{"id":55715,"date":"2019-03-23T00:36:10","date_gmt":"2019-03-23T00:36:10","guid":{"rendered":"https:\/\/codewebbarcelona.com\/onapool-proyecto-identidad-corporativa\/"},"modified":"2026-06-10T12:52:47","modified_gmt":"2026-06-10T12:52:47","slug":"onapool-projet-identite-corporative","status":"publish","type":"post","link":"https:\/\/codewebbarcelona.com\/fr\/onapool-projet-identite-corporative\/","title":{"rendered":"Onapool \u2013 projet termin\u00e9"},"content":{"rendered":"<p>C\u2019est un plaisir de consacrer cet espace \u00e0 pr\u00e9senter le projet que le studio de design graphique et web Code Barcelona a r\u00e9cemment men\u00e9 \u00e0 bien.<\/p>\n<p>Comme nous l\u2019avions \u00e9voqu\u00e9 il y a quelques semaines, nous avons lanc\u00e9 le projet de Pirolevante, avec pour d\u00e9fi de repenser l\u2019identit\u00e9 visuelle de cette entreprise sp\u00e9cialis\u00e9e dans la distribution de syst\u00e8mes de chauffage pour piscines.<\/p>\n<p>Ce projet a englob\u00e9 la cr\u00e9ation du nom, la conception du logo et la r\u00e9alisation du site web.<\/p>\n<h2>Onapool \u2013 projet finalis\u00e9<\/h2>\n<p>&nbsp;<\/p>\n<p>Nous allons maintenant d\u00e9tailler les diff\u00e9rentes \u00e9tapes du projet Onapool, anciennement Pirolevante, en prenant le temps de tout expliquer.<\/p>\n<h3>D\u00e9marrage<\/h3>\n<p>Le point de d\u00e9part du projet est n\u00e9 du besoin du client de moderniser son image de marque afin de gagner en comp\u00e9titivit\u00e9 sur le march\u00e9. Ensemble, Code Barcelona et Pirolevante (d\u00e9sormais Onapool) ont convenu qu\u2019un changement global \u00e9tait n\u00e9cessaire.<\/p>\n<p>Nous avons donc choisi d\u2019aborder ce projet autour de trois axes majeurs :<\/p>\n<ul>\n<li><strong>Le naming<\/strong><\/li>\n<li><strong>La cr\u00e9ation du logo<\/strong><\/li>\n<li><strong>La conception du site web<\/strong><\/li>\n<\/ul>\n<p>Nous avons \u00e9galement pris en compte le risque li\u00e9 au changement de nom et d\u2019identit\u00e9 visuelle. C\u2019est pourquoi le projet a \u00e9t\u00e9 compl\u00e9t\u00e9 par une campagne d\u2019emailing \u00e0 l\u2019ensemble de la base de contacts, afin de ne perdre aucun client.<\/p>\n<p>Parall\u00e8lement, l\u2019ancien site web n\u2019a pas \u00e9t\u00e9 ferm\u00e9, mais redirig\u00e9 : les visiteurs de Pirolevante.com sont automatiquement orient\u00e9s vers Onapool.com, garantissant ainsi la transition sans perte de client\u00e8le.<\/p>\n<h3>Le naming<\/h3>\n<p>Ce choix a finalement \u00e9t\u00e9 arr\u00eat\u00e9 par le client, qui, accompagn\u00e9 de nos conseils, a pris la d\u00e9cision judicieuse de passer de Pirolevante \u00e0 Onapool.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-3101\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2019\/03\/logo-piscinas.png\" alt=\"logo-piscinas\" width=\"1600\" height=\"900\" \/><\/p>\n<h3>La cr\u00e9ation du logo<\/h3>\n<p>La conception du logo a \u00e9t\u00e9 le fruit d\u2019une collaboration \u00e9troite entre le client et Code Barcelona.<\/p>\n<p>Le r\u00e9sultat : un logo r\u00e9solument frais, dynamique tant dans sa forme que dans sa typographie, parfaitement adapt\u00e9 \u00e0 la nouvelle identit\u00e9 d\u2019Onapool.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-3102\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2019\/03\/concept.jpg\" alt=\"logo-piscinas\" width=\"1600\" height=\"900\" \/><\/p>\n<h3>La conception du site web<\/h3>\n<p>Une fois le nom et le logo valid\u00e9s, nous nous sommes pleinement investis dans la cr\u00e9ation du site internet.<\/p>\n<p>En coh\u00e9rence avec les besoins du projet, Code Barcelona a opt\u00e9 pour un design tr\u00e8s intuitif, moderne et rafra\u00eechissant.<\/p>\n<p>Le site a \u00e9t\u00e9 pens\u00e9 pour offrir \u00e0 l\u2019utilisateur final une navigation fluide et sans obstacle, avec une strat\u00e9gie marketing ax\u00e9e sur l\u2019efficacit\u00e9 et la rapidit\u00e9 d\u2019acc\u00e8s \u00e0 l\u2019information recherch\u00e9e.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-3110\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2019\/03\/083_diseno_web_barcelona_onapool_01-2.jpg\" alt=\"083_diseno_web_barcelona_onapool_01\" width=\"1098\" height=\"688\" \/><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-3108\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2019\/03\/088_diseno_web_barcelona_onapool_06-1.jpg\" alt=\"088_diseno_web_barcelona_onapool_06\" width=\"1098\" height=\"688\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-3107\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2019\/03\/087_diseno_web_barcelona_onapool_05-1.jpg\" alt=\"087_diseno_web_barcelona_onapool_05\" width=\"1098\" height=\"688\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-3106\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2019\/03\/086_diseno_web_barcelona_onapool_04-1.jpg\" alt=\"086_diseno_web_barcelona_onapool_04\" width=\"1098\" height=\"688\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-3105\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2019\/03\/085_diseno_web_barcelona_onapool_03-1.jpg\" alt=\"085_diseno_web_barcelona_onapool_03\" width=\"1098\" height=\"688\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-3104\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2019\/03\/084_diseno_web_barcelona_onapool_02-1.jpg\" alt=\"084_diseno_web_barcelona_onapool_02\" width=\"1098\" height=\"688\" \/> \u00a0<img decoding=\"async\" class=\"alignnone size-full wp-image-3103\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2019\/03\/083_diseno_web_barcelona_onapool_01-2-1.jpg\" alt=\"083_diseno_web_barcelona_onapool_01\" width=\"1098\" height=\"688\" \/><\/p>\n<h3>Avant \/ Apr\u00e8s<\/h3>\n<p>Rien de tel qu\u2019une comparaison pour appr\u00e9cier l\u2019\u00e9volution.<\/p>\n<p>Pour d\u00e9couvrir l\u2019ancienne version du site, vous pouvez consulter <a href=\"https:\/\/codewebbarcelona.com\/blog\/pirolevante-meet-code-barcelona\/\" target=\"_blank\" rel=\"noopener\">l\u2019article que nous avions publi\u00e9 au lancement du projet Pirolevante<\/a>.<\/p>\n<p>Comme vous pouvez le constater, le r\u00e9sultat est remarquable : Onapool \u00e9volue d\u00e9sormais parmi les leaders de son secteur, avec une identit\u00e9 qui lui permet de toucher une client\u00e8le plus large et de convaincre aussi bien les utilisateurs finaux que les fabricants partenaires.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-3111\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2019\/03\/083_diseno_web_barcelona_onapool_01_01.jpg\" alt=\"083_diseno_web_barcelona_onapool_01_01\" width=\"1098\" height=\"688\" \/><\/p>\n<h3>Conclusions :<\/h3>\n<p>Refondre l\u2019image de marque d\u2019une entreprise est toujours une d\u00e9cision d\u00e9licate, qui peut susciter des doutes et des craintes. Pourtant, pour obtenir des r\u00e9sultats, il faut consid\u00e9rer l\u2019identit\u00e9 visuelle comme un v\u00e9ritable investissement, un pari gagnant.<\/p>\n<p>Avec une nouvelle identit\u00e9, l\u2019entreprise attire des clients plus pertinents et se d\u00e9marque nettement de la concurrence. Les nouveaux prospects appr\u00e9cient cette modernit\u00e9 et cette dynamique.<\/p>\n<p>Avec un nouveau nom, un logo repens\u00e9 et un site web \u00e0 la hauteur, Onapool a pris la bonne direction. Il ne reste plus qu\u2019\u00e0 poursuivre sur cette lanc\u00e9e et continuer \u00e0 bien faire les choses.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>C\u2019est un plaisir de consacrer cet espace \u00e0 pr\u00e9senter le projet que le studio de design graphique et web Code Barcelona a r\u00e9cemment men\u00e9 \u00e0 bien. Comme nous l\u2019avions \u00e9voqu\u00e9 il y a quelques semaines, nous avons lanc\u00e9 le projet de Pirolevante, avec pour d\u00e9fi de repenser l\u2019identit\u00e9 visuelle de cette entreprise sp\u00e9cialis\u00e9e dans la [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":8369,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[494,495],"class_list":["post-55715","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design-graphique","category-conception-developpement-web"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Proyecto Onapool - Terminado - Naming, Logo y Website<\/title>\n<meta name=\"description\" content=\"Un art\u00edculo dedicado al reci\u00e9n terminado proyecto de naming, dise\u00f1o de logotipo y dise\u00f1o de p\u00e1gina web y programaci\u00f3n web de la mano de Code Barcelona.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/codewebbarcelona.com\/fr\/onapool-projet-identite-corporative\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Proyecto Onapool - 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