{"id":50040,"date":"2019-05-17T10:29:15","date_gmt":"2019-05-17T10:29:15","guid":{"rendered":"https:\/\/codewebbarcelona.com\/identidad-corporativa-proyecto-destacado\/"},"modified":"2026-06-10T11:24:15","modified_gmt":"2026-06-10T11:24:15","slug":"identite-corporative-projet-phare","status":"publish","type":"post","link":"https:\/\/codewebbarcelona.com\/fr\/identite-corporative-projet-phare\/","title":{"rendered":"Identit\u00e9 visuelle \u2013 projet phare"},"content":{"rendered":"

Nous revenons sur le projet du mois : la cr\u00e9ation de l\u2019identit\u00e9 visuelle de Jungle Society, r\u00e9alis\u00e9e par le studio de design graphique WeWantMore, experts en branding.<\/p>\n

Un projet haut en couleur qui a retenu notre attention \u00e0 bien des \u00e9gards. D\u00e9couvrons ensemble pourquoi !<\/p>\n

Jungle Society \u2013 identit\u00e9 visuelle<\/h2>\n

Contexte du projet<\/h3>\n

Jungle Society est une marque de luxe sp\u00e9cialis\u00e9e dans les bikinis et maillots de bain. Sa fondatrice, Amanda, souhaite transmettre l\u2019id\u00e9e que ses cr\u00e9ations sont faites pour toutes les femmes, quelle que soit leur morphologie.<\/p>\n

C\u2019est ainsi qu\u2019est n\u00e9e l\u2019id\u00e9e d\u2019une identit\u00e9 visuelle vibrante, reflet du m\u00e9tissage culturel \u00e0 travers le monde.<\/p>\n

\"identidad<\/p>\n

Description du projet<\/h3>\n

La palette de couleurs s\u2019articule autour de deux teintes principales, le bleu royal et l\u2019or, associ\u00e9es \u00e0 quatre couleurs \u00e9clatantes inspir\u00e9es des fleurs et fruits tropicaux.<\/p>\n

Les \u00e9l\u00e9ments graphiques se combinent de fa\u00e7on al\u00e9atoire, cr\u00e9ant ainsi une grande diversit\u00e9 visuelle, \u00e0 l\u2019image des femmes du monde entier.<\/p>\n

Les mat\u00e9riaux utilis\u00e9s sont haut de gamme et chaque finition est soign\u00e9e dans les moindres d\u00e9tails, afin de transmettre l\u2019id\u00e9e et la sensation de luxe port\u00e9es par la marque.<\/p>\n

\"identidad<\/p>\n

\u00c9l\u00e9ments du projet<\/h3>\n

L\u2019identit\u00e9 visuelle englobe le packaging, les sacs, les \u00e9tiquettes, les cartes de visite, les emballages, etc.<\/p>\n

\"identidad<\/p>\n

D\u00e9fi et challenge<\/h3>\n

Le principal d\u00e9fi pour le studio WeWantMore a \u00e9t\u00e9 de trouver le juste \u00e9quilibre entre une image luxueuse et l\u2019esprit tropical, multiculturel et haut en couleur d\u2019une marque de maillots de bain.<\/p>\n

Il s\u2019agissait de marier raffinement et ambiance exotique, ce qui a n\u00e9cessit\u00e9 de casser de nombreux codes \u00e9tablis et de faire preuve d\u2019audace.<\/p>\n

\"identidad<\/p>\n

\u00c0 propos du cr\u00e9ateur<\/h3>\n

Comme mentionn\u00e9 plus haut, ce projet d\u2019identit\u00e9 visuelle et de branding a \u00e9t\u00e9 men\u00e9 par le studio belge WeWantMore.<\/p>\n

Sp\u00e9cialistes de la cr\u00e9ation de marque, leur philosophie est d\u2019aller toujours au-del\u00e0 des attentes du client, en \u00e9levant la qualit\u00e9 de leurs r\u00e9alisations \u00e0 un niveau d\u2019excellence sup\u00e9rieur \u00e0 la demande initiale.<\/p>\n

Ils partent du principe que le client sait parfois ce qu\u2019il veut, mais, n\u2019\u00e9tant pas cr\u00e9atif, il limite souvent ses ambitions. Une approche inspirante !<\/p>\n

\"identidad<\/p>\n

Distinction<\/h3>\n

Le projet d\u2019identit\u00e9 visuelle de Jungle Society a r\u00e9cemment re\u00e7u le A\u2019 Design Award dans la cat\u00e9gorie design graphique et communication visuelle 2018-2019.<\/p>\n

\"identidad<\/p>\n

Avis<\/h3>\n

\u00c0 mon sens, il s\u2019agit d\u2019un projet particuli\u00e8rement r\u00e9ussi, qui a su atteindre ses objectifs sans jamais perdre l\u2019essence du design graphique et de la communication visuelle.<\/p>\n

Un projet haut en couleur, s\u00e9duisant et inclusif \u2014 que demander de plus ?<\/p>\n

F\u00e9licitations au studio de design graphique en charge de cette identit\u00e9 visuelle.<\/p>\n

\"identidad<\/p>\n

Liens utiles<\/h3>\n

www.competition.adesignaward.com<\/a><\/p>\n

www.wewantmore.studio\/work\/jungle-society\/<\/a><\/p>\n

…related\/proyecto-destacado-identidad-corporativa<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Nous revenons sur le projet du mois : la cr\u00e9ation de l\u2019identit\u00e9 visuelle de Jungle Society, r\u00e9alis\u00e9e par le studio de design graphique WeWantMore, experts en branding. Un projet haut en couleur qui a retenu notre attention \u00e0 bien des \u00e9gards. D\u00e9couvrons ensemble pourquoi ! Jungle Society \u2013 identit\u00e9 visuelle Contexte du projet Jungle Society […]<\/p>\n","protected":false},"author":1,"featured_media":12817,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[494,497],"class_list":["post-50040","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design-graphique","category-inspiration"],"acf":[],"yoast_head":"\nIdentidad corporativa, el proyecto destacado - Code Barcelona<\/title>\n<meta name=\"description\" content=\"Repasamos el ganador de A' Design Award a la mejor creaci\u00f3n de identidad corporativa en la categor\u00eda de dise\u00f1o gr\u00e1fico y comunicaci\u00f3n visual.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/codewebbarcelona.com\/fr\/identite-corporative-projet-phare\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Identidad corporativa, el proyecto destacado - Code Barcelona\" \/>\n<meta property=\"og:description\" content=\"Repasamos el ganador de A' Design Award a la mejor creaci\u00f3n de identidad corporativa en la categor\u00eda de dise\u00f1o gr\u00e1fico y comunicaci\u00f3n visual.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/codewebbarcelona.com\/fr\/identite-corporative-projet-phare\/\" \/>\n<meta property=\"og:site_name\" content=\"CODE\" \/>\n<meta property=\"article:published_time\" content=\"2019-05-17T10:29:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-10T11:24:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2019\/05\/identidad-corporativa-proyecto-destacado-featured.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1904\" \/>\n\t<meta property=\"og:image:height\" content=\"704\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"cd26Bc\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"cd26Bc\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/codewebbarcelona.com\\\/fr\\\/identite-corporative-projet-phare\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/codewebbarcelona.com\\\/fr\\\/identite-corporative-projet-phare\\\/\"},\"author\":{\"name\":\"cd26Bc\",\"@id\":\"https:\\\/\\\/codewebbarcelona.com\\\/fr\\\/#\\\/schema\\\/person\\\/3af5f44aaf0de2919e9225aa5ca32567\"},\"headline\":\"Identit\u00e9 visuelle \u2013 projet phare\",\"datePublished\":\"2019-05-17T10:29:15+00:00\",\"dateModified\":\"2026-06-10T11:24:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/codewebbarcelona.com\\\/fr\\\/identite-corporative-projet-phare\\\/\"},\"wordCount\":486,\"image\":{\"@id\":\"https:\\\/\\\/codewebbarcelona.com\\\/fr\\\/identite-corporative-projet-phare\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/codewebbarcelona.com\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/identidad-corporativa-proyecto-destacado-featured.jpg\",\"articleSection\":[\"Design graphique\",\"Inspiration\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/codewebbarcelona.com\\\/fr\\\/identite-corporative-projet-phare\\\/\",\"url\":\"https:\\\/\\\/codewebbarcelona.com\\\/fr\\\/identite-corporative-projet-phare\\\/\",\"name\":\"Identidad corporativa, el proyecto destacado - 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