{"id":30774,"date":"2020-01-08T14:48:45","date_gmt":"2020-01-08T14:48:45","guid":{"rendered":"https:\/\/codewebbarcelona.com\/tendencias-marketing-hotelero-2020\/"},"modified":"2026-04-21T01:30:24","modified_gmt":"2026-04-21T01:30:24","slug":"hotel-marketing-trends-2020","status":"publish","type":"post","link":"https:\/\/codewebbarcelona.com\/en\/blog\/hotel-marketing-trends-2020\/","title":{"rendered":"Hotel Marketing Trends 2020"},"content":{"rendered":"<p>Want to stay ahead of the curve with the latest hotel marketing trends for 2020? Don\u2019t miss this article, where we\u2019ll show you how to elevate your hotel marketing strategy this year.<\/p>\n<p>The hospitality industry is one of the most dynamic sectors in the country. In 2018, tourism moved over 1.4 billion people worldwide. In Spain alone, more than 38 million visitors spent over 40 billion euros between January and June.<\/p>\n<p>So if you want your share, grab a pen and paper and take note of these essential tips to keep your hotel marketing strategy on trend in 2020.<\/p>\n<h2>Hotel Marketing Trends for 2020<\/h2>\n<h3>1. Multichannel Communication<\/h3>\n<p>The hotel industry is constantly evolving, and ongoing interaction with guests is a valuable source of insight you can\u2019t afford to ignore.<\/p>\n<p>That\u2019s why it\u2019s crucial to give your guests the ability to communicate with you easily and personally, using every channel technology offers.<\/p>\n<p>This not only improves your service but also helps you identify areas for improvement through guest feedback and implement the right strategies to enhance the experience.<\/p>\n<p>The key hotel marketing trend for 2020 is to let guests connect and reach out to you via:<\/p>\n<ul>\n<li>Live chat<\/li>\n<li>WhatsApp<\/li>\n<li>Facebook Messenger<\/li>\n<li>WeChat<\/li>\n<li>Apple Business Chat<\/li>\n<li>SMS<\/li>\n<li>Phone<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>Remember:<\/strong> It\u2019s not enough to offer multiple channels\u2014your communication must be genuine and effective.<\/p>\n<p><strong>Results:<\/strong> As a service provider, guest relations are everything. Do it right, and your guests will be happy, leave positive reviews, and recommend you to others.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-4572\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2020\/01\/selective-focus-photography-of-person-holding-turned-on-1092644.jpg\" alt=\"tendencias-marketing-hotelero-2020\" width=\"6000\" height=\"4000\" \/><\/p>\n<h3>2. Omnichannel Marketing<\/h3>\n<p>Another major <strong>hotel marketing trend for 2020<\/strong> is <strong>omnichannel marketing<\/strong>. Closely related to the previous point, this trend takes things a step further, pushing marketing to its limits.<\/p>\n<p>It\u2019s all about having a presence on every social platform available through current technology.<\/p>\n<p>With a clear focus on <strong>branding<\/strong>, your hotel should be active on:<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>Instagram<\/li>\n<li>Facebook<\/li>\n<li>Twitter<\/li>\n<li>LinkedIn<\/li>\n<li>Pinterest<\/li>\n<li>Ephemeral video (like Facebook and Instagram Stories)<\/li>\n<li>Podcasts<\/li>\n<li>Mobile apps<\/li>\n<li>Live streaming<\/li>\n<li>Live chat<\/li>\n<li>SMS<\/li>\n<li>PR and press releases<\/li>\n<li>Offline advertising<\/li>\n<li>Direct mail<\/li>\n<li>Offline events<\/li>\n<li>Chatbots and virtual assistants<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>Remember:<\/strong> Simply being present isn\u2019t enough. You need to create high-quality, tailored content for each channel.<\/p>\n<p><strong>Results:<\/strong> Expanding your reach increases your chances of capturing your target audience\u2019s attention.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-4555\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2020\/01\/facebook-application-icon-147413.jpg\" alt=\"tendencias-marketing-hotelero-2020\" width=\"3000\" height=\"2000\" \/><\/p>\n<h3>3. Be Personal<\/h3>\n<p>One <strong>hotel marketing trend for 2020<\/strong> you simply can\u2019t ignore is this one.<\/p>\n<p>We call it \u201cBe personal\u201d\u2014and it\u2019s all about the growing need to project a unique identity and deliver a personalized experience.<\/p>\n<p>This is the best way to build real <strong>engagement<\/strong> with your guests in a competitive and ever-expanding market.<\/p>\n<p>To succeed, you need to take a holistic approach\u2014don\u2019t just personalize one aspect of your <strong>marketing<\/strong>.<\/p>\n<p>Your brand personality should shine through every element of your image and philosophy:<\/p>\n<ul>\n<li>A personalized website with a unique design<\/li>\n<li>Social media profiles that treat followers like members of an exclusive club<\/li>\n<li>Channel-specific content that reflects your distinctive personality<\/li>\n<li>Custom offline materials aligned with your hotel\u2019s branding and philosophy<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>Remember:<\/strong> The best way to stand out is with a well-defined brand and <strong>marketing<\/strong> strategy, executed by professionals.<\/p>\n<p><strong>Results:<\/strong> Guests will feel more connected to your brand and hotel, boosting <strong>engagement<\/strong> and increasing bookings.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-4573\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2020\/01\/photo-of-wine-bottle-and-food-on-table-1579253.jpg\" alt=\"tendencias-marketing-hotelero-2020\" width=\"7952\" height=\"5304\" \/><\/p>\n<h3>4. App-Like Website \u2013 Mobile Marketing<\/h3>\n<p>One area where your <strong>marketing strategy<\/strong> must be flawless is your <strong>website<\/strong>.<\/p>\n<p>Technology is constantly offering new ways to innovate how you present your hotel and connect with guests.<\/p>\n<p>Invest in a <strong>custom website design<\/strong> with features tailored to your guests and a 100% <strong>app-like<\/strong> look and feel.<\/p>\n<p>The visual language we\u2019re most familiar with today is that of mobile devices\u2014so your <strong>website<\/strong> must reflect this <strong>2020 hotel marketing trend<\/strong>.<\/p>\n<p><strong>Remember:<\/strong> A truly custom, app-like design can\u2019t be achieved with a generic \u20ac50 WordPress template\u2014it requires professional expertise.<\/p>\n<p><strong>Results:<\/strong> You\u2019ll see a significant increase in bookings by making your content fast, attractive, and easy to access.<\/p>\n<h3>5. Manage Your Reputation \u2013 Encourage Reviews<\/h3>\n<p>If you do your job well, the results will follow\u2014so don\u2019t be afraid of guest feedback.<\/p>\n<p>Your ability to receive and respond to reviews is one of your greatest assets.<\/p>\n<p>A key <strong>hotel marketing trend<\/strong> is to encourage guest reviews, as these are among the most influential factors in booking decisions.<\/p>\n<p>Guests don\u2019t care what the hotel manager says about their own <strong>hotel<\/strong>\u2014of course they\u2019ll say it\u2019s great. What matters are the opinions of real people they can relate to.<\/p>\n<p><strong>Remember:<\/strong> Not every review will be positive\u2014\u201chaters gonna hate.\u201d Learn to handle negative feedback and resolve mistakes.<\/p>\n<p><strong>Results:<\/strong> By encouraging guests to share their experiences, you unlock a powerful form of <strong>word-of-mouth marketing<\/strong> that resonates with your target audience.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-4578\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2020\/01\/board-3700116_1920.jpg\" alt=\"tendencias-marketing-hotelero-2020\" width=\"1920\" height=\"1280\" \/><\/p>\n<h3>6. Experience \u2013 Sell Experiences, Not Services<\/h3>\n<p>The standout <strong>hotel marketing trend for 2020<\/strong> is shifting from selling services to selling experiences.<\/p>\n<p>Of course, you\u2019re a business and you\u2019re selling services\u2014but it\u2019s time to move beyond that mindset and focus on delivering memorable experiences.<\/p>\n<p>Guests are increasingly booking with this in mind, so all your <strong>hotel marketing strategy<\/strong> content should reflect this approach.<\/p>\n<p><strong>Remember:<\/strong> Selling experiences is about appealing to emotions and senses, tapping into the irrational side of decision-making.<\/p>\n<p><strong>Results:<\/strong> You\u2019ll see higher-quality bookings and more positive reviews.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-4577\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2020\/01\/woman-laying-down-on-bed-inside-room-2417842.jpg\" alt=\"tendencias-marketing-hotelero-2020\" width=\"3648\" height=\"5472\" \/><\/p>\n<h3>7. Influencers \u2013 The Fast Track to Going Viral<\/h3>\n<p><strong>Influencers<\/strong> aren\u2019t going anywhere\u2014they\u2019re here to stay. The smartest move is to leverage their image to boost your hotel\u2019s visibility.<\/p>\n<p><strong>Remember:<\/strong> Every <strong>influencer<\/strong> has a unique personality and attracts a specific type of follower. Find influencers who can bring you the guests you want.<\/p>\n<p><strong>Results:<\/strong> You\u2019ll increase bookings and strengthen your presence in your target markets.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-4575\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2020\/01\/woman-standing-beside-red-car-1229174.jpg\" alt=\"tendencias-marketing-hotelero-2020\" width=\"5472\" height=\"3648\" \/><\/p>\n<h3>8. Voice Search<\/h3>\n<p><strong>Voice search<\/strong> is another pillar on this list of <strong>hotel marketing trends for 2020<\/strong>.<\/p>\n<p>It\u2019s estimated that in 2020, 50% of searches will be conducted via <strong>voice search and smart speakers<\/strong>.<\/p>\n<p>Make sure all your content is optimized for this new reality, because here, it\u2019s all or nothing.<\/p>\n<p><strong>Remember:<\/strong> This trend opens up a whole new area to address in your <strong>digital marketing and SEO strategy<\/strong>.<\/p>\n<p><strong>Results:<\/strong> Staying ahead of this trend could be the difference between thriving in the market or disappearing altogether.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-4576\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2020\/01\/alexa-2.jpg\" alt=\"tendencias-marketing-hotelero-2020\" width=\"3000\" height=\"2000\" \/><\/p>\n<h3>Conclusions &#038; Quick Recap<\/h3>\n<ol>\n<li><strong>Multichannel Communication<\/strong><\/li>\n<li><strong>Omnichannel Marketing<\/strong><\/li>\n<li><strong>Be Personal<\/strong><\/li>\n<li><strong>App-Like Website \u2013 Mobile Marketing<\/strong><\/li>\n<li><strong>Manage Your Reputation \u2013 Encourage Reviews<\/strong><\/li>\n<li><strong>Experience \u2013 Sell Experiences, Not Services<\/strong><\/li>\n<li><strong>Influencers \u2013 The Fast Track to Going Viral<\/strong><\/li>\n<li><strong>Voice Search<\/strong><\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>Want to stay ahead of the curve with the latest hotel marketing trends for 2020? Don\u2019t miss this article, where we\u2019ll show you how to elevate your hotel marketing strategy this year. The hospitality industry is one of the most dynamic sectors in the country. In 2018, tourism moved over 1.4 billion people worldwide. In [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":11218,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[210,211],"class_list":["post-30774","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inspiracio","category-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tendencias en marketing hotelero 2020 - Code Barcelona<\/title>\n<meta name=\"description\" content=\"\u00bfQuieres estar al corriente de las tendencias en marketing hotelero para 2020? 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No te pierdas este art\u00edculo donde te vamos a hablar de c\u00f3mo mejorar tu estrategia de marketing hotelero durante el 2020. 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