{"id":30789,"date":"2019-12-11T11:40:57","date_gmt":"2019-12-11T11:40:57","guid":{"rendered":"https:\/\/codewebbarcelona.com\/tendencias-marketing-para-restaurantes-2020\/"},"modified":"2026-04-21T01:31:30","modified_gmt":"2026-04-21T01:31:30","slug":"restaurant-marketing-trends-2020","status":"publish","type":"post","link":"https:\/\/codewebbarcelona.com\/en\/blog\/restaurant-marketing-trends-2020\/","title":{"rendered":"Restaurant Marketing Trends 2020"},"content":{"rendered":"<p>Want to know how to improve your customer service and boost your restaurant\u2019s performance? Don\u2019t miss this article on the latest restaurant marketing trends.<\/p>\n<p>As you probably know, the service industry is demanding\u2014hard work, then harder work, and just when you think you can\u2019t go any further, you have to push even harder.<\/p>\n<p>To make all that effort pay off, here are some tips to help you get the most out of your time and work.<\/p>\n<h2>Restaurant Marketing Trends for 2020<\/h2>\n<h3>1. Multichannel Communication<\/h3>\n<p>One of the best ways to improve your restaurant\u2019s service is to listen to your customers. The best way to do that is by leveraging all the technology at your disposal. Without a doubt, <strong>multichannel communication<\/strong> is set to be a major <strong>restaurant marketing trend for 2020<\/strong>.<\/p>\n<p>Multichannel communication simply means giving your customers the chance to reach you through modern technology.<\/p>\n<p>It makes it easier for them to ask questions, and for you to help them, learn from their behavior, and understand their preferences.<\/p>\n<p>Ideally, they should be able to connect with you quickly via:<\/p>\n<ul>\n<li>Live chat<\/li>\n<li>WhatsApp<\/li>\n<li>Facebook Messenger<\/li>\n<li>WeChat<\/li>\n<li>Apple Business Chat<\/li>\n<li>SMS<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-4556\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2019\/12\/apps-blur-button-close-up-267350.jpg\" alt=\"\" width=\"4467\" height=\"3241\" \/><\/p>\n<p>Of course, the goal is to provide genuine, human responses\u2014so customers feel truly supported and heard.<\/p>\n<h3>2. Omnichannel Marketing<\/h3>\n<p>Closely related to the previous point, <strong>omnichannel marketing<\/strong> is another key <strong>restaurant marketing strategy for 2020<\/strong>.<\/p>\n<p>With <strong>omnichannel marketing<\/strong>, you don\u2019t pick just one platform for your <strong>digital marketing<\/strong>\u2014you use them all.<\/p>\n<p>You need to have a presence on:<\/p>\n<ul>\n<li>Instagram<\/li>\n<li>Facebook<\/li>\n<li>Twitter<\/li>\n<li>LinkedIn<\/li>\n<li>Pinterest<\/li>\n<li>Ephemeral video (like Facebook and Instagram Stories)<\/li>\n<li>Podcasts<\/li>\n<li>Mobile apps<\/li>\n<li>Live streaming<\/li>\n<li>Live chat<\/li>\n<li>SMS<\/li>\n<li>PR and press releases<\/li>\n<li>Offline advertising<\/li>\n<li>Direct mail<\/li>\n<li>Offline events<\/li>\n<li>Chatbots and virtual assistants<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Not every restaurant has the budget for such an ambitious strategy, but the more channels you work on, the better your results will be. Start with the most popular ones and see what works for you.<\/p>\n<h6><a href=\"https:\/\/codewebbarcelona.com\/contacta\/\" target=\"_blank\" rel=\"noopener\">Do you own or manage a restaurant? We\u2019ve built exceptional websites for this sector. Click here for a free consultation to boost your online presence. We\u2019ll review your current website and provide a tailored action plan for improvement.<\/a><\/h6>\n<p>[superfeatured]7558[\/superfeatured]<\/p>\n<p>As you start seeing results, you\u2019ll be able to reinvest time and money into <strong>omnichannel marketing<\/strong>.<\/p>\n<p>If you want your restaurant to succeed, you need a great Instagram for photos and a Facebook page with all your info.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-4555\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2020\/01\/facebook-application-icon-147413.jpg\" alt=\"\" width=\"3000\" height=\"2000\" \/><\/p>\n<h3>3. Unique and Convenient Design<\/h3>\n<p>Let\u2019s be honest: looks matter. Customers don\u2019t just come for the food or because your staff is friendly and attractive.<\/p>\n<p>No one is interested in places without personality. We look for an Italian restaurant with a great vibe and a beautiful dining room that matches what we\u2019re after.<\/p>\n<p>Plus, it makes for fantastic pre-meal photos to show off on Instagram.<\/p>\n<p>So, if your restaurant is tastefully decorated and has character, more people will want to visit\u2014and more will share photos on their social networks. Yes, it\u2019s an investment, but it pays off in the long run.<\/p>\n<p>These restaurants can charge more per cover, and if you don\u2019t want to be expensive, at least make sure your dining room isn\u2019t empty.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-4530\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2019\/12\/tendencias-marketing-restaurantes-3.jpg\" alt=\"tendencias marketing restaurantes (3)\" width=\"1024\" height=\"768\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-4531\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2019\/12\/tendencias-marketing-restaurantes-4.jpg\" alt=\"tendencias marketing restaurantes (3)\" width=\"1535\" height=\"1104\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-4532\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2019\/12\/tendencias-marketing-restaurantes-5.jpg\" alt=\"tendencias marketing restaurantes (3)\" width=\"1175\" height=\"1516\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-4533\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2019\/12\/tendencias-marketing-restaurantes-6.jpg\" alt=\"tendencias marketing restaurantes (3)\" width=\"1280\" height=\"1280\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-4534\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2019\/12\/tendencias-marketing-restaurantes-7.jpg\" alt=\"\" width=\"1024\" height=\"768\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-4535\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2019\/12\/tendencias-marketing-restaurantes-1.jpg\" alt=\"tendencias marketing restaurantes (3)\" width=\"1280\" height=\"1280\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-4536\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2019\/12\/tendencias-marketing-restaurantes-2.jpg\" alt=\"tendencias marketing restaurantes (3)\" width=\"825\" height=\"450\" \/><\/p>\n<h3>4. App-Like Websites<\/h3>\n<p>We\u2019ve all heard it: \u201cIf you\u2019re not online, you don\u2019t exist.\u201d That\u2019s what this trend is all about for <strong>restaurant marketing in 2020<\/strong>.<\/p>\n<p>That says it all, but let\u2019s add a few details.<\/p>\n<p>You need to be online\u2014and you need to do it right. You wouldn\u2019t show up to a party unkempt and poorly dressed. As a restaurant, people expect a certain level of polish.<\/p>\n<p>The same goes for your <strong>website<\/strong>: it should have an <strong>attractive, unique, and visually appealing design<\/strong>.<\/p>\n<p>Navigation should be simple and communicate everything your restaurant has to offer.<\/p>\n<p>Your <strong>website<\/strong> should showcase great photos of your space, your kitchen, and your food.<\/p>\n<p>Customers should also be able to contact you easily, for any reason.<\/p>\n<p>And, crucially, your <strong>website<\/strong> must be perfectly optimized for mobile and tablet\u2014a custom, app-like design. Forget those \u20ac80 templates that promise the world and deliver nothing but disappointment.<\/p>\n<div style=\"width: 1114px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-30789-1\" width=\"1114\" height=\"796\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2019\/12\/324234.mp4?_=1\" \/><p><\/video><\/div> <div style=\"width: 1114px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-30789-2\" width=\"1114\" height=\"796\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2019\/12\/3131.mp4?_=2\" \/><\/p><p><\/video><\/div> <div style=\"width: 1114px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-30789-3\" width=\"1114\" height=\"796\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2019\/12\/1212.mp4?_=3\" \/><\/video><\/div><\/p>\n<h6><a href=\"https:\/\/codewebbarcelona.com\/contacta\/\" target=\"_blank\" rel=\"noopener\">Do you own or manage a restaurant? We\u2019ve built exceptional websites for this sector. Click here for a free consultation to boost your online presence. We\u2019ll review your current website and provide a tailored action plan for improvement.<\/a><\/h6>\n<p>[superfeatured]7558[\/superfeatured]<\/p>\n<h3>5. Manage Your Reputation<\/h3>\n<p>Reputation is fragile. Everyone can leave reviews\u2014good or bad\u2014about the places they eat.<\/p>\n<p>It\u2019s true you can\u2019t control what others say, but you can control your own work.<\/p>\n<p>Always strive for excellence, and if you make a mistake, be humble, apologize, and offer to make it right.<\/p>\n<p>You can also showcase positive reviews on your website or social media. You might even reward customers who leave the best feedback.<\/p>\n<h3>6. Innovation<\/h3>\n<p>If there\u2019s one industry that welcomes innovation, it\u2019s hospitality. A strong marketing strategy for restaurants means regularly updating your menu.<\/p>\n<p>Change things up from time to time and use it as a hook to bring back customers who haven\u2019t visited in a while\u2014maybe to try your new vegan burger.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-4537\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2019\/12\/tendencias-marketing-restaurante-2.jpg\" alt=\"tendencias marketing restaurante (2)\" width=\"1743\" height=\"1206\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-4538\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2019\/12\/tendencias-marketing-restaurante-3.jpg\" alt=\"tendencias marketing restaurante (2)\" width=\"1743\" height=\"1166\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-4539\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2019\/12\/tendencias-marketing-restaurante-4.jpg\" alt=\"tendencias marketing restaurante (2)\" width=\"1743\" height=\"2614\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-4540\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2019\/12\/tendencias-marketing-restaurante-1.jpg\" alt=\"tendencias marketing restaurante (2)\" width=\"1743\" height=\"1166\" \/><\/p>\n<h3>7. Influencers<\/h3>\n<p>Some restaurants with the resources are embracing this <strong>2020 marketing trend<\/strong>: inviting well-known personalities to dine and using their image to boost visibility.<\/p>\n<p>It\u2019s not so different from those classic restaurants with photos of celebrities eating paella on the wall.<\/p>\n<p>You walk in and say, \u201cHey, Rosal\u00eda ate here!\u201d Suddenly, you feel like a star just for having the same dish.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-4541\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2019\/12\/tendencias-marketing-restaurantes-4-1.jpg\" alt=\"tendencias marketing restaurantes (4)\" width=\"4928\" height=\"3264\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-4542\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2019\/12\/tendencias-marketing-restaurantes-1-1.jpg\" alt=\"tendencias marketing restaurantes (4)\" width=\"5800\" height=\"4579\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-4543\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2019\/12\/tendencias-marketing-restaurantes-2-1.jpg\" alt=\"tendencias marketing restaurantes (4)\" width=\"5472\" height=\"3648\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-4544\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2019\/12\/tendencias-marketing-restaurantes-3-1.jpg\" alt=\"tendencias marketing restaurantes (4)\" width=\"5472\" height=\"3648\" \/><\/p>\n<h3>8. Voice Search<\/h3>\n<p>Voice search is one of the <strong>top restaurant marketing trends for 2020<\/strong> and beyond. Voice assistants are getting smarter and more accurate every year.<\/p>\n<p>You can leverage this technology by integrating it into your app or website, making it easy for customers to order food quickly and effortlessly.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-4550\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2019\/12\/voice-search-app-ss-1920.jpg\" alt=\"tendencias marketing restaurantes (3)\" width=\"1920\" height=\"1080\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-4551\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2019\/12\/voice-search-ai-ss-1920.jpg\" alt=\"tendencias marketing restaurantes (3)\" width=\"1920\" height=\"1080\" \/><\/p>\n<h3>9. New Sales Channels<\/h3>\n<p>Beyond all these points, here\u2019s another trend you shouldn\u2019t overlook: opening up new sales channels, such as food delivery services.<\/p>\n<p>In the past, you needed your own delivery guy waiting outside with a scooter. Now, that\u2019s history\u2014you can partner with Just Eat or similar platforms. Explore your options and stay open to new developments.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-4549\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2019\/12\/just-eat-cupon-viernes-ktgF-U80580608397eAC-624x38540Ideal.jpeg\" alt=\"tendencias marketing restaurantes (3)\" width=\"624\" height=\"385\" \/><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-4548\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2019\/12\/glovo-leon-bien-19-02-19.jpg\" alt=\"tendencias marketing restaurantes (3)\" width=\"1200\" height=\"675\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-4546\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2019\/12\/Biomenu-take-away-ecologico-madrid.jpg\" alt=\"tendencias marketing restaurantes (3)\" width=\"1600\" height=\"1067\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-4547\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2019\/12\/glovoapp_verano-kBZF-1248x69840abc.jpg\" alt=\"tendencias marketing restaurantes (3)\" width=\"1248\" height=\"698\" \/><\/p>\n<h3>Conclusions<\/h3>\n<p>Times are changing fast\u2014standing still is not an option if you want to succeed. Your restaurant\u2019s marketing strategy will determine your chances of success, so I hope you\u2019ve taken note of these key trends that will shape restaurant marketing.<\/p>\n<h6><a href=\"https:\/\/codewebbarcelona.com\/contacta\/\" target=\"_blank\" rel=\"noopener\">Do you own or manage a restaurant? We\u2019ve built exceptional websites for this sector. Click here for a free consultation to boost your online presence. We\u2019ll review your current website and provide a tailored action plan for improvement.<\/a><\/h6>\n<p>[superfeatured]7558[\/superfeatured]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Want to know how to improve your customer service and boost your restaurant\u2019s performance? Don\u2019t miss this article on the latest restaurant marketing trends. As you probably know, the service industry is demanding\u2014hard work, then harder work, and just when you think you can\u2019t go any further, you have to push even harder. To make [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":11310,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[211],"class_list":["post-30789","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tendencias en marketing para restaurantes 2020 - Code Barcelona<\/title>\n<meta name=\"description\" content=\"\u00bfQuieres saber c\u00f3mo mejorar el servicio a tus clientes para tener un mayor rendimiento en tu restaurante? no te pierdas el art\u00edculo tendencias en marketing para restaurantes que te traigo a continuaci\u00f3n.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/codewebbarcelona.com\/en\/blog\/restaurant-marketing-trends-2020\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tendencias en marketing para restaurantes 2020 - Code Barcelona\" \/>\n<meta property=\"og:description\" content=\"\u00bfQuieres saber c\u00f3mo mejorar el servicio a tus clientes para tener un mayor rendimiento en tu restaurante? 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