{"id":49871,"date":"2016-06-27T19:24:57","date_gmt":"2016-06-27T19:24:57","guid":{"rendered":"https:\/\/codewebbarcelona.com\/347\/"},"modified":"2026-06-10T11:17:28","modified_gmt":"2026-06-10T11:17:28","slug":"347","status":"publish","type":"post","link":"https:\/\/codewebbarcelona.com\/fr\/347\/","title":{"rendered":"Il \u00e9tait une fois\u2026 Storytelling"},"content":{"rendered":"

Dans l\u2019article d\u2019aujourd\u2019hui, je vais vous partager quelques r\u00e9flexions passionnantes : parlons du Storytelling<\/strong>.<\/p>\n

Pour commencer, qu\u2019est-ce que le Storytelling<\/strong> ? Il s\u2019agit du terme anglais qui d\u00e9signe l\u2019art de raconter une histoire, d\u2019utiliser l\u2019atmosph\u00e8re, les mots, les rythmes et les significations pour capter l\u2019attention du client.<\/p>\n

Sur ce blog<\/strong>, nous allons aborder le sujet sous l\u2019angle qui nous sera sans doute le plus utile : le marketing<\/strong>.<\/p>\n

\u00ab Dis-moi un fait, je l\u2019apprendrai. Dis-moi une v\u00e9rit\u00e9, je la croirai. Mais raconte-moi une histoire, et elle vivra \u00e0 jamais dans mon c\u0153ur. \u00bb<\/h2>\n

Je ne vous apprendrai rien en vous disant \u00e0 quel point le marketing<\/strong> est crucial aujourd\u2019hui. D\u00e9j\u00e0 avant l\u2019\u00e8re num\u00e9rique, il pouvait faire toute la diff\u00e9rence entre un projet qui marque les esprits et un autre qui tombe dans l\u2019oubli. Aujourd\u2019hui, alors que beaucoup d\u2019entre vous orientent ou orienteront leur activit\u00e9 vers le digital, il n\u2019existe pas de mot assez fort pour qualifier l\u2019importance de ce levier pour notre avenir.<\/p>\n

L\u2019arriv\u00e9e d\u2019Internet, la cr\u00e9ation de sites web<\/strong>, de boutiques en ligne<\/strong> et le d\u00e9veloppement du marketing digital<\/strong> ont remplac\u00e9 nos commerces physiques, nos vitrines, les annonces dans les magazines et les affiches tape-\u00e0-l\u2019\u0153il pour attirer l\u2019attention des clients.<\/p>\n

D\u00e9sormais, c\u2019est l\u2019\u00e8re du marketing digital<\/strong> : un site web<\/strong> efficace, une philosophie claire et des campagnes de marketing digital<\/strong> bien pens\u00e9es sont nos meilleurs atouts pour s\u00e9duire et engager notre audience.<\/p>\n

L\u2019un des aspects essentiels \u00e0 consid\u00e9rer dans notre strat\u00e9gie est le Storytelling<\/strong>. Il s\u2019agit de capter l\u2019attention du public, de transmettre notre vision, nos id\u00e9es, les concepts cl\u00e9s et les nuances qui font l\u2019identit\u00e9 de notre marque.<\/p>\n

\u00ab Les gens oublieront ce que vous avez dit, ils oublieront ce que vous avez fait, mais ils n\u2019oublieront jamais ce que vous leur avez fait ressentir. \u00bb \u2013 Maya Angelou<\/h2>\n

L\u2019objectif est de toucher la dimension \u00e9motionnelle de votre audience et, par ce biais, de l\u2019orienter, de cr\u00e9er la confiance et la fid\u00e9lit\u00e9 que toute marque recherche.<\/p>\n

Pour atteindre ces objectifs, certains points sont essentiels et ne doivent pas \u00eatre n\u00e9glig\u00e9s.<\/p>\n

Avant tout, il faut rester \u00e0 l\u2019\u00e9coute, pr\u00eat \u00e0 accueillir chaque stimulus de mani\u00e8re constructive et positive.<\/p>\n

Accueillez chaque exp\u00e9rience sans pr\u00e9jug\u00e9 ni r\u00e9serve : toute situation est bonne \u00e0 prendre pour apprendre.<\/p>\n

M\u00ealez-vous au public, quel que soit l\u2019environnement, participez, \u00e9changez, observez.<\/p>\n

C\u2019est ensuite le moment de partager votre exp\u00e9rience avec un inconnu, qu\u2019il soit une personne r\u00e9elle ou une entit\u00e9 digitale.<\/p>\n

R\u00e9p\u00e9tez ce processus aussi souvent que possible : plus vous vous exercez, plus vous deviendrez un Storyteller<\/strong> accompli. \u00c0 chaque essai, vos comp\u00e9tences s\u2019affinent. Votre progression d\u00e9pend de vous, votre habilet\u00e9 est votre meilleure alli\u00e9e.<\/p>\n

Et si l\u2019\u00e9criture n\u2019est pas votre point fort, il existe de nombreux professionnels pr\u00eats \u00e0 vous accompagner \u2014 et bien s\u00fbr, nous sommes une r\u00e9f\u00e9rence dans ce domaine, habitu\u00e9s \u00e0 int\u00e9grer ces enjeux dans nos projets de design graphique<\/strong> et de cr\u00e9ation web<\/strong> au quotidien.<\/p>\n

Mais si vous en avez envie, lancez-vous : c\u2019est une exp\u00e9rience enrichissante \u00e0 tous les niveaux.<\/p>\n","protected":false},"excerpt":{"rendered":"

Dans l\u2019article d\u2019aujourd\u2019hui, je vais vous partager quelques r\u00e9flexions passionnantes : parlons du Storytelling. Pour commencer, qu\u2019est-ce que le Storytelling ? Il s\u2019agit du terme anglais qui d\u00e9signe l\u2019art de raconter une histoire, d\u2019utiliser l\u2019atmosph\u00e8re, les mots, les rythmes et les significations pour capter l\u2019attention du client. Sur ce blog, nous allons aborder le sujet […]<\/p>\n","protected":false},"author":1,"featured_media":4557,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[499],"class_list":["post-49871","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-autres"],"acf":[],"yoast_head":"\nUna buena historia y la importancia del Storytelling<\/title>\n<meta name=\"description\" content=\"Una breve introducci\u00f3n al Storytelling y la importancia de captar la atenci\u00f3n del p\u00fablico y los clientes hacia nuestra marca, inter\u00e9s y fidelizaci\u00f3n.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/codewebbarcelona.com\/fr\/347\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Una buena historia y la importancia del Storytelling\" \/>\n<meta property=\"og:description\" content=\"Una breve introducci\u00f3n al Storytelling y la importancia de captar la atenci\u00f3n del p\u00fablico y los clientes hacia nuestra marca, inter\u00e9s y fidelizaci\u00f3n.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/codewebbarcelona.com\/fr\/347\/\" \/>\n<meta property=\"og:site_name\" content=\"CODE\" \/>\n<meta property=\"article:published_time\" content=\"2016-06-27T19:24:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-10T11:17:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2016\/06\/era-se-una-vez-storytelling-featured.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"936\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"cd26Bc\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"cd26Bc\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/codewebbarcelona.com\\\/fr\\\/347\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/codewebbarcelona.com\\\/fr\\\/347\\\/\"},\"author\":{\"name\":\"cd26Bc\",\"@id\":\"https:\\\/\\\/codewebbarcelona.com\\\/fr\\\/#\\\/schema\\\/person\\\/3af5f44aaf0de2919e9225aa5ca32567\"},\"headline\":\"Il \u00e9tait une fois\u2026 Storytelling\",\"datePublished\":\"2016-06-27T19:24:57+00:00\",\"dateModified\":\"2026-06-10T11:17:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/codewebbarcelona.com\\\/fr\\\/347\\\/\"},\"wordCount\":566,\"image\":{\"@id\":\"https:\\\/\\\/codewebbarcelona.com\\\/fr\\\/347\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/codewebbarcelona.com\\\/wp-content\\\/uploads\\\/2016\\\/06\\\/era-se-una-vez-storytelling-featured.jpg\",\"articleSection\":[\"Autres\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/codewebbarcelona.com\\\/fr\\\/347\\\/\",\"url\":\"https:\\\/\\\/codewebbarcelona.com\\\/fr\\\/347\\\/\",\"name\":\"Una buena historia y la importancia del Storytelling\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/codewebbarcelona.com\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/codewebbarcelona.com\\\/fr\\\/347\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/codewebbarcelona.com\\\/fr\\\/347\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/codewebbarcelona.com\\\/wp-content\\\/uploads\\\/2016\\\/06\\\/era-se-una-vez-storytelling-featured.jpg\",\"datePublished\":\"2016-06-27T19:24:57+00:00\",\"dateModified\":\"2026-06-10T11:17:28+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/codewebbarcelona.com\\\/fr\\\/#\\\/schema\\\/person\\\/3af5f44aaf0de2919e9225aa5ca32567\"},\"description\":\"Una breve introducci\u00f3n al Storytelling y la importancia de captar la atenci\u00f3n del p\u00fablico y los clientes hacia nuestra marca, inter\u00e9s y fidelizaci\u00f3n.\",\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/codewebbarcelona.com\\\/fr\\\/347\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/codewebbarcelona.com\\\/fr\\\/347\\\/#primaryimage\",\"url\":\"https:\\\/\\\/codewebbarcelona.com\\\/wp-content\\\/uploads\\\/2016\\\/06\\\/era-se-una-vez-storytelling-featured.jpg\",\"contentUrl\":\"https:\\\/\\\/codewebbarcelona.com\\\/wp-content\\\/uploads\\\/2016\\\/06\\\/era-se-una-vez-storytelling-featured.jpg\",\"width\":2000,\"height\":1828},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/codewebbarcelona.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/codewebbarcelona.com\\\/fr\\\/\",\"name\":\"CODE\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/codewebbarcelona.com\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/codewebbarcelona.com\\\/fr\\\/#\\\/schema\\\/person\\\/3af5f44aaf0de2919e9225aa5ca32567\",\"name\":\"cd26Bc\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b904e836584635855eaa0ee2922bae4fe2aa94ffb558048dcc5dac5f98f0fadc?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b904e836584635855eaa0ee2922bae4fe2aa94ffb558048dcc5dac5f98f0fadc?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b904e836584635855eaa0ee2922bae4fe2aa94ffb558048dcc5dac5f98f0fadc?s=96&d=mm&r=g\",\"caption\":\"cd26Bc\"},\"sameAs\":[\"https:\\\/\\\/codewebbarcelona.com\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Una buena historia y la importancia del Storytelling","description":"Una breve introducci\u00f3n al Storytelling y la importancia de captar la atenci\u00f3n del p\u00fablico y los clientes hacia nuestra marca, inter\u00e9s y fidelizaci\u00f3n.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/codewebbarcelona.com\/fr\/347\/","og_locale":"fr_FR","og_type":"article","og_title":"Una buena historia y la importancia del Storytelling","og_description":"Una breve introducci\u00f3n al Storytelling y la importancia de captar la atenci\u00f3n del p\u00fablico y los clientes hacia nuestra marca, inter\u00e9s y fidelizaci\u00f3n.","og_url":"https:\/\/codewebbarcelona.com\/fr\/347\/","og_site_name":"CODE","article_published_time":"2016-06-27T19:24:57+00:00","article_modified_time":"2026-06-10T11:17:28+00:00","og_image":[{"url":"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2016\/06\/era-se-una-vez-storytelling-featured.jpg","width":1024,"height":936,"type":"image\/jpeg"}],"author":"cd26Bc","twitter_card":"summary_large_image","twitter_misc":{"Written by":"cd26Bc","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/codewebbarcelona.com\/fr\/347\/#article","isPartOf":{"@id":"https:\/\/codewebbarcelona.com\/fr\/347\/"},"author":{"name":"cd26Bc","@id":"https:\/\/codewebbarcelona.com\/fr\/#\/schema\/person\/3af5f44aaf0de2919e9225aa5ca32567"},"headline":"Il \u00e9tait une fois\u2026 Storytelling","datePublished":"2016-06-27T19:24:57+00:00","dateModified":"2026-06-10T11:17:28+00:00","mainEntityOfPage":{"@id":"https:\/\/codewebbarcelona.com\/fr\/347\/"},"wordCount":566,"image":{"@id":"https:\/\/codewebbarcelona.com\/fr\/347\/#primaryimage"},"thumbnailUrl":"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2016\/06\/era-se-una-vez-storytelling-featured.jpg","articleSection":["Autres"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/codewebbarcelona.com\/fr\/347\/","url":"https:\/\/codewebbarcelona.com\/fr\/347\/","name":"Una buena historia y la importancia del Storytelling","isPartOf":{"@id":"https:\/\/codewebbarcelona.com\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/codewebbarcelona.com\/fr\/347\/#primaryimage"},"image":{"@id":"https:\/\/codewebbarcelona.com\/fr\/347\/#primaryimage"},"thumbnailUrl":"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2016\/06\/era-se-una-vez-storytelling-featured.jpg","datePublished":"2016-06-27T19:24:57+00:00","dateModified":"2026-06-10T11:17:28+00:00","author":{"@id":"https:\/\/codewebbarcelona.com\/fr\/#\/schema\/person\/3af5f44aaf0de2919e9225aa5ca32567"},"description":"Una breve introducci\u00f3n al Storytelling y la importancia de captar la atenci\u00f3n del p\u00fablico y los clientes hacia nuestra marca, inter\u00e9s y fidelizaci\u00f3n.","inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/codewebbarcelona.com\/fr\/347\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/codewebbarcelona.com\/fr\/347\/#primaryimage","url":"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2016\/06\/era-se-una-vez-storytelling-featured.jpg","contentUrl":"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2016\/06\/era-se-una-vez-storytelling-featured.jpg","width":2000,"height":1828},{"@type":"WebSite","@id":"https:\/\/codewebbarcelona.com\/fr\/#website","url":"https:\/\/codewebbarcelona.com\/fr\/","name":"CODE","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/codewebbarcelona.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Person","@id":"https:\/\/codewebbarcelona.com\/fr\/#\/schema\/person\/3af5f44aaf0de2919e9225aa5ca32567","name":"cd26Bc","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/b904e836584635855eaa0ee2922bae4fe2aa94ffb558048dcc5dac5f98f0fadc?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/b904e836584635855eaa0ee2922bae4fe2aa94ffb558048dcc5dac5f98f0fadc?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b904e836584635855eaa0ee2922bae4fe2aa94ffb558048dcc5dac5f98f0fadc?s=96&d=mm&r=g","caption":"cd26Bc"},"sameAs":["https:\/\/codewebbarcelona.com"]}]}},"_links":{"self":[{"href":"https:\/\/codewebbarcelona.com\/fr\/wp-json\/wp\/v2\/posts\/49871","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/codewebbarcelona.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/codewebbarcelona.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/codewebbarcelona.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/codewebbarcelona.com\/fr\/wp-json\/wp\/v2\/comments?post=49871"}],"version-history":[{"count":2,"href":"https:\/\/codewebbarcelona.com\/fr\/wp-json\/wp\/v2\/posts\/49871\/revisions"}],"predecessor-version":[{"id":49874,"href":"https:\/\/codewebbarcelona.com\/fr\/wp-json\/wp\/v2\/posts\/49871\/revisions\/49874"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/codewebbarcelona.com\/fr\/wp-json\/wp\/v2\/media\/4557"}],"wp:attachment":[{"href":"https:\/\/codewebbarcelona.com\/fr\/wp-json\/wp\/v2\/media?parent=49871"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/codewebbarcelona.com\/fr\/wp-json\/wp\/v2\/categories?post=49871"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}