{"id":51132,"date":"2018-12-14T10:58:17","date_gmt":"2018-12-14T10:58:17","guid":{"rendered":"https:\/\/codewebbarcelona.com\/mejores-logos-del-mundo-apple\/"},"modified":"2026-06-10T11:50:02","modified_gmt":"2026-06-10T11:50:02","slug":"meilleurs-logos-monde-apple","status":"publish","type":"post","link":"https:\/\/codewebbarcelona.com\/fr\/meilleurs-logos-monde-apple\/","title":{"rendered":"Les meilleurs logos du monde, Apple"},"content":{"rendered":"

Quand il s\u2019agit d\u2019\u00e9tablir des classements, tout le monde a son avis sur ce qui est le meilleur ou le pire. Dans cette s\u00e9rie d\u2019articles, je vais vous pr\u00e9senter les logos les plus embl\u00e9matiques au monde. Aujourd\u2019hui, place \u00e0 Apple.<\/p>\n

Il faut bien reconna\u00eetre que tout classement part d\u2019un point de vue totalement subjectif, et celui des meilleurs logos du monde que je vous propose ne fait pas exception.<\/p>\n

Pr\u00e9sentation de la section<\/h3>\n

Pour d\u00e9cider si un logo m\u00e9rite de figurer parmi les meilleurs au monde, j\u2019ai pris en compte les crit\u00e8res suivants :<\/p>\n

    \n
  1. Son attractivit\u00e9 visuelle<\/li>\n
  2. Sa capacit\u00e9 \u00e0 refl\u00e9ter le produit ou service propos\u00e9<\/li>\n
  3. Sa notori\u00e9t\u00e9<\/li>\n<\/ol>\n

    Voici pourquoi :<\/p>\n

    En mati\u00e8re de logos et de design, l\u2019aspect esth\u00e9tique est essentiel.<\/p>\n

    Le fait qu\u2019il \u00e9voque clairement le produit ou service est \u00e9galement fondamental dans la conception d\u2019un bon logo.<\/p>\n

    La notori\u00e9t\u00e9 ne devrait pas \u00eatre un crit\u00e8re d\u00e9cisif pour juger de la qualit\u00e9 d\u2019un logo, c\u2019est vrai. Mais j\u2019ai choisi de l\u2019inclure car je souhaite mettre en avant des logos reconnus \u00e0 l\u2019\u00e9chelle mondiale.<\/p>\n

    En revanche, je n\u2019ai pas pris en compte la r\u00e9putation de la marque. Ce classement ne porte pas sur la notori\u00e9t\u00e9 des marques, m\u00eame si celles-ci sont mondialement c\u00e9l\u00e8bres.<\/p>\n

    Tout est clair ? Alors, c\u2019est parti.<\/p>\n

    Les meilleurs logos du monde : Apple<\/h2>\n

     <\/p>\n

    \"\"<\/p>\n

    Apple. Un choix \u00e9vident, non ? Je l\u2019ai mis en premier pour rassurer les fans de la marque. Ils auraient fait une syncope s\u2019il n\u2019avait pas figur\u00e9 dans ce classement. Vous pouvez maintenant lire l\u2019article sereinement.<\/p>\n

    Apr\u00e8s cette petite parenth\u00e8se, revenons au logo :<\/p>\n

    Con\u00e7u par…<\/h4>\n

    \"\"<\/p>\n

    Le logo original a \u00e9t\u00e9 cr\u00e9\u00e9 par Rob Janoff en 1977. Sur l\u2019image ci-dessus, vous voyez la version actuelle, qui a \u00e9t\u00e9 redessin\u00e9e \u00e0 partir de l\u2019original, mais reste quasiment identique.<\/p>\n

    La signification du logo<\/h4>\n

    Le logo symbolise la connaissance, en r\u00e9f\u00e9rence \u00e0 la pomme croqu\u00e9e d\u2019\u00c8ve. Ici, la connaissance passe par l\u2019informatique.<\/p>\n

    Selon le designer, il n\u2019a pas explicitement voulu faire r\u00e9f\u00e9rence \u00e0 la Bible lors de la cr\u00e9ation du logo. La pomme croqu\u00e9e \u00e9tait avant tout un moyen d\u2019\u00e9viter toute confusion avec une cerise.<\/p>\n

    \u00c9volution du logo<\/h4>\n

    \"\"<\/p>\n

    La premi\u00e8re version du logo Apple, avec sa pomme arc-en-ciel, est souvent associ\u00e9e \u00e0 la culture hippie tr\u00e8s en vogue dans les ann\u00e9es 70. Pourtant, selon Janoff, ce choix de couleurs faisait surtout r\u00e9f\u00e9rence au fait que l\u2019Apple II \u00e9tait le premier ordinateur personnel dot\u00e9 d\u2019un \u00e9cran couleur.<\/p>\n

    Au fil des ann\u00e9es, le logo a finalement peu chang\u00e9. Le concept et la forme sont rest\u00e9s constants, \u00e0 l\u2019exception du tout premier logo.<\/p>\n

    On constate que le logo a su \u00e9voluer avec son \u00e9poque. Dans les ann\u00e9es 2000, il a adopt\u00e9 les effets de d\u00e9grad\u00e9, de brillance et de chrome qui ont envahi nos \u00e9crans.<\/p>\n

    Aujourd\u2019hui, \u00e0 l\u2019\u00e8re du flat design, le logo Apple conserve les lignes de 1977, mais dans une version totalement \u00e9pur\u00e9e : plus de relief, plus de chrome, plus de d\u00e9grad\u00e9.<\/p>\n

    Aspect visuel du logo<\/h4>\n

    \"\"<\/p>\n

    Visuellement, c\u2019est un logo \u00e9quilibr\u00e9, \u00e0 la g\u00e9om\u00e9trie agr\u00e9able. Son minimalisme en fait un symbole intemporel, capable de s\u2019adapter \u00e0 toutes les tendances graphiques.<\/p>\n

    M\u00eame s\u2019il ne l\u2019est pas vraiment, il donne une impression de sym\u00e9trie. Les formes sont relativement pr\u00e9visibles, dans le bon sens du terme.<\/p>\n

    Quant \u00e0 savoir si le logo respecte vraiment le nombre d\u2019or sur sa grille, j\u2019avoue avoir des doutes : mythe ou r\u00e9alit\u00e9 ? Le sujet m\u00e9rite un article \u00e0 part enti\u00e8re, et je compte bien m\u2019y pencher prochainement.<\/p>\n

    Pour conclure<\/h2>\n

    J\u2019esp\u00e8re que vous avez appr\u00e9ci\u00e9 ce premier volet consacr\u00e9 aux meilleurs logos du monde. Aujourd\u2019hui, le logo Apple s\u2019est invit\u00e9 \u00e0 notre table. Le prochain \u00e9pisode arrive bient\u00f4t.<\/p>\n

    Si vous souhaitez en savoir plus sur les caract\u00e9ristiques d\u2019un bon logo, jetez un \u0153il \u00e0 cet article o\u00f9 j\u2019explique comment concevoir un logo percutant<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Quand il s\u2019agit d\u2019\u00e9tablir des classements, tout le monde a son avis sur ce qui est le meilleur ou le pire. Dans cette s\u00e9rie d\u2019articles, je vais vous pr\u00e9senter les logos les plus embl\u00e9matiques au monde. Aujourd\u2019hui, place \u00e0 Apple. Il faut bien reconna\u00eetre que tout classement part d\u2019un point de vue totalement subjectif, et […]<\/p>\n","protected":false},"author":1,"featured_media":2071,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[494,497],"class_list":["post-51132","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design-graphique","category-inspiration"],"acf":[],"yoast_head":"\nLos mejores logos del mundo - Apple<\/title>\n<meta name=\"description\" content=\"Primer fasc\u00edculo de los logos del mundo. Hoy traemos el logo de Apple. 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