{"id":49762,"date":"2019-06-25T09:45:47","date_gmt":"2019-06-25T09:45:47","guid":{"rendered":"https:\/\/codewebbarcelona.com\/entrevista-andres-requena\/"},"modified":"2026-06-10T11:12:18","modified_gmt":"2026-06-10T11:12:18","slug":"interview-andres-requena","status":"publish","type":"post","link":"https:\/\/codewebbarcelona.com\/fr\/interview-andres-requena\/","title":{"rendered":"Entretien avec Andr\u00e9s Requena, design graphique de qualit\u00e9"},"content":{"rendered":"

Cette fois, nous restons dans la capitale catalane, Barcelone, v\u00e9ritable bouillon de cr\u00e9ativit\u00e9 et terre d\u2019accueil de grands talents, pour partir \u00e0 la rencontre d\u2019Andr\u00e9s Requena et de son univers graphique.<\/span><\/p>\n

D\u00e9couvrons Andr\u00e9s Requena, fondateur de Requena Office, studio sp\u00e9cialis\u00e9 en design graphique et communication visuelle, avec un savoir-faire particulier en identit\u00e9 de marque, naming et \u00e9dition.<\/span><\/p>\n

Entretien avec Andr\u00e9s Requena, l\u2019excellence du design graphique<\/h2>\n

Code : Ravi de te rencontrer Andr\u00e9s ! J\u2019ai d\u00e9j\u00e0 eu l\u2019occasion de d\u00e9couvrir ton travail et je tenais \u00e0 te f\u00e9liciter. Mais j\u2019aimerais en savoir un peu plus sur toi : comment tout a commenc\u00e9 ?<\/strong><\/p>\n

Andr\u00e9s :<\/strong> J\u2019ai lanc\u00e9 mon propre studio en 2014. Apr\u00e8s un long parcours dans diff\u00e9rentes agences et studios, j\u2019ai senti qu\u2019il \u00e9tait temps de me lancer pour de bon.<\/p>\n

Code : En pr\u00e9parant cette interview, j\u2019ai remarqu\u00e9 qu\u2019il est difficile de trouver des informations sur toi en dehors de tes r\u00e9alisations. Est-ce un choix de ta part, pour que l\u2019attention soit port\u00e9e sur tes cr\u00e9ations plut\u00f4t que sur ta personne ?<\/strong><\/p>\n

Andr\u00e9s :<\/strong> Peut-\u00eatre que ma vie n\u2019a rien d\u2019exceptionnel, ou alors on ne m\u2019a pas vraiment pos\u00e9 la question. Mes cr\u00e9ations, \u00e7a sonne comme une petite boutique de province.<\/p>\n

\"diseno_grafico_andres_requena_entrevista_profe_james_entrevista_diseno_grafico \"diseno_grafico_andres_requena_entrevista_profe_james_entrevista_diseno_grafico<\/p>\n

Code : Toutes tes r\u00e9alisations sont remarquables, mais j\u2019aimerais mettre en avant le projet d\u2019identit\u00e9 de POPOTA. Peux-tu nous en dire plus sur la d\u00e9marche cr\u00e9ative derri\u00e8re ce projet ?<\/strong><\/p>\n

Projet phare 1\/2<\/a><\/p>\n

Projet phare 2\/2<\/a><\/p>\n

Andr\u00e9s :<\/strong> Nous avons cherch\u00e9 une all\u00e9gorie formelle, \u00e0 la fois subtile et d\u00e9licate, pour symboliser l\u2019iconographie populaire de la boule de glace. Une glace sans cornet, c\u2019est une exp\u00e9rience incompl\u00e8te. Nous avons donc travaill\u00e9 la typographie avec finesse et intelligence pour \u00e9voquer cette forme, tout en donnant \u00e0 la marque une personnalit\u00e9, une distinction et une identit\u00e9 unique.<\/p>\n

Code : Le choix des couleurs m\u2019a particuli\u00e8rement interpell\u00e9. Pourquoi avoir opt\u00e9 pour cette palette si singuli\u00e8re ?<\/strong><\/p>\n

Andr\u00e9s :<\/strong> La cliente voulait retrouver l\u2019esprit des boutiques parisiennes de macarons, et elle est aussi passionn\u00e9e par l\u2019univers de Wes Anderson. C\u2019est pourquoi nous avons choisi ce jaune pastel omnipr\u00e9sent. \u00c0 l\u2019avenir, au fil du d\u00e9veloppement de la marque, nous ajouterons d\u2019autres nuances.<\/p>\n

\"diseno_grafico_andres_requena_entrevista_profe_james_entrevista_diseno_grafico<\/p>\n

Code : Personnellement, je trouve le r\u00e9sultat superbe, et je suis s\u00fbr que nos lecteurs partageront mon avis. Y a-t-il un autre aspect du projet que tu aimerais mettre en avant ?<\/strong><\/p>\n

Andr\u00e9s :<\/strong> Les glaces sont enti\u00e8rement artisanales et absolument d\u00e9licieuses, tout le monde y trouve son compte.<\/p>\n

Code : Pour finir, les trois questions incontournables que nous posons \u00e0 tous nos invit\u00e9s :<\/strong><\/p>\n

Code : Qu\u2019est-ce qu\u2019il y a de plus grisant dans le m\u00e9tier de designer ?<\/strong><\/p>\n

Andr\u00e9s :<\/strong> L\u2019enthousiasme. C\u2019est ce qui te pousse \u00e0 te d\u00e9passer et \u00e0 pers\u00e9v\u00e9rer.<\/p>\n

Code : Et le c\u00f4t\u00e9 moins glamour ?<\/strong><\/p>\n

Andr\u00e9s :<\/strong> L\u2019enthousiasme aussi. Parfois, il se voit trop et certains en profitent. Mais avec le temps, on apprend \u00e0 le masquer.<\/p>\n

Code : Comment vois-tu l\u2019\u00e9volution du secteur ?<\/strong><\/p>\n

Andr\u00e9s : <\/strong>Comme dans beaucoup de domaines : il y a les grandes agences et cabinets, avec leurs m\u00e9thodes et leurs habitudes, qui raflent la plus grosse part du march\u00e9, et puis il y a les petits studios comme le n\u00f4tre, qui misent sur la qualit\u00e9 du travail. Chacun trouve son public.<\/p>\n

\"diseno_grafico_andres_requena_entrevista_profe_james_entrevista_diseno_grafico \"diseno_grafico_andres_requena_entrevista_profe_james_entrevista_diseno_grafico<\/p>\n

Code : Nous arrivons au terme de cette interview. Encore toutes nos f\u00e9licitations pour ton travail, nous continuerons \u00e0 te suivre de pr\u00e8s. Tu es une vraie source d\u2019inspiration.<\/strong><\/p>\n

https:\/\/www.andresrequena.es\/<\/a><\/p>\n

www.andresrequena.es\/projects\/popotahelados<\/a><\/p>\n

www.instagram.com\/andresrequena<\/a><\/p>\n

\u2026un autre article \u00e0 d\u00e9couvrir<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Cette fois, nous restons dans la capitale catalane, Barcelone, v\u00e9ritable bouillon de cr\u00e9ativit\u00e9 et terre d\u2019accueil de grands talents, pour partir \u00e0 la rencontre d\u2019Andr\u00e9s Requena et de son univers graphique. D\u00e9couvrons Andr\u00e9s Requena, fondateur de Requena Office, studio sp\u00e9cialis\u00e9 en design graphique et communication visuelle, avec un savoir-faire particulier en identit\u00e9 de marque, naming […]<\/p>\n","protected":false},"author":1,"featured_media":12528,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[499,494,497],"class_list":["post-49762","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-autres","category-design-graphique","category-inspiration"],"acf":[],"yoast_head":"\nEntrevista a Andr\u00e9s Requena, dise\u00f1o gr\u00e1fico de calidad - Code Barcelona<\/title>\n<meta name=\"description\" content=\"Os presento el extracto de la entrevista que tuvimos el placer de hacerle al dise\u00f1ador gr\u00e1fico Andr\u00e9s Requena, no os perd\u00e1is su historia y su punto de vista sobre dise\u00f1o gr\u00e1fico.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/codewebbarcelona.com\/fr\/interview-andres-requena\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Entrevista a Andr\u00e9s Requena, dise\u00f1o gr\u00e1fico de calidad - 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