{"id":46906,"date":"2025-12-09T07:57:49","date_gmt":"2025-12-09T07:57:49","guid":{"rendered":"https:\/\/codewebbarcelona.com\/diseno-grafico-destacado-la-semana-parkinsons-uk-logo-by-red-stone\/"},"modified":"2026-06-10T10:20:29","modified_gmt":"2026-06-10T10:20:29","slug":"design-graphique-semaine-parkinsons-uk-red-stone","status":"publish","type":"post","link":"https:\/\/codewebbarcelona.com\/fr\/design-graphique-semaine-parkinsons-uk-red-stone\/","title":{"rendered":"Graphisme remarquable de la semaine : logo Parkinson\u2019s UK par Red Stone"},"content":{"rendered":"<h3>Un rebranding strat\u00e9gique qui humanise, f\u00e9d\u00e8re et donne la parole \u00e0 une communaut\u00e9 plurielle<\/h3>\n<p>La refonte du <strong>logo de Parkinson\u2019s UK<\/strong>, r\u00e9alis\u00e9e par l\u2019agence <strong>Red Stone<\/strong>, s\u2019impose comme l\u2019un des projets de branding les plus marquants de 2025. Au-del\u00e0 de sa r\u00e9alisation graphique irr\u00e9prochable, c\u2019est sa port\u00e9e strat\u00e9gique, \u00e9motionnelle et sociale qui fait la diff\u00e9rence. Laur\u00e9at du <strong>Bronze aux European Design Awards 2025<\/strong> dans la cat\u00e9gorie <em>101 \u2014 Company Logo<\/em> et distingu\u00e9 \u00e0 l\u2019international, ce projet illustre la capacit\u00e9 du design \u00e0 devenir un levier de connexion, de clart\u00e9 et d\u2019empowerment pour une communaut\u00e9 confront\u00e9e \u00e0 une r\u00e9alit\u00e9 complexe et multiple.<\/p>\n<p>Forts de notre exp\u00e9rience en tant qu\u2019<strong>agence de communication, branding et identit\u00e9 visuelle \u00e0 Barcelone<\/strong>, experte en design graphique et web, nous consid\u00e9rons ce projet comme une r\u00e9f\u00e9rence exemplaire pour revitaliser une marque institutionnelle et la rendre plus accessible, visible et humaine. Un v\u00e9ritable cas d\u2019\u00e9cole qui conjugue recherche approfondie, compr\u00e9hension sociale, sensibilit\u00e9 visuelle et strat\u00e9gie de marque.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-13979\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2025\/12\/diseno-grafico-parkinsons-uk-logo-by-red-stone-2.jpg\" alt=\"\" width=\"1920\" height=\"1080\" \/><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-13980\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2025\/12\/diseno-grafico-parkinsons-uk-logo-by-red-stone-21.jpg\" alt=\"\" width=\"2784\" height=\"1624\" \/><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-13981\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2025\/12\/diseno-grafico-parkinsons-uk-logo-by-red-stone-22.jpg\" alt=\"\" width=\"2784\" height=\"1624\" \/><\/p>\n<h3>Un v\u00e9ritable d\u00e9fi : traduire visuellement la pluralit\u00e9 des v\u00e9cus<\/h3>\n<p>Parkinson\u2019s UK est l\u2019une des principales organisations britanniques d\u00e9di\u00e9es \u00e0 l\u2019accompagnement des personnes touch\u00e9es par la maladie. Avec la hausse des diagnostics, les besoins en services, informations et soutien \u00e9motionnel se sont accrus. Pourtant, la marque s\u2019\u00e9tait d\u00e9velopp\u00e9e sans fil conducteur, l\u2019absence de symbole fort affaiblissant la reconnaissance et la coh\u00e9sion entre antennes, b\u00e9n\u00e9voles, professionnels de sant\u00e9 et chercheurs.<\/p>\n<p>La question \u00e0 l\u2019origine du projet est simple mais puissante : <em>comment cr\u00e9er un symbole qui incarne une condition aux plus de 40 sympt\u00f4mes et une communaut\u00e9 aussi h\u00e9t\u00e9rog\u00e8ne ?<\/em><\/p>\n<p>Impossible d\u2019y r\u00e9pondre superficiellement. Red Stone a men\u00e9 un <strong>travail de recherche approfondi<\/strong> : ateliers, entretiens, podcasts, immersions aupr\u00e8s de groupes locaux et rencontres dans les antennes r\u00e9gionales, pour cerner les besoins \u00e9motionnels et pratiques des personnes atteintes et de leurs proches.<\/p>\n<p>Le message recueilli est sans appel : <strong>\u00ab Nous voulons des avanc\u00e9es maintenant. Pas dans un avenir lointain. \u00bb<\/strong> Les petites victoires du quotidien comptent autant que les grandes d\u00e9couvertes. Cette vision a inspir\u00e9 la nouvelle <strong>proposition de marque<\/strong> :<\/p>\n<p><strong>\u00ab Pushing for better. Right here. Right now. \u00bb<\/strong><\/p>\n<p>La marque devait incarner l\u2019action, l\u2019urgence, l\u2019humanit\u00e9 et l\u2019espoir. Et surtout, \u00eatre accessible et utilisable par tous.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-13982\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2025\/12\/diseno-grafico-parkinsons-uk-logo-by-red-stone-13.jpg\" alt=\"\" width=\"2784\" height=\"1624\" \/><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-13983\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2025\/12\/diseno-grafico-parkinsons-uk-logo-by-red-stone-19.jpg\" alt=\"\" width=\"2784\" height=\"1624\" \/><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-13984\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2025\/12\/diseno-grafico-parkinsons-uk-logo-by-red-stone-12.jpg\" alt=\"\" width=\"2784\" height=\"1624\" \/><\/p>\n<h3>La naissance d\u2019un symbole : \u00e0 la recherche d\u2019un sentiment d\u2019appartenance<\/h3>\n<p>L\u2019un des enjeux majeurs \u00e9tait de cr\u00e9er un symbole f\u00e9d\u00e9rateur, porteur d\u2019un langage visuel commun. L\u2019ancienne architecture de marque s\u2019\u00e9tait morcel\u00e9e au fil des ans, et l\u2019organisation avait besoin d\u2019un <strong>marqueur distinctif<\/strong> pour renforcer clart\u00e9 et reconnaissance.<\/p>\n<p>L\u2019exploration cr\u00e9ative a \u00e9t\u00e9 vaste : dizaines de pistes, g\u00e9om\u00e9tries, m\u00e9taphores visuelles et essais symboliques, tous valid\u00e9s avec les personnes concern\u00e9es, familles, professionnels et b\u00e9n\u00e9voles.<\/p>\n<p>La solution s\u2019est finalement impos\u00e9e en puisant dans l\u2019h\u00e9ritage historique : <strong>la tulipe de Parkinson<\/strong>, symbole international depuis que l\u2019horticulteur n\u00e9erlandais J.W.S. Van der Wereld a cr\u00e9\u00e9 une vari\u00e9t\u00e9 en hommage au Dr James Parkinson.<\/p>\n<p>Red Stone a r\u00e9interpr\u00e9t\u00e9 ce symbole iconique en int\u00e9grant la fleur au sein du <strong>P de Parkinson\u2019s<\/strong>, pour un logo \u00e0 la fois accessible, pr\u00e9cis, chaleureux et profond\u00e9ment humain.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-13985\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2025\/12\/diseno-grafico-parkinsons-uk-logo-by-red-stone-7.jpg\" alt=\"\" width=\"2784\" height=\"1624\" \/><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-13986\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2025\/12\/diseno-grafico-parkinsons-uk-logo-by-red-stone-6.jpg\" alt=\"\" width=\"1920\" height=\"1080\" \/><\/p>\n<h3>Un symbole \u00e0 l\u2019\u00e9quilibre entre h\u00e9ritage, clart\u00e9 et modernit\u00e9<\/h3>\n<p>Le nouveau logo est une synth\u00e8se parfaite entre tradition et contemporan\u00e9it\u00e9. Trois attributs cl\u00e9s d\u00e9finissent son identit\u00e9 visuelle :<\/p>\n<ul>\n<li><strong>Positivit\u00e9 :<\/strong> la fleur int\u00e9gr\u00e9e exprime l\u2019espoir, la chaleur et l\u2019accessibilit\u00e9.<\/li>\n<li><strong>Pr\u00e9cision :<\/strong> lignes \u00e9pur\u00e9es, structure solide et proportions techniques soulignent le professionnalisme.<\/li>\n<li><strong>Flexibilit\u00e9 :<\/strong> utilisable en version compl\u00e8te ou comme symbole autonome.<\/li>\n<\/ul>\n<p>La marque fonctionne avec la \u201cP\u201d comme \u00e9l\u00e9ment central, tout en permettant des d\u00e9clinaisons r\u00e9gionales et des adaptations pour les bureaux, antennes locales, campagnes ou r\u00e9seaux sociaux. Une identit\u00e9 con\u00e7ue pour \u00e9voluer sans perdre en reconnaissance.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-13987\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2025\/12\/diseno-grafico-parkinsons-uk-logo-by-red-stone-4.jpg\" alt=\"\" width=\"1920\" height=\"1080\" \/><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-13988\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2025\/12\/diseno-grafico-parkinsons-uk-logo-by-red-stone-15.jpg\" alt=\"\" width=\"2784\" height=\"1624\" \/><\/p>\n<h3>Parkinsans : une typographie pens\u00e9e pour tous<\/h3>\n<p>L\u2019une des innovations majeures du projet est la cr\u00e9ation de <strong>Parkinsans<\/strong>, la police exclusive de Parkinson\u2019s UK. Imagin\u00e9e par Red Stone, elle r\u00e9pond \u00e0 la n\u00e9cessit\u00e9 d\u2019une identit\u00e9 accessible et universelle.<\/p>\n<p>Parkinsans est :<\/p>\n<ul>\n<li><strong>lisible<\/strong> \u2014 con\u00e7ue pour une clart\u00e9 maximale, m\u00eame \u00e0 petite taille ;<\/li>\n<li><strong>accessible<\/strong> \u2014 conforme aux normes pour les personnes ayant des troubles visuels ou moteurs ;<\/li>\n<li><strong>humaine<\/strong> \u2014 ponctu\u00e9e de subtiles imperfections inspir\u00e9es du v\u00e9cu avec la maladie ;<\/li>\n<li><strong>\u00e9nergique<\/strong> \u2014 un rythme typographique qui \u00e9voque mouvement et vitalit\u00e9 ;<\/li>\n<li><strong>ouverte<\/strong> \u2014 d\u00e9sormais disponible en <strong>open source sur Google Fonts<\/strong>.<\/li>\n<\/ul>\n<p>Ainsi, chaque b\u00e9n\u00e9vole, membre de la communaut\u00e9 ou professionnel peut cr\u00e9er des supports coh\u00e9rents avec la marque, m\u00eame sans outils avanc\u00e9s. Un choix strat\u00e9gique qui fait de la typographie un pilier de l\u2019identit\u00e9 visuelle.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-13989\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2025\/12\/diseno-grafico-parkinsons-uk-logo-by-red-stone-10.jpg\" alt=\"\" width=\"2784\" height=\"1624\" \/><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-13990\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2025\/12\/diseno-grafico-parkinsons-uk-logo-by-red-stone-11.jpg\" alt=\"\" width=\"2784\" height=\"1624\" \/><\/p>\n<h3>Une identit\u00e9 fid\u00e8le \u00e0 la r\u00e9alit\u00e9 : bons jours, jours difficiles, jours ordinaires<\/h3>\n<p>Avec Parkinsans comme fondement, Red Stone a imagin\u00e9 un <strong>syst\u00e8me graphique modulable<\/strong> int\u00e9grant :<\/p>\n<ul>\n<li>de nouvelles dynamiques de composition,<\/li>\n<li>une palette de couleurs plus expressive,<\/li>\n<li>un langage visuel inspir\u00e9 des hauts et des bas du quotidien,<\/li>\n<li>des illustrations renouvel\u00e9es pour aborder les sujets sensibles,<\/li>\n<li>un ton plus direct et \u00e9motionnel.<\/li>\n<\/ul>\n<p>Ce syst\u00e8me permet \u00e0 l\u2019organisation de toucher des publics vari\u00e9s sans perdre en coh\u00e9rence. L\u2019ancienne identit\u00e9 \u00e9tait devenue rigide et peu adaptable ; la nouvelle est <strong>audacieuse<\/strong>, empathique, courageuse et dot\u00e9e d\u2019une voix singuli\u00e8re.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-13991\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2025\/12\/diseno-grafico-parkinsons-uk-logo-by-red-stone-17.jpg\" alt=\"\" width=\"2784\" height=\"1624\" \/><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-13992\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2025\/12\/diseno-grafico-parkinsons-uk-logo-by-red-stone-16.jpg\" alt=\"\" width=\"2784\" height=\"1624\" \/><\/p>\n<h3>Accessibilit\u00e9 : le socle de l\u2019ensemble<\/h3>\n<p>\u00ab \u00catre pr\u00e9sent \u00e0 chaque \u00e9tape du parcours Parkinson \u00bb impose une identit\u00e9 accessible. Non comme un choix, mais comme un imp\u00e9ratif \u00e9thique. L\u2019accessibilit\u00e9 a donc \u00e9t\u00e9 un pilier du projet, impactant :<\/p>\n<ul>\n<li>la typographie,<\/li>\n<li>les contrastes colorim\u00e9triques,<\/li>\n<li>la structure,<\/li>\n<li>les hi\u00e9rarchies,<\/li>\n<li>les guides d\u2019utilisation,<\/li>\n<li>les ressources \u00e0 destination des b\u00e9n\u00e9voles.<\/li>\n<\/ul>\n<p>Le r\u00e9sultat : une identit\u00e9 inclusive, avec des outils clairs, flexibles et simples \u00e0 mettre en \u0153uvre, quel que soit le niveau technique de l\u2019utilisateur.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-13993\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2025\/12\/diseno-grafico-parkinsons-uk-logo-by-red-stone-8.jpg\" alt=\"\" width=\"2784\" height=\"1624\" \/><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-13994\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2025\/12\/diseno-grafico-parkinsons-uk-logo-by-red-stone-1.jpg\" alt=\"\" width=\"1920\" height=\"1080\" \/><\/p>\n<h3>Impact : une marque pour r\u00e9pondre \u00e0 l\u2019urgence du pr\u00e9sent<\/h3>\n<p>Depuis son lancement en janvier 2025, la nouvelle identit\u00e9 a \u00e9t\u00e9 accueillie avec enthousiasme par la communaut\u00e9 britannique. Le logo et le syst\u00e8me visuel sont devenus un <strong>symbole d\u2019unit\u00e9, de reconnaissance et d\u2019optimisme<\/strong>. Une marque qui rend l\u2019organisation plus visible, plus identifiable et plus pertinente \u00e0 un moment o\u00f9 le soutien et la recherche sont plus cruciaux que jamais.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-13995\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2025\/12\/diseno-grafico-parkinsons-uk-logo-by-red-stone-3.jpg\" alt=\"\" width=\"1920\" height=\"1080\" \/><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-13996\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2025\/12\/diseno-grafico-parkinsons-uk-logo-by-red-stone-20.jpg\" alt=\"\" width=\"2784\" height=\"1624\" \/><\/p>\n<h3>Distinctions et reconnaissances internationales<\/h3>\n<p>La nouvelle identit\u00e9 de Parkinson\u2019s UK a \u00e9t\u00e9 salu\u00e9e par de nombreux prix :<\/p>\n<ul>\n<li><strong>European Design Awards 2025 \u2013 Bronze<\/strong> (Branding : Company Logo)<\/li>\n<li><strong>Creative Communication Awards (C2A) 2025 \u2013 Winner<\/strong> (Brand Identity \/ Branding)<\/li>\n<li><strong>Better Future London Design Awards 2025 \u2013 Silver<\/strong> (Graphic Design \u2013 Identity &amp; Branding)<\/li>\n<li><strong>Creativepool Annual 2025 \u2013 Shortlisted<\/strong> (Brand category)<\/li>\n<li><strong>Best Brand Awards 2025 \u2013 Gold<\/strong> (Logo &amp; Identity)<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-13997\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2025\/12\/diseno-grafico-parkinsons-uk-logo-by-red-stone-18.jpg\" alt=\"\" width=\"2784\" height=\"1624\" \/><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-13998\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2025\/12\/diseno-grafico-parkinsons-uk-logo-by-red-stone-9.jpg\" alt=\"\" width=\"2784\" height=\"1624\" \/><\/p>\n<h3>Cr\u00e9dits<\/h3>\n<ul>\n<li><strong>Agence :<\/strong> Red Stone<\/li>\n<li><strong>\u00c9quipes cr\u00e9atives &amp; projet :<\/strong> Red Stone<\/li>\n<li><strong>Client :<\/strong> Parkinson\u2019s UK<\/li>\n<li><strong>Pays :<\/strong> Royaume-Uni<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-13999\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2025\/12\/diseno-grafico-parkinsons-uk-logo-by-red-stone-14.jpg\" alt=\"\" width=\"2784\" height=\"1624\" \/><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-14000\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2025\/12\/diseno-grafico-parkinsons-uk-logo-by-red-stone-5.jpg\" alt=\"\" width=\"1920\" height=\"1080\" \/><\/p>\n<h3>Conclusion : un exemple magistral du pouvoir transformateur du design graphique<\/h3>\n<p>Le logo de Parkinson\u2019s UK va bien au-del\u00e0 d\u2019une simple refonte : il incarne une v\u00e9ritable d\u00e9claration d\u2019intention. Une marque accessible, humaine et profond\u00e9ment ancr\u00e9e dans la r\u00e9alit\u00e9 de sa communaut\u00e9. Un symbole qui rassemble, accompagne et illustre une \u00e9volution strat\u00e9gique remarquable.<\/p>\n<p>Pour les professionnels du <strong>design graphique, branding et identit\u00e9 visuelle \u00e0 Barcelone<\/strong>, ce projet prouve qu\u2019une marque institutionnelle peut \u00eatre \u00e9motionnelle, flexible et performante sans sacrifier ni clart\u00e9 ni professionnalisme. Le travail de Red Stone s\u2019impose comme une r\u00e9f\u00e9rence sur la mani\u00e8re dont le design peut soutenir des causes concr\u00e8tes, donner une voix \u00e0 des communaut\u00e9s diverses et cr\u00e9er des liens authentiques.<\/p>\n<p>\u00c0 l\u2019heure o\u00f9 les organisations doivent communiquer avec empathie, clart\u00e9 et proximit\u00e9, Parkinson\u2019s UK montre la voie d\u2019un design pens\u00e9 pour l\u2019instant pr\u00e9sent. <strong>Right here. Right now.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Un rebranding strat\u00e9gique qui humanise, f\u00e9d\u00e8re et donne la parole \u00e0 une communaut\u00e9 plurielle La refonte du logo de Parkinson\u2019s UK, r\u00e9alis\u00e9e par l\u2019agence Red Stone, s\u2019impose comme l\u2019un des projets de branding les plus marquants de 2025. Au-del\u00e0 de sa r\u00e9alisation graphique irr\u00e9prochable, c\u2019est sa port\u00e9e strat\u00e9gique, \u00e9motionnelle et sociale qui fait la diff\u00e9rence. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1227,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[494,497],"class_list":["post-46906","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design-graphique","category-inspiration"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Graphisme remarquable de la semaine : logo Parkinson\u2019s UK par Red Stone - CODE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/codewebbarcelona.com\/fr\/design-graphique-semaine-parkinsons-uk-red-stone\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Graphisme remarquable de la semaine : logo Parkinson\u2019s UK par Red Stone - CODE\" \/>\n<meta property=\"og:description\" content=\"Un rebranding strat\u00e9gique qui humanise, f\u00e9d\u00e8re et donne la parole \u00e0 une communaut\u00e9 plurielle La refonte du logo de Parkinson\u2019s UK, r\u00e9alis\u00e9e par l\u2019agence Red Stone, s\u2019impose comme l\u2019un des projets de branding les plus marquants de 2025. 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