{"id":49892,"date":"2019-06-13T08:22:23","date_gmt":"2019-06-13T08:22:23","guid":{"rendered":"https:\/\/codewebbarcelona.com\/fish-club-wine-diseno-packaging-proyecto-destacado\/"},"modified":"2026-06-10T11:18:35","modified_gmt":"2026-06-10T11:18:35","slug":"fish-club-wine-design-packaging-projet-vedette","status":"publish","type":"post","link":"https:\/\/codewebbarcelona.com\/fr\/fish-club-wine-design-packaging-projet-vedette\/","title":{"rendered":"Fish club Wine, le design du packaging dans notre projet phare"},"content":{"rendered":"

Nous consacrons \u00e0 nouveau notre espace projets \u00e0 l\u2019univers foisonnant du design packaging et de l\u2019identit\u00e9 de marque.<\/p>\n

Le projet \u00e0 l\u2019honneur cette semaine est la cr\u00e9ation du packaging<\/strong> du vin Fish Club Wine. Ne manquez pas les d\u00e9tails de cette r\u00e9alisation, v\u00e9ritable exp\u00e9rience visuelle \u00e0 tous les niveaux.<\/p>\n

Fish Club Wine, cr\u00e9ation de branding, projet phare<\/h2>\n

par Backbonebranding<\/h3>\n

Contexte du projet<\/b><\/h3>\n

Tout a commenc\u00e9 lorsque Fish Club a confi\u00e9 la cr\u00e9ation de l\u2019identit\u00e9 visuelle<\/strong> de son restaurant sp\u00e9cialis\u00e9 en fruits de mer. Une fois cette premi\u00e8re \u00e9tape achev\u00e9e, l\u2019entreprise a sollicit\u00e9 la conception d\u2019un packaging<\/strong> exclusif pour son vin maison, destin\u00e9 \u00e0 \u00eatre offert lors d\u2019occasions sp\u00e9ciales.<\/p>\n

C\u2019est ainsi qu\u2019est n\u00e9e la n\u00e9cessit\u00e9 de concevoir un packaging<\/strong> pour le restaurant Fish Club, pens\u00e9 pour s\u00e9duire les passionn\u00e9s de p\u00eache et d\u2019\u0153nologie.<\/p>\n

\"diseno-packaging-branding-proyecto-fish-club-wine<\/p>\n

Le projet graphique<\/b><\/h3>\n

L\u2019\u00e9l\u00e9ment central du packaging<\/strong> repose sur la silhouette d\u2019un poisson, orn\u00e9e de superbes motifs en \u00e9cailles.<\/p>\n

Pour illustrer l\u2019accord parfait entre l\u2019esprit du restaurant et le vin, le packaging<\/strong> int\u00e8gre dans son design des \u00e9l\u00e9ments issus de ces deux univers.<\/p>\n

La forme de la bouteille prolonge la silhouette du poisson et le packaging<\/strong> a \u00e9t\u00e9 r\u00e9alis\u00e9 gr\u00e2ce \u00e0 une technique d\u2019impression sp\u00e9ciale sur papier m\u00e9tallis\u00e9 r\u00e9fl\u00e9chissant.<\/p>\n

Ce choix de mat\u00e9riau est d\u00e9terminant pour comprendre la valeur ajout\u00e9e du packaging<\/strong> : il reproduit l\u2019\u00e9clat des \u00e9cailles et les jeux de lumi\u00e8re des fonds marins.<\/p>\n

L\u2019\u00e9tui des bouteilles est con\u00e7u pour laisser appara\u00eetre le vin dans la partie inf\u00e9rieure, offrant ainsi la possibilit\u00e9 de d\u00e9couvrir la cuv\u00e9e choisie.<\/p>\n

Le projet comprend trois variantes de packaging<\/strong>, une pour chaque type de vin du Fish Club : rouge, ros\u00e9 et blanc.<\/p>\n

Pour chacune, un packaging<\/strong> sp\u00e9cifique a \u00e9t\u00e9 imagin\u00e9, distinctif mais fid\u00e8le \u00e0 la ligne graphique<\/strong> du projet.<\/p>\n

\"\"<\/p>\n

\u00c0 propos du cr\u00e9ateur<\/b><\/h3>\n

Le projet a \u00e9t\u00e9 confi\u00e9 au studio Backbonebranding, un studio de design graphique<\/strong> sp\u00e9cialis\u00e9 dans la cr\u00e9ation et le d\u00e9veloppement de branding<\/strong> pour entreprises et particuliers.<\/p>\n

La force de ce studio de design graphique<\/strong> r\u00e9side dans son engagement \u00e0 proposer les solutions les plus pertinentes en mati\u00e8re de cr\u00e9ation de branding<\/strong>.<\/p>\n

Le directeur cr\u00e9atif<\/strong> du projet est Stepan Azaryan.<\/p>\n

La direction artistique<\/strong> a \u00e9t\u00e9 assur\u00e9e par Christina Khlushyan.<\/p>\n

La designer<\/strong> du packaging<\/strong> : Eliza Malkhasyan.<\/p>\n

\"diseno-packaging-branding-proyecto-fish-club-wine<\/p>\n

Distinction<\/b><\/h3>\n

Ce projet a re\u00e7u le Gold Pentawards 2018 dans la cat\u00e9gorie design de branding<\/strong> pour boissons, distributeurs et marques propres.<\/p>\n

\"diseno-packaging-branding-proyecto-fish-club-wine<\/p>\n

Notre avis<\/b><\/h3>\n

L\u2019id\u00e9e est simple mais trait\u00e9e avec une grande cr\u00e9ativit\u00e9, r\u00e9ussissant \u00e0 fusionner parfaitement le contenant et le design packaging<\/strong>.<\/p>\n

\u00c0 titre personnel, je trouve que ce projet est une v\u00e9ritable r\u00e9ussite, alliant parfaitement concept, d\u00e9veloppement et r\u00e9sultat pour un packaging m\u00e9morable<\/strong>.<\/p>\n

Liens utiles<\/b><\/h3>\n

www.backbonebranding.com\/works\/fish-club-wine\/<\/a><\/p>\n

www.winners.pentawards.org<\/a><\/p>\n

…autre article inspirant \u00e0 d\u00e9couvrir<\/a><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Nous consacrons \u00e0 nouveau notre espace projets \u00e0 l\u2019univers foisonnant du design packaging et de l\u2019identit\u00e9 de marque. Le projet \u00e0 l\u2019honneur cette semaine est la cr\u00e9ation du packaging du vin Fish Club Wine. Ne manquez pas les d\u00e9tails de cette r\u00e9alisation, v\u00e9ritable exp\u00e9rience visuelle \u00e0 tous les niveaux. Fish Club Wine, cr\u00e9ation de branding, […]<\/p>\n","protected":false},"author":1,"featured_media":12600,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[494,497],"class_list":["post-49892","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design-graphique","category-inspiration"],"acf":[],"yoast_head":"\nFish Club Wine - packaging - proyecto destacado - Code Barcelona<\/title>\n<meta name=\"description\" content=\"Le damos un repaso al ganador del Pentaward por este fant\u00e1stico dise\u00f1o de packaging que es una excelente fuente de inspiraci\u00f3n.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/codewebbarcelona.com\/fr\/fish-club-wine-design-packaging-projet-vedette\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fish Club Wine - packaging - proyecto destacado - Code Barcelona\" \/>\n<meta property=\"og:description\" content=\"Le damos un repaso al ganador del Pentaward por este fant\u00e1stico dise\u00f1o de packaging que es una excelente fuente de inspiraci\u00f3n.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/codewebbarcelona.com\/fr\/fish-club-wine-design-packaging-projet-vedette\/\" \/>\n<meta property=\"og:site_name\" content=\"CODE\" \/>\n<meta property=\"article:published_time\" content=\"2019-06-13T08:22:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-10T11:18:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2019\/06\/fish-club-wine-el-diseno-del-packaging-en-nuestro-proyecto-destacado-featured.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1904\" \/>\n\t<meta property=\"og:image:height\" content=\"704\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"cd26Bc\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"cd26Bc\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/codewebbarcelona.com\\\/fr\\\/fish-club-wine-design-packaging-projet-vedette\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/codewebbarcelona.com\\\/fr\\\/fish-club-wine-design-packaging-projet-vedette\\\/\"},\"author\":{\"name\":\"cd26Bc\",\"@id\":\"https:\\\/\\\/codewebbarcelona.com\\\/fr\\\/#\\\/schema\\\/person\\\/3af5f44aaf0de2919e9225aa5ca32567\"},\"headline\":\"Fish club Wine, le design du packaging dans notre projet phare\",\"datePublished\":\"2019-06-13T08:22:23+00:00\",\"dateModified\":\"2026-06-10T11:18:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/codewebbarcelona.com\\\/fr\\\/fish-club-wine-design-packaging-projet-vedette\\\/\"},\"wordCount\":520,\"image\":{\"@id\":\"https:\\\/\\\/codewebbarcelona.com\\\/fr\\\/fish-club-wine-design-packaging-projet-vedette\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/codewebbarcelona.com\\\/wp-content\\\/uploads\\\/2019\\\/06\\\/fish-club-wine-el-diseno-del-packaging-en-nuestro-proyecto-destacado-featured.jpg\",\"articleSection\":[\"Design graphique\",\"Inspiration\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/codewebbarcelona.com\\\/fr\\\/fish-club-wine-design-packaging-projet-vedette\\\/\",\"url\":\"https:\\\/\\\/codewebbarcelona.com\\\/fr\\\/fish-club-wine-design-packaging-projet-vedette\\\/\",\"name\":\"Fish Club Wine - 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