{"id":57893,"date":"2019-12-19T12:21:32","date_gmt":"2019-12-19T12:21:32","guid":{"rendered":"https:\/\/codewebbarcelona.com\/tendencias-en-marketing-turistico-2020-2\/"},"modified":"2026-06-10T13:46:08","modified_gmt":"2026-06-10T13:46:08","slug":"tendances-marketing-touristique-2020-2","status":"publish","type":"post","link":"https:\/\/codewebbarcelona.com\/fr\/tendances-marketing-touristique-2020-2\/","title":{"rendered":"Tendances du marketing touristique 2020"},"content":{"rendered":"<p>Vous souhaitez optimiser votre strat\u00e9gie de marketing touristique pour 2020 ? Ne manquez pas cet article o\u00f9 nous passons en revue les grandes tendances du marketing touristique cette ann\u00e9e.<\/p>\n<p>Le secteur du tourisme \u00e9volue \u00e0 une vitesse fulgurante, notamment gr\u00e2ce \u00e0 l\u2019int\u00e9gration rapide des nouvelles technologies.<\/p>\n<p>Ne restez pas \u00e0 la tra\u00eene et d\u00e9couvrez notre s\u00e9lection des tendances \u00e0 suivre.<\/p>\n<h2>Tendances du marketing touristique 2020<\/h2>\n<h3>1. L\u2019empreinte digitale<\/h3>\n<p>Gr\u00e2ce \u00e0 l\u2019intelligence artificielle (IA), il est d\u00e9sormais possible d\u2019analyser et de comprendre le comportement des utilisateurs via des logiciels sp\u00e9cialis\u00e9s.<\/p>\n<p>De nombreux outils, au-del\u00e0 de l\u2019automatisation classique, offrent aujourd\u2019hui une analyse approfondie des performances de vos actions marketing. Vous pouvez ainsi suivre les clics, le nombre de pages consult\u00e9es et bien d\u2019autres indicateurs.<\/p>\n<p>Ces donn\u00e9es permettent d\u2019\u00e9valuer pr\u00e9cis\u00e9ment l\u2019efficacit\u00e9 d\u2019une campagne et d\u2019ajuster vos actions pour booster la conversion.<\/p>\n<p><strong>Avantages :<\/strong><\/p>\n<ul>\n<li>Suivi en temps r\u00e9el de l\u2019activit\u00e9 marketing et du parcours d\u2019achat de chaque client.<\/li>\n<li>Cr\u00e9ation de profils clients pr\u00e9cis et personnalis\u00e9s pour une communication sur-mesure, bas\u00e9e sur leurs besoins et centres d\u2019int\u00e9r\u00eat.<\/li>\n<li>Filtrage efficace pour cibler les prospects selon leurs objectifs touristiques.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>R\u00e9sultats :<\/strong><\/p>\n<ul>\n<li>Hausse des ventes.<\/li>\n<li>R\u00e9duction des ressources investies.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-4580\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2019\/12\/group-of-people-carrying-surfboards-1549196.jpg\" alt=\"tendencias_marketing_turistico_2020\" width=\"5324\" height=\"3283\" \/><\/p>\n<h3>2. Marketing d\u2019influence<\/h3>\n<p>L\u2019une des tendances phares du marketing touristique en 2020 est le recours \u00e0 des personnalit\u00e9s reconnues pour vos campagnes. Les influenceurs s\u2019imposent comme une solution id\u00e9ale pour promouvoir une destination, un service ou une exp\u00e9rience.<\/p>\n<p>Ce type de collaboration permet de cr\u00e9er un lien authentique avec votre audience cible, \u00e0 mi-chemin entre la star de cin\u00e9ma qui vante un parfum et la voisine qui partage ses bons plans vacances.<\/p>\n<p>En faisant appel \u00e0 un influenceur, il suffit parfois d\u2019un post Instagram positif sur vos offres pour renforcer la cr\u00e9dibilit\u00e9 de votre marque.<\/p>\n<p><strong>Avantages :<\/strong><\/p>\n<ul>\n<li>Investissement accessible.<\/li>\n<li>Excellent retour sur investissement.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>R\u00e9sultats :<\/strong><\/p>\n<ul>\n<li>Am\u00e9lioration de la r\u00e9putation de votre marque et de vos produits.<\/li>\n<li>Engagement renforc\u00e9 avec votre communaut\u00e9.<\/li>\n<li>Augmentation des ventes.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-4581\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2019\/12\/women-inside-a-van-2101528.jpg\" alt=\"tendencias_marketing_turistico_2020\" width=\"4032\" height=\"3024\" \/><\/p>\n<h3>3. Communication multicanale<\/h3>\n<p>Dans un contexte de d\u00e9fiance, il est essentiel de b\u00e2tir une relation de confiance avec vos clients et prospects. L\u2019une des grandes tendances 2020 sera donc la communication multicanale.<\/p>\n<p>Offrez \u00e0 vos clients la possibilit\u00e9 de vous contacter via tous les canaux disponibles :<\/p>\n<ul>\n<li>Whatsapp<\/li>\n<li>LinkedIn<\/li>\n<li>Facebook Messenger<\/li>\n<li>T\u00e9l\u00e9phone<\/li>\n<li>Chatbot<\/li>\n<li>Chat en direct<\/li>\n<li>etc\u2026<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>Comment faire ?<\/strong><\/p>\n<ul>\n<li>\u00c9coutez, posez des questions, soyez proactif : vous r\u00e9colterez de pr\u00e9cieuses informations.<\/li>\n<li>Mettez en place des outils pour d\u00e9tecter les r\u00e9clamations et adoptez des strat\u00e9gies correctives.<\/li>\n<li>Faites preuve de transparence.<\/li>\n<li>Restez agile.<\/li>\n<li>Reconnaissez vos erreurs, faites preuve d\u2019humilit\u00e9 et pr\u00e9sentez des excuses \u00e0 la hauteur.<\/li>\n<li>R\u00e9compensez la fid\u00e9lit\u00e9 de vos clients.<\/li>\n<li>Engagez-vous pleinement.<\/li>\n<li>F\u00e9d\u00e9rez une communaut\u00e9 autour de votre marque.<\/li>\n<li>Avantages :<\/li>\n<li>Acc\u00e8s direct \u00e0 des informations clients de premi\u00e8re main.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>R\u00e9sultats :<\/strong><\/p>\n<ul>\n<li>Renforcement de la r\u00e9putation de votre marque.<\/li>\n<li>Cr\u00e9ation d\u2019un climat de confiance autour de vos services.<\/li>\n<li>Optimisation de votre strat\u00e9gie marketing touristique.<\/li>\n<li>Am\u00e9lioration de la qualit\u00e9 de service.<\/li>\n<li>R\u00e9duction des r\u00e9clamations.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-4582\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2019\/12\/street-lights-802024.jpg\" alt=\"tendencias_marketing_turistico_2020\" width=\"4288\" height=\"2848\" \/><\/p>\n<h3>4. Marketing omnicanal<\/h3>\n<p>Autre tendance majeure du marketing digital et touristique en 2020 : le marketing omnicanal.<\/p>\n<p>Il s\u2019agit de d\u00e9ployer des actions marketing sur tous les canaux disponibles, en adaptant le contenu \u00e0 chacun d\u2019eux.<\/p>\n<p>La technologie permet aujourd\u2019hui d\u2019automatiser une grande partie du travail de cr\u00e9ation et de diffusion des contenus marketing.<\/p>\n<p>R\u00e9sultat : avec autant, voire moins de temps qu\u2019avant, il est possible de produire et publier du contenu de qualit\u00e9 au nom de votre marque.<\/p>\n<p><strong>Avantages :<\/strong><\/p>\n<ul>\n<li>Toucher un public plus large en un minimum de temps.<\/li>\n<li>Investissement \u00e9quivalent, voire inf\u00e9rieur \u00e0 celui des m\u00e9thodes traditionnelles.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>R\u00e9sultats :<\/strong><\/p>\n<ul>\n<li>\u00c9laboration d\u2019une strat\u00e9gie marketing globale.<\/li>\n<li>Valorisation de votre r\u00e9putation.<\/li>\n<li>Visibilit\u00e9 accrue.<\/li>\n<li>Acquisition de nouveaux clients.<\/li>\n<li>Hausse des ventes.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-4583\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2019\/12\/light-london-adverts-piccadilly-circus-34639.jpg\" alt=\"tendencias_marketing_turistico_2020\" width=\"5472\" height=\"3648\" \/><\/p>\n<h3>5. Alignement des ventes et du marketing<\/h3>\n<p>C\u2019est sans conteste une tendance forte du marketing touristique en 2020. Avec l\u2019automatisation croissante, il devient \u00e9vident qu\u2019il ne sert \u00e0 rien de multiplier les efforts sans un pilotage pr\u00e9cis.<\/p>\n<p>D\u2019o\u00f9 l\u2019importance d\u2019aligner vos actions commerciales et marketing.<\/p>\n<p><strong>Avantages :<\/strong><\/p>\n<p>Une m\u00e9thode tr\u00e8s efficace pour stimuler la croissance et la rentabilit\u00e9 des ventes.<\/p>\n<p><strong>R\u00e9sultats :<\/strong><\/p>\n<ul>\n<li>Augmentation du chiffre d\u2019affaires annuel.<\/li>\n<li>Acc\u00e9l\u00e9ration de la croissance.<\/li>\n<li>Am\u00e9lioration du taux de fid\u00e9lisation client.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-4584\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2019\/12\/three-men-sitting-at-the-table-3215527.jpg\" alt=\"tendencias_marketing_turistico_2020\" width=\"5472\" height=\"3648\" \/><\/p>\n<h3>6. Du CRM \u00e0 l\u2019Intelligence Artificielle \u2013 CRM int\u00e9gr\u00e9<\/h3>\n<p>Les logiciels de gestion de la relation client (CRM) sont largement utilis\u00e9s dans le secteur du tourisme.<\/p>\n<p>Leur \u00e9volution permet aujourd\u2019hui de valoriser pleinement les donn\u00e9es collect\u00e9es gr\u00e2ce \u00e0 l\u2019automatisation int\u00e9gr\u00e9e.<\/p>\n<p>En centralisant l\u2019empreinte digitale dans une base de donn\u00e9es, un CRM int\u00e9gr\u00e9 peut segmenter et cr\u00e9er des profils pr\u00e9cis pour d\u00e9ployer une strat\u00e9gie marketing parfaitement cibl\u00e9e.<\/p>\n<p><strong>Avantages :<\/strong><\/p>\n<ul>\n<li>Un retour sur investissement durable apr\u00e8s la mise en place initiale.<\/li>\n<li>Meilleure connaissance du comportement client.<\/li>\n<li>Possibilit\u00e9 de b\u00e2tir une strat\u00e9gie marketing sur-mesure et performante.<\/li>\n<li>Gestion des donn\u00e9es optimis\u00e9e.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>R\u00e9sultats :<\/strong><\/p>\n<ul>\n<li>Clients plus satisfaits.<\/li>\n<li>Fid\u00e9lisation accrue.<\/li>\n<li>Augmentation des ventes.<\/li>\n<li>Valorisation de votre r\u00e9putation.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-4585\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2019\/12\/abstract-art-blur-bright-373543.jpg\" alt=\"tendencias_marketing_turistico_2020\" width=\"2999\" height=\"1999\" \/><\/p>\n<h3>R\u00e9sum\u00e9 pour les press\u00e9s<\/h3>\n<ol>\n<li>L\u2019empreinte digitale<\/li>\n<li>Marketing d\u2019influence<\/li>\n<li>Communication multicanale<\/li>\n<li>Marketing omnicanal<\/li>\n<li>Alignement des ventes et du marketing<\/li>\n<li>Du CRM \u00e0 l\u2019Intelligence Artificielle \u2013 CRM int\u00e9gr\u00e9<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Vous souhaitez optimiser votre strat\u00e9gie de marketing touristique pour 2020 ? Ne manquez pas cet article o\u00f9 nous passons en revue les grandes tendances du marketing touristique cette ann\u00e9e. Le secteur du tourisme \u00e9volue \u00e0 une vitesse fulgurante, notamment gr\u00e2ce \u00e0 l\u2019int\u00e9gration rapide des nouvelles technologies. Ne restez pas \u00e0 la tra\u00eene et d\u00e9couvrez notre [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":11283,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[498],"class_list":["post-57893","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tendencias en marketing tur\u00edstico 2020 - Code Barcelona<\/title>\n<meta name=\"description\" content=\"\u00bfQuieres saber c\u00f3mo mejorar tu estrategia de marketing tur\u00edstico para el 2020?, no te pierdas este art\u00edculo donde desgranamos cu\u00e1les van a ser las tendencias en marketing tur\u00edstico del 2020.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/codewebbarcelona.com\/fr\/tendances-marketing-touristique-2020-2\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tendencias en marketing tur\u00edstico 2020 - 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