{"id":57808,"date":"2021-11-30T20:41:34","date_gmt":"2021-11-30T20:41:34","guid":{"rendered":"https:\/\/codewebbarcelona.com\/tendencias-marketing-digital-2022\/"},"modified":"2026-06-10T13:43:37","modified_gmt":"2026-06-10T13:43:37","slug":"tendances-marketing-digital-2022","status":"publish","type":"post","link":"https:\/\/codewebbarcelona.com\/fr\/tendances-marketing-digital-2022\/","title":{"rendered":"Tendances du marketing digital 2022"},"content":{"rendered":"<p>Vous souhaitez conna\u00eetre les <strong>tendances du marketing digital en 2022<\/strong> ? \u2013 Mieux vaut, car que vous le vouliez ou non, le <strong>marketing digital<\/strong> repr\u00e9sente d\u00e9j\u00e0 aujourd\u2019hui 72 % de l\u2019ensemble des actions de <strong>marketing<\/strong> d\u00e9ploy\u00e9es pour booster notre <strong>strat\u00e9gie commerciale<\/strong>.<\/p>\n<p>Dans cet article, nous allons d\u00e9crypter les tendances cl\u00e9s qui feront du <strong>marketing digital<\/strong> un v\u00e9ritable moteur de croissance pour votre entreprise.<\/p>\n<p>Avant d\u2019entrer dans le vif du sujet, posons quelques bases essentielles.<\/p>\n<p>Le monde est d\u00e9sormais enti\u00e8rement digital et virtuel.<\/p>\n<p>La grande majorit\u00e9 des \u00e9changes et des contacts se font en ligne.<\/p>\n<p>Le <strong>marketing offline<\/strong> a perdu de son poids et de son influence face \u00e0 l\u2019essor fulgurant du <strong>marketing digital<\/strong>.<\/p>\n<p>Les co\u00fbts de production du <strong>marketing digital<\/strong> sont tr\u00e8s faibles.<\/p>\n<p>Les r\u00e9sultats des campagnes de <strong>marketing digital<\/strong> sont mesurables et analysables avec pr\u00e9cision.<\/p>\n<p>On peut optimiser les performances gr\u00e2ce \u00e0 l\u2019analyse des donn\u00e9es et \u00e0 l\u2019utilisation d\u2019outils sp\u00e9cialis\u00e9s en <strong>marketing<\/strong>.<\/p>\n<p>Une fois ces principes pos\u00e9s, il devient \u00e9vident qu\u2019une solide <strong>strat\u00e9gie de marketing digital<\/strong> est indispensable pour faire grandir votre entreprise et augmenter vos ventes de produits ou de services.<\/p>\n<p>Mais, comme tout, le <strong>marketing digital<\/strong> \u00e9volue sans cesse.<\/p>\n<p>La concurrence est f\u00e9roce et chacun veut sa part du g\u00e2teau. Toutes les entreprises sont concern\u00e9es, qu\u2019elles en aient conscience ou non.<\/p>\n<p>Pour vous aider \u00e0 anticiper, nous avons pr\u00e9par\u00e9 une liste des <strong>tendances du marketing digital 2022<\/strong> \u00e0 ne pas manquer.<\/p>\n<p>[superfeatured]10346[\/superfeatured]<\/p>\n<p>Comme lors des pr\u00e9c\u00e9dentes \u00e9ditions, l\u2019article s\u2019organise ainsi :<\/p>\n<ul>\n<li><strong>Tendance en marketing digital<\/strong><\/li>\n<li>Explication<\/li>\n<li>Exemples d\u2019application de la <strong>tendance<\/strong> + lien vers le projet<\/li>\n<li>Utilisations de cette <strong>tendance en marketing digital<\/strong><\/li>\n<li>Conseils pour la mettre en \u0153uvre<\/li>\n<\/ul>\n<p>Pr\u00eat \u00e0 d\u00e9couvrir les <strong>tendances du marketing digital 2022<\/strong> ?<\/p>\n<p>C\u2019est parti !<\/p>\n<h2>Tendances du marketing digital 2022<\/h2>\n<h3>Diversit\u00e9 et inclusion<\/h3>\n<p>Voici la premi\u00e8re <strong>tendance en marketing digital pour 2022<\/strong> que nous allons aborder.<\/p>\n<p>Quel que soit le canal utilis\u00e9, le ton de votre <strong>campagne de marketing digital<\/strong> doit avant tout \u00eatre respectueux.<\/p>\n<p>Vous pensez s\u00fbrement que vos actions <strong>publicitaires et de communication digitale<\/strong> ont toujours \u00e9t\u00e9 respectueuses. C\u2019\u00e9tait sans doute l\u2019intention, mais il est possible qu\u2019elles ne l\u2019aient pas \u00e9t\u00e9 totalement, par manque de recul ou de diversit\u00e9 de points de vue.<\/p>\n<p>Il est fr\u00e9quent que nos <strong>campagnes de marketing digital<\/strong> soient influenc\u00e9es par des biais personnels ou d\u2019\u00e9quipe.<\/p>\n<p>Par exemple, s\u2019il n\u2019y a aucune femme dans votre \u00e9quipe cr\u00e9ative, il est facile d\u2019adopter un langage patriarcal sans s\u2019en rendre compte.<\/p>\n<p>Cet exemple s\u2019applique \u00e0 l\u2019ensemble du storytelling employ\u00e9 dans votre <strong>marketing digital<\/strong>.<\/p>\n<p>En 2022, la p\u00e9riode de tol\u00e9rance pour les maladresses involontaires touche \u00e0 sa fin.<\/p>\n<p>D\u00e9sormais, l\u2019une des <strong>tendances en marketing digital<\/strong> incontournables sera d\u2019adopter un ton qui inclut toutes les minorit\u00e9s (sans les stigmatiser), avec une r\u00e9elle prise en compte des questions de genre, de culture et de diversit\u00e9 sociale.<\/p>\n<p>Cela peut sembler anecdotique \u00e0 certains, mais c\u2019est un v\u00e9ritable atout business : plus votre discours est inclusif, plus votre cible s\u2019\u00e9largit.<\/p>\n<p>N\u2019oubliez pas qu\u2019un ton excluant ne fait qu\u2019\u00e9loigner les clients de votre marque.<\/p>\n<p>Au fond, il s\u2019agit simplement de respect et de consid\u00e9ration pour le client, ce qui est la base m\u00eame du marketing digital.<\/p>\n<h4>Entreprises qui int\u00e8grent ces tendances en marketing digital<\/h4>\n<h4>Billy Boy : Love Crossings<\/h4>\n<p><strong>Campagne de marketing digital r\u00e9alis\u00e9e par l\u2019agence <a href=\"https:\/\/www.serviceplan.es\/es.html\" target=\"_blank\" rel=\"noopener\">Serviceplan<\/a><\/strong><\/p>\n<p><iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/aKP7YFlMtEs\" width=\"1920\" height=\"1080\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>La premi\u00e8re campagne de marketing digital illustrant cette <strong>tendance 2022<\/strong> est celle men\u00e9e par Serviceplan Germany pour la marque de pr\u00e9servatifs Billy Boy.<\/p>\n<p>L\u2019objectif : rappeler l\u2019importance du sexe prot\u00e9g\u00e9. Ce qui distingue cette campagne, c\u2019est son approche transversale o\u00f9 diversit\u00e9 sexuelle et respect sont au c\u0153ur du message.<\/p>\n<p>Ce projet a re\u00e7u un <a href=\"https:\/\/www.red-dot.org\/project\/billy-boy-love-crossings-54709\" target=\"_blank\" rel=\"noopener\">Red Dot dans la cat\u00e9gorie Out-of-Home Campaign, Ambient Advertising<\/a>.<\/p>\n<h4>UNI-FORM FOR VOGUE<\/h4>\n<p><b>Campagne de marketing digital men\u00e9e par l\u2019agence <a href=\"https:\/\/www.ogilvy.com.tw\/zh\/index.aspx\" target=\"_blank\" rel=\"noopener\">Ogilvy Ta\u00efwan<\/a> pour Vogue<\/b><\/p>\n<p><iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/W7VOPNiMjPA\" width=\"1920\" height=\"1080\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-10692\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2021\/11\/tendencias-marketing-digital-04.jpg\" alt=\"tendencias-marketing-digital-04\" width=\"860\" height=\"574\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-10693\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2021\/11\/tendencias-marketing-digital-05.jpg\" alt=\"tendencias-marketing-digital-05\" width=\"860\" height=\"608\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-10694\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2021\/11\/tendencias-marketing-digital-06.jpg\" alt=\"tendencias-marketing-digital-06\" width=\"860\" height=\"608\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-10695\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2021\/11\/tendencias-marketing-digital-07.jpg\" alt=\"tendencias-marketing-digital-07\" width=\"860\" height=\"608\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-10696\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2021\/11\/tendencias-marketing-digital-08.jpg\" alt=\"tendencias-marketing-digital-08\" width=\"860\" height=\"608\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-10697\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2021\/11\/tendencias-marketing-digital-09.jpg\" alt=\"tendencias-marketing-digital-09\" width=\"860\" height=\"475\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-10698\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2021\/11\/tendencias-marketing-digital-010.jpg\" alt=\"tendencias-marketing-digital-010\" width=\"860\" height=\"608\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-10699\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2021\/11\/tendencias-marketing-digital-015.jpg\" alt=\"tendencias-marketing-digital-015\" width=\"860\" height=\"608\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-10700\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2021\/11\/tendencias-marketing-digital-019.jpg\" alt=\"tendencias-marketing-digital-019\" width=\"860\" height=\"608\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-10701\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2021\/11\/tendencias-marketing-digital-020.jpg\" alt=\"tendencias-marketing-digital-020\" width=\"860\" height=\"1357\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-10702\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2021\/11\/tendencias-marketing-digital-021.jpg\" alt=\"tendencias-marketing-digital-021\" width=\"860\" height=\"1397\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-10703\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2021\/11\/tendencias-marketing-digital-01.jpg\" alt=\"tendencias-marketing-digital-01\" width=\"860\" height=\"574\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-10704\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2021\/11\/tendencias-marketing-digital-02.jpg\" alt=\"tendencias-marketing-digital-02\" width=\"860\" height=\"574\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-10705\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2021\/11\/tendencias-marketing-digital-03.jpg\" alt=\"tendencias-marketing-digital-03\" width=\"860\" height=\"574\" \/><\/p>\n<p>Autre exemple marquant de cette <strong>tendance en marketing digital<\/strong> : la campagne d\u2019Ogilvy pour le magazine Vogue.<\/p>\n<p>Au c\u0153ur de cette action, une initiative d\u2019\u00e9l\u00e8ves du lyc\u00e9e Banqiao \u00e0 Ta\u00efwan, qui ont d\u00e9nonc\u00e9 l\u2019inutilit\u00e9 de diff\u00e9rencier les uniformes scolaires selon le sexe. Ils ont ainsi cr\u00e9\u00e9 une collection d\u2019uniformes non genr\u00e9s, \u00e0 la fois acte de protestation et proposition concr\u00e8te.<\/p>\n<p>Ce projet a \u00e9t\u00e9 r\u00e9compens\u00e9 par les <a href=\"https:\/\/www.dandad.org\/awards\/professional\/2021\/235004\/uni-form\/\" target=\"_blank\" rel=\"noopener\">D&#038;AD Awards<\/a> dans les cat\u00e9gories suivantes :<\/p>\n<ul>\n<li>Graphite Pencil \/ Branding \/ Tactical \/ 2021<\/li>\n<li>Wood Pencil \/ Photography \/ Fashion<\/li>\n<li>Wood Pencil \/ Direct \/ Integrated<\/li>\n<li>Wood Pencil \/ Branding \/ New Branding Schemes<\/li>\n<li>Shortlist \/ PR \/ Product Launch<\/li>\n<li>Shortlist \/ Graphic Design \/ Integrated<\/li>\n<li>Shortlist \/ Product Design \/ Inclusive<\/li>\n<li>Shortlist \/ Writing for Design \/ Integrated<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Un exemple particuli\u00e8rement inspirant de <strong>tendance en marketing digital 2022<\/strong>.<\/p>\n<p>[superfeatured]10346[\/superfeatured]<\/p>\n<h4>FEMINICIDIO<\/h4>\n<p><strong>Campagne de marketing digital r\u00e9alis\u00e9e par l\u2019agence Plano Estudio<\/strong><\/p>\n<p><iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/HueKIZUPd0E\" width=\"1920\" height=\"1080\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-10706\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2021\/11\/tendencia-marketing-digital-01-5.gif\" alt=\"tendencia-marketing-digital-01 (5)\" width=\"2000\" height=\"1535\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-10707\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2021\/11\/tendencia-marketing-digital-01-1.gif\" alt=\"tendencia-marketing-digital-01 (1)\" width=\"2000\" height=\"1400\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-10708\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2021\/11\/tendencia-marketing-digital-01-2.gif\" alt=\"tendencia-marketing-digital-01 (2)\" width=\"2000\" height=\"1178\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-10709\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2021\/11\/tendencia-marketing-digital-01-3.gif\" alt=\"tendencia-marketing-digital-01 (3)\" width=\"2000\" height=\"1178\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-10710\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2021\/11\/tendencia-marketing-digital-01-4.gif\" alt=\"tendencia-marketing-digital-01 (4)\" width=\"2000\" height=\"1178\" \/><\/p>\n<p>Troisi\u00e8me illustration de la <strong>tendance en marketing digital 2022<\/strong> autour de la diversit\u00e9 et de l\u2019inclusion : le projet du <strong>studio de design cr\u00e9atif<\/strong> colombien <a href=\"https:\/\/planoestudio.com.co\/\" target=\"_blank\" rel=\"noopener\">Plano Estudio<\/a>.<\/p>\n<p>Objectif : sensibiliser \u00e0 la violence faite aux femmes en Colombie, \u00e0 travers une exposition virtuelle, un site web et des actions sur les m\u00e9dias et r\u00e9seaux sociaux.<\/p>\n<p>Ce projet a re\u00e7u le <a href=\"https:\/\/awards.latinamericandesign.org\/winning-projects-detail\/?identifier=temp_project_72e28b2b09_cd02bad169\" target=\"_blank\" rel=\"noopener\">LAD Plata dans la cat\u00e9gorie Design Digital \/ Design for Good<\/a>.<\/p>\n<h4>O\u00f9 retrouver cette tendance<\/h4>\n<p>Cette <strong>tendance en marketing digital 2022<\/strong> sera omnipr\u00e9sente dans les <strong>campagnes publicitaires<\/strong> et les <strong>actions marketing<\/strong>. Elle s\u2019int\u00e9grera au storytelling des marques et permettra \u00e0 l\u2019audience de positionner l\u2019entreprise sur le plan soci\u00e9tal.<\/p>\n<h4>Conseils<\/h4>\n<p>Le conseil principal : quelle que soit votre action, elle doit \u00eatre sinc\u00e8re et passer par des relectures pour \u00e9viter tout malentendu.<\/p>\n<h3>Durabilit\u00e9 et environnement<\/h3>\n<p>Un point proche du pr\u00e9c\u00e9dent, mais qui m\u00e9rite d\u2019\u00eatre trait\u00e9 \u00e0 part, concerne la <strong>tendance en marketing digital<\/strong> ax\u00e9e sur la durabilit\u00e9 et la protection de l\u2019environnement.<\/p>\n<p>On parle ici d\u2019une prise de conscience mondiale sur la surexploitation des ressources et le manque de responsabilit\u00e9 des entreprises envers la plan\u00e8te.<\/p>\n<p>D\u00e8s l\u2019an prochain, l\u2019une des <strong>tendances en marketing digital 2022<\/strong> sera l\u2019int\u00e9gration de messages o\u00f9 la durabilit\u00e9 et l\u2019\u00e9cologie sont au c\u0153ur des campagnes.<\/p>\n<p>Votre <strong>marketing digital<\/strong> doit s\u2019emparer de ce sujet, car chaque occasion est bonne pour affirmer votre engagement responsable aupr\u00e8s de votre public.<\/p>\n<p>Aujourd\u2019hui, de plus en plus de consommateurs choisissent une marque, un produit ou un service en fonction de ses valeurs et de son engagement environnemental. Ils ne veulent plus enrichir des entreprises qui ne partagent pas leurs convictions.<\/p>\n<p>Profitez-en pour faire un \u00e9tat des lieux de vos pratiques en mati\u00e8re de durabilit\u00e9 et d\u2019environnement : identifiez vos points forts et vos axes d\u2019am\u00e9lioration.<\/p>\n<p>Ce que vous faites bien, valorisez-le dans vos <strong>campagnes de marketing digital<\/strong>. Ce qui doit \u00eatre am\u00e9lior\u00e9, mettez-le en avant une fois corrig\u00e9. Ce qui n\u2019est pas encore au niveau, gardez-le en r\u00e9serve jusqu\u2019\u00e0 ce que ce soit le cas.<\/p>\n<h4>Entreprises qui int\u00e8grent ces tendances en marketing digital<\/h4>\n<h4>AUDI E-TRON EVENT PRESENTATION<\/h4>\n<p><strong>Campagne de marketing digital men\u00e9e par Interpark Bizmarket<\/strong><\/p>\n<p><iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/MyrLwVRTYNg\" width=\"1920\" height=\"1080\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Premier exemple : l\u2019\u00e9v\u00e9nement organis\u00e9 par Audi pour pr\u00e9senter sa gamme de SUV 100 % \u00e9lectriques.<\/p>\n<p>Pour renforcer son image \u00ab verte \u00bb, la pr\u00e9sentation s\u2019est d\u00e9roul\u00e9e dans un environnement enti\u00e8rement durable, avec des conteneurs r\u00e9utilisables.<\/p>\n<p>Les marques utilisent la durabilit\u00e9 pour attirer de nouveaux clients et affirmer leurs valeurs sur des sujets qui comptent pour la soci\u00e9t\u00e9.<\/p>\n<p>Cette pr\u00e9sentation a re\u00e7u un <a href=\"https:\/\/www.red-dot.org\/project\/audi-e-tron-launch-event-54719\" target=\"_blank\" rel=\"noopener\">Red Dot dans la cat\u00e9gorie Vehicle Launch Tour<\/a>.<\/p>\n<h4>GREEN INSTRUCTIONS<\/h4>\n<p><strong>Campagne de marketing digital men\u00e9e par Ogilvy Poland pour LEGO<\/strong><\/p>\n<p><iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/6PxbcatCMwg\" width=\"1920\" height=\"1080\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Autre exemple : LEGO, accompagn\u00e9 par <a href=\"https:\/\/www.ogilvy.pl\/pl\/strona-glowna\/\" target=\"_blank\" rel=\"noopener\">Ogilvy Pologne<\/a>, met en avant la durabilit\u00e9 et l\u2019environnement dans sa communication.<\/p>\n<p>Ce projet a \u00e9t\u00e9 r\u00e9compens\u00e9 par :<\/p>\n<ul>\n<li>Merit aux ONE SHOW &#8211; IP &amp; PRODUCTS<\/li>\n<li>Green Pencil aux ONE SHOW &#8211; GREEN PENCIL<\/li>\n<li>Merit aux ONE SHOW &#8211; EXPERIENTIAL &amp; IMMERSIVE<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Un exemple parfait de cette <strong>tendance en marketing digital pour 2022<\/strong>.<\/p>\n<h4>THE LAST DAY PASS<\/h4>\n<p><strong>Campagne de marketing digital men\u00e9e par Serviceplan Germany<\/strong><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-10716\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2021\/11\/ed04b248-148e-eb11-aaaa-06685e255467.jpg\" alt=\"tendencia-marketing-digital-01 (4)\" width=\"1000\" height=\"667\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-10715\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2021\/11\/1608214728268.jpeg\" alt=\"tendencia-marketing-digital-01 (4)\" width=\"1280\" height=\"719\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-10714\" src=\"https:\/\/codewebbarcelona.com\/wp-content\n<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Vous souhaitez conna\u00eetre les tendances du marketing digital en 2022 ? \u2013 Mieux vaut, car que vous le vouliez ou non, le marketing digital repr\u00e9sente d\u00e9j\u00e0 aujourd\u2019hui 72 % de l\u2019ensemble des actions de marketing d\u00e9ploy\u00e9es pour booster notre strat\u00e9gie commerciale. Dans cet article, nous allons d\u00e9crypter les tendances cl\u00e9s qui feront du marketing digital [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6696,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[498,494,495,497],"class_list":["post-57808","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-design-graphique","category-conception-developpement-web","category-inspiration"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tendencias en marketing digital 2022 - Code Barcelona<\/title>\n<meta name=\"description\" content=\"\u00bfQuieres saber cu\u00e1les van a ser las tendencias en marketing digital 2022 ? - Mas te vale, porque el marketing digital ya ocupa en estos momentos la mayor parte del marketing total que se est\u00e1 utilizando para mejorar la estrategia comercial.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/codewebbarcelona.com\/fr\/tendances-marketing-digital-2022\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tendencias en marketing digital 2022 - Code Barcelona\" \/>\n<meta property=\"og:description\" content=\"\u00bfQuieres saber cu\u00e1les van a ser las tendencias en marketing digital 2022 ? 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