{"id":47677,"date":"2023-03-23T11:58:17","date_gmt":"2023-03-23T11:58:17","guid":{"rendered":"https:\/\/codewebbarcelona.com\/ejemplos-de-diseno-de-poster\/"},"modified":"2026-06-10T10:41:49","modified_gmt":"2026-06-10T10:41:49","slug":"exemples-design-poster","status":"publish","type":"post","link":"https:\/\/codewebbarcelona.com\/fr\/exemples-design-poster\/","title":{"rendered":"Exemples de design d\u2019affiche"},"content":{"rendered":"<p>La cr\u00e9ation d\u2019affiches et de posters occupe une place essentielle dans la communication visuelle, que ce soit pour un \u00e9v\u00e9nement, une campagne publicitaire ou un projet artistique. Dans cet article, nous vous proposons de d\u00e9couvrir trois exemples inspirants de design de poster. Concevoir ce type de support repr\u00e9sente un v\u00e9ritable d\u00e9fi : il s\u2019agit de marier habilement \u00e9l\u00e9ments graphiques et textuels pour transmettre un message clair et percutant \u00e0 la cible vis\u00e9e.<\/p>\n<p>Nous allons explorer ici trois r\u00e9alisations prim\u00e9es dans l\u2019univers du design d\u2019affiches et de posters. \u00c0 travers ces r\u00e9f\u00e9rences, nous analyserons diff\u00e9rentes approches, techniques et styles qui se sont distingu\u00e9s par leur impact visuel et leur efficacit\u00e9 \u00e0 faire passer un message. Du minimalisme \u00e9pur\u00e9 \u00e0 la richesse graphique, ces exemples illustrent toute la diversit\u00e9 et la force du design de poster.<\/p>\n<p>D\u00e9couvrons ensemble ces <b>trois cr\u00e9ations qui vont vous faire red\u00e9couvrir le design packaging dans l\u2019univers de la cosm\u00e9tique<\/b><\/p>\n<h6><a href=\"https:\/\/codewebbarcelona.com\/contacta\/\" target=\"_blank\" rel=\"noopener\">Vous souhaitez nous confier un projet similaire&nbsp;?<\/a><\/h6>\n<h2>Exemples de design de poster<\/h2>\n<h3>McDonald&#8217;s \u2013\u00a0Lights On<\/h3>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-12502\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2023\/03\/ejemplos-de-diseno-de-poster-mdonalds-lights-on-000.jpg\" alt=\"ejemplos-de-diseno-de-poster-mdonalds-lights-on\" width=\"860\" height=\"1218\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-12503\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2023\/03\/ejemplos-de-diseno-de-poster-mdonalds-lights-on-001.jpg\" alt=\"ejemplos-de-diseno-de-poster-mdonalds-lights-on\" width=\"860\" height=\"1218\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-12504\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2023\/03\/ejemplos-de-diseno-de-poster-mdonalds-lights-on-002.jpg\" alt=\"ejemplos-de-diseno-de-poster-mdonalds-lights-on\" width=\"860\" height=\"1218\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-12505\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2023\/03\/ejemplos-de-diseno-de-poster-mdonalds-lights-on-003.jpg\" alt=\"ejemplos-de-diseno-de-poster-mdonalds-lights-on\" width=\"860\" height=\"1218\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-12506\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2023\/03\/ejemplos-de-diseno-de-poster-mdonalds-lights-on-004.jpg\" alt=\"ejemplos-de-diseno-de-poster-mdonalds-lights-on\" width=\"860\" height=\"1218\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-12507\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2023\/03\/ejemplos-de-diseno-de-poster-mdonalds-lights-on-005.jpg\" alt=\"ejemplos-de-diseno-de-poster-mdonalds-lights-on\" width=\"860\" height=\"484\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-12508\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2023\/03\/ejemplos-de-diseno-de-poster-mdonalds-lights-on-006.jpg\" alt=\"ejemplos-de-diseno-de-poster-mdonalds-lights-on\" width=\"860\" height=\"484\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-12509\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2023\/03\/ejemplos-de-diseno-de-poster-mdonalds-lights-on-007.jpg\" alt=\"ejemplos-de-diseno-de-poster-mdonalds-lights-on\" width=\"860\" height=\"484\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-12510\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2023\/03\/ejemplos-de-diseno-de-poster-mdonalds-lights-on-008.jpg\" alt=\"ejemplos-de-diseno-de-poster-mdonalds-lights-on\" width=\"860\" height=\"484\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-12511\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2023\/03\/ejemplos-de-diseno-de-poster-mdonalds-lights-on-009.jpg\" alt=\"ejemplos-de-diseno-de-poster-mdonalds-lights-on\" width=\"2200\" height=\"1560\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-12512\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2023\/03\/ejemplos-de-diseno-de-poster-mdonalds-lights-on-010.jpg\" alt=\"ejemplos-de-diseno-de-poster-mdonalds-lights-on\" width=\"815\" height=\"544\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-12513\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2023\/03\/ejemplos-de-diseno-de-poster-mdonalds-lights-on-011.jpg\" alt=\"ejemplos-de-diseno-de-poster-mdonalds-lights-on\" width=\"700\" height=\"467\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-12514\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2023\/03\/ejemplos-de-diseno-de-poster-mdonalds-lights-on-012.jpg\" alt=\"ejemplos-de-diseno-de-poster-mdonalds-lights-on\" width=\"700\" height=\"467\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-12515\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2023\/03\/ejemplos-de-diseno-de-poster-mdonalds-lights-on-013.jpg\" alt=\"ejemplos-de-diseno-de-poster-mdonalds-lights-on\" width=\"800\" height=\"473\" \/><\/p>\n<p><strong>Design packaging pour le secteur cosm\u00e9tique r\u00e9alis\u00e9 par l\u2019agence Leo Burnett London<\/strong><\/p>\n<p>En 2021, le Royaume-Uni a connu son troisi\u00e8me confinement li\u00e9 \u00e0 la pand\u00e9mie de Covid-19, obligeant la population \u00e0 passer plus de temps que jamais \u00e0 la maison. Leo Burnett London devait rappeler aux clients de McDonald&#8217;s que, m\u00eame si les restaurants \u00e9taient ferm\u00e9s, la marque continuait \u00e0 assurer la livraison.<\/p>\n<p>Le soin apport\u00e9 \u00e0 l\u2019ex\u00e9cution et \u00e0 la direction artistique a \u00e9t\u00e9 d\u00e9terminant pour l\u2019impact de la campagne.<\/p>\n<p>La campagne d\u00e9tourne les c\u00e9l\u00e8bres arches dor\u00e9es pour mettre en lumi\u00e8re les foyers o\u00f9 les clients continuent de savourer leurs produits pr\u00e9f\u00e9r\u00e9s pendant le confinement.<\/p>\n<h3><strong>Conseils pour la cr\u00e9ation de posters<\/strong><\/h3>\n<p>Un conseil essentiel pour concevoir une affiche efficace : privil\u00e9giez la simplicit\u00e9 et la lisibilit\u00e9. Les affiches sont souvent aper\u00e7ues par des passants en mouvement, il est donc crucial que l\u2019information soit imm\u00e9diatement compr\u00e9hensible. Miser sur des couleurs vives et une typographie claire permet \u00e9galement d\u2019attirer l\u2019\u0153il.<\/p>\n<p>Pour cr\u00e9er une affiche percutante, il faut bien cerner l\u2019objectif de la campagne et le public vis\u00e9. Le design doit \u00eatre pens\u00e9 pour capter l\u2019attention et transmettre le message de fa\u00e7on impactante. Un visuel original et cr\u00e9atif permet de sortir du lot et de marquer les esprits. Enfin, soignez les d\u00e9tails techniques, comme la r\u00e9solution et le format du fichier, pour garantir un rendu net et professionnel.<\/p>\n<h3><strong>\u00c0 savoir sur ce projet de poster<\/strong><\/h3>\n<p>Ce projet a \u00e9t\u00e9 r\u00e9compens\u00e9 par&nbsp;:<\/p>\n<ul>\n<li><a href=\"https:\/\/clios.com\/awards\/winner\/design\/mcdonald-s\/lights-on-113056\" target=\"_blank\" rel=\"noopener\">Clio Awards \u2013 Bronze \u2013 Poster \u2013 Product\/Service<\/a><\/li>\n<li><a href=\"https:\/\/www.dandad.org\/awards\/professional\/2021\/234088\/light-on\/\" target=\"_blank\" rel=\"noopener\">Dandad \u2013 Wood Pencil \u2013 Illustration \u2013 Posters<\/a><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Nos plus sinc\u00e8res f\u00e9licitations \u00e0 l\u2019agence de design graphique <strong>Leo Burnett London<\/strong> pour cet <strong>exemple de design de poster<\/strong>.<\/p>\n<p><a href=\"https:\/\/www.leoburnett.co.uk\/work\/we-deliver\/\" target=\"_blank\" rel=\"noopener\">Pour d\u00e9couvrir le projet complet, cliquez ici<\/a><\/p>\n<h6><a href=\"https:\/\/codewebbarcelona.com\/contacta\/\" target=\"_blank\" rel=\"noopener\">Vous souhaitez nous confier un projet similaire&nbsp;?<\/a><\/h6>\n<p>[superfeatured]7076[\/superfeatured]<\/p>\n<h3>National Magazine Awards Foundation \u2013\u00a0National Magazine Awards<\/h3>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-12516\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2023\/03\/ejemplos-de-diseno-de-poster-national-magazine-award-foundation-026.jpg\" alt=\"ejemplos-de-diseno-de-poster-national-magazine-award-foundation\" width=\"6250\" height=\"4167\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-12517\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2023\/03\/ejemplos-de-diseno-de-poster-national-magazine-award-foundation-027.jpg\" alt=\"ejemplos-de-diseno-de-poster-national-magazine-award-foundation\" width=\"6251\" height=\"4167\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-12518\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2023\/03\/ejemplos-de-diseno-de-poster-national-magazine-award-foundation-028.jpeg\" alt=\"ejemplos-de-diseno-de-poster-national-magazine-award-foundation\" width=\"860\" height=\"573\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-12519\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2023\/03\/ejemplos-de-diseno-de-poster-national-magazine-award-foundation-029.jpeg\" alt=\"ejemplos-de-diseno-de-poster-national-magazine-award-foundation\" width=\"860\" height=\"573\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-12520\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2023\/03\/ejemplos-de-diseno-de-poster-national-magazine-award-foundation-030.jpeg\" alt=\"ejemplos-de-diseno-de-poster-national-magazine-award-foundation\" width=\"860\" height=\"573\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-12521\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2023\/03\/ejemplos-de-diseno-de-poster-national-magazine-award-foundation-031.jpeg\" alt=\"ejemplos-de-diseno-de-poster-national-magazine-award-foundation\" width=\"860\" height=\"573\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-12522\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2023\/03\/ejemplos-de-diseno-de-poster-national-magazine-award-foundation-032.jpeg\" alt=\"ejemplos-de-diseno-de-poster-national-magazine-award-foundation\" width=\"860\" height=\"573\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-12523\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2023\/03\/ejemplos-de-diseno-de-poster-national-magazine-award-foundation-033.jpeg\" alt=\"ejemplos-de-diseno-de-poster-national-magazine-award-foundation\" width=\"860\" height=\"573\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-12524\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2023\/03\/ejemplos-de-diseno-de-poster-national-magazine-award-foundation-034.jpeg\" alt=\"ejemplos-de-diseno-de-poster-national-magazine-award-foundation\" width=\"860\" height=\"573\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-12525\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2023\/03\/ejemplos-de-diseno-de-poster-national-magazine-award-foundation-035.jpg\" alt=\"ejemplos-de-diseno-de-poster-national-magazine-award-foundation\" width=\"2200\" height=\"1760\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-12526\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2023\/03\/ejemplos-de-diseno-de-poster-national-magazine-award-foundation-036.jpg\" alt=\"ejemplos-de-diseno-de-poster-national-magazine-award-foundation\" width=\"2200\" height=\"1760\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-12527\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2023\/03\/ejemplos-de-diseno-de-poster-national-magazine-award-foundation-037.jpg\" alt=\"ejemplos-de-diseno-de-poster-national-magazine-award-foundation\" width=\"2200\" height=\"1760\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-12528\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2023\/03\/ejemplos-de-diseno-de-poster-national-magazine-award-foundation-038.jpg\" alt=\"ejemplos-de-diseno-de-poster-national-magazine-award-foundation\" width=\"2200\" height=\"1760\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-12529\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2023\/03\/ejemplos-de-diseno-de-poster-national-magazine-award-foundation-039.jpg\" alt=\"ejemplos-de-diseno-de-poster-national-magazine-award-foundation\" width=\"2200\" height=\"1760\" \/><\/p>\n<div style=\"width: 1280px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-47677-1\" width=\"1280\" height=\"720\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2023\/03\/ejemplos-de-diseno-de-poster-national-magazine-award-foundation-040.mp4?_=1\" \/><\/video><\/div>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-12531\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2023\/03\/ejemplos-de-diseno-de-poster-national-magazine-award-foundation-041.jpg\" alt=\"ejemplos-de-diseno-de-poster-national-magazine-award-foundation\" width=\"6001\" height=\"4001\" \/><\/p>\n<p><strong>Design packaging pour le secteur cosm\u00e9tique r\u00e9alis\u00e9 par l\u2019agence Rethink Canada<\/strong><\/p>\n<p>Les National Magazine Awards r\u00e9compensent l\u2019excellence en journalisme et en cr\u00e9ation visuelle. Depuis plus de 45 ans, ils figurent parmi les distinctions les plus prestigieuses dans le secteur de la presse au Canada.<\/p>\n<p>Pour l\u2019\u00e9dition 2021, il leur fallait une identit\u00e9 cr\u00e9ative pour c\u00e9l\u00e9brer le meilleur du journalisme canadien. Nous avons imagin\u00e9 une identit\u00e9 centr\u00e9e sur l\u2019essence m\u00eame du magazine imprim\u00e9 : la reliure. \u00c0 partir de ce concept, le syst\u00e8me graphique explore diff\u00e9rentes perspectives, inspir\u00e9es par la diversit\u00e9 des publications en comp\u00e9tition chaque ann\u00e9e.<\/p>\n<h3>Conseils pour la cr\u00e9ation de posters<\/h3>\n<p>Pour un poster tr\u00e8s conceptuel, prenez le temps de creuser et d\u2019explorer l\u2019id\u00e9e centrale \u00e0 transmettre. Il est essentiel d\u2019identifier les \u00e9l\u00e9ments cl\u00e9s du concept et de trouver des moyens originaux et cr\u00e9atifs de les repr\u00e9senter visuellement.<\/p>\n<p>La typographie et la couleur sont \u00e9galement des leviers puissants pour renforcer le message. N\u2019h\u00e9sitez pas \u00e0 jouer avec les m\u00e9taphores visuelles et les \u00e9l\u00e9ments inattendus pour capter l\u2019attention. Veillez aussi \u00e0 maintenir une coh\u00e9rence graphique sur l\u2019ensemble du poster&nbsp;: typographies, palette de couleurs et \u00e9l\u00e9ments visuels doivent fonctionner en harmonie pour servir le concept.<\/p>\n<p>Enfin, osez l\u2019audace et l\u2019originalit\u00e9 pour cr\u00e9er un poster qui se d\u00e9marque vraiment.<\/p>\n<h3>\u00c0 savoir sur ce projet de poster<\/h3>\n<p>Ce projet a \u00e9t\u00e9 r\u00e9compens\u00e9 par&nbsp;:<\/p>\n<ul>\n<li><a href=\"https:\/\/clios.com\/awards\/winner\/design\/national-magazine-awards-foundation\/national-magazine-awards-108352\" target=\"_blank\" rel=\"noopener\">Clio Awards \u2013 Argent \u2013 Posters<\/a><\/li>\n<li><a href=\"https:\/\/www.dandad.org\/awards\/professional\/2022\/235846\/national-magazine-awards\/\" target=\"_blank\" rel=\"noopener\">Dandad \u2013 Yellow Pencil \u2013 Branding \u2013 Campaign Branding<\/a><\/li>\n<\/ul>\n<p>Nos plus sinc\u00e8res f\u00e9licitations \u00e0 l\u2019agence <strong>Rethink Canada<\/strong> pour cet <strong>exemple de design de poster<\/strong>.<\/p>\n<p><a href=\"https:\/\/rethinkideas.com\/work\/national-magazine-awards\/2021\/design\/national-magazine-awards-identity\/\" target=\"_blank\" rel=\"noopener\">Pour d\u00e9couvrir le projet complet, cliquez ici<\/a><\/p>\n<h6><a href=\"https:\/\/codewebbarcelona.com\/contacta\/\" target=\"_blank\" rel=\"noopener\">Vous souhaitez nous confier un projet similaire&nbsp;?<\/a><\/h6>\n<p>[superfeatured]7076[\/superfeatured]<\/p>\n<h3>MINI \u2013 MINImalism<\/h3>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-12532\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2023\/03\/ejemplos-de-diseno-de-poster-mini-minimalism-014.jpg\" alt=\"ejemplos-de-diseno-de-poster-mini-minimalism\" width=\"2200\" height=\"1556\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-12533\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2023\/03\/ejemplos-de-diseno-de-poster-mini-minimalism-015.jpg\" alt=\"ejemplos-de-diseno-de-poster-mini-minimalism\" width=\"2200\" height=\"3111\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-12534\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2023\/03\/ejemplos-de-diseno-de-poster-mini-minimalism-016.jpg\" alt=\"ejemplos-de-diseno-de-poster-mini-minimalism\" width=\"1000\" height=\"693\" \/> <img class=\"alignnone size-full wp-image-125\n<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La cr\u00e9ation d\u2019affiches et de posters occupe une place essentielle dans la communication visuelle, que ce soit pour un \u00e9v\u00e9nement, une campagne publicitaire ou un projet artistique. Dans cet article, nous vous proposons de d\u00e9couvrir trois exemples inspirants de design de poster. Concevoir ce type de support repr\u00e9sente un v\u00e9ritable d\u00e9fi : il s\u2019agit de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1027,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[494,497],"class_list":["post-47677","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design-graphique","category-inspiration"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ejemplos de dise\u00f1o de poster - Code Barcelona<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/codewebbarcelona.com\/fr\/exemples-design-poster\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ejemplos de dise\u00f1o de poster - Code Barcelona\" \/>\n<meta property=\"og:description\" content=\"La cr\u00e9ation d\u2019affiches et de posters occupe une place essentielle dans la communication visuelle, que ce soit pour un \u00e9v\u00e9nement, une campagne publicitaire ou un projet artistique. Dans cet article, nous vous proposons de d\u00e9couvrir trois exemples inspirants de design de poster. 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