{"id":63501,"date":"2019-05-14T14:12:27","date_gmt":"2019-05-14T14:12:27","guid":{"rendered":"https:\/\/codewebbarcelona.com\/proyecto-destacado-packaging\/"},"modified":"2026-06-10T20:08:21","modified_gmt":"2026-06-10T20:08:21","slug":"progetto-packaging-destacato","status":"publish","type":"post","link":"https:\/\/codewebbarcelona.com\/it\/progetto-packaging-destacato\/","title":{"rendered":"Kaishan Chinese Spirit, il packaging d\u2019eccellenza"},"content":{"rendered":"

Voglio dedicare queste righe a raccontare il progetto di packaging<\/strong> che ha recentemente conquistato l\u2019A’ Design Award.<\/p>\n

Un progetto che ha saputo distinguersi per la profondit\u00e0 concettuale e per una realizzazione finale impeccabile sotto diversi aspetti. Ecco quindi la nostra proposta d\u2019ispirazione nell\u2019articolo dedicato a questo progetto di punta.<\/p>\n

Kaishan Chinese Spirit 18 Neo-Chinese Spirit \u2013 il progetto in evidenza<\/h2>\n

by Jansword Zhu<\/h3>\n

Background del progetto<\/h3>\n

L\u2019obiettivo era sviluppare il nuovo packaging<\/strong> per la casa di distillati cinese Kaishan Chinese Spirit.<\/p>\n

Questo marchio detiene il 70% del mercato degli alcolici in Cina, ma la ricetta originale, dal gusto molto intenso e con note quasi \u201csalsate\u201d, ha allontanato le nuove generazioni di consumatori.<\/p>\n

L\u2019azienda desiderava quindi rinnovare la propria immagine e avvicinarsi a un pubblico pi\u00f9 giovane.<\/p>\n

\"mejor-packaging-04\"<\/p>\n

Il progetto grafico<\/h3>\n

La sfida era conciliare, in un unico design, la filosofia cinese che attribuisce valore alle bottiglie di grandi dimensioni con la percezione internazionale secondo cui un packaging<\/strong> voluminoso \u00e8 spesso sinonimo di bassa qualit\u00e0 del prodotto.<\/p>\n

Per questo motivo lo studio di design grafico<\/strong> Jansword Zhu ha ideato una bottiglia<\/strong> con vetro pi\u00f9 spesso, mantenendo la capacit\u00e0 a 500 ml, inserita per\u00f2 in un packaging<\/strong> di grandi dimensioni.<\/p>\n

\"mejor-packaging-0\"<\/p>\n

Inoltre, i caratteri cinesi, per la loro irregolarit\u00e0, si adattano poco ai design<\/strong> moderni, motivo per cui spesso i design<\/strong> cinesi risultano meno contemporanei e pi\u00f9 artigianali.<\/p>\n

\u00c8 stato scelto il vetro per trasmettere un\u2019idea di gusto pi\u00f9 puro, in contrasto con la ceramica tradizionalmente usata per i distillati.<\/p>\n

La bottiglia presenta un vetro blu sfumato che richiama la montagna, sormontata da un tappo in legno; la forma non \u00e8 circolare, ma caratterizzata da 18 sfaccettature, ispirate all\u2019antico poema cinese \u201cmountain looks different in different aspect\u201d.<\/p>\n

\"mejor-packaging-034\"<\/p>\n

Il packaging<\/strong> include anche un cofanetto che si apre centralmente, ispirato alle lanterne cinesi, con una decorazione esterna che richiama i dipinti delle Grotte di Dunhuang.<\/p>\n

Chi sono i creatori<\/h3>\n

Gli autori di questo packaging<\/strong> sono lo studio di design<\/strong> Jansword Design<\/p>\n

\"mejor-packaging-02\"<\/p>\n

Premio<\/h3>\n

Il progetto<\/strong> di packaging<\/strong> \u00e8 stato recentemente premiato con l\u2019A’ Design Award come miglior design di packaging<\/strong> 2018-2019.<\/p>\n

Opinione<\/h3>\n

A mio avviso, sia il design<\/strong> che il processo creativo meritano il massimo dei voti: sono riusciti a fondere perfettamente design<\/strong>, forma e significato in un prodotto che, come abbiamo visto, partiva da una base molto definita e con caratteristiche tali da renderlo ideale per uno studio di design<\/strong> pronto ad accettare la sfida di rinnovare un classico per un pubblico pi\u00f9 giovane.<\/p>\n

Link utili<\/h3>\n

www.competition.adesignaward.com<\/a><\/p>\n

www.jansword-design.com<\/a><\/p>\n

…relateds\/proyecto-destacado-branding<\/a><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Voglio dedicare queste righe a raccontare il progetto di packaging che ha recentemente conquistato l\u2019A’ Design Award. Un progetto che ha saputo distinguersi per la profondit\u00e0 concettuale e per una realizzazione finale impeccabile sotto diversi aspetti. Ecco quindi la nostra proposta d\u2019ispirazione nell\u2019articolo dedicato a questo progetto di punta. Kaishan Chinese Spirit 18 Neo-Chinese Spirit […]<\/p>\n","protected":false},"author":1,"featured_media":12830,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[],"class_list":["post-63501","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nProyecto destacado de packaging - Code Barcelona<\/title>\n<meta name=\"description\" content=\"Analizamos un proyecto de packaging que nos ha parecido merecedor de ser el proyecto destacado de packaging de nuestro blog.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/codewebbarcelona.com\/it\/progetto-packaging-destacato\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Proyecto destacado de packaging - Code Barcelona\" \/>\n<meta property=\"og:description\" content=\"Analizamos un proyecto de packaging que nos ha parecido merecedor de ser el proyecto destacado de packaging de nuestro blog.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/codewebbarcelona.com\/it\/progetto-packaging-destacato\/\" \/>\n<meta property=\"og:site_name\" content=\"CODE\" \/>\n<meta property=\"article:published_time\" content=\"2019-05-14T14:12:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-10T20:08:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2019\/05\/kaishan-chinese-spirit-el-packaging-destacado-featured.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1904\" \/>\n\t<meta property=\"og:image:height\" content=\"704\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"cd26Bc\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"cd26Bc\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/codewebbarcelona.com\\\/it\\\/progetto-packaging-destacato\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/codewebbarcelona.com\\\/it\\\/progetto-packaging-destacato\\\/\"},\"author\":{\"name\":\"cd26Bc\",\"@id\":\"https:\\\/\\\/codewebbarcelona.com\\\/it\\\/#\\\/schema\\\/person\\\/3af5f44aaf0de2919e9225aa5ca32567\"},\"headline\":\"Kaishan Chinese Spirit, il packaging d\u2019eccellenza\",\"datePublished\":\"2019-05-14T14:12:27+00:00\",\"dateModified\":\"2026-06-10T20:08:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/codewebbarcelona.com\\\/it\\\/progetto-packaging-destacato\\\/\"},\"wordCount\":426,\"image\":{\"@id\":\"https:\\\/\\\/codewebbarcelona.com\\\/it\\\/progetto-packaging-destacato\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/codewebbarcelona.com\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/kaishan-chinese-spirit-el-packaging-destacado-featured.jpg\",\"inLanguage\":\"it-IT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/codewebbarcelona.com\\\/it\\\/progetto-packaging-destacato\\\/\",\"url\":\"https:\\\/\\\/codewebbarcelona.com\\\/it\\\/progetto-packaging-destacato\\\/\",\"name\":\"Proyecto destacado de packaging - 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