{"id":30827,"date":"2017-11-27T23:32:52","date_gmt":"2017-11-27T23:32:52","guid":{"rendered":"https:\/\/codewebbarcelona.com\/tendencias-marketing-digital-2018\/"},"modified":"2026-04-21T01:32:30","modified_gmt":"2026-04-21T01:32:30","slug":"digital-marketing-trends-2018","status":"publish","type":"post","link":"https:\/\/codewebbarcelona.com\/en\/blog\/digital-marketing-trends-2018\/","title":{"rendered":"Digital Marketing Trends 2018"},"content":{"rendered":"

As November draws to a close and the holiday season approaches, along with the usual gifts and outdated New Year\u2019s cards, it\u2019s time to look at the key digital marketing trends for 2018<\/strong>.<\/p>\n

We\u2019ve already discussed and made some predictions about the web design trends for 2018<\/a>, graphic design trends for 2018<\/a>, and email marketing trends for 2018<\/a>. In this post, we\u2019ll take a broader look at the digital marketing trends for 2018<\/strong>, highlighting the essential elements to consider when planning any marketing campaign in the new year.<\/p>\n

Social media never stands still. In 2017, we saw Twitter increase its character limit, while Instagram\u2014the leading visual platform\u2014introduced live video, one of the most engaging new features.<\/p>\n

So, without further ado, let\u2019s dive in! Here are the digital marketing trends for 2018<\/strong>.<\/p>\n

Digital Marketing Trends 2018: Video, Chatbots, and Gen Z<\/h2>\n

Video: A Rising Star<\/h3>\n

It\u2019s no secret that video content has become increasingly important in recent years. Sharing videos across social platforms generally drives much higher engagement than static images, resulting in more retweets, comments, and shares\u2014especially on Facebook.<\/p>\n

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Live streaming on Facebook has become one of the most prominent formats in 2017, and many businesses are expected to tap into its potential in 2018. It\u2019s a digital marketing trend you can\u2019t afford to ignore.<\/p>\n

Instagram and Snapchat have also embraced live video through their Stories feature. Creating Stories on these platforms allows you to connect with potential customers in a more personal, authentic way, which can have a very positive impact on your digital marketing strategy.<\/p>\n

Thanks to today\u2019s technology, producing engaging video content doesn\u2019t have to mean a big investment. Smartphones make it easy to create authentic, direct videos and share them across platforms, resulting in content that feels more real and immediate.<\/p>\n

Ephemeral Content Takes Over Social Media<\/h3>\n

As mentioned above, Instagram, Snapchat, and Facebook Stories have been\u2014and will continue to be\u2014a major digital marketing trend in 2018. These photo and video sharing options are known as ephemeral content.<\/p>\n

Ephemeral content is defined by its limited lifespan\u2014usually available for just 24 hours. This format is especially popular among younger millennials and Generation Z. While some digital marketing experts may be skeptical about its effectiveness, when used strategically for the right audience, ephemeral content can deliver surprisingly strong results. We encourage you to experiment and see for yourself.<\/p>\n

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Here are some advantages of incorporating ephemeral content into your digital marketing campaigns:<\/p>\n