{"id":57772,"date":"2018-11-06T08:48:22","date_gmt":"2018-11-06T08:48:22","guid":{"rendered":"https:\/\/codewebbarcelona.com\/tendencias-logos-2019\/"},"modified":"2026-06-10T13:39:56","modified_gmt":"2026-06-10T13:39:56","slug":"tendances-logos-2019","status":"publish","type":"post","link":"https:\/\/codewebbarcelona.com\/fr\/tendances-logos-2019\/","title":{"rendered":"Tendances logos 2019"},"content":{"rendered":"

Apr\u00e8s une s\u00e9rie d\u2019articles consacr\u00e9s \u00e0 anticiper ce que nous r\u00e9serve l\u2019ann\u00e9e prochaine, il est temps de se pencher sur les tendances logos 2019<\/strong>, les tendances en design de logotypes pour 2019<\/strong>.<\/p>\n

Dans le design, chaque secteur et chaque domaine poss\u00e8de ses propres sp\u00e9cificit\u00e9s qui les rendent uniques.<\/p>\n

Vous avez d\u00e9j\u00e0 jet\u00e9 un \u0153il \u00e0 notre article sur les tendances en design graphique pour 2019<\/a> ?<\/h6>\n

Savoir distinguer ce qui rapproche ou diff\u00e9rencie un secteur d\u2019un autre fait partie des comp\u00e9tences essentielles qu\u2019un bon designer graphique<\/strong> doit ma\u00eetriser pour \u00e9voluer et r\u00e9ussir.<\/p>\n

Dans cet article, je vous propose un \u00e9clairage sur les points cl\u00e9s \u00e0 retenir concernant les tendances logos 2019<\/strong>.<\/p>\n

Plong\u00e9e dans les tendances logos 2019<\/h2>\n

L\u2019usage avant le design<\/h3>\n

Pendant longtemps, la cr\u00e9ation d\u2019un bon logotype reposait avant tout sur un design graphique<\/strong> soign\u00e9, rel\u00e9guant parfois le message et la fonctionnalit\u00e9 au second plan.<\/p>\n

En 2019, la tendance en design de logotypes<\/strong> met clairement l\u2019accent sur la simplicit\u00e9 et la fonctionnalit\u00e9.<\/p>\n

L\u2019essentiel sera que le logo<\/strong> reste en m\u00e9moire et transmette un maximum d\u2019informations de fa\u00e7on claire et directe.<\/p>\n

Les grandes entreprises seront les premi\u00e8res \u00e0 adopter cette tendance design logos 2019<\/strong>, car elles peuvent se permettre de s\u2019\u00e9loigner d\u2019un logo<\/strong> trop personnel ou singulier.<\/p>\n

L\u2019explosion de la couleur<\/h3>\n

Si vous avez suivi nos pr\u00e9c\u00e9dents articles sur les tendances design<\/strong>, vous savez d\u00e9j\u00e0 que la couleur fait son grand retour.<\/p>\n

Pour ceux qui d\u00e9couvrent cette actualit\u00e9, laissez-moi vous en dire plus.<\/p>\n

Parmi les tendances logos 2019<\/strong>, on retrouve l\u2019utilisation assum\u00e9e de couleurs vives, satur\u00e9es et audacieuses.<\/p>\n

Cette orientation s\u2019inspire de la culture pop de la fin du XXe si\u00e8cle.<\/p>\n

Dans le cas du design d\u2019un bon logo<\/strong>, cette tendance sera particuli\u00e8rement visible dans les secteurs li\u00e9s au divertissement.<\/p>\n

\"020_tendencias<\/a><\/p>\n

L\u2019effet de superposition<\/h3>\n

Les formes lumineuses qui se superposent les unes aux autres seront tr\u00e8s en vogue l\u2019an prochain, devenant une v\u00e9ritable tendance logos 2019<\/strong>.<\/p>\n

Le principe graphique : la superposition cr\u00e9e une troisi\u00e8me forme, issue du m\u00e9lange des deux couleurs d\u2019origine.<\/p>\n

Cet effet attire l\u2019\u0153il et convient parfaitement aux entreprises des secteurs \u00e9conomique et technologique.<\/p>\n

\"022_tendencias<\/a><\/p>\n

Jeu typographique<\/h3>\n

Autre tendance majeure en design<\/strong> : l\u2019ann\u00e9e prochaine sera celle de la typographie, avec une utilisation d\u00e9complex\u00e9e et cr\u00e9ative qui s\u2019invitera aussi dans le design de logos<\/strong>.<\/p>\n

En 2019, tout est permis c\u00f4t\u00e9 typographies : les designers<\/strong> pourront laisser libre cours \u00e0 leur imagination et s\u2019amuser \u00e0 concevoir<\/strong> des logos en jouant avec les polices comme bon leur semble.<\/p>\n

Formes, alignements, permutations de lettres\u2026 toutes les audaces sont permises.<\/p>\n

Formes et couleurs<\/h3>\n

On le sait, l\u2019utilisation de couleurs \u00e9clatantes s\u2019impose comme une tendance design 2019<\/strong>, non seulement pour les logos<\/strong> mais aussi dans de nombreux domaines connexes.<\/p>\n

On devrait donc voir fleurir des logos<\/strong> aux couleurs vives.<\/p>\n

La capacit\u00e9 \u00e0 marier des couleurs complexes et des designs<\/strong> g\u00e9om\u00e9triques sera la marque de fabrique des entreprises modernes. Si vous croisez un logo de ce type, vous saurez \u00e0 qui vous avez affaire.<\/p>\n

\"021_tendencias<\/a><\/p>\n

Vous avez d\u00e9j\u00e0 jet\u00e9 un \u0153il \u00e0 notre article sur les tendances en design graphique pour 2019<\/a> ?<\/h6>\n

[nlform]<\/p>\n

La transformation classique<\/h3>\n

Voici l\u2019une des tendances logos 2019<\/strong> les plus originales \u00e0 surveiller.<\/p>\n

Jusqu\u2019\u00e0 pr\u00e9sent, on retrouvait des logos<\/strong> inspir\u00e9s de concepts classiques, que ce soit pour souligner la qualit\u00e9, l\u2019\u00e9l\u00e9gance ou affirmer une identit\u00e9 traditionnelle.<\/p>\n

D\u00e9sormais, une des tendances en design de logotypes pour 2019<\/strong> sera de marier des logos<\/strong> classiques \u00e0 des \u00e9l\u00e9ments graphiques modernes et actuels.<\/p>\n

Ce type de logo<\/strong> sera id\u00e9al pour les entreprises souhaitant affirmer une image avant-gardiste tout en conservant une base classique.<\/p>\n

\"019_tendencias<\/a><\/p>\n

Construction typographique<\/h3>\n

Dans la continuit\u00e9 de la tendance pr\u00e9c\u00e9dente \u00ab Jeu typographique \u00bb, la construction de logos \u00e0 partir de la typographie<\/strong> s\u2019impose \u00e9galement parmi les tendances logos 2019<\/strong>.<\/p>\n

Ici, il s\u2019agit d\u2019explorer une autre approche : cr\u00e9er des logos<\/strong> o\u00f9 la composition des lettres sort du sch\u00e9ma classique, en allant au-del\u00e0 de la simple succession de caract\u00e8res.<\/p>\n

Formes simples, g\u00e9om\u00e9tries \u00e9pur\u00e9es<\/h3>\n

Comme \u00e9voqu\u00e9 plus haut, l\u2019une des tendances logos 2019<\/strong> est de privil\u00e9gier le message plut\u00f4t que le design.<\/p>\n

On verra donc appara\u00eetre des logos<\/strong> bas\u00e9s sur des formes simples, cherchant \u00e0 transmettre un maximum d\u2019informations avec un minimum de design<\/strong>.<\/p>\n

Ce type de logo<\/strong> s\u2019adresse \u00e0 des entreprises visant un public tr\u00e8s large.<\/p>\n

Conclusions :<\/h3>\n

Maintenant que nous avons pass\u00e9 en revue l\u2019ensemble des tendances, il est temps de faire le point.<\/p>\n

Globalement, les tendances logos 2019<\/strong> s\u2019articulent autour de la simplicit\u00e9 du design et de l\u2019utilisation de couleurs vives et \u00e9clatantes.<\/p>\n

La typographie<\/strong> s\u2019impose dans tous les domaines du design graphique<\/strong> et figure en bonne place dans tous les classements des tendances 2019.<\/p>\n

C\u2019est une p\u00e9riode faste pour la typographie, qui revient sur le devant de la sc\u00e8ne pour s\u2019affirmer comme un \u00e9l\u00e9ment \u00e0 part enti\u00e8re, au-del\u00e0 de sa simple signification.<\/p>\n

Reste \u00e0 voir comment ces tendances logos<\/strong> seront concr\u00e8tement adopt\u00e9es au cours de l\u2019ann\u00e9e \u00e0 venir.<\/p>\n

Vous avez d\u00e9j\u00e0 jet\u00e9 un \u0153il \u00e0 notre article sur les tendances en design graphique pour 2019<\/a> ?<\/h6>\n","protected":false},"excerpt":{"rendered":"

Apr\u00e8s une s\u00e9rie d\u2019articles consacr\u00e9s \u00e0 anticiper ce que nous r\u00e9serve l\u2019ann\u00e9e prochaine, il est temps de se pencher sur les tendances logos 2019, les tendances en design de logotypes pour 2019. Dans le design, chaque secteur et chaque domaine poss\u00e8de ses propres sp\u00e9cificit\u00e9s qui les rendent uniques. Vous avez d\u00e9j\u00e0 jet\u00e9 un \u0153il \u00e0 […]<\/p>\n","protected":false},"author":1,"featured_media":8899,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[494,497],"class_list":["post-57772","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design-graphique","category-inspiration"],"acf":[],"yoast_head":"\nTendencias en logos 2019 - Dise\u00f1o web Code Barcelona<\/title>\n<meta name=\"description\" content=\"Os traemos las claves para estar al d\u00eda de las tendencias en logos 2019, un art\u00edculo con el que vamos a arrojar algo de luz sobre el dise\u00f1o de logotipos del a\u00f1o que viene.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/codewebbarcelona.com\/fr\/tendances-logos-2019\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tendencias en logos 2019 - 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