{"id":62811,"date":"2019-06-13T08:22:23","date_gmt":"2019-06-13T08:22:23","guid":{"rendered":"https:\/\/codewebbarcelona.com\/fish-club-wine-diseno-packaging-proyecto-destacado\/"},"modified":"2026-06-10T19:53:21","modified_gmt":"2026-06-10T19:53:21","slug":"fish-club-wine-design-packaging-progetto-evidenza","status":"publish","type":"post","link":"https:\/\/codewebbarcelona.com\/it\/fish-club-wine-design-packaging-progetto-evidenza\/","title":{"rendered":"Fish club Wine, il design del packaging nel nostro progetto di punta"},"content":{"rendered":"

Ancora una volta dedichiamo il nostro spazio ai progetti di punta al vivace universo del packaging design e dell\u2019identit\u00e0 di marca.<\/p>\n

Il protagonista di questa settimana \u00e8 la creazione del packaging<\/strong> per il vino Fish Club Wine: non perdetevi i dettagli di questo progetto, una vera e propria esperienza visiva sotto ogni aspetto.<\/p>\n

Fish Club Wine, creazione del branding, progetto in evidenza<\/h2>\n

by Backbonebranding<\/h3>\n

Il background del progetto<\/b><\/h3>\n

Tutto \u00e8 iniziato quando Fish Club ha affidato la creazione dell\u2019identit\u00e0 aziendale<\/strong> di un ristorante specializzato in frutti di mare; una volta conclusa questa prima fase, l\u2019azienda ha richiesto lo sviluppo di un packaging<\/strong> esclusivo per il vino della casa, pensato come omaggio per occasioni speciali.<\/p>\n

Da questa esigenza nasce la necessit\u00e0 di creare un packaging<\/strong> dedicato al ristorante Fish Club, pensato per gli amanti della pesca e del buon vino.<\/p>\n

\"diseno-packaging-branding-proyecto-fish-club-wine<\/p>\n

Il progetto grafico<\/b><\/h3>\n

L\u2019elemento centrale del packaging<\/strong> \u00e8 la rappresentazione di una sagoma di pesce, arricchita da eleganti motivi a scaglie.<\/p>\n

Per esprimere al meglio il connubio tra il concept del ristorante e il vino, il packaging<\/strong> integra dettagli che richiamano entrambi gli universi.<\/p>\n

La forma della bottiglia \u00e8 stata sfruttata per dare continuit\u00e0 alla silhouette del pesce e il packaging<\/strong> \u00e8 stato realizzato con una speciale tecnica di stampa su carta metallizzata riflettente.<\/p>\n

L\u2019utilizzo di questo materiale \u00e8 fondamentale per comprendere il valore aggiunto del packaging<\/strong>: riflette la luce come le scaglie dei pesci e richiama le suggestioni luminose dei fondali marini.<\/p>\n

La custodia delle bottiglie \u00e8 progettata per lasciare visibile la parte inferiore, permettendo cos\u00ec di apprezzare il vino scelto.<\/p>\n

Il progetto prevede tre varianti di packaging<\/strong>, una per ciascun tipo di vino del Fish Club: rosso, rosato e bianco.<\/p>\n

Per ognuno \u00e8 stato studiato un packaging<\/strong> specifico, capace di distinguerlo dagli altri ma sempre coerente con la linea grafica<\/strong> del progetto.<\/p>\n

\"\"<\/p>\n

Chi sono i creatori<\/b><\/h3>\n

Il team<\/strong> responsabile del progetto \u00e8 Backbonebrand studio, uno studio di graphic design<\/strong> specializzato nella creazione e sviluppo di branding<\/strong> per aziende e privati.<\/p>\n

Il punto di forza di questo studio di graphic design<\/strong> \u00e8 l\u2019impegno nel proporre soluzioni di branding<\/strong> di altissimo livello.<\/p>\n

Il direttore creativo<\/strong> del progetto \u00e8 Stepan Azaryan.<\/p>\n

La direzione artistica<\/strong> \u00e8 affidata a Christina Khlushyan.<\/p>\n

La designer<\/strong> del packaging<\/strong> \u00e8 Eliza Malkhasyan.<\/p>\n

\"diseno-packaging-branding-proyecto-fish-club-wine<\/p>\n

Premio<\/b><\/h3>\n

Questo progetto \u00e8 stato insignito del Gold Pentawards 2018 nella categoria branding design<\/strong> per bevande, produttori e distributori di marchi propri.<\/p>\n

\"diseno-packaging-branding-proyecto-fish-club-wine<\/p>\n

La nostra opinione<\/b><\/h3>\n

L\u2019idea \u00e8 semplice ma sviluppata con grande creativit\u00e0, riuscendo a fondere perfettamente la forma del contenitore con il design del packaging<\/strong>.<\/p>\n

A nostro avviso, il progetto \u00e8 realizzato in modo eccellente: unisce con equilibrio concept, sviluppo e risultati, dando vita a un packaging memorabile<\/strong>.<\/p>\n

Link utili<\/b><\/h3>\n

www.backbonebranding.com\/works\/fish-club-wine\/<\/a><\/p>\n

www.winners.pentawards.org<\/a><\/p>\n

…altri post ispirazionali correlati<\/a><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Ancora una volta dedichiamo il nostro spazio ai progetti di punta al vivace universo del packaging design e dell\u2019identit\u00e0 di marca. Il protagonista di questa settimana \u00e8 la creazione del packaging per il vino Fish Club Wine: non perdetevi i dettagli di questo progetto, una vera e propria esperienza visiva sotto ogni aspetto. Fish Club […]<\/p>\n","protected":false},"author":1,"featured_media":12600,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[],"class_list":["post-62811","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nFish Club Wine - packaging - proyecto destacado - Code Barcelona<\/title>\n<meta name=\"description\" content=\"Le damos un repaso al ganador del Pentaward por este fant\u00e1stico dise\u00f1o de packaging que es una excelente fuente de inspiraci\u00f3n.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/codewebbarcelona.com\/it\/fish-club-wine-design-packaging-progetto-evidenza\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fish Club Wine - 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