{"id":57779,"date":"2018-10-31T08:45:40","date_gmt":"2018-10-31T08:45:40","guid":{"rendered":"https:\/\/codewebbarcelona.com\/tendencias-marketing-digital-2019\/"},"modified":"2026-06-10T13:40:49","modified_gmt":"2026-06-10T13:40:49","slug":"tendances-marketing-digital-2019","status":"publish","type":"post","link":"https:\/\/codewebbarcelona.com\/fr\/tendances-marketing-digital-2019\/","title":{"rendered":"Tendances du marketing digital 2019"},"content":{"rendered":"<p>Avec le dernier trimestre de l\u2019ann\u00e9e qui d\u00e9bute, il est temps de se tourner vers l\u2019avenir et d\u2019anticiper les <strong>tendances du marketing digital en 2019<\/strong>.<\/p>\n<p>Au cours des neuf premiers mois de l\u2019ann\u00e9e, les <strong>agences de marketing digital<\/strong> ont mis en \u0153uvre les strat\u00e9gies annonc\u00e9es pour 2018, mais \u00e0 pr\u00e9sent, elles commencent d\u00e9j\u00e0 \u00e0 pr\u00e9parer leurs actions pour l\u2019ann\u00e9e \u00e0 venir.<\/p>\n<p>Il va sans dire qu\u2019il est essentiel de rester \u00e0 la page pour <a href=\"https:\/\/olapaloma.com\/como-crear-campana-publicidad\/\" target=\"_blank\" rel=\"noopener\">lancer une campagne publicitaire performante<\/a>.<\/p>\n<p>Cela ne signifie pas que tout ce que vous avez fait cette ann\u00e9e est \u00e0 jeter, ni que certaines pratiques ne resteront pas pertinentes encore quelque temps.<\/p>\n<p>Mais une chose est s\u00fbre : la technologie \u00e9volue sans cesse et dans toutes les directions. Le mieux que nous puissions faire est donc d\u2019anticiper les <strong>tendances du marketing digital pour 2019<\/strong>.<\/p>\n<p>Le secteur du <strong>marketing digital<\/strong> est en perp\u00e9tuelle mutation, et il est impensable de prendre du retard sous peine d\u2019\u00eatre rapidement d\u00e9pass\u00e9 et \u00e9vinc\u00e9 du march\u00e9.<\/p>\n<p>Pour rester \u00e0 la pointe, ne manquez pas cet article o\u00f9 nous d\u00e9taillons les leviers essentiels pour d\u00e9marrer 2019 sous les meilleurs auspices.<\/p>\n<h3>Voici les grandes tendances du marketing digital en 2019<\/h3>\n<ul>\n<li><strong>R\u00e9alit\u00e9 virtuelle et r\u00e9alit\u00e9 augment\u00e9e<\/strong><\/li>\n<li><strong>Int\u00e9gration d\u2019applications et de chatbots<\/strong><\/li>\n<li><strong>Recherche vocale<\/strong><\/li>\n<li><strong>Automatisation du contenu<\/strong><\/li>\n<li><strong>Stories<\/strong><\/li>\n<li><strong>Accelerated Mobile Pages (AMP)<\/strong><\/li>\n<li><strong>Marketing d\u2019influence<\/strong><\/li>\n<li><strong>eCommerce mobile<\/strong><\/li>\n<\/ul>\n<h2>Anticipons les tendances du marketing digital 2019 !<\/h2>\n<h3>R\u00e9alit\u00e9 virtuelle et r\u00e9alit\u00e9 augment\u00e9e<\/h3>\n<p>Bien que ces deux technologies, et en particulier la r\u00e9alit\u00e9 augment\u00e9e, en soient encore \u00e0 leurs d\u00e9buts, il est d\u00e9j\u00e0 possible d\u2019en exploiter certains atouts.<\/p>\n<p>L\u2019objectif principal de ces innovations est d\u2019offrir au consommateur une exp\u00e9rience immersive et compl\u00e8te.<\/p>\n<p>Si elles sont bien utilis\u00e9es, elles permettent d\u2019impliquer davantage l\u2019utilisateur, simplement parce qu\u2019il participe \u00e0 une activit\u00e9 nouvelle et ludique.<\/p>\n<p>L\u2019une des <strong>tendances majeures du marketing digital 2019<\/strong> sera donc l\u2019int\u00e9gration de la r\u00e9alit\u00e9 virtuelle et de la r\u00e9alit\u00e9 augment\u00e9e pour toucher le consommateur avec un taux de succ\u00e8s accru.<\/p>\n<p>Les opportunit\u00e9s d\u2019engagement sont plus \u00e9lev\u00e9es, ce qui a un impact direct sur la r\u00e9ussite de vos campagnes.<\/p>\n<p><a href=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2018\/10\/039tendencias-en-marketing-digital-2019beautiful-expression-fashion-911601.jpg\"><img decoding=\"async\" class=\"alignnone size-full wp-image-1939\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2018\/10\/039tendencias-en-marketing-digital-2019beautiful-expression-fashion-911601.jpg\" alt=\"039tendencias en marketing digital 2019beautiful-expression-fashion-911601\" width=\"6000\" height=\"4000\" \/><\/a><\/p>\n<h3>Int\u00e9gration d\u2019applications et de chatbots<\/h3>\n<p>L\u2019utilisation d\u2019applications de messagerie comme <strong>Messenger<\/strong> de <strong>Facebook<\/strong> ou <strong>WhatsApp<\/strong> est d\u00e9sormais monnaie courante. Il serait donc dommage de ne pas int\u00e9grer cette technologie \u00e0 vos campagnes de marketing digital en 2019.<\/p>\n<p>Il est \u00e9galement crucial de bien exploiter les <strong>chatbots<\/strong>, afin que les consommateurs puissent obtenir des r\u00e9ponses automatiques \u00e0 leurs demandes les plus courantes.<\/p>\n<p>Pour que les <strong>chatbots<\/strong> soient efficaces, il faut un logiciel suffisamment performant pour comprendre des formulations vari\u00e9es et fournir la bonne r\u00e9ponse \u00e0 l\u2019utilisateur.<\/p>\n<p><a href=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2018\/10\/031tendencias-en-marketing-digital-2019chatbots.jpg\"><img decoding=\"async\" class=\"alignnone size-full wp-image-1931\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2018\/10\/031tendencias-en-marketing-digital-2019chatbots.jpg\" alt=\"031tendencias en marketing digital 2019chatbots\" width=\"1280\" height=\"720\" \/><\/a><\/p>\n<h3>Recherche vocale<\/h3>\n<p>Parmi les technologies \u00e9mergentes qui vont marquer les <strong>tendances du marketing digital 2019<\/strong>, la recherche vocale occupe une place de choix.<\/p>\n<p>De plus en plus de consommateurs s\u2019adressent \u00e0 leur smartphone \u00e0 l\u2019aide de commandes vocales. En 2019, les entreprises vont donc adapter leurs contenus pour r\u00e9pondre \u00e0 cette nouvelle fa\u00e7on de rechercher, connue sous le nom de <strong>Voice Search<\/strong>.<\/p>\n<p>La recherche vocale figurera sans aucun doute parmi les <strong>tendances du marketing digital 2019<\/strong> les plus dynamiques.<\/p>\n<p>Adapter vos contenus au <strong>Voice Search<\/strong> rendra votre offre plus accessible \u00e0 vos clients.<\/p>\n<p><a href=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2018\/10\/036tendencias-en-marketing-digital-2019voice-search.jpg\"><img decoding=\"async\" class=\"alignnone size-full wp-image-1936\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2018\/10\/036tendencias-en-marketing-digital-2019voice-search.jpg\" alt=\"036tendencias en marketing digital 2019voice-search\" width=\"1300\" height=\"1136\" \/><\/a><\/p>\n<h3>Automatisation du contenu<\/h3>\n<p>L\u2019automatisation du contenu en <strong>marketing digital<\/strong> n\u2019est pas nouvelle.<\/p>\n<p>Mais ce n\u2019est que r\u00e9cemment, gr\u00e2ce \u00e0 la mont\u00e9e en puissance des technologies, qu\u2019elle s\u2019impose comme l\u2019une des <strong>tendances du marketing digital 2019<\/strong>.<\/p>\n<p>Le d\u00e9fi est simple : automatiser la communication ou la prestation de services peut parfois nuire \u00e0 la personnalisation.<\/p>\n<p>Cependant, avec les progr\u00e8s des logiciels et de l\u2019intelligence artificielle, la donne change.<\/p>\n<p>L\u2019an prochain, l\u2019automatisation du contenu personnalis\u00e9e sera l\u2019une des <strong>tendances du marketing digital 2019<\/strong>. Les solutions d\u2019IA actuelles permettent d\u2019affiner les messages et de les adapter \u00e0 chaque utilisateur, selon ses go\u00fbts et pr\u00e9f\u00e9rences.<\/p>\n<p>Bien utilis\u00e9e, cette technologie ne remplace pas le contenu personnalis\u00e9, elle le rend simplement plus pertinent pour chaque individu.<\/p>\n<p><a href=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2018\/10\/042tendencias-en-marketing-digital-2019close-up-code-coding-374563.jpg\"><img decoding=\"async\" class=\"alignnone size-full wp-image-1942\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2018\/10\/042tendencias-en-marketing-digital-2019close-up-code-coding-374563.jpg\" alt=\"042tendencias en marketing digital 2019close-up-code-coding-374563\" width=\"4608\" height=\"3456\" \/><\/a><\/p>\n<h3>Stories<\/h3>\n<p>Sur les r\u00e9seaux sociaux, impossible de passer \u00e0 c\u00f4t\u00e9 des <strong>stories<\/strong>.<\/p>\n<p>2018 a vu l\u2019explosion des <strong>stories<\/strong> sur <strong>Instagram<\/strong> et <strong>Facebook<\/strong>.<\/p>\n<p>Mais c\u2019est en 2019 que ce format va vraiment s\u2019imposer et s\u2019\u00e9tendre \u00e0 d\u2019autres plateformes.<\/p>\n<p>Les <strong>stories<\/strong> s\u2019imposent donc naturellement dans ce panorama des <strong>tendances du marketing digital 2019<\/strong>.<\/p>\n<p>Leur port\u00e9e et leur interactivit\u00e9 offrent une nouvelle fa\u00e7on d\u2019entrer en contact avec vos clients. Ne n\u00e9gligez pas cet outil simple et efficace pour booster votre engagement.<\/p>\n<p><a href=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2018\/10\/040tendencias-en-marketing-digital-2019blog-blogging-blur-248533.jpg\"><img decoding=\"async\" class=\"alignnone size-full wp-image-1940\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2018\/10\/040tendencias-en-marketing-digital-2019blog-blogging-blur-248533.jpg\" alt=\"040tendencias en marketing digital 2019blog-blogging-blur-248533\" width=\"5184\" height=\"3456\" \/><\/a><\/p>\n<h3>Accelerated Mobile Pages (AMP)<\/h3>\n<p>Autre tendance incontournable du <strong>marketing digital 2019<\/strong> : l\u2019optimisation de la vitesse de chargement des pages sur mobile.<\/p>\n<p>Pourquoi cette technologie figure-t-elle ici ? Tout simplement parce que Google investit massivement dans l\u2019AMP depuis 2015, et qu\u2019un site rapide am\u00e9liore directement son r\u00e9f\u00e9rencement naturel.<\/p>\n<p>Un meilleur SEO, c\u2019est une meilleure visibilit\u00e9 et donc plus d\u2019opportunit\u00e9s pour votre produit.<\/p>\n<p><a href=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2018\/10\/034tendencias-en-marketing-digital-2019iStock-805119394-1-e1526467430525-1200x674-1.jpg\"><img decoding=\"async\" class=\"alignnone size-full wp-image-1934\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2018\/10\/034tendencias-en-marketing-digital-2019iStock-805119394-1-e1526467430525-1200x674-1.jpg\" alt=\"033tendencias en marketing digital 2019influencers\" width=\"1200\" height=\"674\" \/><\/a><\/p>\n<h3>Marketing d\u2019influence<\/h3>\n<p>D\u2019apr\u00e8s Forbes, fin 2018, 80 % des internautes auront install\u00e9 un bloqueur de publicit\u00e9s sur leur navigateur.<\/p>\n<p>En parall\u00e8le, la confiance accord\u00e9e aux personnalit\u00e9s de r\u00e9f\u00e9rence ne cesse de cro\u00eetre.<\/p>\n<p>L\u2019une des <strong>tendances du marketing digital 2019<\/strong> sera donc de collaborer avec des tiers pour faire le lien entre votre marque et les consommateurs.<\/p>\n<p>Les influenceurs, v\u00e9ritables ambassadeurs, soutiendront votre produit et inspireront confiance \u00e0 votre audience.<\/p>\n<p><a href=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2018\/10\/033tendencias-en-marketing-digital-2019influencers.jpg\"><img decoding=\"async\" class=\"alignnone size-full wp-image-1933\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2018\/10\/033tendencias-en-marketing-digital-2019influencers.jpg\" alt=\"033tendencias en marketing digital 2019influencers\" width=\"1440\" height=\"808\" \/><\/a><\/p>\n<h3>eCommerce mobile<\/h3>\n<p>Enfin, l\u2019une des <strong>tendances du marketing digital 2019<\/strong> sera l\u2019eCommerce mobile.<\/p>\n<p>Des applications pens\u00e9es et d\u00e9velopp\u00e9es sp\u00e9cifiquement pour une utilisation sur smartphone.<\/p>\n<p>Quand on sait que 70 % des internautes acc\u00e8dent au web via leur mobile, il est logique que l\u2019une des grandes orientations strat\u00e9giques de l\u2019ann\u00e9e \u00e0 venir soit d\u2019optimiser l\u2019exp\u00e9rience eCommerce sur mobile.<\/p>\n<p><a href=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2018\/10\/035tendencias-en-marketing-digital-2019mobile-ecommerce-shopping.jpg\"><img decoding=\"async\" class=\"alignnone size-full wp-image-1935\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2018\/10\/035tendencias-en-marketing-digital-2019mobile-ecommerce-shopping.jpg\" alt=\"035tendencias en marketing digital 2019mobile-ecommerce-shopping\" width=\"1920\" height=\"1080\" \/><\/a><\/p>\n<h3>Conclusions :<\/h3>\n<p>Le <strong>marketing digital<\/strong> est un domaine passionnant.<\/p>\n<p>La mont\u00e9e en puissance constante des technologies en fait un secteur o\u00f9 les <strong>tendances<\/strong> sont chaque ann\u00e9e plus innovantes.<\/p>\n<p>Ne prenez pas de retard : int\u00e9grez d\u00e8s maintenant ces axes \u00e0 votre <strong>strat\u00e9gie de marketing digital<\/strong> pour l\u2019ann\u00e9e \u00e0 venir, car vos concurrents ne vous attendront pas.<\/p>\n<p>Mettre en place une <strong>strat\u00e9gie de marketing digital<\/strong> efficace peut faire toute la diff\u00e9rence entre l\u2019\u00e9chec et la r\u00e9ussite de votre entreprise.<\/p>\n<p>Votre client potentiel est exigeant et n\u2019attend rien de moins de votre part.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Avec le dernier trimestre de l\u2019ann\u00e9e qui d\u00e9bute, il est temps de se tourner vers l\u2019avenir et d\u2019anticiper les tendances du marketing digital en 2019. Au cours des neuf premiers mois de l\u2019ann\u00e9e, les agences de marketing digital ont mis en \u0153uvre les strat\u00e9gies annonc\u00e9es pour 2018, mais \u00e0 pr\u00e9sent, elles commencent d\u00e9j\u00e0 \u00e0 pr\u00e9parer [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":8971,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[498],"class_list":["post-57779","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tendencias en marketing digital 2019 - Dise\u00f1o web Barcelona Code<\/title>\n<meta name=\"description\" content=\"Lista de tendencias en marketing digital 2019. 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