{"id":50582,"date":"2019-05-14T14:12:27","date_gmt":"2019-05-14T14:12:27","guid":{"rendered":"https:\/\/codewebbarcelona.com\/proyecto-destacado-packaging\/"},"modified":"2026-06-10T11:36:23","modified_gmt":"2026-06-10T11:36:23","slug":"packaging-mis-en-avant","status":"publish","type":"post","link":"https:\/\/codewebbarcelona.com\/fr\/packaging-mis-en-avant\/","title":{"rendered":"Kaishan Chinese Spirit, le packaging phare"},"content":{"rendered":"<p>Je vais consacrer les lignes qui suivent \u00e0 pr\u00e9senter le projet de <strong>packaging<\/strong> r\u00e9cemment r\u00e9compens\u00e9 par le prix A&#8217; Design Award.<\/p>\n<p>Un projet qui a retenu l\u2019attention par la profondeur de sa conception et la qualit\u00e9 remarquable de sa r\u00e9alisation \u00e0 plusieurs niveaux. D\u00e9couvrons ensemble cette source d\u2019inspiration \u00e0 travers l\u2019article d\u00e9di\u00e9 \u00e0 ce projet phare.<\/p>\n<h2>Kaishan Chinese Spirit 18 Neo-Chinese Spirit \u2013 le projet \u00e0 l\u2019honneur<\/h2>\n<h3>par Jansword Zhu<\/h3>\n<h3>Contexte du projet<\/h3>\n<p>L\u2019objectif \u00e9tait de concevoir le nouveau <strong>packaging<\/strong> de la marque chinoise de spiritueux Kaishan Chinese Spirit.<\/p>\n<p>Cette marque d\u00e9tient 70 % du march\u00e9 des alcools en Chine, mais sa recette traditionnelle, tr\u00e8s forte et aux notes presque sal\u00e9es, s\u00e9duit de moins en moins les jeunes consommateurs.<\/p>\n<p>La volont\u00e9 de la marque \u00e9tait donc de moderniser son image et de la rendre plus attractive aupr\u00e8s des nouvelles g\u00e9n\u00e9rations.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-3402\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2019\/05\/2222.jpg\" alt=\"mejor-packaging-04\" width=\"1080\" height=\"538\" \/><\/p>\n<h3>Le projet graphique<\/h3>\n<p>Le d\u00e9fi consistait \u00e0 r\u00e9unir dans un m\u00eame design la philosophie chinoise, qui valorise les grandes bouteilles, et la perception internationale selon laquelle un <strong>packaging<\/strong> volumineux est souvent synonyme d\u2019alcool de moindre qualit\u00e9.<\/p>\n<p>Pour r\u00e9pondre \u00e0 cette probl\u00e9matique, le <strong>studio de design graphique<\/strong> Jansword Zhu a imagin\u00e9 une <strong>bouteille<\/strong> dot\u00e9e d\u2019un verre plus \u00e9pais, permettant de contenir 500 ml, plac\u00e9e dans un <strong>packaging<\/strong> de grande taille.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-3403\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2019\/05\/232434.jpg\" alt=\"mejor-packaging-0\" width=\"1080\" height=\"538\" \/><\/p>\n<p>Par ailleurs, les caract\u00e8res chinois, de par leur irr\u00e9gularit\u00e9, s\u2019int\u00e8grent difficilement aux <strong>designs<\/strong> contemporains, ce qui a souvent conduit les cr\u00e9ations chinoises \u00e0 perdre en modernit\u00e9 au profit d\u2019un rendu plus artisanal.<\/p>\n<p>Le choix du verre vise \u00e0 \u00e9voquer une sensation de puret\u00e9, en contraste avec la c\u00e9ramique traditionnellement utilis\u00e9e pour les spiritueux.<\/p>\n<p>La bouteille se distingue par un verre bleu d\u00e9grad\u00e9 \u00e9voquant la montagne, surmont\u00e9e d\u2019un bouchon en bois. Sa forme n\u2019est pas circulaire mais pr\u00e9sente 18 facettes, en r\u00e9f\u00e9rence \u00e0 l\u2019ancien po\u00e8me chinois \u00ab la montagne change d\u2019aspect selon l\u2019angle sous lequel on la regarde \u00bb.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-3406\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2019\/05\/25236356.jpg\" alt=\"mejor-packaging-034\" width=\"1080\" height=\"538\" \/><\/p>\n<p>Le <strong>packaging<\/strong> comprend \u00e9galement un coffret s\u2019ouvrant par le centre, inspir\u00e9 des lanternes chinoises, dont le design ext\u00e9rieur s\u2019inspire des fresques des grottes de Dunhuang.<\/p>\n<h3>\u00c0 propos du cr\u00e9ateur<\/h3>\n<p>Ce <strong>packaging<\/strong> a \u00e9t\u00e9 con\u00e7u par le <strong>studio de design<\/strong> Jansword Design<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-3404\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2019\/05\/3425345.jpg\" alt=\"mejor-packaging-02\" width=\"1080\" height=\"538\" \/><\/p>\n<h3>Distinction<\/h3>\n<p>Ce <strong>projet<\/strong> de <strong>packaging<\/strong> a r\u00e9cemment re\u00e7u le prix \u00ab A&#8217; Design Award \u00bb du <strong>meilleur design de packaging<\/strong> pour l\u2019\u00e9dition 2018-2019.<\/p>\n<h3>Mon avis<\/h3>\n<p>\u00c0 titre personnel, tant le <strong>design<\/strong> que le processus cr\u00e9atif m\u00e9ritent une note d\u2019excellence, car ils ont su marier avec brio <strong>design<\/strong>, forme et sens pour un produit dont le point de d\u00e9part \u00e9tait clairement d\u00e9fini, avec des sp\u00e9cificit\u00e9s qui en faisaient un d\u00e9fi id\u00e9al pour un <strong>studio de design<\/strong> pr\u00eat \u00e0 r\u00e9inventer un classique pour une client\u00e8le plus jeune.<\/p>\n<h3>Liens utiles<\/h3>\n<p><a href=\"https:\/\/competition.adesignaward.com\/\" target=\"_blank\" rel=\"noopener\">www.competition.adesignaward.com<\/a><\/p>\n<p><a href=\"https:\/\/www.jansword-design.com\/\" target=\"_blank\" rel=\"noopener\">www.jansword-design.com<\/a><\/p>\n<p><a href=\"https:\/\/codewebbarcelona.com\/blog\/proyecto-destacado-branding\/\" target=\"_blank\" rel=\"noopener\">&#8230;relateds\/proyecto-destacado-branding<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Je vais consacrer les lignes qui suivent \u00e0 pr\u00e9senter le projet de packaging r\u00e9cemment r\u00e9compens\u00e9 par le prix A&#8217; Design Award. Un projet qui a retenu l\u2019attention par la profondeur de sa conception et la qualit\u00e9 remarquable de sa r\u00e9alisation \u00e0 plusieurs niveaux. D\u00e9couvrons ensemble cette source d\u2019inspiration \u00e0 travers l\u2019article d\u00e9di\u00e9 \u00e0 ce projet [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":12830,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[494,497],"class_list":["post-50582","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design-graphique","category-inspiration"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Proyecto destacado de packaging - Code Barcelona<\/title>\n<meta name=\"description\" content=\"Analizamos un proyecto de packaging que nos ha parecido merecedor de ser el proyecto destacado de packaging de nuestro blog.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/codewebbarcelona.com\/fr\/packaging-mis-en-avant\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Proyecto destacado de packaging - Code Barcelona\" \/>\n<meta property=\"og:description\" content=\"Analizamos un proyecto de packaging que nos ha parecido merecedor de ser el proyecto destacado de packaging de nuestro blog.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/codewebbarcelona.com\/fr\/packaging-mis-en-avant\/\" \/>\n<meta property=\"og:site_name\" content=\"CODE\" \/>\n<meta property=\"article:published_time\" content=\"2019-05-14T14:12:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-10T11:36:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2019\/05\/kaishan-chinese-spirit-el-packaging-destacado-featured.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1904\" \/>\n\t<meta property=\"og:image:height\" content=\"704\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"cd26Bc\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"cd26Bc\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/codewebbarcelona.com\\\/fr\\\/packaging-mis-en-avant\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/codewebbarcelona.com\\\/fr\\\/packaging-mis-en-avant\\\/\"},\"author\":{\"name\":\"cd26Bc\",\"@id\":\"https:\\\/\\\/codewebbarcelona.com\\\/fr\\\/#\\\/schema\\\/person\\\/3af5f44aaf0de2919e9225aa5ca32567\"},\"headline\":\"Kaishan Chinese Spirit, le packaging phare\",\"datePublished\":\"2019-05-14T14:12:27+00:00\",\"dateModified\":\"2026-06-10T11:36:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/codewebbarcelona.com\\\/fr\\\/packaging-mis-en-avant\\\/\"},\"wordCount\":494,\"image\":{\"@id\":\"https:\\\/\\\/codewebbarcelona.com\\\/fr\\\/packaging-mis-en-avant\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/codewebbarcelona.com\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/kaishan-chinese-spirit-el-packaging-destacado-featured.jpg\",\"articleSection\":[\"Design graphique\",\"Inspiration\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/codewebbarcelona.com\\\/fr\\\/packaging-mis-en-avant\\\/\",\"url\":\"https:\\\/\\\/codewebbarcelona.com\\\/fr\\\/packaging-mis-en-avant\\\/\",\"name\":\"Proyecto destacado de packaging - Code Barcelona\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/codewebbarcelona.com\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/codewebbarcelona.com\\\/fr\\\/packaging-mis-en-avant\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/codewebbarcelona.com\\\/fr\\\/packaging-mis-en-avant\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/codewebbarcelona.com\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/kaishan-chinese-spirit-el-packaging-destacado-featured.jpg\",\"datePublished\":\"2019-05-14T14:12:27+00:00\",\"dateModified\":\"2026-06-10T11:36:23+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/codewebbarcelona.com\\\/fr\\\/#\\\/schema\\\/person\\\/3af5f44aaf0de2919e9225aa5ca32567\"},\"description\":\"Analizamos un proyecto de packaging que nos ha parecido merecedor de ser el proyecto destacado de packaging de nuestro blog.\",\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/codewebbarcelona.com\\\/fr\\\/packaging-mis-en-avant\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/codewebbarcelona.com\\\/fr\\\/packaging-mis-en-avant\\\/#primaryimage\",\"url\":\"https:\\\/\\\/codewebbarcelona.com\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/kaishan-chinese-spirit-el-packaging-destacado-featured.jpg\",\"contentUrl\":\"https:\\\/\\\/codewebbarcelona.com\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/kaishan-chinese-spirit-el-packaging-destacado-featured.jpg\",\"width\":1904,\"height\":704},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/codewebbarcelona.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/codewebbarcelona.com\\\/fr\\\/\",\"name\":\"CODE\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/codewebbarcelona.com\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/codewebbarcelona.com\\\/fr\\\/#\\\/schema\\\/person\\\/3af5f44aaf0de2919e9225aa5ca32567\",\"name\":\"cd26Bc\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b904e836584635855eaa0ee2922bae4fe2aa94ffb558048dcc5dac5f98f0fadc?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b904e836584635855eaa0ee2922bae4fe2aa94ffb558048dcc5dac5f98f0fadc?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b904e836584635855eaa0ee2922bae4fe2aa94ffb558048dcc5dac5f98f0fadc?s=96&d=mm&r=g\",\"caption\":\"cd26Bc\"},\"sameAs\":[\"https:\\\/\\\/codewebbarcelona.com\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Proyecto destacado de packaging - Code Barcelona","description":"Analizamos un proyecto de packaging que nos ha parecido merecedor de ser el proyecto destacado de packaging de nuestro blog.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/codewebbarcelona.com\/fr\/packaging-mis-en-avant\/","og_locale":"fr_FR","og_type":"article","og_title":"Proyecto destacado de packaging - Code Barcelona","og_description":"Analizamos un proyecto de packaging que nos ha parecido merecedor de ser el proyecto destacado de packaging de nuestro blog.","og_url":"https:\/\/codewebbarcelona.com\/fr\/packaging-mis-en-avant\/","og_site_name":"CODE","article_published_time":"2019-05-14T14:12:27+00:00","article_modified_time":"2026-06-10T11:36:23+00:00","og_image":[{"width":1904,"height":704,"url":"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2019\/05\/kaishan-chinese-spirit-el-packaging-destacado-featured.jpg","type":"image\/jpeg"}],"author":"cd26Bc","twitter_card":"summary_large_image","twitter_misc":{"Written by":"cd26Bc","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/codewebbarcelona.com\/fr\/packaging-mis-en-avant\/#article","isPartOf":{"@id":"https:\/\/codewebbarcelona.com\/fr\/packaging-mis-en-avant\/"},"author":{"name":"cd26Bc","@id":"https:\/\/codewebbarcelona.com\/fr\/#\/schema\/person\/3af5f44aaf0de2919e9225aa5ca32567"},"headline":"Kaishan Chinese Spirit, le packaging phare","datePublished":"2019-05-14T14:12:27+00:00","dateModified":"2026-06-10T11:36:23+00:00","mainEntityOfPage":{"@id":"https:\/\/codewebbarcelona.com\/fr\/packaging-mis-en-avant\/"},"wordCount":494,"image":{"@id":"https:\/\/codewebbarcelona.com\/fr\/packaging-mis-en-avant\/#primaryimage"},"thumbnailUrl":"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2019\/05\/kaishan-chinese-spirit-el-packaging-destacado-featured.jpg","articleSection":["Design graphique","Inspiration"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/codewebbarcelona.com\/fr\/packaging-mis-en-avant\/","url":"https:\/\/codewebbarcelona.com\/fr\/packaging-mis-en-avant\/","name":"Proyecto destacado de packaging - Code Barcelona","isPartOf":{"@id":"https:\/\/codewebbarcelona.com\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/codewebbarcelona.com\/fr\/packaging-mis-en-avant\/#primaryimage"},"image":{"@id":"https:\/\/codewebbarcelona.com\/fr\/packaging-mis-en-avant\/#primaryimage"},"thumbnailUrl":"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2019\/05\/kaishan-chinese-spirit-el-packaging-destacado-featured.jpg","datePublished":"2019-05-14T14:12:27+00:00","dateModified":"2026-06-10T11:36:23+00:00","author":{"@id":"https:\/\/codewebbarcelona.com\/fr\/#\/schema\/person\/3af5f44aaf0de2919e9225aa5ca32567"},"description":"Analizamos un proyecto de packaging que nos ha parecido merecedor de ser el proyecto destacado de packaging de nuestro blog.","inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/codewebbarcelona.com\/fr\/packaging-mis-en-avant\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/codewebbarcelona.com\/fr\/packaging-mis-en-avant\/#primaryimage","url":"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2019\/05\/kaishan-chinese-spirit-el-packaging-destacado-featured.jpg","contentUrl":"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2019\/05\/kaishan-chinese-spirit-el-packaging-destacado-featured.jpg","width":1904,"height":704},{"@type":"WebSite","@id":"https:\/\/codewebbarcelona.com\/fr\/#website","url":"https:\/\/codewebbarcelona.com\/fr\/","name":"CODE","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/codewebbarcelona.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Person","@id":"https:\/\/codewebbarcelona.com\/fr\/#\/schema\/person\/3af5f44aaf0de2919e9225aa5ca32567","name":"cd26Bc","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/b904e836584635855eaa0ee2922bae4fe2aa94ffb558048dcc5dac5f98f0fadc?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/b904e836584635855eaa0ee2922bae4fe2aa94ffb558048dcc5dac5f98f0fadc?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b904e836584635855eaa0ee2922bae4fe2aa94ffb558048dcc5dac5f98f0fadc?s=96&d=mm&r=g","caption":"cd26Bc"},"sameAs":["https:\/\/codewebbarcelona.com"]}]}},"_links":{"self":[{"href":"https:\/\/codewebbarcelona.com\/fr\/wp-json\/wp\/v2\/posts\/50582","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/codewebbarcelona.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/codewebbarcelona.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/codewebbarcelona.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/codewebbarcelona.com\/fr\/wp-json\/wp\/v2\/comments?post=50582"}],"version-history":[{"count":2,"href":"https:\/\/codewebbarcelona.com\/fr\/wp-json\/wp\/v2\/posts\/50582\/revisions"}],"predecessor-version":[{"id":50589,"href":"https:\/\/codewebbarcelona.com\/fr\/wp-json\/wp\/v2\/posts\/50582\/revisions\/50589"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/codewebbarcelona.com\/fr\/wp-json\/wp\/v2\/media\/12830"}],"wp:attachment":[{"href":"https:\/\/codewebbarcelona.com\/fr\/wp-json\/wp\/v2\/media?parent=50582"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/codewebbarcelona.com\/fr\/wp-json\/wp\/v2\/categories?post=50582"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}