{"id":47230,"date":"2017-01-17T18:37:12","date_gmt":"2017-01-17T18:37:12","guid":{"rendered":"https:\/\/codewebbarcelona.com\/diseno-web-y-seo\/"},"modified":"2026-06-10T10:33:54","modified_gmt":"2026-06-10T10:33:54","slug":"creation-site-web-seo","status":"publish","type":"post","link":"https:\/\/codewebbarcelona.com\/fr\/creation-site-web-seo\/","title":{"rendered":"Webdesign et SEO : les mots-cl\u00e9s"},"content":{"rendered":"

Pourquoi faut-il cibler nos mots-cl\u00e9s\u00a0?<\/h2>\n

Le mot-cl\u00e9 principal est celui sur lequel nous souhaitons positionner notre site pour \u00eatre r\u00e9f\u00e9renc\u00e9s. Ainsi, lorsque les internautes recherchent ce terme, ils nous trouvent plus facilement. Dans notre cas, nous avons choisi les mots-cl\u00e9s \u00ab\u00a0design web barcelone<\/strong>\u00a0\u00bb.<\/p>\n

Bon, \u00ab\u00a0facilement\u00a0\u00bb, c\u2019est un peu utopique, car il va sans dire que nous ne serons pas les seuls \u00e0 nous battre pour cette place.<\/p>\n

Sauf si vous vendez des accessoires pour crabes \u00e0 t\u00eate triangulaire et pince diamant, il faut s\u2019attendre \u00e0 une vraie comp\u00e9tition, fa\u00e7on gladiateurs.<\/p>\n

Il est donc essentiel de choisir avec soin le mot-cl\u00e9 sur lequel vous allez vous positionner.<\/p>\n

Le contenu r\u00e9dactionnel de votre site joue un r\u00f4le cl\u00e9 dans cette d\u00e9marche.<\/p>\n

La meilleure approche consiste \u00e0 d\u00e9finir en amont la strat\u00e9gie \u00e0 adopter\u00a0: cela simplifiera la suite et vous offrira plus de libert\u00e9 lors de la cr\u00e9ation du site.<\/p>\n

Quels \u00e9l\u00e9ments prendre en compte dans votre strat\u00e9gie de mots-cl\u00e9s\u00a0?<\/h2>\n

D\u00e8s le d\u00e9part, il est important d\u2019identifier clairement les groupes de mots-cl\u00e9s sur lesquels concentrer vos efforts.<\/p>\n

Inutile de dresser une liste interminable, mais il est tout de m\u00eame conseill\u00e9 de cibler pr\u00e9cis\u00e9ment vos priorit\u00e9s.<\/p>\n

Votre strat\u00e9gie doit s\u2019appuyer sur un groupe de mots-cl\u00e9s<\/h2>\n

Ces mots-cl\u00e9s doivent appara\u00eetre \u00e0 chaque cr\u00e9ation de contenu sur votre site, et vous aideront \u00e0 ajuster votre strat\u00e9gie au fil du temps.<\/p>\n

Ils doivent \u00e9galement \u00eatre coh\u00e9rents et li\u00e9s entre eux.<\/p>\n

Si c\u2019est la premi\u00e8re fois que vous r\u00e9digez du contenu ou des textes pour un site web, gardez \u00e0 l\u2019esprit ces deux questions\u00a0:
\nQue cherchent les internautes lorsqu\u2019ils me trouvent\u00a0?
\nQu\u2019est-ce qui d\u00e9finit mon produit, \u00e0 quoi sert-il et quel probl\u00e8me r\u00e9sout-il\u00a0?<\/p>\n

Combien de mots-cl\u00e9s faut-il cibler\u00a0?<\/strong><\/p>\n

Il n\u2019existe pas de r\u00e9ponse universelle, m\u00eame si on aimerait avoir un chiffre pr\u00e9cis. L\u2019essentiel est de garder une chose en t\u00eate.<\/p>\n

Deux approches sont possibles\u00a0:<\/p>\n

1. Se concentrer sur quelques mots-cl\u00e9s et les r\u00e9p\u00e9ter \u00e0 outrance dans le texte, ou\u2026<\/p>\n

2. Travailler le contenu de fa\u00e7on naturelle, en int\u00e9grant des expressions cl\u00e9s et des mots-cl\u00e9s de longue tra\u00eene.<\/p>\n

Entre les deux, Google privil\u00e9gie clairement la seconde option. Si vous avez le temps et l\u2019inspiration, il est tout \u00e0 fait possible d\u2019atteindre 1000 mots en int\u00e9grant vos mots-cl\u00e9s de fa\u00e7on fluide.<\/p>\n

C\u2019est ainsi que vous obtiendrez les meilleurs r\u00e9sultats.<\/p>\n

\"diseno-web-barcelona-keywords\"<\/a><\/p>\n

Assurez-vous que vos mots-cl\u00e9s sont en lien direct avec les services que vous proposez\u00a0: inutile de faire autrement.<\/p>\n

Il est maintenant temps de choisir entre mots-cl\u00e9s principaux et longue tra\u00eene.<\/p>\n

Pour vous faciliter la t\u00e2che, vous pouvez utiliser un outil d\u2019analyse tel qu\u2019un rapport SEO comme WooRank<\/a>. WooRank propose notamment des outils d\u2019analyse de mots-cl\u00e9s, parmi bien d\u2019autres fonctionnalit\u00e9s.<\/p>\n

Il est crucial de bien classer vos mots-cl\u00e9s, en distinguant les diff\u00e9rents niveaux qui vous apporteront un trafic qualifi\u00e9 et pertinent pour votre site.<\/p>\n

Il est probable que vous ayez plus de mots-cl\u00e9s courts que de longues tra\u00eenes.<\/p>\n

Quoi qu\u2019il en soit, l\u2019essentiel reste le contenu cornerstone.<\/p>\n

Avoir une multitude d\u2019articles isol\u00e9s ne sert \u00e0 rien\u00a0: ce qui compte vraiment, c\u2019est la strat\u00e9gie de liens internes.<\/p>\n

Quelques articles parfaitement optimis\u00e9s suffisent pour orienter le reste de votre contenu dans la bonne direction.<\/p>\n

…..\u00e0 suivre…..<\/p>\n","protected":false},"excerpt":{"rendered":"

Pourquoi faut-il cibler nos mots-cl\u00e9s\u00a0? Le mot-cl\u00e9 principal est celui sur lequel nous souhaitons positionner notre site pour \u00eatre r\u00e9f\u00e9renc\u00e9s. Ainsi, lorsque les internautes recherchent ce terme, ils nous trouvent plus facilement. Dans notre cas, nous avons choisi les mots-cl\u00e9s \u00ab\u00a0design web barcelone\u00a0\u00bb. Bon, \u00ab\u00a0facilement\u00a0\u00bb, c\u2019est un peu utopique, car il va sans dire que […]<\/p>\n","protected":false},"author":1,"featured_media":4295,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[498,495],"class_list":["post-47230","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-conception-developpement-web"],"acf":[],"yoast_head":"\nDise\u00f1o web y SEO, las palabras clave o keywords<\/title>\n<meta name=\"description\" content=\"En el momento de dise\u00f1ar una p\u00e1gina web, unos de los puntos m\u00e1s importantes, ser\u00e1 haber realizado un estudio de las palabras clave para un buen SEO.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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