{"version":"1.0","provider_name":"CODE","provider_url":"https:\/\/codewebbarcelona.com\/fr\/","author_name":"cd26Bc","author_url":"https:\/\/codewebbarcelona.com\/fr\/author\/cd26bc\/","title":"Campagne de communication de la semaine : Thanks for Coke-Creating by VML - CODE","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"zJVRygn6Jk\"><a href=\"https:\/\/codewebbarcelona.com\/fr\/campagne-communication-semaine-thanks-for-coke-creating-vml\/\">Campagne de communication de la semaine : Thanks for Coke-Creating by VML<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/codewebbarcelona.com\/fr\/campagne-communication-semaine-thanks-for-coke-creating-vml\/embed\/#?secret=zJVRygn6Jk\" width=\"600\" height=\"338\" title=\"&#8220;Campagne de communication de la semaine : Thanks for Coke-Creating by VML&#8221; &#8212; CODE\" data-secret=\"zJVRygn6Jk\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/codewebbarcelona.com\/wp-includes\/js\/wp-embed.min.js\n<\/script>\n","thumbnail_url":"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2026\/05\/campana-de-comunicacion-de-la-semana-thanks-for-coke-creating-by-vml-1222.gif","thumbnail_width":640,"thumbnail_height":360,"description":"Comment Coca-Cola a transform\u00e9 des fresques populaires et des enseignes de rue en une campagne mondiale sur la m\u00e9moire visuelle, le branding culturel et la cr\u00e9ativit\u00e9 collective Certaines campagnes de communication cherchent \u00e0 ma\u00eetriser chaque d\u00e9tail visuel d\u2019une marque. Et puis il y a des projets comme Thanks for Coke-Creating, o\u00f9 l\u2019une des identit\u00e9s les [&hellip;]"}