{"id":46012,"date":"2019-03-29T08:01:04","date_gmt":"2019-03-29T08:01:04","guid":{"rendered":"https:\/\/codewebbarcelona.com\/como-conseguir-mas-leads\/"},"modified":"2026-06-10T09:25:02","modified_gmt":"2026-06-10T09:25:02","slug":"comment-obtenir-plus-de-leads","status":"publish","type":"post","link":"https:\/\/codewebbarcelona.com\/fr\/comment-obtenir-plus-de-leads\/","title":{"rendered":"Comment obtenir plus de leads"},"content":{"rendered":"

Pour enrichir un peu notre culture du marketing digital, je vais consacrer cet article au terme Lead et \u00e0 la mani\u00e8re de g\u00e9n\u00e9rer plus de leads.<\/p>\n

Le marketing digital<\/strong> est la cl\u00e9 du succ\u00e8s de votre entreprise, alors prenez quelques minutes pour lire cet article accessible sur le Lead<\/strong> : il pourrait bien vous aider \u00e0 adopter une vision plus professionnelle.<\/p>\n

Sommaire :<\/h3>\n
    \n
  • Qu\u2019est-ce qu\u2019un lead ?<\/strong><\/li>\n
  • Les diff\u00e9rents types de leads<\/strong><\/li>\n
  • Comment g\u00e9n\u00e9rer des leads<\/strong><\/li>\n
  • J\u2019ai obtenu un lead, et apr\u00e8s ?<\/strong><\/li>\n
  • Lead nurturing<\/strong><\/li>\n
  • Lead scoring<\/strong><\/li>\n<\/ul>\n

    Qu\u2019est-ce qu\u2019un lead ?<\/h2>\n

     <\/p>\n

    Lead<\/strong> est un anglicisme utilis\u00e9 en Inbound Marketing<\/strong> pour d\u00e9signer tout contact qui nous a transmis ses coordonn\u00e9es via une Landing Page<\/strong> en \u00e9change d\u2019un contenu qui l\u2019int\u00e9resse.<\/p>\n

    Ces utilisateurs, en acceptant cet \u00e9change, deviennent des prospects pour nos produits ou services. Il ne faut donc pas les laisser filer si l\u2019on veut les convertir en clients.<\/p>\n

    L\u2019un des indicateurs cl\u00e9s du succ\u00e8s d\u2019une campagne de landing page<\/strong> est le nombre de leads<\/strong> g\u00e9n\u00e9r\u00e9s : plus il y en a, plus nous avons de clients potentiels \u00e0 convertir.<\/p>\n

    Comment g\u00e9n\u00e9rer des leads<\/h3>\n

    Pour r\u00e9ussir une campagne de marketing digital<\/strong>, il faut partir sur de bonnes bases : une strat\u00e9gie marketing<\/strong> solide est essentielle pour atteindre ses objectifs et r\u00e9pondre \u00e0 la question : comment obtenir plus de leads<\/strong> ?<\/p>\n

    C\u2019est \u00e9vident : plus vous produisez de contenu, plus vous multipliez vos chances de g\u00e9n\u00e9rer des leads<\/strong>.<\/p>\n

    Mais au-del\u00e0 de ce principe, voici quelques conseils :<\/p>\n

      \n
    1. Cl\u00e9s pour optimiser la g\u00e9n\u00e9ration de leads<\/strong><\/li>\n
    2. Int\u00e9grer des formulaires dans vos articles<\/li>\n
    3. R\u00e9duire au maximum le nombre de champs \u00e0 remplir<\/li>\n
    4. Soigner le design du formulaire pour le rendre plus engageant<\/li>\n
    5. Adopter un ton plus proche et accessible<\/li>\n<\/ol>\n

      En appliquant ces conseils, vous aurez d\u00e9j\u00e0 parcouru la moiti\u00e9 du chemin pour savoir comment g\u00e9n\u00e9rer plus de leads<\/strong>.<\/p>\n

      UX : La moiti\u00e9 seulement ? Si j\u2019ai d\u00e9j\u00e0 des leads<\/strong>, je peux me reposer, non ?<\/p>\n

      Eh bien NON !<\/p>\n

      J\u2019ai obtenu un lead, et apr\u00e8s ?<\/h3>\n

      Comme vous l\u2019aurez compris en d\u00e9couvrant les diff\u00e9rents types de leads<\/strong>, il ne suffit pas de savoir comment g\u00e9n\u00e9rer plus de leads<\/strong> pour se reposer sur ses lauriers.<\/p>\n

      Selon le type de lead<\/strong>, il y a des actions sp\u00e9cifiques \u00e0 mettre en place. Il est donc crucial de savoir \u00e0 quelle \u00e9tape du parcours se trouve chaque lead<\/strong>.<\/p>\n

      Les diff\u00e9rents types de leads<\/h3>\n

      Il existe plusieurs types de leads<\/strong> selon leur niveau de maturit\u00e9. Un lead n\u2019est pas fig\u00e9 : il \u00e9volue au fil de son parcours\u2026<\/p>\n

      Les leads<\/strong> peuvent \u00eatre :<\/p>\n

      Lead<\/h4>\n

      Il s\u2019agit du lead<\/strong> au stade initial, en phase de d\u00e9couverte. Le visiteur est venu jeter un \u0153il, par curiosit\u00e9.<\/p>\n

      Techniquement, on parle de TOFU (Top Of the Funnel), c\u2019est-\u00e0-dire le sommet de l\u2019entonnoir de conversion. Et comme chacun sait, tous ne poursuivent pas leur chemin dans l\u2019entonnoir.<\/p>\n

      \u00c0 ce stade, il faut susciter l\u2019int\u00e9r\u00eat pour transformer la curiosit\u00e9 en v\u00e9ritable intention.<\/p>\n

      \"\"<\/p>\n

      MQL \u2013 Marketing Qualified Lead<\/h4>\n

      On passe \u00e0 l\u2019\u00e9tape suivante : le MQL est identifi\u00e9 comme un prospect qualifi\u00e9, avec un potentiel d\u2019achat r\u00e9el.<\/p>\n

      C\u2019est la phase MOFU (Middle Of the Funnel), le milieu de l\u2019entonnoir, une \u00e9tape cl\u00e9 pour nous. Ce lead sait qu\u2019il a besoin de nous : \u00e0 nous de nous positionner comme la solution \u00e0 son probl\u00e8me.<\/p>\n

      \"\"<\/p>\n

      SQL \u2013 Sales Qualified Lead<\/h4>\n

      Le SQL est en phase finale du parcours d\u2019achat : notre objectif est de conclure la vente en lui proposant nos offres.<\/p>\n

      On parle ici de BOFU (Bottom Of the Funnel) : le lead est pr\u00eat \u00e0 passer \u00e0 l\u2019action, il ne reste plus qu\u2019\u00e0 le convaincre.<\/p>\n

      \"\"<\/p>\n

      MIA \u2013 Missing In Action<\/h4>\n

      Les MIA n\u2019existent pas officiellement en marketing digital : c\u2019est un terme militaire pour d\u00e9signer les disparus au combat. Mais il illustre bien ce type de lead<\/strong> qui s\u2019est volatilis\u00e9. Dans ce cas, le mieux est d\u2019analyser pourquoi on l\u2019a perdu et comment \u00e9viter que cela ne se reproduise.<\/p>\n

      Comprendre le comportement de nos leads<\/strong> nous aide \u00e0 mieux cerner les besoins de nos utilisateurs et \u00e0 affiner notre strat\u00e9gie marketing.<\/p>\n

      C\u2019est ici que deux notions entrent en jeu : le lead nurturing<\/strong> et le lead scoring<\/strong>.<\/p>\n

      \"\"<\/p>\n

      Lead nurturing<\/h3>\n

      Cette technique consiste \u00e0 instaurer une relation de confiance et de valeur avec le prospect, en lui proposant du contenu pertinent au bon moment.<\/p>\n

      Lead Scoring<\/h3>\n

      Ce concept d\u00e9signe l\u2019\u00e9valuation de la qualit\u00e9 d\u2019un lead selon des crit\u00e8res d\u00e9finis : on mesure son niveau d\u2019int\u00e9r\u00eat et son potentiel r\u00e9el pour nos produits ou services.<\/p>\n

      Conclusions :<\/h3>\n

      On le voit, le marketing digital est une discipline \u00e0 part enti\u00e8re, qu\u2019il vaut la peine de ma\u00eetriser.<\/p>\n

      Comprendre ce qu\u2019est un lead<\/strong>, conna\u00eetre les diff\u00e9rents types de leads<\/strong> et savoir les accompagner est indispensable pour b\u00e2tir une strat\u00e9gie marketing efficace.<\/p>\n

       <\/p>\n","protected":false},"excerpt":{"rendered":"

      Pour enrichir un peu notre culture du marketing digital, je vais consacrer cet article au terme Lead et \u00e0 la mani\u00e8re de g\u00e9n\u00e9rer plus de leads. Le marketing digital est la cl\u00e9 du succ\u00e8s de votre entreprise, alors prenez quelques minutes pour lire cet article accessible sur le Lead : il pourrait bien vous aider […]<\/p>\n","protected":false},"author":1,"featured_media":8352,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[498],"class_list":["post-46012","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"acf":[],"yoast_head":"\nC\u00f3mo conseguir m\u00e1s leads - Code Barcelona<\/title>\n<meta name=\"description\" content=\"Con este art\u00edculo tendr\u00e1s toda la informaci\u00f3n para saber c\u00f3mo conseguir m\u00e1s leads y mejorar la tasa de conversi\u00f3n.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/codewebbarcelona.com\/fr\/comment-obtenir-plus-de-leads\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo conseguir m\u00e1s leads - 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