{"id":30785,"date":"2019-12-12T11:38:38","date_gmt":"2019-12-12T11:38:38","guid":{"rendered":"https:\/\/codewebbarcelona.com\/tendencias-marketing-clinicas-dentales-2020\/"},"modified":"2026-04-21T01:30:50","modified_gmt":"2026-04-21T01:30:50","slug":"dental-clinic-marketing-trends-2020","status":"publish","type":"post","link":"https:\/\/codewebbarcelona.com\/en\/blog\/dental-clinic-marketing-trends-2020\/","title":{"rendered":"Marketing Trends for Dental Clinics in 2020"},"content":{"rendered":"<p>As part of our year-end blog series, we\u2019ve decided to create a few posts tailored to specific industries. In this article, we\u2019re focusing on the top marketing trends for dental clinics in 2020.<\/p>\n<p>Whether you run a dental clinic, a restaurant, or a hotel, one thing is clear: if you\u2019re not using marketing strategies, you\u2019re losing clients.<\/p>\n<p>2020, 2019\u2014the year doesn\u2019t matter. What\u2019s certain is that in marketing, you always need to stay ahead of the curve. That\u2019s why in this post, you\u2019ll find the key marketing trends for dental clinics in 2020.<\/p>\n<h2>Marketing trends for dental clinics in 2020<\/h2>\n<p>&nbsp;<\/p>\n<p>Having just an Instagram account to post photos and promotions is no longer enough. If you want your dental clinic to become a reference point and reach more people online, you\u2019ll need to expand the platforms and formats where your clinic is present.<\/p>\n<p>Here are some platforms and formats you should consider exploring in 2020:<\/p>\n<ul>\n<li>Instagram<\/li>\n<li>YouTube &#038; Podcasts<\/li>\n<li>Email marketing<\/li>\n<li>SMS<\/li>\n<li>Direct mail<\/li>\n<li>Apps<\/li>\n<\/ul>\n<h3>Instagram<\/h3>\n<p>If there\u2019s one social network that\u2019s trending, it\u2019s Instagram. It\u2019s a highly visual platform where image is everything.<\/p>\n<p>If you set your sights on standing out on Instagram in 2020, you can be sure you\u2019ll reach people who could become potential clients.<\/p>\n<p>Some ideas to help you stand out:<\/p>\n<ol>\n<li>Run giveaways every so often, requiring participants to follow your account, tag friends, and share a story. This will help you grow your follower base significantly.<\/li>\n<li>Share engaging content. Don\u2019t just post offers and promotions. If your Instagram feed looks like a wall of ads, people won\u2019t follow you.<\/li>\n<li>Encourage clients to post a story when they visit. Think of an incentive to motivate them.<\/li>\n<li>Collaborate with influencers on the platform. Make sure they\u2019re the right fit for your clinic\u2014consider location, age range, audience quality, and so on.<\/li>\n<\/ol>\n<h3>YouTube &#038; Podcasts<\/h3>\n<p>YouTube is the leading platform for video consumption and has effectively replaced TV for younger (and not-so-young) generations. Unlike TV, you now have the chance to run your own show or channel and reach real people directly and for free. Similarly, podcasts are becoming the new radio, and just like on YouTube, you can host your own program.<\/p>\n<p>This is one of the marketing trends for dental clinics that can really set you apart.<\/p>\n<p>Some content ideas for YouTube or podcast formats:<\/p>\n<ol>\n<li>Create a segment where you explain the causes and treatments of specific dental conditions.<\/li>\n<li>Host a Q&#038;A session where users send in questions and receive answers from a dental professional.<\/li>\n<li>Interview other dentists about topics of interest to professionals in the field.<\/li>\n<\/ol>\n<h3>Email marketing<\/h3>\n<p>Email marketing is one of the oldest digital marketing methods. The first email marketing campaign was sent by Gary Thuerk in 1978 to 400 people, promoting his company\u2019s computers. The result? $13 million in sales.<\/p>\n<p>Of course, times have changed, and it\u2019s now much harder to achieve even a decent open rate\u2014let alone convert those opens into sales or new clients.<\/p>\n<p>Still, just because it\u2019s challenging doesn\u2019t mean it\u2019s not effective, or that you shouldn\u2019t invest effort in reaching consumers through as many channels as possible.<\/p>\n<p>With a solid email marketing strategy to send promotions and offers to your clients, you\u2019ll be covering another essential aspect of staying up to date with dental clinic marketing trends in 2020. The goal is to be everywhere your clients look.<\/p>\n<h3>SMS<\/h3>\n<p>I know what you\u2019re thinking: SMS? That\u2019s so early 2000s. And yes, it might seem outdated, but with users constantly bombarded by online ads and information, more traditional or \u201cobsolete\u201d methods are making a comeback.<\/p>\n<p>My recommendation for 2020 is to seriously consider this marketing trend for dental clinics and start collecting mobile numbers from all your clients\u2014always, of course, with their signed consent to receive promotional messages.<\/p>\n<p>A tip: use this channel sparingly\u2014perhaps once every two months, or at most once a month. If you start sending SMS promotions indiscriminately, clients may feel their privacy is being invaded, which could damage your reputation and image.<\/p>\n<h3>Direct mail<\/h3>\n<p>If we\u2019re talking about outdated marketing formats, direct mail is probably the king. Its use declined with the rise of the internet and the affordability of digital advertising. That\u2019s exactly why now is the perfect time to run direct mail campaigns.<\/p>\n<p>Focus your campaigns on geographic areas relevant to your clinic, and target an audience whose purchasing power matches your clinic\u2019s brand image.<\/p>\n<h3>Apps<\/h3>\n<p>Apps are all the rage and have been for some time\u2014and they\u2019re here to stay.<\/p>\n<p>With an app, you can be present on your clients\u2019 smartphones in a much more direct way.<\/p>\n<p>You can also use push notifications to send promotions via your own app.<\/p>\n<p>But the key question when creating an app to build client loyalty is: why would your clients want to install your dental clinic\u2019s app?<\/p>\n<p>The answer is simple: through the app, you can create client profiles to track each visit and treatment, as well as schedule future appointments. It\u2019s a tool for clients to monitor their treatments and visits\u2014and it would also be useful for you and your clinic\u2019s professionals.<\/p>\n<p>With your app, you can send promotions directly to clients and attract even more business.<\/p>\n<h3>Conclusions<\/h3>\n<p>As you can see, in 2020 it\u2019s not enough to be present on just one social network. The goal is clear: be active on every available platform to reach as many users\u2014and potential clients\u2014as possible.<\/p>\n<p>All of this requires dedication and thorough research to find the most effective ways to reach your clinic\u2019s ideal audience.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As part of our year-end blog series, we\u2019ve decided to create a few posts tailored to specific industries. In this article, we\u2019re focusing on the top marketing trends for dental clinics in 2020. Whether you run a dental clinic, a restaurant, or a hotel, one thing is clear: if you\u2019re not using marketing strategies, you\u2019re [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":11286,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[211],"class_list":["post-30785","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing Trends for Dental Clinics in 2020 - Code Barcelona<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/codewebbarcelona.com\/en\/blog\/dental-clinic-marketing-trends-2020\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing Trends for Dental Clinics in 2020 - Code Barcelona\" \/>\n<meta property=\"og:description\" content=\"As part of our year-end blog series, we\u2019ve decided to create a few posts tailored to specific industries. 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