{"id":30869,"date":"2019-05-30T12:10:20","date_gmt":"2019-05-30T12:10:20","guid":{"rendered":"https:\/\/codewebbarcelona.com\/trivago-diseno-video-animacion-proyecto-destacado\/"},"modified":"2026-04-21T01:34:49","modified_gmt":"2026-04-21T01:34:49","slug":"trivago-animated-video-design-featured-project","status":"publish","type":"post","link":"https:\/\/codewebbarcelona.com\/en\/blog\/trivago-animated-video-design-featured-project\/","title":{"rendered":"Trivago, animated video design, featured project"},"content":{"rendered":"

More and more leading brands are turning to new technologies to power their communication strategies. In this project, we take a look at an outstanding piece of animation<\/strong> created by Trivago to promote its accommodations around the world.<\/p>\n

Here\u2019s our review of the project, including key facts and highlights.<\/p>\n

Trivago \u2013 animated video design \u2013 featured project<\/h2>\n

by Paola Grondal<\/h3>\n

Project background<\/b><\/h3>\n

Each of the two videos<\/strong> produced for this campaign runs for 30 seconds. The main goal: boost brand awareness and drive sales.<\/p>\n

The biggest challenge was to deliver a high-quality animation<\/strong> that clearly explains the product through motion, while staying aligned with the marketing<\/strong> objectives.<\/p>\n

\"video<\/p>\n

Graphic concept<\/b><\/h3>\n

The animation<\/strong> features a playful 3D look, inspired by children\u2019s 3D animation<\/strong> films.<\/p>\n

The color palette was chosen to evoke the hues of the Spanish coast at sunset.<\/p>\n

Every detail is designed to convey a warm, carefree summer vibe.<\/p>\n

The animated video<\/strong> was crafted with the target audience and main distribution channels in mind.<\/p>\n

\"video<\/p>\n

About the creators<\/b><\/h3>\n

The project was led by Adriano Di Ricco, The Rusted Pixel, and Ruy, under the direction of Paulina Gronal.<\/p>\n

All are part of Trivago\u2019s in-house team in D\u00fcsseldorf, Germany. The brand has its own internal agency responsible for developing both online and offline campaigns for its various communication channels.<\/p>\n

Award<\/b><\/h3>\n

This two-part animation won the Platinum A\u2019Design Award for 2019 in the A\u2019 Movie, Video and Animation Design Awards category.<\/p>\n

\"video<\/p>\n

Our take<\/b><\/h3>\n

This double animation stands out on our list of featured projects because it excels at meeting both primary and secondary objectives.<\/p>\n

It\u2019s an animation design where the project concept is brilliant and the video production is exceptionally polished.<\/p>\n

The animation strikes the perfect balance: detailed enough to be engaging, yet clear enough to communicate the message effectively.<\/p>\n

The illustration style is approachable and accessible for all audiences, and the concise runtime ensures it reaches everyone\u2014even the most casual viewers.<\/p>\n

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