{"id":60146,"date":"2017-01-17T18:37:12","date_gmt":"2017-01-17T18:37:12","guid":{"rendered":"https:\/\/codewebbarcelona.com\/diseno-web-y-seo\/"},"modified":"2026-06-10T19:17:04","modified_gmt":"2026-06-10T19:17:04","slug":"design-web-e-seo","status":"publish","type":"post","link":"https:\/\/codewebbarcelona.com\/it\/design-web-e-seo\/","title":{"rendered":"Web design e SEO: le keyword"},"content":{"rendered":"

Perch\u00e9 \u00e8 fondamentale focalizzarsi sulle keyword?<\/h2>\n

La keyword principale \u00e8 quella parola chiave per cui vogliamo che la nostra pagina venga indicizzata: cos\u00ec, quando qualcuno la cerca, ci trover\u00e0 pi\u00f9 facilmente. Nel nostro caso, stiamo puntando su “disegno web barcellona<\/strong>“.<\/p>\n

Certo, \u201cfacilmente\u201d \u00e8 un modo un po\u2019 fiabesco di dirlo, perch\u00e9 purtroppo non saremo gli unici a competere per questa keyword.<\/p>\n

A meno che tu non abbia un\u2019attivit\u00e0 che vende accessori per granchi dalla testa triangolare e chele di diamante, stai per entrare nell\u2019arena dei gladiatori.<\/p>\n

La scelta della parola chiave va fatta con estrema attenzione.<\/p>\n

I testi e i copy del sito sono fondamentali e vanno considerati fin dall\u2019inizio nella progettazione della pagina web.<\/p>\n

La cosa migliore \u00e8 definire subito la strategia che seguiremo: questo ci semplificher\u00e0 il lavoro e ci dar\u00e0 maggiore libert\u00e0 creativa nella fase di design.<\/p>\n

Cosa considerare nella nostra keyword strategy<\/h2>\n

Nella nostra strategia deve essere chiaro fin dall\u2019inizio su quali gruppi di parole chiave vogliamo concentrare i nostri sforzi.<\/p>\n

Non serve avere una lista infinita di keyword, ma nemmeno restringere troppo il campo: trovare il giusto equilibrio \u00e8 la chiave.<\/p>\n

La nostra strategia deve prevedere un gruppo di parole chiave<\/h2>\n

Queste keyword dovranno essere presenti ogni volta che creiamo nuovi contenuti sul sito; inoltre, ci aiuteranno a ridefinire la strategia nel tempo.<\/p>\n

Le parole chiave devono essere tra loro correlate.<\/p>\n

Se \u00e8 la prima volta che scrivete contenuti o copy per un sito web, tenete bene a mente questi due consigli:
\nCosa cercano le persone quando mi trovano?
\nCosa definisce il mio prodotto, a cosa serve e quale problema risolve?<\/p>\n

Quante keyword dovrei scegliere?<\/strong><\/p>\n

Non esiste una risposta univoca, anche se spesso si cerca un numero preciso. La cosa pi\u00f9 importante \u00e8 avere chiaro il metodo.<\/p>\n

Ci sono due approcci possibili:<\/p>\n

1. Concentrarsi su poche keyword e ripeterle spesso nel testo, oppure…<\/p>\n

2. Lavorare il testo in modo naturale, creando frasi che includano keyword e long tail keyword.<\/p>\n

Tra le due, Google preferisce decisamente la seconda: se abbiamo tempo e ispirazione, raggiungere le 1000 parole con le relative keyword sar\u00e0 semplice.<\/p>\n

Cos\u00ec facendo, i risultati arriveranno.<\/p>\n

\"diseno-web-barcelona-keywords\"<\/a><\/p>\n

Assicurati che le keyword siano sempre coerenti con i servizi che offri: diversamente, non avrebbe senso.<\/p>\n

Ora bisogna scegliere tra keyword \u201ctesta\u201d o \u201ccoda\u201d.<\/p>\n

Per semplificarci la vita, possiamo utilizzare uno strumento che ci aiuti a ottenere un report SEO come WooRank<\/a>. WooRank offre strumenti per l\u2019analisi delle parole chiave e molto altro.<\/p>\n

\u00c8 fondamentale classificare le nostre keyword, distinguendo i diversi livelli che possono portare traffico qualificato e connettersi meglio con il nostro sito.<\/p>\n

\u00c8 probabile che avremo pi\u00f9 keyword generiche che long tail.<\/p>\n

In ogni caso, ci\u00f2 che conta davvero \u00e8 il contenuto cornerstone.<\/p>\n

Non serve a nulla avere tanti post scollegati: ci\u00f2 che fa la differenza \u00e8 il link building.<\/p>\n

Bastano pochi post ben fatti per indirizzare tutto il resto nella giusta direzione.<\/p>\n

…..continua…..<\/p>\n","protected":false},"excerpt":{"rendered":"

Perch\u00e9 \u00e8 fondamentale focalizzarsi sulle keyword? La keyword principale \u00e8 quella parola chiave per cui vogliamo che la nostra pagina venga indicizzata: cos\u00ec, quando qualcuno la cerca, ci trover\u00e0 pi\u00f9 facilmente. Nel nostro caso, stiamo puntando su “disegno web barcellona“. Certo, \u201cfacilmente\u201d \u00e8 un modo un po\u2019 fiabesco di dirlo, perch\u00e9 purtroppo non saremo gli […]<\/p>\n","protected":false},"author":1,"featured_media":4295,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[],"class_list":["post-60146","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nDise\u00f1o web y SEO, las palabras clave o keywords<\/title>\n<meta name=\"description\" content=\"En el momento de dise\u00f1ar una p\u00e1gina web, unos de los puntos m\u00e1s importantes, ser\u00e1 haber realizado un estudio de las palabras clave para un buen SEO.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/codewebbarcelona.com\/it\/design-web-e-seo\/\" \/>\n<meta property=\"og:locale\" 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