{"id":30905,"date":"2018-02-13T22:01:01","date_gmt":"2018-02-13T22:01:01","guid":{"rendered":"https:\/\/codewebbarcelona.com\/proyecto-xercomus-the-story-behind\/"},"modified":"2026-04-21T01:36:07","modified_gmt":"2026-04-21T01:36:07","slug":"xercomus-the-story-behind","status":"publish","type":"post","link":"https:\/\/codewebbarcelona.com\/en\/xercomus-the-story-behind\/","title":{"rendered":"Xercomus: The Story Behind"},"content":{"rendered":"<p>Let\u2019s talk about the web design and development project for Xercomus, a company specializing in credit and asset management. Here\u2019s the story behind the project.<\/p>\n<p>A few months ago, the manager of a company reached out to us and shared his story.<\/p>\n<p>He wanted to relaunch his business, bring it up to date, and refresh its image to better reflect its vision, mission, and the times.<\/p>\n<h2>Xercomus: A project in web design, website development, and logo creation<\/h2>\n<h3>About Xercomus<\/h3>\n<p>Xercomus is a financial intermediary targeting clients between the ages of 25 and 45.<\/p>\n<p>He explained that the company had been operating under the Xercomus name for some time, but its website no longer met market demands or his own expectations.<\/p>\n<p>After analyzing the project and keeping an open line of communication, we suggested starting with a basic corporate identity design, including a new logo and the design and development of a new website.<\/p>\n<h3>Starting with initial sketches<\/h3>\n<p>With all this information in hand, we got to work. Our goal was to create a new corporate image by focusing on two key pillars of brand design.<\/p>\n<h3>Logo design<\/h3>\n<p>With the name already established, our main task was to modernize the logo.<\/p>\n<p>The result is a bold logo that conveys trust and security.<\/p>\n<p><a href=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2018\/02\/logoorange-1.jpg\"><img decoding=\"async\" class=\"alignnone wp-image-1279 size-large\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2018\/02\/logoorange-1024x569-2.jpg\" alt=\"\" width=\"1024\" height=\"569\" \/><\/a> <a href=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2018\/02\/logo-1.jpg\"><img decoding=\"async\" class=\"alignnone size-large wp-image-1277\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2018\/02\/logo-1024x569-2.jpg\" alt=\"\" width=\"1024\" height=\"569\" \/><\/a> <a href=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2018\/02\/logoblue-1.jpg\"><img decoding=\"async\" class=\"alignnone size-large wp-image-1278\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2018\/02\/logoblue-1024x569-2.jpg\" alt=\"\" width=\"1024\" height=\"569\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2018\/02\/pant-1.jpg\"><img decoding=\"async\" class=\"alignnone wp-image-1281 size-large\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2018\/02\/pant-1024x726-2.jpg\" alt=\"\" width=\"1024\" height=\"726\" \/><\/a><\/p>\n<p><a href=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2018\/02\/ty-1-1.jpg\"><img decoding=\"async\" class=\"alignnone wp-image-1282 size-large\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2018\/02\/ty-1-1024x726-2.jpg\" alt=\"\" width=\"1024\" height=\"726\" \/><\/a><\/p>\n<p>At this stage, we also defined the offline and online typography, the color palette, and the overall visual direction for the project.<\/p>\n<h3>Website design<\/h3>\n<p>Once the logo and corporate identity were set, we moved on to designing the website.<\/p>\n<p>We chose two main colors for the design: blue and orange.<\/p>\n<p><a href=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2018\/02\/diseno-web-empresa-gestora-de-creditos-5-1.jpg\"><img decoding=\"async\" class=\"alignnone wp-image-1258 size-full\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2018\/02\/diseno-web-empresa-gestora-de-creditos-5-1.jpg\" alt=\"\" width=\"1325\" height=\"830\" \/><\/a><\/p>\n<p>Colors closely associated with finance and people.<\/p>\n<p>The website\u2019s design and development were focused on delivering a seamless user experience.<\/p>\n<p>We structured the site so users could easily navigate through each section, clearly understand the services offered and how to access them, and get a transparent view of how the company operates.<\/p>\n<p>Everything was designed to convey the sense of security, peace of mind, and transparency that this project required.<\/p>\n<p><a href=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2018\/02\/diseno-web-empresa-gestora-de-creditos-3-1.jpg\"><img decoding=\"async\" class=\"alignnone size-large wp-image-1256\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2018\/02\/diseno-web-empresa-gestora-de-creditos-3-1024x641-2.jpg\" alt=\"\" width=\"1024\" height=\"641\" \/><\/a><\/p>\n<p>Once we achieved our goal, all that was left was to launch the site and relaunch Xercomus, bringing the company into the present.<\/p>\n<h2>Want a closer look or see the project live?<\/h2>\n<p><a href=\"http:\/\/codewebbarcelona.com\/diseno-web-empresa-gestora-madrid\/\"><strong>View the project<\/strong><\/a><\/p>\n<p><a href=\"http:\/\/www.xercomus.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Visit the website<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Let\u2019s talk about the web design and development project for Xercomus, a company specializing in credit and asset management. Here\u2019s the story behind the project. A few months ago, the manager of a company reached out to us and shared his story. He wanted to relaunch his business, bring it up to date, and refresh [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3467,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[141,137,135],"class_list":["post-30905","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-other","category-web-design-development","category-graphic-design"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Proyecto de dise\u00f1o web - Xercomus - La historia detr\u00e1s del proyecto de dise\u00f1o gr\u00e1fico, dise\u00f1o web y desarrollo.<\/title>\n<meta name=\"description\" content=\"Voy a contaros la historia del proyecto de dise\u00f1o web, dise\u00f1o gr\u00e1fico y desarrollo de Xercomus. La gestaci\u00f3n de un excelente trabajo.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/codewebbarcelona.com\/en\/xercomus-the-story-behind\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Proyecto de dise\u00f1o web - Xercomus - La historia detr\u00e1s del proyecto de dise\u00f1o gr\u00e1fico, dise\u00f1o web y desarrollo.\" \/>\n<meta property=\"og:description\" content=\"Voy a contaros la historia del proyecto de dise\u00f1o web, dise\u00f1o gr\u00e1fico y desarrollo de Xercomus. La gestaci\u00f3n de un excelente trabajo.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/codewebbarcelona.com\/en\/xercomus-the-story-behind\/\" \/>\n<meta property=\"og:site_name\" content=\"CODE\" \/>\n<meta property=\"article:published_time\" content=\"2018-02-13T22:01:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-21T01:36:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2018\/02\/xercomus-the-story-behind-featured.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"1279\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"cd26Bc\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"cd26Bc\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/codewebbarcelona.com\\\/en\\\/xercomus-the-story-behind\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/codewebbarcelona.com\\\/en\\\/xercomus-the-story-behind\\\/\"},\"author\":{\"name\":\"cd26Bc\",\"@id\":\"https:\\\/\\\/codewebbarcelona.com\\\/en\\\/#\\\/schema\\\/person\\\/3af5f44aaf0de2919e9225aa5ca32567\"},\"headline\":\"Xercomus: The Story Behind\",\"datePublished\":\"2018-02-13T22:01:01+00:00\",\"dateModified\":\"2026-04-21T01:36:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/codewebbarcelona.com\\\/en\\\/xercomus-the-story-behind\\\/\"},\"wordCount\":375,\"image\":{\"@id\":\"https:\\\/\\\/codewebbarcelona.com\\\/en\\\/xercomus-the-story-behind\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/codewebbarcelona.com\\\/wp-content\\\/uploads\\\/2018\\\/02\\\/xercomus-the-story-behind-featured.jpg\",\"articleSection\":[\"Other\",\"Web Design &amp; Development\",\"Graphic Design\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/codewebbarcelona.com\\\/en\\\/xercomus-the-story-behind\\\/\",\"url\":\"https:\\\/\\\/codewebbarcelona.com\\\/en\\\/xercomus-the-story-behind\\\/\",\"name\":\"Proyecto de dise\u00f1o web - Xercomus - La historia detr\u00e1s del proyecto de dise\u00f1o gr\u00e1fico, dise\u00f1o web y desarrollo.\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/codewebbarcelona.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/codewebbarcelona.com\\\/en\\\/xercomus-the-story-behind\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/codewebbarcelona.com\\\/en\\\/xercomus-the-story-behind\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/codewebbarcelona.com\\\/wp-content\\\/uploads\\\/2018\\\/02\\\/xercomus-the-story-behind-featured.jpg\",\"datePublished\":\"2018-02-13T22:01:01+00:00\",\"dateModified\":\"2026-04-21T01:36:07+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/codewebbarcelona.com\\\/en\\\/#\\\/schema\\\/person\\\/3af5f44aaf0de2919e9225aa5ca32567\"},\"description\":\"Voy a contaros la historia del proyecto de dise\u00f1o web, dise\u00f1o gr\u00e1fico y desarrollo de Xercomus. La gestaci\u00f3n de un excelente trabajo.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/codewebbarcelona.com\\\/en\\\/xercomus-the-story-behind\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/codewebbarcelona.com\\\/en\\\/xercomus-the-story-behind\\\/#primaryimage\",\"url\":\"https:\\\/\\\/codewebbarcelona.com\\\/wp-content\\\/uploads\\\/2018\\\/02\\\/xercomus-the-story-behind-featured.jpg\",\"contentUrl\":\"https:\\\/\\\/codewebbarcelona.com\\\/wp-content\\\/uploads\\\/2018\\\/02\\\/xercomus-the-story-behind-featured.jpg\",\"width\":2000,\"height\":1279},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/codewebbarcelona.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/codewebbarcelona.com\\\/en\\\/\",\"name\":\"CODE\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/codewebbarcelona.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/codewebbarcelona.com\\\/en\\\/#\\\/schema\\\/person\\\/3af5f44aaf0de2919e9225aa5ca32567\",\"name\":\"cd26Bc\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b904e836584635855eaa0ee2922bae4fe2aa94ffb558048dcc5dac5f98f0fadc?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b904e836584635855eaa0ee2922bae4fe2aa94ffb558048dcc5dac5f98f0fadc?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b904e836584635855eaa0ee2922bae4fe2aa94ffb558048dcc5dac5f98f0fadc?s=96&d=mm&r=g\",\"caption\":\"cd26Bc\"},\"sameAs\":[\"https:\\\/\\\/codewebbarcelona.com\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Proyecto de dise\u00f1o web - Xercomus - La historia detr\u00e1s del proyecto de dise\u00f1o gr\u00e1fico, dise\u00f1o web y desarrollo.","description":"Voy a contaros la historia del proyecto de dise\u00f1o web, dise\u00f1o gr\u00e1fico y desarrollo de Xercomus. La gestaci\u00f3n de un excelente trabajo.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/codewebbarcelona.com\/en\/xercomus-the-story-behind\/","og_locale":"en_US","og_type":"article","og_title":"Proyecto de dise\u00f1o web - Xercomus - La historia detr\u00e1s del proyecto de dise\u00f1o gr\u00e1fico, dise\u00f1o web y desarrollo.","og_description":"Voy a contaros la historia del proyecto de dise\u00f1o web, dise\u00f1o gr\u00e1fico y desarrollo de Xercomus. La gestaci\u00f3n de un excelente trabajo.","og_url":"https:\/\/codewebbarcelona.com\/en\/xercomus-the-story-behind\/","og_site_name":"CODE","article_published_time":"2018-02-13T22:01:01+00:00","article_modified_time":"2026-04-21T01:36:07+00:00","og_image":[{"width":2000,"height":1279,"url":"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2018\/02\/xercomus-the-story-behind-featured.jpg","type":"image\/jpeg"}],"author":"cd26Bc","twitter_card":"summary_large_image","twitter_misc":{"Written by":"cd26Bc","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/codewebbarcelona.com\/en\/xercomus-the-story-behind\/#article","isPartOf":{"@id":"https:\/\/codewebbarcelona.com\/en\/xercomus-the-story-behind\/"},"author":{"name":"cd26Bc","@id":"https:\/\/codewebbarcelona.com\/en\/#\/schema\/person\/3af5f44aaf0de2919e9225aa5ca32567"},"headline":"Xercomus: The Story Behind","datePublished":"2018-02-13T22:01:01+00:00","dateModified":"2026-04-21T01:36:07+00:00","mainEntityOfPage":{"@id":"https:\/\/codewebbarcelona.com\/en\/xercomus-the-story-behind\/"},"wordCount":375,"image":{"@id":"https:\/\/codewebbarcelona.com\/en\/xercomus-the-story-behind\/#primaryimage"},"thumbnailUrl":"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2018\/02\/xercomus-the-story-behind-featured.jpg","articleSection":["Other","Web Design &amp; Development","Graphic Design"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/codewebbarcelona.com\/en\/xercomus-the-story-behind\/","url":"https:\/\/codewebbarcelona.com\/en\/xercomus-the-story-behind\/","name":"Proyecto de dise\u00f1o web - Xercomus - La historia detr\u00e1s del proyecto de dise\u00f1o gr\u00e1fico, dise\u00f1o web y desarrollo.","isPartOf":{"@id":"https:\/\/codewebbarcelona.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/codewebbarcelona.com\/en\/xercomus-the-story-behind\/#primaryimage"},"image":{"@id":"https:\/\/codewebbarcelona.com\/en\/xercomus-the-story-behind\/#primaryimage"},"thumbnailUrl":"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2018\/02\/xercomus-the-story-behind-featured.jpg","datePublished":"2018-02-13T22:01:01+00:00","dateModified":"2026-04-21T01:36:07+00:00","author":{"@id":"https:\/\/codewebbarcelona.com\/en\/#\/schema\/person\/3af5f44aaf0de2919e9225aa5ca32567"},"description":"Voy a contaros la historia del proyecto de dise\u00f1o web, dise\u00f1o gr\u00e1fico y desarrollo de Xercomus. La gestaci\u00f3n de un excelente trabajo.","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/codewebbarcelona.com\/en\/xercomus-the-story-behind\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/codewebbarcelona.com\/en\/xercomus-the-story-behind\/#primaryimage","url":"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2018\/02\/xercomus-the-story-behind-featured.jpg","contentUrl":"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2018\/02\/xercomus-the-story-behind-featured.jpg","width":2000,"height":1279},{"@type":"WebSite","@id":"https:\/\/codewebbarcelona.com\/en\/#website","url":"https:\/\/codewebbarcelona.com\/en\/","name":"CODE","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/codewebbarcelona.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/codewebbarcelona.com\/en\/#\/schema\/person\/3af5f44aaf0de2919e9225aa5ca32567","name":"cd26Bc","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/b904e836584635855eaa0ee2922bae4fe2aa94ffb558048dcc5dac5f98f0fadc?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/b904e836584635855eaa0ee2922bae4fe2aa94ffb558048dcc5dac5f98f0fadc?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b904e836584635855eaa0ee2922bae4fe2aa94ffb558048dcc5dac5f98f0fadc?s=96&d=mm&r=g","caption":"cd26Bc"},"sameAs":["https:\/\/codewebbarcelona.com"]}]}},"_links":{"self":[{"href":"https:\/\/codewebbarcelona.com\/en\/wp-json\/wp\/v2\/posts\/30905","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/codewebbarcelona.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/codewebbarcelona.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/codewebbarcelona.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/codewebbarcelona.com\/en\/wp-json\/wp\/v2\/comments?post=30905"}],"version-history":[{"count":2,"href":"https:\/\/codewebbarcelona.com\/en\/wp-json\/wp\/v2\/posts\/30905\/revisions"}],"predecessor-version":[{"id":30934,"href":"https:\/\/codewebbarcelona.com\/en\/wp-json\/wp\/v2\/posts\/30905\/revisions\/30934"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/codewebbarcelona.com\/en\/wp-json\/wp\/v2\/media\/3467"}],"wp:attachment":[{"href":"https:\/\/codewebbarcelona.com\/en\/wp-json\/wp\/v2\/media?parent=30905"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/codewebbarcelona.com\/en\/wp-json\/wp\/v2\/categories?post=30905"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}