{"id":55960,"date":"2019-05-22T08:31:20","date_gmt":"2019-05-22T08:31:20","guid":{"rendered":"https:\/\/codewebbarcelona.com\/proyecto-destacado-packaging-awaname-sake\/"},"modified":"2026-06-10T13:01:44","modified_gmt":"2026-06-10T13:01:44","slug":"projet-mis-en-avant-packaging-awanama-sake","status":"publish","type":"post","link":"https:\/\/codewebbarcelona.com\/fr\/projet-mis-en-avant-packaging-awanama-sake\/","title":{"rendered":"Projet phare \u2013 packaging \u2013 Awanama Sake"},"content":{"rendered":"

Le projet de design mis en avant cette semaine est consacr\u00e9 \u00e0 un packaging con\u00e7u pour la marque de sak\u00e9 Awanama Sake, r\u00e9compens\u00e9 par plusieurs prix internationaux.<\/span><\/p>\n

D\u00e9couvrons en d\u00e9tail ce projet qui vient enrichir notre s\u00e9lection hebdomadaire de cr\u00e9ations packaging remarquables.<\/span><\/p>\n

Awanama Sake – Japanese Rice Wine – le projet \u00e0 l\u2019honneur<\/b><\/h2>\n

par Ryuta Ishikawa<\/b><\/h3>\n

Contexte du projet<\/b><\/h3>\n

L\u2019objectif principal \u00e9tait de concevoir un packaging bouteille pour la marque de namasake, une vari\u00e9t\u00e9 de sak\u00e9, afin de permettre sa distribution partout dans le monde.<\/span><\/p>\n

Traditionnellement, le sak\u00e9 se d\u00e9guste l\u00e9g\u00e8rement chauff\u00e9, sa texture le requiert.<\/span><\/p>\n

C\u2019est pourquoi le design de la bouteille rev\u00eat une importance particuli\u00e8re dans la cr\u00e9ation d\u2019un sak\u00e9.<\/span><\/p>\n

\"109_diseno-packaging-proyecto-awanama_6\"<\/p>\n

Le projet graphique<\/b><\/h3>\n

Le concept s\u2019appuie sur le symbole japonais mis en avant comme une cr\u00eate, signifiant \u00ab brut \u00bb, tandis que les motifs de la bouteille renforcent cette identit\u00e9.<\/span><\/p>\n

Le namasake est un sak\u00e9 non pasteuris\u00e9 \u00e0 chaud, un \u00e9l\u00e9ment cl\u00e9 pour comprendre le design du packaging d\u2019Awanama Sake.<\/span><\/p>\n

La bouteille noire prot\u00e8ge le contenu de la lumi\u00e8re ext\u00e9rieure, car l\u2019exposition au soleil et les variations de temp\u00e9rature nuisent au sak\u00e9 et aux boissons alcoolis\u00e9es.<\/span><\/p>\n

Ce choix permet d\u2019exporter le sak\u00e9 hors du Japon tout en mettant en valeur la symbolique blanche gr\u00e2ce \u00e0 un contraste maximal.<\/span><\/p>\n

L\u2019enveloppe noire \u00e0 motifs recouvre une bouteille int\u00e9rieure en plastique, garantissant la conservation du sak\u00e9 sans traitement thermique.<\/span><\/p>\n

Plus pr\u00e9cis\u00e9ment, le sak\u00e9 est mis sous haute pression sans subir de pasteurisation, ce qui permet son exportation ou son transport en mer.<\/span><\/p>\n

\"104_diseno-packaging-proyecto-awanama_1\"<\/p>\n

\u00c0 propos du cr\u00e9ateur<\/b><\/h3>\n

Ce design de packaging a \u00e9t\u00e9 r\u00e9alis\u00e9 par le studio de design graphique et le designer <\/span>Ryuta Ishikawa.<\/span><\/p>\n

\"\"<\/p>\n

Distinctions<\/b><\/h3>\n

Le projet a re\u00e7u le prestigieux A\u2019 Design Award ainsi que le German Design Award.<\/span><\/p>\n

Par ailleurs, le cr\u00e9ateur a \u00e9galement \u00e9t\u00e9 r\u00e9compens\u00e9 par un Pentawards \/ Platinum 2017\/2018.<\/span><\/p>\n

Notre avis<\/b><\/h3>\n

\u00c0 notre sens, ce projet de packaging allie parfaitement art et fonctionnalit\u00e9.<\/span><\/p>\n

Au-del\u00e0 des aspects graphiques essentiels pour le marketing d\u2019une marque, le design int\u00e8gre une dimension fonctionnelle qui r\u00e9pond \u00e0 la vocation premi\u00e8re du packaging.<\/span><\/p>\n

Un projet d\u2019exception, sans aucun doute.<\/span><\/p>\n

\"105_diseno-packaging-proyecto-awanama_2\"<\/p>\n

Liens utiles<\/b><\/h3>\n

www.competition.adesignaward.com<\/span><\/a><\/p>\n

…relateds\/proyecto-destacado-branding<\/span><\/a><\/p>\n

site de l\u2019auteur<\/span><\/a><\/p>\n

www.german-design-award.com<\/span><\/a><\/p>\n

https:\/\/pentawards.com\/2019\/en\/page\/winners<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Le projet de design mis en avant cette semaine est consacr\u00e9 \u00e0 un packaging con\u00e7u pour la marque de sak\u00e9 Awanama Sake, r\u00e9compens\u00e9 par plusieurs prix internationaux. D\u00e9couvrons en d\u00e9tail ce projet qui vient enrichir notre s\u00e9lection hebdomadaire de cr\u00e9ations packaging remarquables. Awanama Sake – Japanese Rice Wine – le projet \u00e0 l\u2019honneur par Ryuta […]<\/p>\n","protected":false},"author":1,"featured_media":12776,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[494,497],"class_list":["post-55960","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design-graphique","category-inspiration"],"acf":[],"yoast_head":"\nProyecto destacado packaging Awanama Sake - Code Barcelona<\/title>\n<meta name=\"description\" content=\"Le damos un repaso al proyecto ganador de varios galardones Awaname Sake del creador Ryuta Ishikawa, un packaging excepcional.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/codewebbarcelona.com\/fr\/projet-mis-en-avant-packaging-awanama-sake\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Proyecto destacado packaging Awanama Sake - 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