{"id":57981,"date":"2018-02-13T22:01:01","date_gmt":"2018-02-13T22:01:01","guid":{"rendered":"https:\/\/codewebbarcelona.com\/proyecto-xercomus-the-story-behind-2\/"},"modified":"2026-06-10T13:50:38","modified_gmt":"2026-06-10T13:50:38","slug":"projet-xercomus-histoire","status":"publish","type":"post","link":"https:\/\/codewebbarcelona.com\/fr\/projet-xercomus-histoire\/","title":{"rendered":"Xercomus, l\u2019histoire derri\u00e8re le projet"},"content":{"rendered":"

Nous allons vous pr\u00e9senter le projet de cr\u00e9ation et de d\u00e9veloppement du site web de Xercomus, une entreprise sp\u00e9cialis\u00e9e dans la gestion de cr\u00e9dits et d\u2019actifs. D\u00e9couvrons ensemble l\u2019histoire qui se cache derri\u00e8re ce projet.<\/p>\n

Il y a quelques mois, le dirigeant d\u2019une soci\u00e9t\u00e9 a pris contact avec nous pour partager son parcours.<\/p>\n

Son objectif \u00e9tait de donner un nouvel \u00e9lan \u00e0 son entreprise, de la moderniser et de renouveler son image afin qu\u2019elle refl\u00e8te mieux sa vision, sa mission et les tendances actuelles.<\/p>\n

Xercomus : un projet de cr\u00e9ation de site web et d\u2019identit\u00e9 visuelle<\/h2>\n

\u00c0 propos de Xercomus<\/h3>\n

Xercomus est une soci\u00e9t\u00e9 de courtage financier qui s\u2019adresse principalement \u00e0 une client\u00e8le \u00e2g\u00e9e de 25 \u00e0 45 ans.<\/p>\n

Le dirigeant nous a expliqu\u00e9 que, depuis un certain temps, l\u2019entreprise op\u00e9rait sous le nom de Xercomus avec un site internet qui ne r\u00e9pondait plus ni aux attentes du march\u00e9, ni \u00e0 ses propres besoins.<\/p>\n

Apr\u00e8s avoir \u00e9tudi\u00e9 le projet et instaur\u00e9 un dialogue ouvert, nous lui avons propos\u00e9 de repartir sur de nouvelles bases avec une identit\u00e9 visuelle repens\u00e9e, un logo moderne et la refonte compl\u00e8te du site web.<\/p>\n

Premiers croquis et pistes cr\u00e9atives<\/h3>\n

Avec toutes ces informations en main, nous avons pu d\u00e9marrer le processus cr\u00e9atif. L\u2019enjeu \u00e9tait de d\u00e9finir une nouvelle identit\u00e9 visuelle en travaillant sur deux axes majeurs du branding.<\/p>\n

Cr\u00e9ation du logo<\/h3>\n

Le nom \u00e9tant d\u00e9j\u00e0 act\u00e9, notre priorit\u00e9 \u00e9tait de moderniser le logo.<\/p>\n

Le r\u00e9sultat : un logo puissant, qui inspire confiance et s\u00e9curit\u00e9.<\/p>\n

\"\"<\/a> \"\"<\/a> \"\"<\/a><\/p>\n

 <\/p>\n

\"\"<\/a><\/p>\n

\"\"<\/a><\/p>\n

\u00c0 cette \u00e9tape, nous avons \u00e9galement d\u00e9fini les typographies \u00e0 utiliser en ligne et hors ligne, la palette de couleurs et les grandes lignes du projet.<\/p>\n

Conception du site web<\/h3>\n

Une fois le logo et l\u2019identit\u00e9 visuelle valid\u00e9s, nous avons pu nous consacrer \u00e0 la cr\u00e9ation du site internet.<\/p>\n

Nous avons choisi deux couleurs principales pour la charte graphique : le bleu et l\u2019orange.<\/p>\n

\"\"<\/a><\/p>\n

Des teintes fortement associ\u00e9es \u00e0 la finance et \u00e0 l\u2019humain.<\/p>\n

Le design et le d\u00e9veloppement du site ont \u00e9t\u00e9 pens\u00e9s pour offrir une exp\u00e9rience utilisateur fluide et compl\u00e8te.<\/p>\n

Le parcours a \u00e9t\u00e9 structur\u00e9 pour que chaque visiteur comprenne clairement les services propos\u00e9s, la mani\u00e8re d\u2019y acc\u00e9der et le fonctionnement de l\u2019entreprise.<\/p>\n

L\u2019ensemble du projet vise \u00e0 transmettre un sentiment de s\u00e9curit\u00e9, de s\u00e9r\u00e9nit\u00e9 et de transparence, essentiels pour ce secteur.<\/p>\n

\"\"<\/a><\/p>\n

Une fois ces objectifs atteints, il ne restait plus qu\u2019\u00e0 mettre le site en ligne et \u00e0 relancer Xercomus dans une version r\u00e9solument contemporaine.<\/p>\n

Envie de d\u00e9couvrir le projet en d\u00e9tail ou de le voir en direct ?<\/h2>\n

Voir le projet<\/strong><\/a><\/p>\n

Visiter le site web<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Nous allons vous pr\u00e9senter le projet de cr\u00e9ation et de d\u00e9veloppement du site web de Xercomus, une entreprise sp\u00e9cialis\u00e9e dans la gestion de cr\u00e9dits et d\u2019actifs. D\u00e9couvrons ensemble l\u2019histoire qui se cache derri\u00e8re ce projet. Il y a quelques mois, le dirigeant d\u2019une soci\u00e9t\u00e9 a pris contact avec nous pour partager son parcours. Son objectif […]<\/p>\n","protected":false},"author":1,"featured_media":3467,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[499,494,495],"class_list":["post-57981","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-autres","category-design-graphique","category-conception-developpement-web"],"acf":[],"yoast_head":"\nProyecto de dise\u00f1o web - Xercomus - La historia detr\u00e1s del proyecto de dise\u00f1o gr\u00e1fico, dise\u00f1o web y desarrollo.<\/title>\n<meta name=\"description\" content=\"Voy a contaros la historia del proyecto de dise\u00f1o web, dise\u00f1o gr\u00e1fico y desarrollo de Xercomus. 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