{"id":55758,"date":"2018-01-15T08:16:19","date_gmt":"2018-01-15T08:16:19","guid":{"rendered":"https:\/\/codewebbarcelona.com\/packaging-creativo\/"},"modified":"2026-06-10T12:54:48","modified_gmt":"2026-06-10T12:54:48","slug":"packaging-creatif","status":"publish","type":"post","link":"https:\/\/codewebbarcelona.com\/fr\/packaging-creatif\/","title":{"rendered":"Packaging cr\u00e9atif"},"content":{"rendered":"

Nous voil\u00e0 d\u00e9j\u00e0 \u00e0 la deuxi\u00e8me semaine de janvier, et nous lan\u00e7ons notre tout premier article de l\u2019ann\u00e9e. Celui-ci sera un post d\u2019inspiration d\u00e9di\u00e9 au packaging cr\u00e9atif.<\/p>\n

Il est \u00e9vident qu\u2019au moment d\u2019acheter un produit, le crit\u00e8re qui influence le plus notre choix entre plusieurs options, c\u2019est bien souvent l\u2019emballage.<\/p>\n

Un produit dot\u00e9 d\u2019un packaging original est sans conteste le moyen le plus efficace d\u2019attirer l\u2019attention des consommateurs.<\/p>\n

Mais quand on parle de packaging cr\u00e9atif, il ne s\u2019agit pas seulement d\u2019avoir un emballage s\u00e9duisant \u2014 ce qui devrait \u00eatre la base. Dans cet article d\u2019inspiration, comme vous allez le voir, nous allons bien plus loin en vous pr\u00e9sentant les packagings les plus inventifs et surprenants rep\u00e9r\u00e9s sur le web.<\/p>\n

Pr\u00eats \u00e0 en prendre plein les yeux ?<\/p>\n

Packaging cr\u00e9atif ou… comment vous laisser bouche b\u00e9e<\/h2>\n

Pinceaux moustachus<\/h3>\n

\"packaging<\/a><\/p>\n

Avec la tendance actuelle des barbes et des moustaches, quoi de mieux qu\u2019un packaging de pinceaux qui surfe sur cette mode ?<\/p>\n

Mc Burguer Queen<\/h3>\n

\"packaging<\/a><\/p>\n

Le nom est \u00e9videmment fictif. Nous ne connaissons pas la v\u00e9ritable marque. Ce que l\u2019on sait, en revanche, c\u2019est que ce packaging est non seulement cr\u00e9atif, mais aussi ultra-pratique. Un sans-faute !<\/p>\n

PastaPasta<\/h3>\n

\"packaging<\/a><\/p>\n

On a ador\u00e9 l\u2019id\u00e9e de pr\u00e9senter les p\u00e2tes comme le ventre rebondi d\u2019un chef cuisinier.<\/p>\n

Le go\u00fbt est-il assez clair ?<\/h3>\n

\"packaging<\/a><\/p>\n

Avouez qu\u2019on a envie de croquer dans l\u2019emballage \u00e0 la fraise ou de toucher celui au kiwi ! Ce qui est certain, c\u2019est que si l\u2019on croisait ce genre de packaging en supermarch\u00e9, on n\u2019h\u00e9siterait pas \u00e0 l\u2019acheter juste pour le montrer \u00e0 nos proches.<\/p>\n

Voil\u00e0 ce qu\u2019on appelle avoir des \u0153ufs<\/h3>\n

\"packaging<\/a><\/p>\n

Un emballage qui nous rapproche du naturel. Tr\u00e8s esth\u00e9tique. Le seul b\u00e9mol de ce packaging aussi cr\u00e9atif, c\u2019est qu\u2019il risque de faire un peu de \u201ccasse\u201d si la fibre se d\u00e9tache.<\/p>\n

Spine Vodka<\/h3>\n

\"packaging<\/a><\/p>\n

Voici un packaging conceptuel des plus cr\u00e9atifs, imagin\u00e9 pour une marque de vodka baptis\u00e9e \u201cspine vodka\u201d. Le design int\u00e8gre \u00e0 l\u2019int\u00e9rieur m\u00eame de la bouteille une colonne vert\u00e9brale et ses c\u00f4tes. Bluffant.<\/p>\n

Montres \u00e9tanches<\/h3>\n

\"packaging<\/a><\/p>\n

Festina a imagin\u00e9 ce packaging pour promouvoir ses montres \u00e9tanches. Quelle meilleure fa\u00e7on de prouver leur r\u00e9sistance \u00e0 l\u2019eau ? Un emballage vraiment ing\u00e9nieux.<\/p>\n

Tout juste sorti du four<\/h3>\n

\"packaging<\/a><\/p>\n

On termine cette s\u00e9lection de packagings cr\u00e9atifs avec des biscuits tout juste sortis du four.<\/p>\n

 <\/p>\n

Conclusions<\/h2>\n

Comme vous avez pu le constater, chacun de ces packagings se distingue par son inventivit\u00e9 et son originalit\u00e9. Nul doute que si l\u2019un d\u2019eux croisait notre chemin en supermarch\u00e9, ce serait vers lui que notre regard se tournerait, au d\u00e9triment de tous les autres. Et si le prix est en plus attractif, il deviendrait sans h\u00e9siter notre premier choix.<\/p>\n

\n

Ressources sur le secteur pharmaceutique, le branding et le packaging<\/h2>\n

Explorez nos exemples de sites de laboratoires pharmaceutiques<\/a>, de logos pharmaceutiques<\/a> et de packaging pharmaceutique<\/a>. Pour pr\u00e9parer un budget, consultez le co\u00fbt d\u2019un design de packaging<\/a> et le prix d\u2019un brandbook professionnel<\/a>. Nous abordons ces projets de mani\u00e8re strat\u00e9gique depuis notre studio de design et web \u00e0 Barcelone<\/a>.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Nous voil\u00e0 d\u00e9j\u00e0 \u00e0 la deuxi\u00e8me semaine de janvier, et nous lan\u00e7ons notre tout premier article de l\u2019ann\u00e9e. Celui-ci sera un post d\u2019inspiration d\u00e9di\u00e9 au packaging cr\u00e9atif. Il est \u00e9vident qu\u2019au moment d\u2019acheter un produit, le crit\u00e8re qui influence le plus notre choix entre plusieurs options, c\u2019est bien souvent l\u2019emballage. Un produit dot\u00e9 d\u2019un packaging […]<\/p>\n","protected":false},"author":1,"featured_media":3633,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[494,497],"class_list":["post-55758","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design-graphique","category-inspiration"],"acf":[],"yoast_head":"\nPackaging creativo - Los 8 productos con packagings m\u00e1s creativos<\/title>\n<meta name=\"description\" content=\"Hacemos un post inspiraci\u00f3n de sobre packaging creativo.Hemos hecho una selecci\u00f3n de 8 productos con packagings m\u00e1s creativos.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/codewebbarcelona.com\/fr\/packaging-creatif\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Packaging creativo - Los 8 productos con packagings m\u00e1s creativos\" \/>\n<meta property=\"og:description\" content=\"Hacemos un post inspiraci\u00f3n de sobre packaging creativo.Hemos hecho una selecci\u00f3n de 8 productos con packagings m\u00e1s creativos.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/codewebbarcelona.com\/fr\/packaging-creatif\/\" \/>\n<meta property=\"og:site_name\" content=\"CODE\" \/>\n<meta property=\"article:published_time\" content=\"2018-01-15T08:16:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-10T12:54:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2018\/01\/packaging-creativo-featured.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1400\" \/>\n\t<meta property=\"og:image:height\" content=\"933\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"cd26Bc\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"cd26Bc\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/codewebbarcelona.com\\\/fr\\\/packaging-creatif\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/codewebbarcelona.com\\\/fr\\\/packaging-creatif\\\/\"},\"author\":{\"name\":\"cd26Bc\",\"@id\":\"https:\\\/\\\/codewebbarcelona.com\\\/fr\\\/#\\\/schema\\\/person\\\/3af5f44aaf0de2919e9225aa5ca32567\"},\"headline\":\"Packaging cr\u00e9atif\",\"datePublished\":\"2018-01-15T08:16:19+00:00\",\"dateModified\":\"2026-06-10T12:54:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/codewebbarcelona.com\\\/fr\\\/packaging-creatif\\\/\"},\"wordCount\":563,\"image\":{\"@id\":\"https:\\\/\\\/codewebbarcelona.com\\\/fr\\\/packaging-creatif\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/codewebbarcelona.com\\\/wp-content\\\/uploads\\\/2018\\\/01\\\/packaging-creativo-featured.jpg\",\"articleSection\":[\"Design graphique\",\"Inspiration\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/codewebbarcelona.com\\\/fr\\\/packaging-creatif\\\/\",\"url\":\"https:\\\/\\\/codewebbarcelona.com\\\/fr\\\/packaging-creatif\\\/\",\"name\":\"Packaging creativo - 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