{"id":45393,"date":"2019-07-01T08:31:13","date_gmt":"2019-07-01T08:31:13","guid":{"rendered":"https:\/\/codewebbarcelona.com\/ally-chow-creacion-marca-restaurante-proyecto-destacado\/"},"modified":"2026-06-10T08:21:59","modified_gmt":"2026-06-10T08:21:59","slug":"ally-chow-creation-marque-restaurant-projet-phare","status":"publish","type":"post","link":"https:\/\/codewebbarcelona.com\/fr\/ally-chow-creation-marque-restaurant-projet-phare\/","title":{"rendered":"Ally Chow cr\u00e9ation de marque de restaurant, le projet phare"},"content":{"rendered":"<p>Chez Code Barcelona, nous aimons vous proposer ce qui se fait de mieux en mati\u00e8re de design et de cr\u00e9ativit\u00e9. C\u2019est pourquoi nous consacrons chaque semaine un espace \u00e0 l\u2019analyse des projets de design les plus remarquables. Cette fois-ci, nous mettons \u00e0 l\u2019honneur la cr\u00e9ation d\u2019identit\u00e9 de marque.<\/p>\n<p>Aujourd\u2019hui, nous revenons sur le projet laur\u00e9at de l\u2019Indigo Award 2019 pour la cr\u00e9ation de l\u2019identit\u00e9 du restaurant Ally Chow.<\/p>\n<h2>Ally Chow, projet \u00e0 la une<\/h2>\n<h3>par Hover Creative<\/h3>\n<h3><b>Contexte du projet<\/b><\/h3>\n<p>Ce projet est n\u00e9 du besoin de concevoir une identit\u00e9 pour un tout nouveau restaurant, imagin\u00e9 par le c\u00e9l\u00e8bre chef Trent Scarriba.<\/p>\n<p>Le concept du restaurant repose sur une cuisine fusion asiatique, avec une forte identit\u00e9 li\u00e9e \u00e0 son environnement et \u00e0 son emplacement.<\/p>\n<p>Le d\u00e9fi consistait \u00e0 ce que la marque et l\u2019identit\u00e9 visuelle refl\u00e8tent \u00e0 la fois l\u2019offre culinaire et la localisation du lieu, situ\u00e9 dans le Queensland, en Australie.<\/p>\n<p>Le restaurant dispose \u00e9galement d\u2019une terrasse ext\u00e9rieure install\u00e9e dans une ruelle, un espace au potentiel unique.<\/p>\n<p>C\u2019est \u00e0 partir de ces \u00e9l\u00e9ments qu\u2019est n\u00e9 le nom de la marque \u00ab Ally Chow \u00bb : \u00ab Ally \u00bb pour \u00ab ruelle \u00bb en anglais, et \u00ab Chow \u00bb, \u00e0 la fois patronyme d\u2019origine asiatique et synonyme de \u00ab nourriture \u00bb.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-3584\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2019\/07\/127_diseno_marca_restaurante_ally_chow_005_identidad_visua_taste_upper_west_side_code_barcelona.jpg\" alt=\"127_diseno_marca_restaurante_ally_chow_005_identidad_visua_taste_upper_west_side_code_barcelona\" width=\"1080\" height=\"720\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-3585\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2019\/07\/128_diseno_marca_restaurante_ally_chow_005_identidad_visua_taste_upper_west_side_code_barcelona.jpg\" alt=\"128_diseno_marca_restaurante_ally_chow_005_identidad_visua_taste_upper_west_side_code_barcelona\" width=\"1080\" height=\"720\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-3586\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2019\/07\/128_diseno_marca_restaurante_ally_chow_original-6d83653bca597dabfbf66ceb22b0d2ae.jpg\" alt=\"128_diseno_marca_restaurante_ally_chow_original\" width=\"1080\" height=\"720\" \/><\/p>\n<p>Le r\u00e9sultat : \u00ab La ruelle gourmande \u00bb ou \u00ab La ruelle Chow \u00bb. Quelle que soit l\u2019interpr\u00e9tation, la personnalit\u00e9 de la marque s\u2019impose naturellement.<\/p>\n<p>Simple et redoutablement efficace, inutile de chercher plus loin quand l\u2019\u00e9vidence s\u2019impose d\u2019elle-m\u00eame.<\/p>\n<p>Une fois le nom valid\u00e9, le reste de l\u2019identit\u00e9 a pu \u00eatre d\u00e9velopp\u00e9.<\/p>\n<h3><b>Le projet graphique<\/b><\/h3>\n<p>Ce projet de branding et de cr\u00e9ation d\u2019identit\u00e9 comprend :<\/p>\n<ul>\n<li>Cr\u00e9ation du nom de marque<\/li>\n<li>Conception du logo<\/li>\n<li>Design des cartes de visite<\/li>\n<li>Cr\u00e9ation de la carte du restaurant<\/li>\n<li>Design de la signal\u00e9tique int\u00e9rieure<\/li>\n<li>Design de la signal\u00e9tique ext\u00e9rieure<\/li>\n<li>Am\u00e9nagement int\u00e9rieur<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Tous les \u00e9l\u00e9ments ont \u00e9t\u00e9 con\u00e7us dans une m\u00eame coh\u00e9rence graphique, afin de renforcer l\u2019identit\u00e9 du lieu et de son activit\u00e9.<\/p>\n<h6><a href=\"https:\/\/codewebbarcelona.com\/contacta\/\" target=\"_blank\" rel=\"noopener\">Vous poss\u00e9dez ou g\u00e9rez un restaurant ? Nous avons d\u00e9j\u00e0 accompagn\u00e9 ce secteur avec des sites web sur-mesure. Cliquez ici pour b\u00e9n\u00e9ficier de nos conseils et optimiser votre pr\u00e9sence en ligne. Nous analyserons votre site actuel et vous proposerons un plan d\u2019action personnalis\u00e9.<\/a><\/h6>\n<p>[superfeatured]7558[\/superfeatured]<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-3587\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2019\/07\/129_diseno_marca_restaurante_ally_chow_original-8a6acf2b56af06701871a9da78aae794.jpg\" alt=\"129_diseno_marca_restaurante_ally_chow_original\" width=\"1080\" height=\"720\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-3588\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2019\/07\/130_diseno_marca_restaurante_ally_chow_original-008bdc1f4672f96c0493b167c8a479ee.jpg\" alt=\"130_diseno_marca_restaurante_ally_chow_original\" width=\"1080\" height=\"720\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-3589\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2019\/07\/131_diseno_marca_restaurante_ally_chow_original-8cfb9ec36db2d12151f2e1815751aadf.jpg\" alt=\"131_diseno_marca_restaurante_ally_chow_original\" width=\"1080\" height=\"720\" \/><\/p>\n<p>Dans l\u2019ensemble, le projet se distingue par son \u00e9l\u00e9gance, son minimalisme et son aspect organique. Des mat\u00e9riaux haut de gamme ont \u00e9t\u00e9 s\u00e9lectionn\u00e9s pour souligner la personnalit\u00e9 du lieu.<\/p>\n<p>L\u2019utilisation de papiers textur\u00e9s et de finitions soign\u00e9es jusque dans les moindres d\u00e9tails fait toute la diff\u00e9rence. Sans cette attention particuli\u00e8re, le projet serait rest\u00e9 une simple identit\u00e9 de plus, sans jamais se d\u00e9marquer.<\/p>\n<h3><b>\u00c0 propos du cr\u00e9ateur<\/b><\/h3>\n<p>Le studio de design graphique Hover Creative est sp\u00e9cialis\u00e9 dans la cr\u00e9ation d\u2019identit\u00e9s de marque, offrant aux entreprises la visibilit\u00e9 et l\u2019\u00e9lan n\u00e9cessaires pour se d\u00e9marquer sur leur march\u00e9.<\/p>\n<p>Pour ce projet, l\u2019\u00e9quipe \u00e9tait compos\u00e9e de :<\/p>\n<p>Gabriel Celuque, directeur artistique et cr\u00e9atif.<\/p>\n<h3><b>Distinction<\/b><\/h3>\n<p>Ce projet de branding a r\u00e9cemment remport\u00e9 l\u2019Or dans la cat\u00e9gorie Branding aux Indigo Awards 2019.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-3590\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2019\/07\/132_diseno_marca_restaurante_ally_chow_original-82e391b38b9b1e76a3626115299f9374.jpg\" alt=\"132_diseno_marca_restaurante_ally_chow_original\" width=\"1080\" height=\"720\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-3591\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2019\/07\/133_diseno_marca_restaurante_ally_chow_original-02825e4b8545f33de667d59e0db8f922.jpg\" alt=\"133_diseno_marca_restaurante_ally_chow_original\" width=\"1080\" height=\"720\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-3592\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2019\/07\/134_diseno_marca_restaurante_ally_chow_original-b8a5a1fe46acb52585db09a86fe66cb0.jpg\" alt=\"134_diseno_marca_restaurante_ally_chow_original\" width=\"1080\" height=\"720\" \/><\/p>\n<h3><b>Notre avis<\/b><\/h3>\n<p>Ce projet se distingue par une r\u00e9alisation \u00e9l\u00e9gante et une succession de choix judicieux. Le premier point fort r\u00e9side dans le nom \u00ab Ally Chow \u00bb, un double sens parfaitement adapt\u00e9 \u00e0 l\u2019identit\u00e9 du lieu.<\/p>\n<p>Pour le logo, les initiales \u00ab AC \u00bb ont \u00e9t\u00e9 stylis\u00e9es \u00e0 la mani\u00e8re d\u2019un hanko japonais, accompagn\u00e9 d\u2019une texture de pinceau inspir\u00e9e de la calligraphie nippone.<\/p>\n<p>Autre point fort : le soin apport\u00e9 aux finitions. Un bon design se reconna\u00eet \u00e0 l\u2019excellence de chaque d\u00e9tail.<\/p>\n<p>Ici, les mat\u00e9riaux choisis sont nobles, raffin\u00e9s et tr\u00e8s personnels, ce qui conf\u00e8re \u00e0 la marque une identit\u00e9 forte et durable.<\/p>\n<p>Ce projet de branding m\u00e9rite qu\u2019on s\u2019y attarde : prenez le temps d\u2019examiner chaque visuel, d\u2019appr\u00e9cier chaque \u00e9l\u00e9ment individuellement et dans son ensemble. Un exercice inspirant pour tous les cr\u00e9atifs.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-3593\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2019\/07\/136_diseno_marca_restaurante_ally_chow_original-e18647b54803a9d8d0491852960a1503.jpg\" alt=\"136_diseno_marca_restaurante_ally_chow_original\" width=\"1080\" height=\"539\" \/><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-3594\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2019\/07\/137_diseno_marca_restaurante_ally_chow_TWE-ally-chow-nobby-beach-13-1100x550-c-center.jpg\" alt=\"137_diseno_marca_restaurante_ally_chow_TWE\" width=\"1080\" height=\"539\" \/><\/p>\n<h6><a href=\"https:\/\/codewebbarcelona.com\/contacta\/\" target=\"_blank\" rel=\"noopener\">Vous poss\u00e9dez ou g\u00e9rez un restaurant ? Nous avons d\u00e9j\u00e0 accompagn\u00e9 ce secteur avec des sites web sur-mesure. Cliquez ici pour b\u00e9n\u00e9ficier de nos conseils et optimiser votre pr\u00e9sence en ligne. Nous analyserons votre site actuel et vous proposerons un plan d\u2019action personnalis\u00e9.<\/a><\/h6>\n<p>[superfeatured]7558[\/superfeatured]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Chez Code Barcelona, nous aimons vous proposer ce qui se fait de mieux en mati\u00e8re de design et de cr\u00e9ativit\u00e9. C\u2019est pourquoi nous consacrons chaque semaine un espace \u00e0 l\u2019analyse des projets de design les plus remarquables. Cette fois-ci, nous mettons \u00e0 l\u2019honneur la cr\u00e9ation d\u2019identit\u00e9 de marque. Aujourd\u2019hui, nous revenons sur le projet laur\u00e9at [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":12486,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[494,497],"class_list":["post-45393","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design-graphique","category-inspiration"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ally Chow creaci\u00f3n de marca, el proyecto destacado - Code Barcelona<\/title>\n<meta name=\"description\" content=\"Analizamos el proyecto de creaci\u00f3n de marca para el restaurante Ally Chow, recientemente premiado con el gold Indigo Award branding de 2019. 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