste, cartelline, cartellini prezzo, fino ai CD per i preventivi. Tutto \u00e8 stato studiato seguendo una linea coerente e ben definita, per trasmettere al meglio la filosofia del brand ai futuri clienti. L\u2019obiettivo? Offrire la possibilit\u00e0 di trasformare la propria casa in un piccolo habitat di comfort, capace di rispondere alle esigenze di chi la vive.<\/p>\n<h3>Oltre l\u2019identit\u00e0 visiva<\/h3>\n<p><a href=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2017\/11\/advertising-mockup-1.jpg\"><img decoding=\"async\" class=\"alignnone size-large wp-image-1013\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2017\/11\/advertising-mockup-1024x726-2.jpg\" alt=\"\" width=\"1024\" height=\"726\" \/><\/a><a href=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2017\/11\/advertising-mockup-1.jpg\"><img decoding=\"async\" class=\"alignnone size-large wp-image-1013\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2017\/11\/advertising-mockup-1024x726-2.jpg\" alt=\"\" width=\"1024\" height=\"726\" \/><\/a><a href=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2017\/11\/adv-1.jpg\"><img decoding=\"async\" class=\"alignnone size-large wp-image-1015\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2017\/11\/adv-1024x700-2.jpg\" alt=\"\" width=\"1024\" height=\"700\" \/><\/a><\/p>\n<p>Ma non ci siamo fermati qui: un\u2019attivit\u00e0 di successo ha bisogno anche di una comunicazione efficace. Ci siamo quindi occupati della progettazione di campagne pubblicitarie su alcune riviste locali e di organizzare interviste personali per far conoscere il nuovo progetto.<\/p>\n<h3>Insegne e comunicazione esterna<\/h3>\n<p><a href=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2017\/11\/tienda-fuera-1.jpg\"><img decoding=\"async\" class=\"alignnone size-large wp-image-1012\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2017\/11\/tienda-fuera-1024x680-2.jpg\" alt=\"\" width=\"1024\" height=\"680\" \/><\/a><\/p>\n<p>Abbiamo inoltre realizzato la segnaletica esterna, per garantire al negozio la giusta visibilit\u00e0 e distinguerlo dal contesto commerciale circostante.<\/p>\n<h3>Inaugurazione e inviti<\/h3>\n<p><a href=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2017\/11\/inauguracion-1.jpg\"><img decoding=\"async\" class=\"alignnone size-large wp-image-1016\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2017\/11\/inauguracion-1024x425-2.jpg\" alt=\"\" width=\"1024\" height=\"425\" \/><\/a><\/p>\n<p>Una volta definiti tutti questi aspetti, ci siamo dedicati alla creazione degli inviti per l\u2019inaugurazione: il momento in cui un\u2019idea prende forma e diventa realt\u00e0.<\/p>\n<h2>Shido H\u00e1bitat, il progetto<\/h2>\n<p>http:\/\/codewebbarcelona.com\/grafico\/identidad-corporativa-shido\/<\/p>\n<p>http:\/\/codewebbarcelona.com\/blog\/identidad-corporativa-shido\/<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Vi raccontiamo il progetto di identit\u00e0 aziendale realizzato per Shido H\u00e1bitat e la storia che lo ha ispirato. Qualche mese fa si \u00e8 rivolto a noi un giovane imprenditore, pieno di idee e di entusiasmo, con una proposta davvero interessante. Il suo obiettivo era aprire un negozio di arredamento per giovani in una delle migliori [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1443,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[],"class_list":["post-69001","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Shido H\u00e1bitat, la storia dietro - CODE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/codewebbarcelona.com\/it\/shido-habitat-la-storia\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Shido H\u00e1bitat, la storia dietro - CODE\" \/>\n<meta property=\"og:description\" content=\"Vi raccontiamo il progetto di identit\u00e0 aziendale realizzato per Shido H\u00e1bitat e la storia che lo ha ispirato. 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