{"id":45707,"date":"2025-12-10T06:56:11","date_gmt":"2025-12-10T06:56:11","guid":{"rendered":"https:\/\/codewebbarcelona.com\/campana-comunicacion-la-semana-in-search-of-lost-time-by-factory\/"},"modified":"2026-06-10T09:13:40","modified_gmt":"2026-06-10T09:13:40","slug":"campagne-communication-semaine-in-search-of-lost-time-factory","status":"publish","type":"post","link":"https:\/\/codewebbarcelona.com\/fr\/campagne-communication-semaine-in-search-of-lost-time-factory\/","title":{"rendered":"Campagne de communication de la semaine : In Search of Lost Time par Factory"},"content":{"rendered":"<h3>Une identit\u00e9 qui respire la m\u00e9moire : comment FACTORY a transform\u00e9 le SIPF 2024 en exp\u00e9rience sensorielle, digitale et physique<\/h3>\n<p>Le design de communication a ce pouvoir d\u2019exprimer ce que les mots ne peuvent saisir : \u00e9motions, souvenirs, fragments de temps. Le projet <em>In Search of Lost Time<\/em>, imagin\u00e9 par le studio <strong>FACTORY<\/strong> pour le <strong>9th Singapore International Photography Festival (SIPF)<\/strong>, illustre de fa\u00e7on remarquable comment une identit\u00e9 visuelle peut devenir une exp\u00e9rience immersive, multisensorielle et profond\u00e9ment narrative.<\/p>\n<p>Laur\u00e9at du <strong>DNA Paris Design Award 2025<\/strong> dans la cat\u00e9gorie <strong>Graphic Design \/ Communication Design<\/strong>, ce syst\u00e8me de branding incarne l\u2019excellence du design graphique contemporain appliqu\u00e9 \u00e0 la communication culturelle, en int\u00e9grant motion design, design digital, signal\u00e9tique, identit\u00e9 imprim\u00e9e et exp\u00e9rience utilisateur dans un langage visuel coh\u00e9rent.<\/p>\n<p>Pour nous, professionnels du <strong>branding, design graphique, web design, communication digitale et campagnes cr\u00e9atives \u00e0 Barcelone<\/strong>, cette proposition est une r\u00e9f\u00e9rence magistrale de la fa\u00e7on dont une campagne visuelle peut fusionner concept, \u00e9motion et technologie pour cr\u00e9er un univers singulier.<\/p>\n<div style=\"padding: 56.25% 0 0 0; position: relative;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" title=\"9th Singapore International Photography Festival\" src=\"https:\/\/player.vimeo.com\/video\/1040409159?badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\" frameborder=\"0\"><\/iframe><\/div>\n<h3>Contexte : un festival o\u00f9 la photographie devient m\u00e9moire vivante<\/h3>\n<p>Le <strong>Singapore International Photography Festival<\/strong> s\u2019impose comme l\u2019un des rendez-vous visuels majeurs en Asie, avec une programmation m\u00ealant expositions, conf\u00e9rences, publications, ateliers p\u00e9dagogiques et espaces exp\u00e9rimentaux. Chaque \u00e9dition s\u2019articule autour d\u2019un concept fort, fil conducteur de la programmation et de la communication. En 2024, le th\u00e8me choisi \u00e9tait <em>In Search of Lost Time<\/em>, une invitation \u00e0 explorer le temps, la m\u00e9moire et la fugacit\u00e9 de l\u2019exp\u00e9rience humaine.<\/p>\n<p>Le d\u00e9fi pour <strong>FACTORY<\/strong> \u00e9tait de taille : comment traduire la m\u00e9moire \u2014 notion abstraite, \u00e9motionnelle et mouvante \u2014 en une identit\u00e9 visuelle \u00e0 la fois fonctionnelle et adaptable ? Comment faire de la communication du festival un v\u00e9ritable voyage sensoriel \u00e0 travers souvenirs, \u00e9motions et perceptions \u00e9vanescentes ?<\/p>\n<p>La complexit\u00e9 du projet \u00e9tait renforc\u00e9e par la diversit\u00e9 des supports \u00e0 investir. L\u2019identit\u00e9 devait s\u2019exprimer simultan\u00e9ment sur :<\/p>\n<ul>\n<li><strong>le web et les plateformes digitales<\/strong> ;<\/li>\n<li><strong>le motion design<\/strong> et les banni\u00e8res anim\u00e9es ;<\/li>\n<li><strong>l\u2019imprim\u00e9<\/strong> : affiches, programmes, brochures et catalogues ;<\/li>\n<li><strong>la signal\u00e9tique et l\u2019orientation<\/strong> sur diff\u00e9rents sites ;<\/li>\n<li><strong>les espaces d\u2019exposition<\/strong> ;<\/li>\n<li><strong>les campagnes sur les r\u00e9seaux sociaux<\/strong>.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Pour une agence de design \u00e0 Barcelone, ce type de projet incarne l\u2019id\u00e9al : un syst\u00e8me global o\u00f9 identit\u00e9 visuelle, web design, communication digitale et narration conceptuelle convergent en une exp\u00e9rience unique.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-14004\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2025\/12\/campana-de-comunicacion-de-la-semana-in-search-of-lost-time-by-factory-4.jpg\" alt=\"\" width=\"1600\" height=\"900\" \/><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-14005\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2025\/12\/campana-de-comunicacion-de-la-semana-in-search-of-lost-time-by-factory-6.jpg\" alt=\"\" width=\"1600\" height=\"900\" \/><\/p>\n<h3>Le concept : des portails en mouvement comme m\u00e9taphore du temps<\/h3>\n<p>L\u2019\u00e9quipe de FACTORY \u2014 men\u00e9e par <strong>Roy Wang<\/strong> avec <strong>Sandra Lau, Tamelia Lim, Lin Chi Chen, Joelle Puah et Chrystal Lim<\/strong> \u2014 a b\u00e2ti l\u2019identit\u00e9 autour d\u2019une m\u00e9taphore forte : le <strong>portail<\/strong>. Symbole du passage entre pass\u00e9 et pr\u00e9sent, entre souvenirs fragment\u00e9s et perceptions fugitives, ce motif structure tout le langage visuel du festival.<\/p>\n<p>Les portails sont au c\u0153ur de l\u2019identit\u00e9 graphique. Ils ne sont jamais fig\u00e9s : ils s\u2019\u00e9tendent, se contractent, s\u2019\u00e9tirent ou s\u2019effacent. Chaque mouvement \u00e9voque la fluidit\u00e9 de la m\u00e9moire. Ce choix conceptuel permet de traduire visuellement l\u2019apparition, la disparition et la r\u00e9interpr\u00e9tation constante des souvenirs.<\/p>\n<p>Dans une campagne digitale o\u00f9 le mouvement est essentiel pour capter l\u2019attention, ces portails deviennent des \u00e9l\u00e9ments dynamiques, adaptables \u00e0 :<\/p>\n<ul>\n<li>des vid\u00e9os promotionnelles,<\/li>\n<li>des interactions web,<\/li>\n<li>des banni\u00e8res anim\u00e9es,<\/li>\n<li>des reels et stories,<\/li>\n<li>des exp\u00e9riences immersives sur \u00e9cran.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>L\u2019identit\u00e9 ne se contente donc pas d\u2019\u00ab illustrer \u00bb le th\u00e8me du festival : elle l\u2019incarne. Elle est mouvement, transition, m\u00e9moire en perp\u00e9tuelle \u00e9volution. Une v\u00e9ritable le\u00e7on de design contemporain.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-14006\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2025\/12\/campana-de-comunicacion-de-la-semana-in-search-of-lost-time-by-factory-7.jpg\" alt=\"\" width=\"1600\" height=\"900\" \/><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-14007\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2025\/12\/campana-de-comunicacion-de-la-semana-in-search-of-lost-time-by-factory-8.jpg\" alt=\"\" width=\"1600\" height=\"900\" \/><\/p>\n<h3>Design visuel : entre minimalisme et distorsion po\u00e9tique<\/h3>\n<p>Le syst\u00e8me graphique repose sur un \u00e9quilibre subtil entre minimalisme contemporain et distorsion po\u00e9tique. FACTORY revisite le logo du festival \u00e0 travers des variations typographiques : lettres \u00e9tir\u00e9es, pauses marqu\u00e9es, courbes douces ou fondus qui sugg\u00e8rent la respiration et la contemplation. Cette intervention typographique invite \u00e0 la pause, en parfaite r\u00e9sonance avec l\u2019intention curatoriale du festival.<\/p>\n<p>Les compositions jouent sur la superposition, les d\u00e9grad\u00e9s doux et les transparences pour sugg\u00e9rer une profondeur \u00e9motionnelle. Les portails deviennent des portes d\u2019entr\u00e9e vers diff\u00e9rents niveaux de lecture, structurant le rythme visuel des supports imprim\u00e9s et digitaux.<\/p>\n<p>Chaque lieu du festival adopte sa propre palette chromatique, permettant ainsi de :<\/p>\n<ul>\n<li>cr\u00e9er une identit\u00e9 distincte pour chaque espace,<\/li>\n<li>faciliter l\u2019orientation des visiteurs,<\/li>\n<li>g\u00e9n\u00e9rer des ambiances \u00e9motionnelles sp\u00e9cifiques.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Cette strat\u00e9gie colorim\u00e9trique transforme la campagne en une exp\u00e9rience centr\u00e9e sur l\u2019utilisateur, tout en assurant une coh\u00e9rence narrative. Pour un studio de communication visuelle \u00e0 Barcelone, ce recours \u00e0 la couleur comme outil narratif est particuli\u00e8rement inspirant.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-14008\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2025\/12\/campana-de-comunicacion-de-la-semana-in-search-of-lost-time-by-factory-5.jpg\" alt=\"\" width=\"1600\" height=\"900\" \/><\/p>\n<h3>Le mouvement comme essence : une identit\u00e9 vivante<\/h3>\n<p>Ce qui distingue le travail de FACTORY, c\u2019est l\u2019int\u00e9gration du mouvement comme langage central du branding. L\u2019animation n\u2019est pas un simple ornement, mais le c\u0153ur du dispositif. En motion, les portails prennent vie, \u00e9voquant des souvenirs qui \u00e9mergent de la brume du temps.<\/p>\n<p>Dans un univers digital satur\u00e9 o\u00f9 l\u2019attention se joue en quelques secondes, cette identit\u00e9 dynamique s\u2019impose instantan\u00e9ment. Elle coule, respire, invite \u00e0 franchir le seuil. Plut\u00f4t que d\u2019imposer un message, elle <strong>cr\u00e9e des atmosph\u00e8res<\/strong>. La communication digitale du SIPF devient ainsi une exp\u00e9rience \u00e9motionnelle avant d\u2019\u00eatre informative.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-14009\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2025\/12\/campana-de-comunicacion-de-la-semana-in-search-of-lost-time-by-factory-_1_.jpg\" alt=\"\" width=\"1600\" height=\"900\" \/><\/p>\n<h3>Application \u00e9ditoriale et spatiale : un design qui structure l\u2019exp\u00e9rience<\/h3>\n<p>Sur les supports imprim\u00e9s, les portails servent de cadres conceptuels, ouvrant des fen\u00eatres sur les \u0153uvres, les textes et les th\u00e9matiques du festival. La composition typographique reste \u00e9pur\u00e9e et ma\u00eetris\u00e9e, laissant la photographie occuper le devant de la sc\u00e8ne.<\/p>\n<p>Dans l\u2019espace d\u2019exposition, l\u2019identit\u00e9 graphique devient un syst\u00e8me d\u2019orientation. Les portails, agrandis ou transform\u00e9s, guident les visiteurs d\u2019une salle \u00e0 l\u2019autre. Chaque couleur instaure une ambiance particuli\u00e8re, renfor\u00e7ant la narration curatoriale.<\/p>\n<p>Cette synergie entre branding et espace physique est essentielle dans toute campagne culturelle contemporaine. FACTORY fait preuve d\u2019une grande sensibilit\u00e9 en pensant le design non seulement comme visuel, mais aussi comme spatial, \u00e9motionnel et fonctionnel.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-14010\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2025\/12\/campana-de-comunicacion-de-la-semana-in-search-of-lost-time-by-factory-_9_.jpg\" alt=\"\" width=\"1600\" height=\"900\" \/><\/p>\n<h3>Communication digitale : quand le branding devient r\u00e9cit<\/h3>\n<p>La campagne digitale du SIPF 2024 s\u2019impose comme le prolongement naturel du syst\u00e8me visuel. Les contenus pour les r\u00e9seaux sociaux reprennent l\u2019esth\u00e9tique des portails en mouvement, assurant une continuit\u00e9 graphique fluide. Les animations servent \u00e0 pr\u00e9senter les artistes, annoncer les lieux ou promouvoir les \u00e9v\u00e9nements parall\u00e8les.<\/p>\n<p>Le branding devient ainsi un <strong>\u00e9cosyst\u00e8me narratif<\/strong> qui accompagne le public avant, pendant et apr\u00e8s la visite. Sur le site du festival comme sur les r\u00e9seaux, l\u2019identit\u00e9 transmet une continuit\u00e9 et une coh\u00e9rence \u00e9motionnelle.<\/p>\n<p>Pour les cr\u00e9ateurs de campagnes digitales \u00e0 Barcelone, ce projet est un exemple remarquable de la fa\u00e7on dont un concept fort peut sublimer la communication en ligne, \u00e0 condition d\u2019\u00eatre appliqu\u00e9 avec clart\u00e9, sensibilit\u00e9 et constance.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-14011\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2025\/12\/campana-de-comunicacion-de-la-semana-in-search-of-lost-time-by-factory-3.jpg\" alt=\"\" width=\"1600\" height=\"900\" \/><\/p>\n<h3>Impact et reconnaissance internationale<\/h3>\n<p>Le travail de FACTORY a \u00e9t\u00e9 r\u00e9compens\u00e9 par le <strong>DNA Paris Design Award 2025<\/strong> dans la cat\u00e9gorie <strong>Graphic Design \/ Communication Design<\/strong>, l\u2019une des distinctions les plus prestigieuses du design contemporain. Le jury a salu\u00e9 la profondeur conceptuelle, la coh\u00e9rence visuelle et la capacit\u00e9 de l\u2019identit\u00e9 \u00e0 transformer le festival en une exp\u00e9rience sensorielle.<\/p>\n<p>Ce prix salue non seulement la qualit\u00e9 esth\u00e9tique du projet, mais aussi sa valeur en tant que <strong>campagne de communication int\u00e9gr\u00e9e<\/strong>. Une d\u00e9monstration de la fa\u00e7on dont design graphique, branding et communication digitale peuvent cr\u00e9er des exp\u00e9riences m\u00e9morables lorsqu\u2019ils s\u2019articulent autour d\u2019une vision forte.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-14012\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2025\/12\/campana-de-comunicacion-de-la-semana-in-search-of-lost-time-by-factory-2.jpg\" alt=\"\" width=\"1600\" height=\"900\" \/><\/p>\n<h3>Conclusion : un design qui fait du temps une exp\u00e9rience<\/h3>\n<p><em>In Search of Lost Time<\/em> est un exemple exceptionnel de branding culturel contemporain. FACTORY n\u2019a pas seulement con\u00e7u une identit\u00e9 visuelle : il a imagin\u00e9 une <strong>atmosph\u00e8re<\/strong>. Un univers o\u00f9 temps, m\u00e9moire et perception s\u2019entrelacent, invitant le public \u00e0 s\u2019arr\u00eater, regarder, ressentir.<\/p>\n<p>Depuis notre expertise en <strong>branding, design graphique et communication digitale \u00e0 Barcelone<\/strong>, nous consid\u00e9rons ce projet comme une r\u00e9f\u00e9rence magistrale de la mani\u00e8re dont un concept profond peut se traduire en une campagne globale, empreinte de coh\u00e9rence, de sensibilit\u00e9 et d\u2019\u00e9motion.<\/p>\n<h3>Cr\u00e9dits<\/h3>\n<p><strong>Projet :<\/strong> In Search of Lost Time \u2013 9th Singapore International Photography Festival<br \/>\n<strong>Studio \/ Entreprise :<\/strong> FACTORY<br \/>\n<strong>Lead Designer :<\/strong> Roy Wang<br \/>\n<strong>\u00c9quipe design :<\/strong> Sandra Lau, Tamelia Lim, Lin Chi Chen, Joelle Puah, Chrystal Lim<br \/>\n<strong>Client :<\/strong> DECK Photography Art Centre<br \/>\n<strong>Prix :<\/strong> Laur\u00e9at \u2013 Graphic Design \/ Communication Design, DNA Paris Design Awards 2025<br \/>\n<strong>Ann\u00e9e :<\/strong> 2024<br \/>\n<strong>Instagram :<\/strong> @work.byfactory<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Une identit\u00e9 qui respire la m\u00e9moire : comment FACTORY a transform\u00e9 le SIPF 2024 en exp\u00e9rience sensorielle, digitale et physique Le design de communication a ce pouvoir d\u2019exprimer ce que les mots ne peuvent saisir : \u00e9motions, souvenirs, fragments de temps. Le projet In Search of Lost Time, imagin\u00e9 par le studio FACTORY pour le [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1202,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[494],"class_list":["post-45707","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design-graphique"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Campagne de communication de la semaine : In Search of Lost Time par Factory - CODE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/codewebbarcelona.com\/fr\/campagne-communication-semaine-in-search-of-lost-time-factory\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Campagne de communication de la semaine : In Search of Lost Time par Factory - CODE\" \/>\n<meta property=\"og:description\" content=\"Une identit\u00e9 qui respire la m\u00e9moire : comment FACTORY a transform\u00e9 le SIPF 2024 en exp\u00e9rience sensorielle, digitale et physique Le design de communication a ce pouvoir d\u2019exprimer ce que les mots ne peuvent saisir : \u00e9motions, souvenirs, fragments de temps. 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