{"id":30891,"date":"2019-07-31T07:37:27","date_gmt":"2019-07-31T07:37:27","guid":{"rendered":"https:\/\/codewebbarcelona.com\/wave-creacion-identidad-corporativa-branding\/"},"modified":"2026-04-21T01:35:42","modified_gmt":"2026-04-21T01:35:42","slug":"wave-corporate-identity-branding","status":"publish","type":"post","link":"https:\/\/codewebbarcelona.com\/en\/blog\/wave-corporate-identity-branding\/","title":{"rendered":"Wave, corporate identity creation and branding"},"content":{"rendered":"<p>Once again, our design studio highlights a corporate identity project that caught our attention for several reasons.<\/p>\n<p>Let\u2019s take a closer look at all the details of this award-winning <strong>branding project<\/strong>.<\/p>\n<h2>Wave Corporate Identity and Branding<\/h2>\n<h3>by Shawn Goh Graphic Design Lab.<\/h3>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-3747\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2019\/07\/branding_creacion_wave_shawn-3.jpg\" alt=\"branding_creacion_wave_shawn (3)\" width=\"1080\" height=\"720\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-3748\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2019\/07\/branding_creacion_wave_shawn-4.jpg\" alt=\"branding_creacion_wave_shawn \" width=\"1080\" height=\"705\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-3749\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2019\/07\/branding_creacion_wave_shawn-8.jpg\" alt=\"branding_creacion_wave_shawn \" width=\"1080\" height=\"705\" \/><\/p>\n<h3><b>Project Background<\/b><\/h3>\n<p>With the main goal of developing the <strong>corporate identity<\/strong> for a new potato chips brand, Shawn Goh Graphic Design Lab. presented this project, aiming to break away from the conventional image typically associated with bagged potato chips.<\/p>\n<p>This type of product is often linked to unhealthy eating, so the challenge was to create a corporate identity that would highlight the product\u2019s positive values.<\/p>\n<p>These are not fried chips, but high-quality, nutritious, and healthy snacks made from the finest ingredients.<\/p>\n<h3><b>The Graphic Project<\/b><\/h3>\n<p>Here we have the <strong>corporate identity design<\/strong> for the <strong>packaging<\/strong> of bagged potato chips.<\/p>\n<p>Vibrant illustrations were used for the <strong>packaging<\/strong> and to showcase the product\u2019s features. Each flavor line is distinguished by different colors, illustrations, backgrounds, and themes.<\/p>\n<p>To ensure visual consistency throughout the project, white was used as a base color along with a unified <strong>illustration<\/strong> style.<\/p>\n<p>All illustrations are original, hand-drawn creations by the designer, crafted specifically to appeal to the target audience\u2014consumers who value quality, originality, and well-crafted products.<\/p>\n<p>These elements, used thoughtfully by the creators, give the <strong>branding project<\/strong> a sense of unity and coherence within the <strong>corporate identity<\/strong>.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-3752\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2019\/07\/branding_creacion_wave_shawn-11.jpg\" alt=\"branding_creacion_wave_shawn \" width=\"1080\" height=\"705\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-3751\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2019\/07\/branding_creacion_wave_shawn-10.jpg\" alt=\"branding_creacion_wave_shawn \" width=\"1080\" height=\"705\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-3753\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2019\/07\/branding_creacion_wave_shawn-12.jpg\" alt=\"branding_creacion_wave_shawn \" width=\"1080\" height=\"705\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-3750\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2019\/07\/branding_creacion_wave_shawn-5.jpg\" alt=\"branding_creacion_wave_shawn \" width=\"1080\" height=\"705\" \/><\/p>\n<h3><b>Who is behind the project?<\/b><\/h3>\n<p>The <strong>branding<\/strong> for Wave was created by Shawn Goh Graphic Design Lab, a <strong>graphic design studio<\/strong> based in Kuala Lumpur, Malaysia.<\/p>\n<p>We\u2019re increasingly seeing <strong>graphic design studios<\/strong> from Asia and Indonesia delivering highly creative and quality projects.<\/p>\n<p>Their unique and distinctly different approach to projects makes this a particularly rich and original niche.<\/p>\n<h3><b>Awards and Recognition<\/b><\/h3>\n<p>This project received the <strong>Muse Creative Awards<\/strong> in the <strong>corporate identity<\/strong> category.<\/p>\n<p>It was honored with the Platinum Muse Award.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-3754\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2019\/07\/branding_creacion_wave_shawn-1.jpg\" alt=\"branding_creacion_wave_shawn \" width=\"1080\" height=\"705\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-3755\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2019\/07\/branding_creacion_wave_shawn-7.jpg\" alt=\"branding_creacion_wave_shawn \" width=\"1080\" height=\"406\" \/><\/p>\n<h3>Our Take<\/h3>\n<p>Personally, I believe this project is a well-deserved winner. Titles aside, it features a <strong>fresh<\/strong> and vibrant design that perfectly supports the project\u2019s original objectives.<\/p>\n<p>The color palette and illustrated elements are spot-on\u2014nothing feels forced, yet the outcome is excellent.<\/p>\n<p>Often, these two principles go hand in hand. Not every great project is a wild creative experiment; here we have a perfect example of a design tailored to meet specific, pre-defined goals.<\/p>\n<p>Design serves the objectives.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-3756\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2019\/07\/branding_creacion_wave_shawn-6.jpg\" alt=\"branding_creacion_wave_shawn \" width=\"1080\" height=\"705\" \/><\/p>\n<h3><b>Further Reading<\/b><\/h3>\n<p>Here are some links where you can explore the project in more detail.<\/p>\n<p><a href=\"https:\/\/www.instagram.com\/p\/Bw8klc8AtA-\/\" target=\"_blank\" rel=\"noopener\">www.instagram.com\/proyecto<\/a><\/p>\n<p><a href=\"https:\/\/www.behance.net\/gallery\/69949943\/Wavee-Potato-Chips\" target=\"_blank\" rel=\"noopener\">www.behance.net\/Wavee-Potato-Chips<\/a><\/p>\n<p><a href=\"https:\/\/museaward.com\/winners\/6\/711\/2054\" target=\"_blank\" rel=\"noopener\">www.museaward.com\/winners<\/a><\/p>\n<p><a href=\"http:\/\/sksfood.com\/\" target=\"_blank\" rel=\"noopener\">www.sksfood.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Once again, our design studio highlights a corporate identity project that caught our attention for several reasons. Let\u2019s take a closer look at all the details of this award-winning branding project. Wave Corporate Identity and Branding by Shawn Goh Graphic Design Lab. Project Background With the main goal of developing the corporate identity for a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":12375,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[210,134],"class_list":["post-30891","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inspiracio","category-disseny-grafic"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Wave, creaci\u00f3n de identidad corporativa y branding - Code Barcelona<\/title>\n<meta name=\"description\" content=\"Una vez m\u00e1s nuestro estudio de dise\u00f1o se hace eco de un proyecto de creaci\u00f3n de identidad corporativa que nos ha llamado. Veamos a continuaci\u00f3n todos los detalles de este proyecto ganador en la categor\u00eda de creaci\u00f3n de branding. Platinum Muse Awards en la categor\u00eda de identidad corporativa.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/codewebbarcelona.com\/en\/blog\/wave-corporate-identity-branding\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Wave, creaci\u00f3n de identidad corporativa y branding - Code Barcelona\" \/>\n<meta property=\"og:description\" content=\"Una vez m\u00e1s nuestro estudio de dise\u00f1o se hace eco de un proyecto de creaci\u00f3n de identidad corporativa que nos ha llamado. Veamos a continuaci\u00f3n todos los detalles de este proyecto ganador en la categor\u00eda de creaci\u00f3n de branding. 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