{"id":45846,"date":"2021-07-12T11:42:21","date_gmt":"2021-07-12T11:42:21","guid":{"rendered":"https:\/\/codewebbarcelona.com\/claves-diseno-web-interiorista\/"},"modified":"2026-06-10T09:22:27","modified_gmt":"2026-06-10T09:22:27","slug":"conseils-design-web-interieur","status":"publish","type":"post","link":"https:\/\/codewebbarcelona.com\/fr\/conseils-design-web-interieur\/","title":{"rendered":"Cl\u00e9s de conception web pour un architecte d&#8217;int\u00e9rieur"},"content":{"rendered":"<p>\u00cates-vous architecte d\u2019int\u00e9rieur ? Vous souhaitez conna\u00eetre les cl\u00e9s d\u2019un site web r\u00e9ussi pour votre activit\u00e9 ?<\/p>\n<p>Ne manquez pas cet article : nous y passons en revue les \u00e9l\u00e9ments essentiels qu\u2019un site web pour architectes d\u2019int\u00e9rieur doit absolument int\u00e9grer.<\/p>\n<p>Point par point, nous d\u00e9taillerons les aspects fondamentaux du webdesign pour les architectes d\u2019int\u00e9rieur, illustr\u00e9s par des exemples de sites remarquables qui, pour diverses raisons, m\u00e9ritent d\u2019\u00eatre cit\u00e9s dans ce dossier.<\/p>\n<h6><a href=\"https:\/\/codewebbarcelona.com\/contacta\/\" target=\"_blank\" rel=\"noopener\">Architecte d\u2019int\u00e9rieur ? \u2013 Cliquez ici pour b\u00e9n\u00e9ficier de nos conseils et booster votre pr\u00e9sence en ligne.<\/a><\/h6>\n<h2>Les cl\u00e9s du design web pour un architecte d\u2019int\u00e9rieur<\/h2>\n<h3>Identit\u00e9 de marque<\/h3>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-8543\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2021\/07\/claves-diseno-web-interiorista-interiorlab-01134.jpg\" alt=\"claves-diseno-web-interiorista-interiorlab-01134\" width=\"1290\" height=\"700\" \/> <img decoding=\"async\" class=\"alignnone wp-image-8544\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2021\/07\/claves-diseno-web-interiorista-moooi-beauty-blooms-04147.jpg\" alt=\"claves-diseno-web-interiorista-moooi-beauty-blooms-04147\" width=\"1230\" height=\"879\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-8545\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2021\/07\/claves-diseno-web-interiorista-rv74-04165.jpg\" alt=\"claves-diseno-web-interiorista-rv74-04165\" width=\"1903\" height=\"1080\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-8546\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2021\/07\/claves-diseno-web-interiorista-anti-03117.jpg\" alt=\"claves-diseno-web-interiorista-anti-03117\" width=\"1903\" height=\"1080\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-8547\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2021\/07\/claves-diseno-web-interiorista-gotovo-04123.jpg\" alt=\"claves-diseno-web-interiorista-gotovo-04123\" width=\"1903\" height=\"1080\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-8548\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2021\/07\/claves-diseno-web-interiorista-ilve-03131.jpg\" alt=\"claves-diseno-web-interiorista-ilve-03131\" width=\"1903\" height=\"1080\" \/><\/p>\n<p>Avant de lancer votre projet web, il est indispensable de b\u00e2tir une identit\u00e9 de marque forte et coh\u00e9rente.<\/p>\n<p>Autrement dit, un site d\u2019architecte d\u2019int\u00e9rieur doit s\u2019appuyer sur un travail pr\u00e9paratoire. Bien s\u00fbr, tout peut \u00eatre fait en m\u00eame temps, mais il est impossible de concevoir un site professionnel sans avoir :<\/p>\n<ul>\n<li>Un nom de marque pertinent<\/li>\n<li>Un logo m\u00e9morable<\/li>\n<li>Une palette de couleurs adapt\u00e9e<\/li>\n<li>Une s\u00e9lection typographique harmonieuse<\/li>\n<li>Un ton de communication d\u00e9fini<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Le branding est essentiel pour refl\u00e9ter la personnalit\u00e9 de votre travail et transmettre toute votre cr\u00e9ativit\u00e9 et votre singularit\u00e9.<\/p>\n<h3>Strat\u00e9gie de marketing digital<\/h3>\n<p><div style=\"width: 998px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-45846-1\" width=\"998\" height=\"776\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2021\/07\/claves-diseno-web-interiorista-moooi-beauty-blooms-03146.mp4?_=1\" \/><\/video><\/div> <img decoding=\"async\" class=\"alignnone size-full wp-image-8500\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2021\/07\/claves-diseno-web-interiorista-rv74-02163.jpg\" alt=\"claves-diseno-web-interiorista-rv74-02163\" width=\"1903\" height=\"1080\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-8501\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2021\/07\/claves-diseno-web-interiorista-anti-02116.jpg\" alt=\"claves-diseno-web-interiorista-anti-02116\" width=\"1903\" height=\"1080\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-8502\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2021\/07\/claves-diseno-web-interiorista-gotovo-02121.jpg\" alt=\"claves-diseno-web-interiorista-gotovo-02121\" width=\"1903\" height=\"1080\" \/><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-8549\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2021\/07\/claves-diseno-web-interiorista-nama-02149.jpg\" alt=\"\" width=\"1903\" height=\"1080\" \/><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-8503\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2021\/07\/claves-diseno-web-interiorista-gotovo-03122.jpg\" alt=\"claves-diseno-web-interiorista-gotovo-03122\" width=\"1903\" height=\"1080\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-8504\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2021\/07\/claves-diseno-web-interiorista-hardware-04127.jpg\" alt=\"claves-diseno-web-interiorista-hard&amp;ware-04127\" width=\"1903\" height=\"1080\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-8505\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2021\/07\/claves-diseno-web-interiorista-hardware-05128.jpg\" alt=\"claves-diseno-web-interiorista-hard&amp;ware-05128\" width=\"1903\" height=\"1080\" \/><\/p>\n<p>Une fois votre identit\u00e9 de marque et votre branding d\u00e9finis, il est temps d\u2019\u00e9laborer votre strat\u00e9gie marketing :<\/p>\n<ul>\n<li>Quel est l\u2019objectif principal de votre site ?<\/li>\n<li>Souhaitez-vous utiliser le web comme vitrine visuelle ?<\/li>\n<li>Votre site doit-il mettre en avant votre cr\u00e9ativit\u00e9 ?<\/li>\n<li>Voulez-vous vendre des produits en ligne ?<\/li>\n<li>Votre site est-il uniquement une carte de visite ?<\/li>\n<li>\u00c0 qui s\u2019adresse votre communication ?<\/li>\n<li>Souhaitez-vous adopter un ton offensif ?<\/li>\n<li>Ou pr\u00e9f\u00e9rez-vous une approche plus discr\u00e8te ?<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Ces questions guideront la conception de votre site dans la bonne direction.<\/p>\n<h6><a href=\"https:\/\/codewebbarcelona.com\/contacta\/\" target=\"_blank\" rel=\"noopener\">Architecte d\u2019int\u00e9rieur ? \u2013 Cliquez ici pour b\u00e9n\u00e9ficier de nos conseils et booster votre pr\u00e9sence en ligne.<\/a><\/h6>\n<h3>Identit\u00e9 digitale<\/h3>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-8506\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2021\/07\/claves-diseno-web-interiorista-moooi-beauty-blooms-01144.jpg\" alt=\"claves-diseno-web-interiorista-moooi-beauty-blooms-01144\" width=\"1290\" height=\"700\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-8507\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2021\/07\/claves-diseno-web-interiorista-ombia-studio-01153.jpg\" alt=\"\" width=\"1290\" height=\"700\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-8508\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2021\/07\/claves-diseno-web-interiorista-safretti-03169.jpg\" alt=\"claves-diseno-web-interiorista-safretti-03169\" width=\"1903\" height=\"1080\" \/><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-8550\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2021\/07\/claves-diseno-web-interiorista-mirato-04141.jpg\" alt=\"\" width=\"1903\" height=\"1080\" \/><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-8509\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2021\/07\/claves-diseno-web-interiorista-anti-01115.jpg\" alt=\"claves-diseno-web-interiorista-anti-01115\" width=\"1903\" height=\"1080\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-8510\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2021\/07\/claves-diseno-web-interiorista-hardware-03126.jpg\" alt=\"claves-diseno-web-interiorista-hard&amp;ware-03126\" width=\"1903\" height=\"1080\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-8511\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2021\/07\/claves-diseno-web-interiorista-mirato-02139.jpg\" alt=\"claves-diseno-web-interiorista-mirato-02139\" width=\"1903\" height=\"1080\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-8512\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2021\/07\/claves-diseno-web-interiorista-mirato-06143.jpg\" alt=\"claves-diseno-web-interiorista-mirato-06143\" width=\"1903\" height=\"1080\" \/><\/p>\n<p>Une fois l\u2019identit\u00e9 de marque et la strat\u00e9gie marketing bien d\u00e9finies, il est temps de penser \u00e0 votre identit\u00e9 digitale.<\/p>\n<p>Il s\u2019agit simplement d\u2019appliquer ces deux piliers \u00e0 votre site web et \u00e0 l\u2019ensemble de vos canaux num\u00e9riques.<\/p>\n<h3>Un design sur-mesure, personnel et contemporain<\/h3>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-8513\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2021\/07\/claves-diseno-web-interiorista-nama-04151.jpg\" alt=\"claves-diseno-web-interiorista-nama-04151\" width=\"1903\" height=\"1080\" \/>\u00a0<img decoding=\"async\" class=\"alignnone size-full wp-image-8515\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2021\/07\/claves-diseno-web-interiorista-nama-01148.jpg\" alt=\"claves-diseno-web-interiorista-nama-01148\" width=\"1903\" height=\"1080\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-8553\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2021\/07\/claves-diseno-web-interiorista-rockpoppins-01157.jpg\" alt=\"\" width=\"1903\" height=\"1080\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-8552\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2021\/07\/claves-diseno-web-interiorista-ilve-04132.jpg\" alt=\"\" width=\"1903\" height=\"1080\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-8516\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2021\/07\/claves-diseno-web-interiorista-nama-03150.jpg\" alt=\"claves-diseno-web-interiorista-nama-03150\" width=\"1903\" height=\"1080\" \/><\/p>\n<div style=\"width: 995px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-45846-2\" width=\"995\" height=\"776\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2021\/07\/claves-diseno-web-interiorista-ombia-studio-03155.mp4?_=2\" \/><\/video><\/div>\n<p>&nbsp;<\/p>\n<p>Pour un architecte d\u2019int\u00e9rieur, il est essentiel d\u2019avoir un site qui lui ressemble. Puisque votre m\u00e9tier repose sur la cr\u00e9ativit\u00e9, il serait dommage de confier votre image \u00e0 des amateurs ou d\u2019opter pour un mod\u00e8le standardis\u00e9.<\/p>\n<p>Votre site doit \u00eatre unique, \u00e0 votre image, et mettre en avant votre univers et votre savoir-faire.<\/p>\n<p>Le webdesign pour architectes d\u2019int\u00e9rieur doit \u00eatre r\u00e9solument contemporain, s\u2019appuyer sur les derni\u00e8res technologies et respecter les codes actuels du design.<\/p>\n<h3>Ergonomie et exp\u00e9rience utilisateur<\/h3>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-8517\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2021\/07\/claves-diseno-web-interiorista-anti-05119.jpg\" alt=\"claves-diseno-web-interiorista-anti-05119\" width=\"1903\" height=\"1080\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-8518\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2021\/07\/claves-diseno-web-interiorista-ilve-01129.jpg\" alt=\"\" width=\"1903\" height=\"1080\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-8519\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2021\/07\/claves-diseno-web-interiorista-ilve-02130.jpg\" alt=\"claves-diseno-web-interiorista-ilve-02130\" width=\"1903\" height=\"1080\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-8521\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2021\/07\/claves-diseno-web-interiorista-mirato-03140.jpg\" alt=\"claves-diseno-web-interiorista-mirato-03140\" width=\"1903\" height=\"1080\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-8522\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2021\/07\/claves-diseno-web-interiorista-ombia-studio-02154.jpg\" alt=\"claves-diseno-web-interiorista-ombia-studio-02154\" width=\"1290\" height=\"700\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-8523\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2021\/07\/claves-diseno-web-interiorista-rv74-03164.jpg\" alt=\"claves-diseno-web-interiorista-rv74-03164\" width=\"1903\" height=\"1080\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-8524\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2021\/07\/claves-diseno-web-interiorista-safretti-04170.jpg\" alt=\"claves-diseno-web-interiorista-safretti-04170\" width=\"1903\" height=\"1060\" \/><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-8554\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2021\/07\/claves-diseno-web-interiorista-safretti-02168.jpg\" alt=\"\" width=\"1903\" height=\"1080\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-8555\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2021\/07\/claves-diseno-web-interiorista-rockpoppins-03159.jpg\" alt=\"\" width=\"1903\" height=\"1080\" \/><\/p>\n<p>Quelle que soit votre activit\u00e9, impossible de concevoir un site sans penser \u00e0 l\u2019ergonomie.<\/p>\n<p>L\u2019exp\u00e9rience utilisateur, c\u2019est la facilit\u00e9 avec laquelle vos visiteurs naviguent sur votre site, la rapidit\u00e9 avec laquelle ils trouvent l\u2019information recherch\u00e9e, le plaisir de la visite\u2026 et, au final, le taux de conversion g\u00e9n\u00e9r\u00e9 par votre site.<\/p>\n<h6><a href=\"https:\/\/codewebbarcelona.com\/contacta\/\" target=\"_blank\" rel=\"noopener\">Architecte d\u2019int\u00e9rieur ? \u2013 Cliquez ici pour b\u00e9n\u00e9ficier de nos conseils et booster votre pr\u00e9sence en ligne.<\/a><\/h6>\n<h3>Orientation client<\/h3>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-8526\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2021\/07\/claves-diseno-web-interiorista-mirato-01138.jpg\" alt=\"claves-diseno-web-interiorista-mirato-01138\" width=\"1903\" height=\"1080\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-8527\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2021\/07\/claves-diseno-web-interiorista-moooi-beauty-blooms-02145.jpg\" alt=\"claves-diseno-web-interiorista-moooi-beauty-blooms-02145\" width=\"1290\" height=\"700\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-8528\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2021\/07\/claves-diseno-web-interiorista-ombia-studio-04156.jpg\" alt=\"claves-diseno-web-interiorista-ombia-studio-04156\" width=\"834\" height=\"596\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-8529\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2021\/07\/claves-diseno-web-interiorista-rockpoppins-05161.jpg\" alt=\"claves-diseno-web-interiorista-rock+poppins-05161\" width=\"1903\" height=\"1080\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-8530\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2021\/07\/claves-diseno-web-interiorista-rv74-01162.jpg\" alt=\"claves-diseno-web-interiorista-rv74-01162\" width=\"1903\" height=\"1080\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-8531\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2021\/07\/claves-diseno-web-interiorista-safretti-01167.jpg\" alt=\"claves-diseno-web-interiorista-safretti-01167\" width=\"1903\" height=\"1080\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-8532\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2021\/07\/claves-diseno-web-interiorista-anti-04118.jpg\" alt=\"claves-diseno-web-interiorista-anti-04118\" width=\"1903\" height=\"1080\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-8533\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2021\/07\/claves-diseno-web-interiorista-hardware-01124.jpg\" alt=\"claves-diseno-web-interiorista-hard&amp;ware-\n<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00cates-vous architecte d\u2019int\u00e9rieur ? Vous souhaitez conna\u00eetre les cl\u00e9s d\u2019un site web r\u00e9ussi pour votre activit\u00e9 ? Ne manquez pas cet article : nous y passons en revue les \u00e9l\u00e9ments essentiels qu\u2019un site web pour architectes d\u2019int\u00e9rieur doit absolument int\u00e9grer. Point par point, nous d\u00e9taillerons les aspects fondamentaux du webdesign pour les architectes d\u2019int\u00e9rieur, illustr\u00e9s [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2207,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[495,497],"class_list":["post-45846","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-conception-developpement-web","category-inspiration"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cl\u00e9s de conception web pour un architecte d&#039;int\u00e9rieur - CODE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/codewebbarcelona.com\/fr\/conseils-design-web-interieur\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cl\u00e9s de conception web pour un architecte d&#039;int\u00e9rieur - CODE\" \/>\n<meta property=\"og:description\" content=\"\u00cates-vous architecte d\u2019int\u00e9rieur ? 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