{"id":45256,"date":"2019-01-24T15:14:54","date_gmt":"2019-01-24T15:14:54","guid":{"rendered":"https:\/\/codewebbarcelona.com\/que-es-una-langing-page\/"},"modified":"2026-06-10T08:16:05","modified_gmt":"2026-06-10T08:16:05","slug":"qu-est-ce-quune-landing-page","status":"publish","type":"post","link":"https:\/\/codewebbarcelona.com\/fr\/qu-est-ce-quune-landing-page\/","title":{"rendered":"Qu\u2019est-ce qu\u2019une landing page\u00a0?"},"content":{"rendered":"

Dans cet article, nous allons aborder un concept fondamental du monde digital : la Landing Page<\/strong>.<\/p>\n

Nous vous donnerons toutes les cl\u00e9s pour bien comprendre cet outil incontournable.<\/p>\n

La Landing Page<\/strong> fait appel \u00e0 plusieurs domaines : design graphique<\/strong>, webdesign<\/strong>, d\u00e9veloppement web<\/strong> ainsi que marketing digital et communication<\/strong>.<\/p>\n

Sommaire<\/h3>\n
    \n
  1. D\u00e9finition et utilit\u00e9<\/strong><\/li>\n
  2. Quels sont les diff\u00e9rents types de Landing Pages ?<\/strong><\/li>\n
  3. Pourquoi utiliser une Landing Page ?<\/strong><\/li>\n<\/ol>\n

    Nous aborderons \u00e9galement quelques notions connexes pour \u00e9largir votre compr\u00e9hension du secteur.<\/p>\n

    Termes associ\u00e9s :<\/h3>\n
      \n
    1. Lead<\/strong><\/li>\n
    2. Call to action<\/strong><\/li>\n<\/ol>\n

      Qu\u2019est-ce qu\u2019une Landing Page ?<\/h2>\n

      1. D\u00e9finition et utilit\u00e9<\/h3>\n

      En marketing digital, une Landing Page<\/strong> est une page web ind\u00e9pendante, con\u00e7ue sp\u00e9cifiquement pour soutenir une campagne publicitaire.<\/p>\n

      Il est important de pr\u00e9ciser que le terme Landing Page<\/strong> est un anglicisme ; en fran\u00e7ais, on parle aussi de \u00ab page d\u2019atterrissage \u00bb.<\/p>\n

      Une Landing Page<\/strong> est la page sur laquelle arrivent les internautes apr\u00e8s avoir cliqu\u00e9 sur un bouton “call to action<\/strong>“, une annonce Google AdWords<\/strong> ou tout autre support similaire.<\/p>\n

      L\u2019efficacit\u00e9 d\u2019une Landing Page<\/strong> r\u00e9side dans sa simplicit\u00e9 : c\u2019est le meilleur moyen d\u2019augmenter le taux de conversion d\u2019une campagne publicitaire.<\/p>\n

      \"landingpage2\"<\/p>\n

      2. Quels sont les diff\u00e9rents types de Landing Pages ?<\/h3>\n

      Selon les outils utilis\u00e9s pour leur cr\u00e9ation, les Landing Pages peuvent varier, mais on distingue principalement deux grandes cat\u00e9gories.<\/p>\n

      Les Landing Pages int\u00e9gr\u00e9es \u00e0 votre site principal<\/strong><\/p>\n

      Comme leur nom l\u2019indique, ce sont celles que l\u2019on retrouve dans la navigation classique de votre site web<\/strong> : par exemple, apr\u00e8s avoir cliqu\u00e9 sur un CTA (Call To Action)<\/strong>, \u00e0 la fin d\u2019un article, ou en acc\u00e9dant \u00e0 une cat\u00e9gorie ou un projet.<\/p>\n

      Dans ce cas, la Landing Page<\/strong> reprend g\u00e9n\u00e9ralement le design global du site, tout en pr\u00e9sentant des \u00e9l\u00e9ments sp\u00e9cifiques qui la distinguent.<\/p>\n

      L\u2019acc\u00e8s \u00e0 ce type de Landing Page<\/strong> se fait le plus souvent de fa\u00e7on organique.<\/p>\n

      Les Landing Pages externes, ou Microsites<\/b><\/p>\n

      Il s\u2019agit de pages web cr\u00e9\u00e9es sp\u00e9cifiquement pour un objectif pr\u00e9cis, le plus souvent la g\u00e9n\u00e9ration de leads<\/strong>, et qui sont ind\u00e9pendantes de votre site principal.<\/p>\n

      Ces Microsites<\/strong>, comme on les appelle aussi, sont rarement accessibles de mani\u00e8re organique.<\/p>\n

      On y acc\u00e8de g\u00e9n\u00e9ralement via des campagnes payantes ou des strat\u00e9gies SEM.<\/p>\n

      L\u2019objectif principal de ce type de Landing Page<\/strong> est de collecter les informations des utilisateurs afin de les transformer de simples visiteurs en contacts qualifi\u00e9s, ou leads<\/strong>.<\/p>\n

      \"landingpage\"<\/p>\n

      3. Pourquoi utiliser une Landing Page ?<\/h3>\n

      La r\u00e9ponse est simple : utiliser une Landing Page<\/strong> permet d\u2019augmenter le taux de conversion tout en r\u00e9duisant le co\u00fbt d\u2019acquisition des leads<\/strong>.<\/p>\n

      Son approche cibl\u00e9e et personnalis\u00e9e, ax\u00e9e sur une action ou un objectif pr\u00e9cis, permet de r\u00e9pondre directement aux attentes de l\u2019utilisateur qui a cliqu\u00e9.<\/p>\n

      Si l\u2019on compare une page web classique \u00e0 une Landing Page, on comprend pourquoi cette derni\u00e8re obtient de meilleurs r\u00e9sultats.<\/p>\n

      Une page web<\/strong> classique a une vocation g\u00e9n\u00e9raliste, ce qui se traduit par un taux de conversion plus faible. \u00c0 l\u2019inverse, une Landing Page<\/strong> est enti\u00e8rement optimis\u00e9e pour la conversion.<\/p>\n

      Termes associ\u00e9s<\/h3>\n

      Lead<\/strong><\/p>\n

      Ce terme, utilis\u00e9 en Inbound Marketing<\/strong>, d\u00e9signe les utilisateurs ou contacts qui nous transmettent volontairement leurs informations via une Landing Page<\/strong>.<\/p>\n

      Ils int\u00e8grent ainsi notre base de donn\u00e9es et deviennent des prospects \u00e0 fort potentiel, \u00e0 ne pas n\u00e9gliger.<\/p>\n

      \"landingpage3\"<\/p>\n

      Call to action<\/strong><\/p>\n

      Un Call to Action<\/strong> ou CTA<\/strong> est un bouton ou un lien con\u00e7u pour attirer des prospects et les inciter \u00e0 devenir clients.<\/p>\n

      Il prend souvent la forme d\u2019un formulaire de contact ou d\u2019une Landing Page<\/strong>.<\/p>\n

      Pour en savoir plus sur le Call to Action, nous vous invitons \u00e0 consulter l\u2019article d\u00e9di\u00e9 sur notre blog.<\/p>\n

      …blog\/call-to-action\/<\/a><\/p>\n

      Conclusions :<\/h3>\n

      Nous avons pass\u00e9 en revue les notions essentielles qui d\u00e9finissent une Landing Page<\/strong>, un outil incontournable pour toute strat\u00e9gie de marketing digital et publicitaire.<\/p>\n","protected":false},"excerpt":{"rendered":"

      Dans cet article, nous allons aborder un concept fondamental du monde digital : la Landing Page. Nous vous donnerons toutes les cl\u00e9s pour bien comprendre cet outil incontournable. La Landing Page fait appel \u00e0 plusieurs domaines : design graphique, webdesign, d\u00e9veloppement web ainsi que marketing digital et communication. Sommaire D\u00e9finition et utilit\u00e9 Quels sont les […]<\/p>\n","protected":false},"author":1,"featured_media":1449,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[498,494,495],"class_list":["post-45256","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-design-graphique","category-conception-developpement-web"],"acf":[],"yoast_head":"\n\u00bfQu\u00e9 es una landing page? - Te lo contamos todo - Code Barcelona<\/title>\n<meta name=\"description\" content=\"\u00bfSabes qu\u00e9 es una landing page? Toda la informaci\u00f3n necesaria para conocer el significado y el uso de las Landing Page y algunas cosas m\u00e1s.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/codewebbarcelona.com\/fr\/qu-est-ce-quune-landing-page\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfQu\u00e9 es una landing page? - Te lo contamos todo - Code Barcelona\" \/>\n<meta property=\"og:description\" content=\"\u00bfSabes qu\u00e9 es una landing page? Toda la informaci\u00f3n necesaria para conocer el significado y el uso de las Landing Page y algunas cosas m\u00e1s.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/codewebbarcelona.com\/fr\/qu-est-ce-quune-landing-page\/\" \/>\n<meta property=\"og:site_name\" content=\"CODE\" \/>\n<meta property=\"article:published_time\" content=\"2019-01-24T15:14:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-10T08:16:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2019\/01\/landingpage.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"cd26Bc\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"cd26Bc\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/codewebbarcelona.com\\\/fr\\\/qu-est-ce-quune-landing-page\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/codewebbarcelona.com\\\/fr\\\/qu-est-ce-quune-landing-page\\\/\"},\"author\":{\"name\":\"cd26Bc\",\"@id\":\"https:\\\/\\\/codewebbarcelona.com\\\/fr\\\/#\\\/schema\\\/person\\\/3af5f44aaf0de2919e9225aa5ca32567\"},\"headline\":\"Qu\u2019est-ce qu\u2019une landing page\u00a0?\",\"datePublished\":\"2019-01-24T15:14:54+00:00\",\"dateModified\":\"2026-06-10T08:16:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/codewebbarcelona.com\\\/fr\\\/qu-est-ce-quune-landing-page\\\/\"},\"wordCount\":685,\"image\":{\"@id\":\"https:\\\/\\\/codewebbarcelona.com\\\/fr\\\/qu-est-ce-quune-landing-page\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/codewebbarcelona.com\\\/wp-content\\\/uploads\\\/2019\\\/01\\\/landingpage.jpg\",\"articleSection\":[\"Marketing\",\"Design graphique\",\"Conception et d\u00e9veloppement web\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/codewebbarcelona.com\\\/fr\\\/qu-est-ce-quune-landing-page\\\/\",\"url\":\"https:\\\/\\\/codewebbarcelona.com\\\/fr\\\/qu-est-ce-quune-landing-page\\\/\",\"name\":\"\u00bfQu\u00e9 es una landing page? - Te lo contamos todo - Code Barcelona\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/codewebbarcelona.com\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/codewebbarcelona.com\\\/fr\\\/qu-est-ce-quune-landing-page\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/codewebbarcelona.com\\\/fr\\\/qu-est-ce-quune-landing-page\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/codewebbarcelona.com\\\/wp-content\\\/uploads\\\/2019\\\/01\\\/landingpage.jpg\",\"datePublished\":\"2019-01-24T15:14:54+00:00\",\"dateModified\":\"2026-06-10T08:16:05+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/codewebbarcelona.com\\\/fr\\\/#\\\/schema\\\/person\\\/3af5f44aaf0de2919e9225aa5ca32567\"},\"description\":\"\u00bfSabes qu\u00e9 es una landing page? Toda la informaci\u00f3n necesaria para conocer el significado y el uso de las Landing Page y algunas cosas m\u00e1s.\",\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/codewebbarcelona.com\\\/fr\\\/qu-est-ce-quune-landing-page\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/codewebbarcelona.com\\\/fr\\\/qu-est-ce-quune-landing-page\\\/#primaryimage\",\"url\":\"https:\\\/\\\/codewebbarcelona.com\\\/wp-content\\\/uploads\\\/2019\\\/01\\\/landingpage.jpg\",\"contentUrl\":\"https:\\\/\\\/codewebbarcelona.com\\\/wp-content\\\/uploads\\\/2019\\\/01\\\/landingpage.jpg\",\"width\":1920,\"height\":1080},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/codewebbarcelona.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/codewebbarcelona.com\\\/fr\\\/\",\"name\":\"CODE\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/codewebbarcelona.com\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/codewebbarcelona.com\\\/fr\\\/#\\\/schema\\\/person\\\/3af5f44aaf0de2919e9225aa5ca32567\",\"name\":\"cd26Bc\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b904e836584635855eaa0ee2922bae4fe2aa94ffb558048dcc5dac5f98f0fadc?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b904e836584635855eaa0ee2922bae4fe2aa94ffb558048dcc5dac5f98f0fadc?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b904e836584635855eaa0ee2922bae4fe2aa94ffb558048dcc5dac5f98f0fadc?s=96&d=mm&r=g\",\"caption\":\"cd26Bc\"},\"sameAs\":[\"https:\\\/\\\/codewebbarcelona.com\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u00bfQu\u00e9 es una landing page? - Te lo contamos todo - Code Barcelona","description":"\u00bfSabes qu\u00e9 es una landing page? Toda la informaci\u00f3n necesaria para conocer el significado y el uso de las Landing Page y algunas cosas m\u00e1s.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/codewebbarcelona.com\/fr\/qu-est-ce-quune-landing-page\/","og_locale":"fr_FR","og_type":"article","og_title":"\u00bfQu\u00e9 es una landing page? - Te lo contamos todo - Code Barcelona","og_description":"\u00bfSabes qu\u00e9 es una landing page? Toda la informaci\u00f3n necesaria para conocer el significado y el uso de las Landing Page y algunas cosas m\u00e1s.","og_url":"https:\/\/codewebbarcelona.com\/fr\/qu-est-ce-quune-landing-page\/","og_site_name":"CODE","article_published_time":"2019-01-24T15:14:54+00:00","article_modified_time":"2026-06-10T08:16:05+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2019\/01\/landingpage.jpg","type":"image\/jpeg"}],"author":"cd26Bc","twitter_card":"summary_large_image","twitter_misc":{"Written by":"cd26Bc","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/codewebbarcelona.com\/fr\/qu-est-ce-quune-landing-page\/#article","isPartOf":{"@id":"https:\/\/codewebbarcelona.com\/fr\/qu-est-ce-quune-landing-page\/"},"author":{"name":"cd26Bc","@id":"https:\/\/codewebbarcelona.com\/fr\/#\/schema\/person\/3af5f44aaf0de2919e9225aa5ca32567"},"headline":"Qu\u2019est-ce qu\u2019une landing page\u00a0?","datePublished":"2019-01-24T15:14:54+00:00","dateModified":"2026-06-10T08:16:05+00:00","mainEntityOfPage":{"@id":"https:\/\/codewebbarcelona.com\/fr\/qu-est-ce-quune-landing-page\/"},"wordCount":685,"image":{"@id":"https:\/\/codewebbarcelona.com\/fr\/qu-est-ce-quune-landing-page\/#primaryimage"},"thumbnailUrl":"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2019\/01\/landingpage.jpg","articleSection":["Marketing","Design graphique","Conception et d\u00e9veloppement web"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/codewebbarcelona.com\/fr\/qu-est-ce-quune-landing-page\/","url":"https:\/\/codewebbarcelona.com\/fr\/qu-est-ce-quune-landing-page\/","name":"\u00bfQu\u00e9 es una landing page? - Te lo contamos todo - Code Barcelona","isPartOf":{"@id":"https:\/\/codewebbarcelona.com\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/codewebbarcelona.com\/fr\/qu-est-ce-quune-landing-page\/#primaryimage"},"image":{"@id":"https:\/\/codewebbarcelona.com\/fr\/qu-est-ce-quune-landing-page\/#primaryimage"},"thumbnailUrl":"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2019\/01\/landingpage.jpg","datePublished":"2019-01-24T15:14:54+00:00","dateModified":"2026-06-10T08:16:05+00:00","author":{"@id":"https:\/\/codewebbarcelona.com\/fr\/#\/schema\/person\/3af5f44aaf0de2919e9225aa5ca32567"},"description":"\u00bfSabes qu\u00e9 es una landing page? Toda la informaci\u00f3n necesaria para conocer el significado y el uso de las Landing Page y algunas cosas m\u00e1s.","inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/codewebbarcelona.com\/fr\/qu-est-ce-quune-landing-page\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/codewebbarcelona.com\/fr\/qu-est-ce-quune-landing-page\/#primaryimage","url":"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2019\/01\/landingpage.jpg","contentUrl":"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2019\/01\/landingpage.jpg","width":1920,"height":1080},{"@type":"WebSite","@id":"https:\/\/codewebbarcelona.com\/fr\/#website","url":"https:\/\/codewebbarcelona.com\/fr\/","name":"CODE","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/codewebbarcelona.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Person","@id":"https:\/\/codewebbarcelona.com\/fr\/#\/schema\/person\/3af5f44aaf0de2919e9225aa5ca32567","name":"cd26Bc","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/b904e836584635855eaa0ee2922bae4fe2aa94ffb558048dcc5dac5f98f0fadc?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/b904e836584635855eaa0ee2922bae4fe2aa94ffb558048dcc5dac5f98f0fadc?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b904e836584635855eaa0ee2922bae4fe2aa94ffb558048dcc5dac5f98f0fadc?s=96&d=mm&r=g","caption":"cd26Bc"},"sameAs":["https:\/\/codewebbarcelona.com"]}]}},"_links":{"self":[{"href":"https:\/\/codewebbarcelona.com\/fr\/wp-json\/wp\/v2\/posts\/45256","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/codewebbarcelona.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/codewebbarcelona.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/codewebbarcelona.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/codewebbarcelona.com\/fr\/wp-json\/wp\/v2\/comments?post=45256"}],"version-history":[{"count":2,"href":"https:\/\/codewebbarcelona.com\/fr\/wp-json\/wp\/v2\/posts\/45256\/revisions"}],"predecessor-version":[{"id":45261,"href":"https:\/\/codewebbarcelona.com\/fr\/wp-json\/wp\/v2\/posts\/45256\/revisions\/45261"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/codewebbarcelona.com\/fr\/wp-json\/wp\/v2\/media\/1449"}],"wp:attachment":[{"href":"https:\/\/codewebbarcelona.com\/fr\/wp-json\/wp\/v2\/media?parent=45256"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/codewebbarcelona.com\/fr\/wp-json\/wp\/v2\/categories?post=45256"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}