{"id":56050,"date":"2021-07-07T13:56:49","date_gmt":"2021-07-07T13:56:49","guid":{"rendered":"https:\/\/codewebbarcelona.com\/seleccion-diseno-grafico-ilustracion\/"},"modified":"2026-06-10T13:07:20","modified_gmt":"2026-06-10T13:07:20","slug":"selection-design-graphique-illustration","status":"publish","type":"post","link":"https:\/\/codewebbarcelona.com\/fr\/selection-design-graphique-illustration\/","title":{"rendered":"S\u00e9lection de design graphique et d\u2019illustration"},"content":{"rendered":"<p>Partons \u00e0 la d\u00e9couverte de quelques r\u00e9f\u00e9rences cr\u00e9atives autour de <strong>l\u2019illustration et du design cr\u00e9atif<\/strong>.<\/p>\n<p>Dans cet article, nous vous proposons de parcourir cinq projets diff\u00e9rents ayant pour point commun l\u2019utilisation de <strong>l\u2019illustration<\/strong> comme moteur cr\u00e9atif.<\/p>\n<p>Certains sont en couleur, d\u2019autres en noir et blanc, certains b\u00e9n\u00e9ficient de finitions num\u00e9riques, d\u2019autres encore font appel \u00e0 des <strong>techniques de design graphique<\/strong> originales. Ces exemples vous permettront de mieux appr\u00e9hender les tendances de ce secteur cr\u00e9atif.<\/p>\n<p>D\u00e9couvrons ensemble notre s\u00e9lection de <strong>design graphique<\/strong> et <strong>illustration<\/strong>.<\/p>\n<h2>S\u00e9lection de design graphique et illustration<\/h2>\n<h3>CELEBRATION DAY<\/h3>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-8457\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2021\/07\/diseno_grafico_ilustracion_clatoz_study_emotion_084.jpg\" alt=\"diseno_grafico_ilustracion_clatoz_study_emotion_084\" width=\"409\" height=\"307\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-8456\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2021\/07\/diseno_grafico_ilustracion_clatoz_study_emotion_083.jpg\" alt=\"diseno_grafico_ilustracion_clatoz_study_emotion_083\" width=\"409\" height=\"307\" \/><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-8455\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2021\/07\/diseno_grafico_ilustracion_clatoz_study_emotion_082.jpg\" alt=\"\" width=\"409\" height=\"307\" \/><img decoding=\"async\" class=\"alignnone size-full wp-image-8450\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2021\/07\/diseno_grafico_ilustracion_clatoz_study_emotion_077.jpg\" alt=\"diseno_grafico_ilustracion_clatoz_study_emotion_077\" width=\"409\" height=\"307\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-8453\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2021\/07\/diseno_grafico_ilustracion_clatoz_study_emotion_080.jpg\" alt=\"diseno_grafico_ilustracion_clatoz_study_emotion_080\" width=\"1016\" height=\"526\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-8452\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2021\/07\/diseno_grafico_ilustracion_clatoz_study_emotion_079.jpg\" alt=\"diseno_grafico_ilustracion_clatoz_study_emotion_079\" width=\"409\" height=\"307\" \/> \u00a0<img decoding=\"async\" class=\"alignnone size-full wp-image-8448\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2021\/07\/diseno_grafico_ilustracion_clatoz_study_emotion_075.jpg\" alt=\"diseno_grafico_ilustracion_clatoz_study_emotion_075\" width=\"409\" height=\"307\" \/><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-8449\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2021\/07\/diseno_grafico_ilustracion_clatoz_study_emotion_076.jpg\" alt=\"diseno_grafico_ilustracion_clatoz_study_emotion_076\" width=\"409\" height=\"307\" \/><img decoding=\"async\" class=\"alignnone size-full wp-image-8454\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2021\/07\/diseno_grafico_ilustracion_clatoz_study_emotion_081.jpg\" alt=\"diseno_grafico_ilustracion_clatoz_study_emotion_081\" width=\"409\" height=\"307\" \/><\/p>\n<p><b>Design graphique et illustration r\u00e9alis\u00e9s par le designer graphique <a href=\"https:\/\/willeazwey.com\/\" target=\"_blank\" rel=\"noopener\">Willea Zwey<\/a><\/b><\/p>\n<p>Cette <strong>illustration<\/strong> a \u00e9t\u00e9 cr\u00e9\u00e9e pour les MIAW 2020 et vise \u00e0 sensibiliser sur les dangers et l\u2019importance de la sant\u00e9 mentale.<\/p>\n<p>Comme on peut le voir, <strong>l\u2019illustration<\/strong> est d\u2019une grande intensit\u00e9. Elle multiplie les points de vue et les perspectives, rien n\u2019y est laiss\u00e9 au hasard.<\/p>\n<p>Les couleurs choisies \u00e9voquent la maladie, et la combinaison des teintes, des formes et de leur agencement vise \u00e0 susciter une certaine tension chez le spectateur.<\/p>\n<p>Ce projet se distingue par :<\/p>\n<ul>\n<li><strong>La conceptualisation de l\u2019illustration<\/strong><\/li>\n<li><strong>L\u2019utilisation des couleurs<\/strong><\/li>\n<li><strong>La combinaison des teintes<\/strong><\/li>\n<li><strong>Les formes g\u00e9om\u00e9triques<\/strong><\/li>\n<li><strong>L\u2019agencement libre<\/strong><\/li>\n<li><strong>Le contenu<\/strong><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Le design et la r\u00e9alisation de cette illustration ont \u00e9t\u00e9 r\u00e9compens\u00e9s par :<\/p>\n<p><a href=\"https:\/\/www.licc.uk\/winners\/winner.php?id=122059\" target=\"_blank\" rel=\"noopener\">Shortlist in Illustrate (graphic)<\/a> lors de l\u2019\u00e9dition 2020 du London International Creative Competition (LICC)<\/p>\n<p><a href=\"https:\/\/willeazwey.com\/celebrationday\" target=\"_blank\" rel=\"noopener\">Pour d\u00e9couvrir le projet complet, cliquez ici<\/a><\/p>\n<h3>DEEZER FAMILIAR<\/h3>\n<p><img decoding=\"async\" class=\"alignnone wp-image-8490 size-full\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2021\/07\/2021-07-08-11_25_40-Window.jpg\" alt=\"diseno_grafico_ilustracion\" width=\"1104\" height=\"780\" \/><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-8465\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2021\/07\/diseno_grafico_ilustracion_clatoz_study_emotion_092.jpg\" alt=\"diseno_grafico_ilustracion_clatoz_study_emotion_092\" width=\"820\" height=\"1160\" \/><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-8491 size-full\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2021\/07\/2021-07-08-11_25_30-Window.jpg\" alt=\"diseno_grafico_ilustracion\" width=\"1106\" height=\"783\" \/><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-8464\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2021\/07\/diseno_grafico_ilustracion_clatoz_study_emotion_091.jpg\" alt=\"diseno_grafico_ilustracion_clatoz_study_emotion_091\" width=\"820\" height=\"1160\" \/><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-8492 size-full\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2021\/07\/2021-07-08-11_25_19-Window.jpg\" alt=\"diseno_grafico_ilustracion\" width=\"1115\" height=\"786\" \/><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-8463\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2021\/07\/diseno_grafico_ilustracion_clatoz_study_emotion_090.jpg\" alt=\"diseno_grafico_ilustracion_clatoz_study_emotion_090\" width=\"820\" height=\"1160\" \/><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-8493 size-full\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2021\/07\/2021-07-08-11_24_50-Window.jpg\" alt=\"diseno_grafico_ilustracion\" width=\"1115\" height=\"789\" \/><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-8466\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2021\/07\/diseno_grafico_ilustracion_clatoz_study_emotion_093.jpg\" alt=\"diseno_grafico_ilustracion_clatoz_study_emotion_093\" width=\"800\" height=\"600\" \/><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-8494 size-full\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2021\/07\/2021-07-08-11_25_50-Window.jpg\" alt=\"diseno_grafico_ilustracion\" width=\"1116\" height=\"789\" \/><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-8468\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2021\/07\/diseno_grafico_ilustracion_clatoz_study_emotion_095.jpg\" alt=\"diseno_grafico_ilustracion_clatoz_study_emotion_095\" width=\"1200\" height=\"989\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-8467\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2021\/07\/diseno_grafico_ilustracion_clatoz_study_emotion_094.jpg\" alt=\"diseno_grafico_ilustracion_clatoz_study_emotion_094\" width=\"1200\" height=\"988\" \/><\/p>\n<p><b>Illustration et design graphique r\u00e9alis\u00e9s par le designer graphique <a href=\"https:\/\/www.behance.net\/simonlondono\" target=\"_blank\" rel=\"noopener\">Sim\u00f3n Londo\u00f1o<\/a> pour <a href=\"https:\/\/www.deezer.com\/es\/\" target=\"_blank\" rel=\"noopener\">Deezer<\/a><\/b><\/p>\n<p><strong>Design graphique<\/strong>, <strong>lettrage<\/strong> et <strong>illustration d\u2019affiches<\/strong> sp\u00e9cialement con\u00e7us pour Deezer Latino dans le cadre de son offre familiale et de la <strong>campagne promotionnelle<\/strong>.<\/p>\n<p>\u00c0 travers ces trois <strong>affiches<\/strong>, la diversit\u00e9 des go\u00fbts musicaux est mise en avant, utilis\u00e9e ici comme <strong>support promotionnel et publicitaire<\/strong>.<\/p>\n<p>Le <strong>lettrage<\/strong> est particuli\u00e8rement soign\u00e9, m\u00ealant diff\u00e9rents <strong>styles typographiques<\/strong> pour apporter du dynamisme \u00e0 l\u2019ensemble. On notera aussi le contraste entre <strong>illustration en couleur<\/strong> et <strong>illustration en niveaux de gris<\/strong>.<\/p>\n<p>Ce projet se distingue par :<\/p>\n<ul>\n<li><strong>La conceptualisation du projet d\u2019illustration<\/strong><\/li>\n<li><strong>La cr\u00e9ation du lettrage<\/strong><\/li>\n<li><strong>L\u2019utilisation de l\u2019encre<\/strong><\/li>\n<li><strong>L\u2019illustration<\/strong><\/li>\n<li><strong>Le rendu final<\/strong><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Le <strong>design et la r\u00e9alisation de cette illustration<\/strong> ont \u00e9t\u00e9 r\u00e9compens\u00e9s par :<\/p>\n<p><a href=\"https:\/\/premiosclap.org\/ganador-922\" target=\"_blank\" rel=\"noopener\">CLAP Platinum 2020 &#8211; Meilleure illustration appliqu\u00e9e \u00e0 la communication publicitaire ou promotionnelle<\/a><\/p>\n<p><a href=\"https:\/\/www.behance.net\/gallery\/107005201\/Deezer-Familiar\" target=\"_blank\" rel=\"noopener\">Pour d\u00e9couvrir le projet complet, cliquez ici<\/a><\/p>\n<h6><a href=\"https:\/\/codewebbarcelona.com\/contacta\/\" target=\"_blank\" rel=\"noopener\">Ces r\u00e9alisations vous inspirent ? Cliquez ici pour b\u00e9n\u00e9ficier de nos conseils.<\/a><\/h6>\n<h3>CLATOZ THE STUDY OF EMOTION<\/h3>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-8462\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2021\/07\/diseno_grafico_ilustracion_clatoz_study_emotion_089.jpg\" alt=\"\" width=\"710\" height=\"710\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-8461\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2021\/07\/diseno_grafico_ilustracion_clatoz_study_emotion_088.jpg\" alt=\"\" width=\"710\" height=\"710\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-8460\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2021\/07\/diseno_grafico_ilustracion_clatoz_study_emotion_087.jpg\" alt=\"\" width=\"710\" height=\"646\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-8459\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2021\/07\/diseno_grafico_ilustracion_clatoz_study_emotion_086.jpg\" alt=\"\" width=\"710\" height=\"710\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-8458\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2021\/07\/diseno_grafico_ilustracion_clatoz_study_emotion_085.jpg\" alt=\"\" width=\"710\" height=\"666\" \/><\/p>\n<p><b>Illustrations r\u00e9alis\u00e9es par l\u2019illustrateur et designer graphique <a href=\"https:\/\/www.instagram.com\/cl_atoz\/\" target=\"_blank\" rel=\"noopener\">Clatoz<\/a><\/b><\/p>\n<p>Cette <strong>s\u00e9rie d\u2019illustrations<\/strong> se distingue par la mani\u00e8re dont elle transmet les \u00e9motions de diff\u00e9rentes personnes. Ces \u00e9motions sont repr\u00e9sent\u00e9es \u00e0 travers des motifs qui refl\u00e8tent l\u2019atmosph\u00e8re actuelle de la Cor\u00e9e et de notre \u00e9poque.<\/p>\n<p>Le projet met en lumi\u00e8re, avec succ\u00e8s, la singularit\u00e9 de chaque individu et la fa\u00e7on dont son v\u00e9cu influence sa perception du moment pr\u00e9sent et de sa propre r\u00e9alit\u00e9.<\/p>\n<p>Ce projet se distingue par :<\/p>\n<ul>\n<li><strong>La conceptualisation du projet d\u2019illustration<\/strong><\/li>\n<li><strong>La psychologie des couleurs<\/strong><\/li>\n<li><strong>L\u2019utilisation de formes et lignes g\u00e9om\u00e9triques<\/strong><\/li>\n<li><strong>L\u2019utilisation de l\u2019encre<\/strong><\/li>\n<li><strong>Le rendu final<\/strong><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Le <strong>design et la r\u00e9alisation de cette illustration<\/strong> ont \u00e9t\u00e9 r\u00e9compens\u00e9s par :<\/p>\n<p>A\u2019Design Award &amp; Competition &#8211; Winner in Graphic, Illustration and Visual communication &#8211; Iron A\u2019Design Award 2021<\/p>\n<p><a href=\"https:\/\/competition.adesignaward.com\/design.php?ID=124801\" target=\"_blank\" rel=\"noopener\">Pour d\u00e9couvrir le projet complet, cliquez ici<\/a><\/p>\n<h3>HAPPY ENDING<\/h3>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-8471\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2021\/07\/diseno_grafico_ilustracion_clatoz_study_emotion_098.jpg\" alt=\"\" width=\"860\" height=\"1313\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-8470\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2021\/07\/diseno_grafico_ilustracion_clatoz_study_emotion_097.jpg\" alt=\"\" width=\"860\" height=\"1312\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-8469\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2021\/07\/diseno_grafico_ilustracion_clatoz_study_emotion_096.jpg\" alt=\"\" width=\"860\" height=\"1313\" \/><\/p>\n<p><b>Design et illustration pour le podcast \u00e9rotique <a href=\"https:\/\/www.flair.be\/nl\/lifestyle\/podcast-h-e-aflevering-1\/\" target=\"_blank\" rel=\"noopener\">Happy ending<\/a><\/b><\/p>\n<p>Cette s\u00e9rie d\u2019illustrations, r\u00e9alis\u00e9e avec talent, accompagne la campagne promotionnelle et publicitaire du podcast \u00e9rotique f\u00e9minin r\u00e9cemment lanc\u00e9 par le magazine Flair.<\/p>\n<p>Les illustrations expriment de fa\u00e7on explicite, directe et sans ambigu\u00eft\u00e9 les th\u00e8mes du podcast, tout en restant suffisamment suggestives pour laisser place \u00e0 l\u2019imagination.<\/p>\n<p>Ce projet se distingue par :<\/p>\n<ul>\n<li><strong>La conceptualisation du projet d\u2019illustration<\/strong><\/li>\n<li><strong>L\u2019utilisation de la forme dans l\u2019illustration<\/strong><\/li>\n<li><strong>La finesse des finitions<\/strong><\/li>\n<li><strong>Le rendu final<\/strong><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.dandad.org\/awards\/professional\/2021\/234103\/happy-ending\/\" target=\"_blank\" rel=\"noopener\">Pour d\u00e9couvrir le projet complet, cliquez ici<\/a><\/p>\n<h6><a href=\"https:\/\/codewebbarcelona.com\/contacta\/\" target=\"_blank\" rel=\"noopener\">Ces r\u00e9alisations vous inspirent ? Cliquez ici pour b\u00e9n\u00e9ficier de nos conseils.<\/a><\/h6>\n<h3>THE SILENT KILLER<\/h3>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-8487\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2021\/07\/diseno_grafico_ilustracion_clatoz_study_emotion_114.jpg\" alt=\"\" width=\"1200\" height=\"1714\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-8486\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2021\/07\/diseno_grafico_ilustracion_clatoz_study_emotion_113.jpg\" alt=\"\" width=\"800\" height=\"800\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-8485\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2021\/07\/diseno_grafico_ilustracion_clatoz_study_emotion_112.jpg\" alt=\"\" width=\"1200\" height=\"1697\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-8484\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2021\/07\/diseno_grafico_ilustracion_clatoz_study_emotion_111.jpg\" alt=\"\" width=\"1200\" height=\"1697\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-8483\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2021\/07\/diseno_grafico_ilustracion_clatoz_study_emotion_110.jpg\" alt=\"\" width=\"1200\" height=\"720\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-8482\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2021\/07\/diseno_grafico_ilustracion_clatoz_study_emotion_109.jpg\" alt=\"\" width=\"1400\" height=\"933\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-8480\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2021\/07\/diseno_grafico_ilustracion_clatoz_study_emotion_107.jpg\" alt=\"\" width=\"1400\" height=\"\n<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Partons \u00e0 la d\u00e9couverte de quelques r\u00e9f\u00e9rences cr\u00e9atives autour de l\u2019illustration et du design cr\u00e9atif. Dans cet article, nous vous proposons de parcourir cinq projets diff\u00e9rents ayant pour point commun l\u2019utilisation de l\u2019illustration comme moteur cr\u00e9atif. Certains sont en couleur, d\u2019autres en noir et blanc, certains b\u00e9n\u00e9ficient de finitions num\u00e9riques, d\u2019autres encore font appel \u00e0 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2340,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[494,497],"class_list":["post-56050","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design-graphique","category-inspiration"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Selecci\u00f3n de dise\u00f1o gr\u00e1fico y ilustraci\u00f3n - Code Barcelona<\/title>\n<meta name=\"description\" content=\"En este art\u00edculo damos un paseo por algunos proyectos creativos que tienen en com\u00fan que est\u00e1n realizados sobre la ilustraci\u00f3n y el dise\u00f1o gr\u00e1fico.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/codewebbarcelona.com\/fr\/selection-design-graphique-illustration\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Selecci\u00f3n de dise\u00f1o gr\u00e1fico y ilustraci\u00f3n - 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