{"id":47345,"date":"2022-03-01T10:10:58","date_gmt":"2022-03-01T10:10:58","guid":{"rendered":"https:\/\/codewebbarcelona.com\/ejemplos-de-branding-de-hotel\/"},"modified":"2026-07-24T11:07:22","modified_gmt":"2026-07-24T11:07:22","slug":"exemples-branding-hotel","status":"publish","type":"post","link":"https:\/\/codewebbarcelona.com\/fr\/exemples-branding-hotel\/","title":{"rendered":"Exemples de branding h\u00f4telier"},"content":{"rendered":"<p>Vous souhaitez d\u00e9couvrir cinq <strong>exemples de branding h\u00f4telier<\/strong> ? Restez avec nous et poursuivez la lecture de cet article.<\/p>\n<p>L\u2019<strong>identit\u00e9 de marque et le branding<\/strong> sont des piliers essentiels dans la cr\u00e9ation d\u2019une marque. Pour un <strong>h\u00f4tel<\/strong>, le succ\u00e8s repose en grande partie sur son image, non seulement \u00e0 l\u2019int\u00e9rieur de l\u2019\u00e9tablissement, mais aussi \u00e0 travers tous ses points de contact.<\/p>\n<p>Un s\u00e9jour \u00e0 l\u2019h\u00f4tel doit \u00eatre inoubliable. Chaque d\u00e9tail compte, car ce sont les exp\u00e9riences, les services et l\u2019identit\u00e9 visuelle qui marqueront la m\u00e9moire des clients.<\/p>\n<p>C\u2019est pourquoi nous avons choisi de vous pr\u00e9senter cinq exemples inspirants de branding h\u00f4telier, afin d\u2019illustrer quelques conseils cl\u00e9s pour le secteur de l\u2019h\u00f4tellerie.<\/p>\n<p>L\u2019un des d\u00e9fis majeurs pour les groupes h\u00f4teliers comme pour les petits \u00e9tablissements est de ma\u00eetriser leur image et l\u2019exp\u00e9rience client. Il est impossible de satisfaire tout le monde, mais il est essentiel de soigner la perception que l\u2019on v\u00e9hicule : c\u2019est l\u00e0 que le branding entre en jeu.<\/p>\n<p>D\u00e9couvrons ensemble ces cinq <strong>exemples de branding h\u00f4telier<\/strong>.<\/p>\n<h6><a href=\"https:\/\/codewebbarcelona.com\/contacta\/\" target=\"_blank\" rel=\"noopener\">Vous souhaitez nous confier un projet similaire\u00a0?<\/a><\/h6>\n<h2>Exemples de branding h\u00f4telier<\/h2>\n<h3>THE HOTEL BRITOMAT<\/h3>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-11099\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2022\/03\/ejemplos-branding-hotel-hotel-britomart-01.jpg\" alt=\"ejemplos-branding-hotel-hotel-britomart-01\" width=\"2330\" height=\"1652\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-11100\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2022\/03\/ejemplos-branding-hotel-hotel-britomart-02.jpg\" alt=\"ejemplos-branding-hotel-hotel-britomart-02\" width=\"2330\" height=\"1652\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-11101\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2022\/03\/ejemplos-branding-hotel-hotel-britomart-03.jpg\" alt=\"ejemplos-branding-hotel-hotel-britomart-03\" width=\"2330\" height=\"1652\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-11102\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2022\/03\/ejemplos-branding-hotel-hotel-britomart-04.jpg\" alt=\"ejemplos-branding-hotel-hotel-britomart-04\" width=\"2330\" height=\"1652\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-11103\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2022\/03\/ejemplos-branding-hotel-hotel-britomart-05.jpg\" alt=\"ejemplos-branding-hotel-hotel-britomart-05\" width=\"2330\" height=\"1652\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-11104\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2022\/03\/ejemplos-branding-hotel-hotel-britomart-06.jpg\" alt=\"ejemplos-branding-hotel-hotel-britomart-06\" width=\"2330\" height=\"1652\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-11105\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2022\/03\/ejemplos-branding-hotel-hotel-britomart-07.jpg\" alt=\"ejemplos-branding-hotel-hotel-britomart-07\" width=\"2330\" height=\"1652\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-11106\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2022\/03\/ejemplos-branding-hotel-hotel-britomart-08.jpg\" alt=\"ejemplos-branding-hotel-hotel-britomart-08\" width=\"2330\" height=\"1652\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-11107\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2022\/03\/ejemplos-branding-hotel-hotel-britomart-09.jpg\" alt=\"ejemplos-branding-hotel-hotel-britomart-09\" width=\"2330\" height=\"1652\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-11108\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2022\/03\/ejemplos-branding-hotel-hotel-britomart-10.jpg\" alt=\"ejemplos-branding-hotel-hotel-britomart-10\" width=\"2330\" height=\"1652\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-11109\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2022\/03\/ejemplos-branding-hotel-hotel-britomart-011.jpg\" alt=\"ejemplos-branding-hotel-hotel-britomart-011\" width=\"2330\" height=\"1652\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-11110\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2022\/03\/ejemplos-branding-hotel-hotel-britomart-021.jpg\" alt=\"ejemplos-branding-hotel-hotel-britomart-021\" width=\"2330\" height=\"1652\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-11111\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2022\/03\/ejemplos-branding-hotel-hotel-britomart-022.jpg\" alt=\"ejemplos-branding-hotel-hotel-britomart-022\" width=\"2330\" height=\"1652\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-11112\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2022\/03\/ejemplos-branding-hotel-hotel-britomart-023.jpg\" alt=\"ejemplos-branding-hotel-hotel-britomart-023\" width=\"2330\" height=\"1652\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-11113\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2022\/03\/ejemplos-branding-hotel-hotel-britomart-24.jpg\" alt=\"ejemplos-branding-hotel-hotel-britomart-24\" width=\"2330\" height=\"1652\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-11114\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2022\/03\/ejemplos-branding-hotel-hotel-britomart-25.jpg\" alt=\"ejemplos-branding-hotel-hotel-britomart-25\" width=\"2330\" height=\"1652\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-11115\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2022\/03\/ejemplos-branding-hotel-hotel-britomart-026.jpg\" alt=\"ejemplos-branding-hotel-hotel-britomart-026\" width=\"2330\" height=\"1652\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-11116\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2022\/03\/ejemplos-branding-hotel-hotel-britomart-0123.jpg\" alt=\"ejemplos-branding-hotel-hotel-britomart-0123\" width=\"2330\" height=\"1652\" \/><\/p>\n<p><b>Branding h\u00f4telier con\u00e7u par le studio cr\u00e9atif INHOUSE<\/b><\/p>\n<p>Voici l\u2019une des <strong>identit\u00e9s visuelles h\u00f4teli\u00e8res<\/strong> les plus marquantes que nous ayons vues depuis longtemps, gr\u00e2ce \u00e0 son caract\u00e8re unique et parfaitement adapt\u00e9 \u00e0 l\u2019\u00e9tablissement.<\/p>\n<p>L\u2019h\u00f4tel se situe au c\u0153ur d\u2019Auckland, dans un b\u00e2timent compos\u00e9 de neuf \u00e9tages carr\u00e9s.<\/p>\n<p>L\u2019<strong>identit\u00e9 de marque<\/strong> s\u2019inspire de cette forme carr\u00e9e, qui devient le fil conducteur de tout le branding de l\u2019h\u00f4tel.<\/p>\n<p>On retrouve ainsi des formes g\u00e9om\u00e9triques et des angles droits dans chaque \u00e9l\u00e9ment de l\u2019identit\u00e9 visuelle, pour un r\u00e9sultat \u00e0 la fois m\u00e9morable et r\u00e9solument contemporain.<\/p>\n<p>Ce projet se distingue par :<\/p>\n<ul>\n<li>La transposition de l\u2019architecture carr\u00e9e dans l\u2019identit\u00e9 visuelle<\/li>\n<li>L\u2019application coh\u00e9rente sur tous les supports de marque<\/li>\n<li>L\u2019\u00e9l\u00e9gance du branding<\/li>\n<li>Un univers graphique m\u00e9morable<\/li>\n<li>Le respect de l\u2019environnement imm\u00e9diat<\/li>\n<li>La personnalisation \u00e0 travers une identit\u00e9 g\u00e9om\u00e9trique et structur\u00e9e<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Un <strong>exemple de branding h\u00f4telier r\u00e9compens\u00e9<\/strong> par :<\/p>\n<ul>\n<li><a href=\"https:\/\/bestawards.co.nz\/graphic\/large-brand-identity\/inhouse\/the-hotel-britomart\/\" target=\"_blank\" rel=\"noopener\">Best Design Awards : Or \u2013 Large brand identity<\/a><\/li>\n<li><a href=\"https:\/\/bestawards.co.nz\/studios\/inhouse\/\" target=\"_blank\" rel=\"noopener\">Best Design Awards : Or \u2013 Environmental graphics<\/a><\/li>\n<li><a href=\"https:\/\/bestawards.co.nz\/graphic\/environmental-graphics\/inhouse\/the-hotel-britomart-poster-series\/\" target=\"_blank\" rel=\"noopener\">Best Design Awards : Cuivre \u2013 Environmental graphics<\/a><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Un des <strong>meilleurs exemples de branding h\u00f4telier<\/strong> que nous ayons d\u00e9couverts ces derniers mois.<\/p>\n<p><strong>Conseils pour cr\u00e9er l\u2019identit\u00e9 de marque d\u2019un h\u00f4tel<\/strong><\/p>\n<p>Ce premier exemple illustre parfaitement l\u2019importance de la coh\u00e9rence.<\/p>\n<p>L\u2019identit\u00e9 de marque doit toujours \u00eatre en phase avec l\u2019essence de l\u2019\u00e9tablissement.<\/p>\n<p>Si l\u2019h\u00f4tel vise l\u2019\u00e9l\u00e9gance, il doit la refl\u00e9ter dans chaque d\u00e9tail, en tirant parti de son architecture et de son environnement comme ressources graphiques majeures.<\/p>\n<p><strong>Anecdotes sur le projet<\/strong><\/p>\n<p>Les suites de luxe du Hotel Britomart portent le nom du resort The Landing, situ\u00e9 dans la Bay of Islands.<\/p>\n<p>En plus de l\u2019identit\u00e9 visuelle, un livre a \u00e9t\u00e9 publi\u00e9 pour raconter l\u2019histoire du lieu et de la baie, renfor\u00e7ant ainsi le caract\u00e8re unique et personnel de l\u2019h\u00f4tel.<\/p>\n<p>L\u2019emplacement de l\u2019h\u00f4tel est l\u2019un des premiers sites d\u2019installation des Maoris venus de Polyn\u00e9sie.<\/p>\n<p>Pendant la construction, une s\u00e9rie d\u2019affiches a \u00e9t\u00e9 cr\u00e9\u00e9e pour attirer l\u2019attention des passants, utilisant d\u00e9j\u00e0 la forme carr\u00e9e du logo.<\/p>\n<p><a href=\"https:\/\/inhousedesign.co.nz\/\" target=\"_blank\" rel=\"noopener\">Pour d\u00e9couvrir le projet complet, cliquez ici<\/a><\/p>\n<h6><a href=\"https:\/\/codewebbarcelona.com\/contacta\/\" target=\"_blank\" rel=\"noopener\">Vous souhaitez nous confier un projet similaire\u00a0?<\/a><\/h6>\n<p>[superfeatured]7076[\/superfeatured]<\/p>\n<h3>THE MOORE HOTEL<\/h3>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-11165\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2022\/03\/ejemplos-branding-hotel-the-moore-hotel-018.gif\" alt=\"ejemplos-branding-hotel-the-moore-hotel-018\" width=\"1400\" height=\"933\" \/><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-11117\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2022\/03\/ejemplos-branding-hotel-the-moore-hotel-01.jpg\" alt=\"ejemplos-branding-hotel-the-moore-hotel-01\" width=\"1400\" height=\"788\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-11118\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2022\/03\/ejemplos-branding-hotel-the-moore-hotel-03.jpg\" alt=\"ejemplos-branding-hotel-the-moore-hotel-01\" width=\"1400\" height=\"788\" \/><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-11119\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2022\/03\/ejemplos-branding-hotel-the-moore-hotel-04.jpg\" alt=\"ejemplos-branding-hotel-the-moore-hotel-04\" width=\"1400\" height=\"926\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-11120\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2022\/03\/ejemplos-branding-hotel-the-moore-hotel-06.jpg\" alt=\"ejemplos-branding-hotel-the-moore-hotel-06\" width=\"1400\" height=\"910\" \/><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-11167\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2022\/03\/ejemplos-branding-hotel-the-moore-hotel-07-1.gif\" alt=\"\" width=\"1400\" height=\"788\" \/><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-11122\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2022\/03\/ejemplos-branding-hotel-the-moore-hotel-08.jpg\" alt=\"ejemplos-branding-hotel-the-moore-hotel-08\" width=\"1400\" height=\"787\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-11123\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2022\/03\/ejemplos-branding-hotel-the-moore-hotel-09.gif\" alt=\"ejemplos-branding-hotel-the-moore-hotel-09\" width=\"1400\" height=\"933\" \/><img decoding=\"async\" class=\"alignnone size-full wp-image-11124\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2022\/03\/ejemplos-branding-hotel-the-moore-hotel-010.jpg\" alt=\"ejemplos-branding-hotel-the-moore-hotel-010\" width=\"1400\" height=\"910\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-11125\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2022\/03\/ejemplos-branding-hotel-the-moore-hotel-011.jpg\" alt=\"ejemplos-branding-hotel-the-moore-hotel-011\" width=\"1400\" height=\"1762\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-11126\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2022\/03\/ejemplos-branding-hotel-the-moore-hotel-012.jpg\" alt=\"ejemplos-branding-hotel-the-moore-hotel-012\" width=\"1400\" height=\"931\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-11127\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2022\/03\/ejemplos-branding-hotel-the-moore-hotel-013.jpg\" alt=\"ejemplos-branding-hotel-the-moore-hotel-013\" width=\"1400\" height=\"942\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-11128\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2022\/03\/ejemplos-branding-hotel-the-moore-hotel-014.jpg\" alt=\"ejemplos-branding-hotel-the-moore-hotel-014\" width=\"1400\" height=\"877\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-11129\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2022\/03\/ejemplos-branding-hotel-the-moore-hotel-015.jpg\" alt=\"ejemplos-branding-hotel-the-moore-hotel-015\" width=\"1400\" height=\"788\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-11130\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2022\/03\/ejemplos-branding-hotel-the-moore-hotel-016.jpg\" alt=\"ejemplos-branding-hotel-the-moore-hotel-016\" width=\"1400\" height=\"1391\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-11131\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2022\/03\/ejemplos-branding-hotel-the-moore-hotel-017.jpg\" alt=\"ejemplos-branding-hotel-the-moore-hotel-017\" width=\"1400\" height=\"788\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-11132\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2022\/03\/ejemplos-branding-hotel-the-moore-hotel-019.jpg\" alt=\"ejemplos-branding-hotel-the-moore-hotel-019\" width=\"1400\" height=\"788\" \/><\/p>\n<p><b>Identit\u00e9 visuelle et branding r\u00e9alis\u00e9s par le studio graphique et cr\u00e9atif BUNKER 3022<\/b><\/p>\n<p>Le deuxi\u00e8me exemple de notre s\u00e9lection de <strong>branding h\u00f4telier<\/strong> nous vient du studio BUNKER 3022, pour le compte de The Moore Hotel.<\/p>\n<p>L\u2019<strong>identit\u00e9 de marque<\/strong> est particuli\u00e8rement riche, avec une multitude d\u2019\u00e9l\u00e9ments graphiques qui en font l\u2019une des <strong>identit\u00e9s h\u00f4teli\u00e8res<\/strong> les plus abouties du moment.<\/p>\n<p>Visuellement, chaque \u00e9l\u00e9ment du branding est un vrai plaisir \u00e0 d\u00e9couvrir.<\/p>\n<p>Ce <strong>branding h\u00f4telier<\/strong> se distingue par :<\/p>\n<ul>\n<li>Son aspect romantique et personnel<\/li>\n<li>La proximit\u00e9 qu\u2019il inspire<\/li>\n<li>L\u2019\u00e9l\u00e9gance de ses \u00e9l\u00e9ments graphiques<\/li>\n<li>La palette de couleurs choisie<\/li>\n<li>Le jeu typographique<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Nous sommes convaincus que ce branding sera bient\u00f4t r\u00e9compens\u00e9 par un prix de design.<\/p>\n<p><strong>Conse<\/strong><\/p>\n<div class=\"cwb-seo-service-links-20260724 cwb-seo-editorial-links\">\n<p><strong>Services associ\u00e9s :<\/strong> <a href=\"\/fr\/servicio\/branding-et-logo\/\">Branding et logo<\/a> et <a href=\"\/fr\/servicio\/manuel-de-marque\/\">Brandbook<\/a>.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Vous souhaitez d\u00e9couvrir cinq exemples de branding h\u00f4telier ? Restez avec nous et poursuivez la lecture de cet article. L\u2019identit\u00e9 de marque et le branding sont des piliers essentiels dans la cr\u00e9ation d\u2019une marque. Pour un h\u00f4tel, le succ\u00e8s repose en grande partie sur son image, non seulement \u00e0 l\u2019int\u00e9rieur de l\u2019\u00e9tablissement, mais aussi \u00e0 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6108,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[494,497],"class_list":["post-47345","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design-graphique","category-inspiration"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ejemplos de branding de hotel - Code Barcelona<\/title>\n<meta name=\"description\" content=\"\u00bfQuieres ver cinco ejemplos de branding de hotel ? - Pues qu\u00e9date aqu\u00ed y no dejes de leer el siguiente art\u00edculo. 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