{"id":30732,"date":"2021-11-30T20:41:34","date_gmt":"2021-11-30T20:41:34","guid":{"rendered":"https:\/\/codewebbarcelona.com\/tendencias-marketing-digital-2022\/"},"modified":"2026-04-21T01:29:49","modified_gmt":"2026-04-21T01:29:49","slug":"digital-marketing-trends-2022","status":"publish","type":"post","link":"https:\/\/codewebbarcelona.com\/en\/blog\/digital-marketing-trends-2022\/","title":{"rendered":"Digital Marketing Trends 2022"},"content":{"rendered":"<p>Want to know what the <strong>top digital marketing trends for 2022<\/strong> will be? You should\u2014because whether you\u2019re ready or not, <strong>digital marketing<\/strong> now accounts for 72% of all <strong>marketing<\/strong> efforts aimed at boosting our <strong>business strategy<\/strong>.<\/p>\n<p>In this article, we\u2019ll reveal the key trends that will make <strong>digital marketing<\/strong> a driving force in your company\u2019s growth.<\/p>\n<p>But first, let\u2019s lay out some essential ground rules:<\/p>\n<p>The world is now fully digital and virtual.<\/p>\n<p>Most communications and interactions happen online.<\/p>\n<p><strong>Offline marketing<\/strong> has lost ground and relevance as <strong>digital marketing<\/strong> continues its rapid ascent.<\/p>\n<p>The production cost of <strong>digital marketing<\/strong> is very low.<\/p>\n<p>Campaign results are measurable and can be analyzed in detail.<\/p>\n<p>You can optimize outcomes by leveraging <strong>marketing<\/strong> expertise and data analytics tools.<\/p>\n<p>With these points in mind, it\u2019s clear that a strong digital <strong>marketing strategy<\/strong> is crucial for business growth and increased sales of products or services.<\/p>\n<p>However, <strong>digital marketing<\/strong> is constantly evolving\u2014it never stands still.<\/p>\n<p>Competition is fierce, and everyone wants a piece of the pie. Every company is in the game, whether they realize it or not.<\/p>\n<p>To help you stay ahead, we\u2019ve compiled a list of the <strong>top digital marketing trends for 2022<\/strong>.<\/p>\n<p>[superfeatured]10346[\/superfeatured]<\/p>\n<p>As in previous years, the article follows this format:<\/p>\n<ul>\n<li><strong>Digital marketing trend<\/strong><\/li>\n<li>Explanation<\/li>\n<li>Examples of this <strong>trend<\/strong> + project links<\/li>\n<li>How to use this <strong>digital marketing trend<\/strong><\/li>\n<li>Tips for implementation<\/li>\n<\/ul>\n<p>Ready to discover the <strong>digital marketing trends for 2022<\/strong>?<\/p>\n<p>Let\u2019s dive in!<\/p>\n<h2>Digital Marketing Trends 2022<\/h2>\n<h3>Diversity and Inclusion<\/h3>\n<p>The first <strong>digital marketing trend for 2022<\/strong> we\u2019ll discuss is diversity and inclusion.<\/p>\n<p>Above all, whatever you do and whichever channels you use, your <strong>digital marketing campaign<\/strong> must communicate with respect.<\/p>\n<p>You might say your <strong>advertising and digital communications<\/strong> have always been respectful\u2014and that\u2019s likely the intention. But in reality, they may not have been 100% bias-free.<\/p>\n<p>It\u2019s easy for our <strong>digital marketing campaigns<\/strong> to reflect personal or team biases.<\/p>\n<p>For example, if your creative team lacks women, you may have unintentionally used patriarchal language.<\/p>\n<p>This applies to every aspect of your <strong>digital marketing<\/strong> narrative.<\/p>\n<p>In 2022, the grace period is over for companies that still make these mistakes, even unintentionally.<\/p>\n<p>From now on, one of the most widespread <strong>digital marketing trends<\/strong>\u2014and one you can\u2019t ignore\u2014is adopting a communication style that considers minorities (without singling them out), and is mindful of gender, culture, and social diversity.<\/p>\n<p>While this may seem trivial to some, it\u2019s actually good for business: it broadens your market and expands your target audience.<\/p>\n<p>Remember, using exclusive language only drives customers away from your brand.<\/p>\n<p>Ultimately, it\u2019s about showing respect and putting the customer first\u2014which has always been at the heart of digital marketing.<\/p>\n<h4>Companies embracing these digital marketing trends<\/h4>\n<h4>Billy Boy: Love Crossings<\/h4>\n<p><strong>Digital marketing campaign by <a href=\"https:\/\/www.serviceplan.es\/es.html\" target=\"_blank\" rel=\"noopener\">Serviceplan<\/a><\/strong><\/p>\n<p><iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/aKP7YFlMtEs\" width=\"1920\" height=\"1080\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Our first example is the campaign Serviceplan Germany created for Billy Boy condoms.<\/p>\n<p>The goal was to remind people about the importance of safe sex. What stands out is the campaign\u2019s cross-cutting approach, making sexual diversity and respect central to its narrative.<\/p>\n<p>This project won a <a href=\"https:\/\/www.red-dot.org\/project\/billy-boy-love-crossings-54709\" target=\"_blank\" rel=\"noopener\">Red Dot Award in the Out-of-Home Campaign, Ambient Advertising<\/a> category.<\/p>\n<h4>UNI-FORM FOR VOGUE<\/h4>\n<p><b>Digital marketing campaign by <a href=\"https:\/\/www.ogilvy.com.tw\/zh\/index.aspx\" target=\"_blank\" rel=\"noopener\">Ogilvy Taiwan<\/a> for Vogue<\/b><\/p>\n<p><iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/W7VOPNiMjPA\" width=\"1920\" height=\"1080\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-10692\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2021\/11\/tendencias-marketing-digital-04.jpg\" alt=\"tendencias-marketing-digital-04\" width=\"860\" height=\"574\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-10693\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2021\/11\/tendencias-marketing-digital-05.jpg\" alt=\"tendencias-marketing-digital-05\" width=\"860\" height=\"608\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-10694\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2021\/11\/tendencias-marketing-digital-06.jpg\" alt=\"tendencias-marketing-digital-06\" width=\"860\" height=\"608\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-10695\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2021\/11\/tendencias-marketing-digital-07.jpg\" alt=\"tendencias-marketing-digital-07\" width=\"860\" height=\"608\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-10696\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2021\/11\/tendencias-marketing-digital-08.jpg\" alt=\"tendencias-marketing-digital-08\" width=\"860\" height=\"608\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-10697\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2021\/11\/tendencias-marketing-digital-09.jpg\" alt=\"tendencias-marketing-digital-09\" width=\"860\" height=\"475\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-10698\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2021\/11\/tendencias-marketing-digital-010.jpg\" alt=\"tendencias-marketing-digital-010\" width=\"860\" height=\"608\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-10699\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2021\/11\/tendencias-marketing-digital-015.jpg\" alt=\"tendencias-marketing-digital-015\" width=\"860\" height=\"608\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-10700\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2021\/11\/tendencias-marketing-digital-019.jpg\" alt=\"tendencias-marketing-digital-019\" width=\"860\" height=\"608\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-10701\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2021\/11\/tendencias-marketing-digital-020.jpg\" alt=\"tendencias-marketing-digital-020\" width=\"860\" height=\"1357\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-10702\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2021\/11\/tendencias-marketing-digital-021.jpg\" alt=\"tendencias-marketing-digital-021\" width=\"860\" height=\"1397\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-10703\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2021\/11\/tendencias-marketing-digital-01.jpg\" alt=\"tendencias-marketing-digital-01\" width=\"860\" height=\"574\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-10704\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2021\/11\/tendencias-marketing-digital-02.jpg\" alt=\"tendencias-marketing-digital-02\" width=\"860\" height=\"574\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-10705\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2021\/11\/tendencias-marketing-digital-03.jpg\" alt=\"tendencias-marketing-digital-03\" width=\"860\" height=\"574\" \/><\/p>\n<p>The next example comes from Ogilvy, who led the <strong>advertising campaign<\/strong> for Vogue magazine.<\/p>\n<p>This campaign centered on an initiative by students at Taiwan\u2019s Banqiao High School, who challenged the need for gender-specific school uniforms.<\/p>\n<p>They designed a line of gender-neutral uniforms to highlight the issue and propose solutions.<\/p>\n<p>This project won a <a href=\"https:\/\/www.dandad.org\/awards\/professional\/2021\/235004\/uni-form\/\" target=\"_blank\" rel=\"noopener\">D&amp;AD Award<\/a> in categories including:<\/p>\n<ul>\n<li>Graphite Pencil \/ Branding \/ Tactical \/ 2021<\/li>\n<li>Wood Pencil \/ Photography \/ Fashion<\/li>\n<li>Wood Pencil \/ Direct \/ Integrated<\/li>\n<li>Wood Pencil \/ Branding \/ New Branding Schemes<\/li>\n<li>Shortlist \/ PR \/ Product Launch<\/li>\n<li>Shortlist \/ Graphic Design \/ Integrated<\/li>\n<li>Shortlist \/ Product Design \/ Inclusive<\/li>\n<li>Shortlist \/ Writing for Design \/ Integrated<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>A standout example of this <strong>digital marketing trend for 2022<\/strong>.<\/p>\n<p>[superfeatured]10346[\/superfeatured]<\/p>\n<h4>FEMINICIDIO<\/h4>\n<p><strong>Digital marketing campaign by Plano Estudio<\/strong><\/p>\n<p><iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/HueKIZUPd0E\" width=\"1920\" height=\"1080\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-10706\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2021\/11\/tendencia-marketing-digital-01-5.gif\" alt=\"tendencia-marketing-digital-01 (5)\" width=\"2000\" height=\"1535\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-10707\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2021\/11\/tendencia-marketing-digital-01-1.gif\" alt=\"tendencia-marketing-digital-01 (1)\" width=\"2000\" height=\"1400\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-10708\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2021\/11\/tendencia-marketing-digital-01-2.gif\" alt=\"tendencia-marketing-digital-01 (2)\" width=\"2000\" height=\"1178\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-10709\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2021\/11\/tendencia-marketing-digital-01-3.gif\" alt=\"tendencia-marketing-digital-01 (3)\" width=\"2000\" height=\"1178\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-10710\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2021\/11\/tendencia-marketing-digital-01-4.gif\" alt=\"tendencia-marketing-digital-01 (4)\" width=\"2000\" height=\"1178\" \/><\/p>\n<p>Our third example of the <strong>2022 digital marketing trend<\/strong> of diversity and inclusion comes from Colombian creative studio <a href=\"https:\/\/planoestudio.com.co\/\" target=\"_blank\" rel=\"noopener\">Plano Estudio<\/a>.<\/p>\n<p>This project aimed to raise awareness about violence against women in Colombia.<\/p>\n<p>It included a virtual exhibition, a website, and campaigns across various media and social networks.<\/p>\n<p>The project won <a href=\"https:\/\/awards.latinamericandesign.org\/winning-projects-detail\/?identifier=temp_project_72e28b2b09_cd02bad169\" target=\"_blank\" rel=\"noopener\">LAD Silver in the Digital Design \/ Design for Good<\/a> category.<\/p>\n<h4>Where you\u2019ll see it<\/h4>\n<p>This <strong>digital marketing trend for 2022<\/strong> will be front and center in <strong>advertising campaigns<\/strong> and <strong>marketing initiatives<\/strong> alike. It will become part of brand storytelling, helping audiences position brands socially.<\/p>\n<h4>Tips<\/h4>\n<p>The key takeaway: whatever you do, make sure your actions are genuine. Before launching, run your campaign through a few filters to avoid misunderstandings.<\/p>\n<h3>Sustainability and the Environment<\/h3>\n<p>Closely related to the first trend\u2014but deserving its own spotlight\u2014is the <strong>digital marketing trend<\/strong> of sustainability and environmental responsibility.<\/p>\n<p>This is part of a global movement to raise awareness about overconsumption of resources and the lack of corporate accountability for environmental stewardship.<\/p>\n<p>Starting next year, one of the <strong>digital marketing trends for 2022<\/strong> you\u2019ll see everywhere is messaging that puts sustainability and the environment at the forefront.<\/p>\n<p>Your <strong>digital marketing<\/strong> should reflect this, seizing every opportunity to communicate your company\u2019s commitment to responsible practices.<\/p>\n<p>More and more, people\u2014your audience and customers\u2014are making buying decisions based on a company\u2019s values. They don\u2019t want to support businesses that don\u2019t share their ideals, especially when it comes to this <strong>digital marketing trend<\/strong>.<\/p>\n<p>Take the time to assess your company\u2019s sustainability practices\u2014what you\u2019re doing well, and where you can improve.<\/p>\n<p>Highlight your strengths in your <strong>digital marketing campaign<\/strong>. If there are areas to improve, share your progress once you\u2019ve made changes. Anything you can\u2019t fix yet, keep in the background until you can.<\/p>\n<h4>Companies embracing these digital marketing trends<\/h4>\n<h4>AUDI E-TRON EVENT PRESENTATION<\/h4>\n<p><strong>Digital marketing campaign by Interpark Bizmarket<\/strong><\/p>\n<p><iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/MyrLwVRTYNg\" width=\"1920\" height=\"1080\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>First up, Audi\u2019s launch event for its all-electric SUV range.<\/p>\n<p>To reinforce the brand\u2019s \u201cgreen\u201d image, the event was held in a fully sustainable, eco-friendly setting, using entirely reusable containers.<\/p>\n<p>As we can see, brands are leveraging sustainability to attract customers and communicate values that society increasingly values.<\/p>\n<p>This event won a <a href=\"https:\/\/www.red-dot.org\/project\/audi-e-tron-launch-event-54719\" target=\"_blank\" rel=\"noopener\">Red Dot Award in the Vehicle Launch Tour<\/a> category.<\/p>\n<h4>GREEN INSTRUCTIONS<\/h4>\n<p><strong>Digital marketing campaign by Ogilvy Poland for LEGO<\/strong><\/p>\n<p><iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/6PxbcatCMwg\" width=\"1920\" height=\"1080\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Our second example comes from LEGO and creative studio <a href=\"https:\/\/www.ogilvy.pl\/pl\/strona-glowna\/\" target=\"_blank\" rel=\"noopener\">Ogilvy Poland<\/a>.<\/p>\n<p>This project received:<\/p>\n<ul>\n<li>Merit at ONE SHOW &#8211; IP &amp; PRODUCTS<\/li>\n<li>Green Pencil at ONE SHOW &#8211; GREEN PENCIL<\/li>\n<li>Merit at ONE SHOW &#8211; EXPERIENTIAL &amp; IMMERSIVE<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>A perfect illustration of this <strong>digital marketing trend for 2022<\/strong>.<\/p>\n<h4>THE LAST DAY PASS<\/h4>\n<p><strong>Digital marketing campaign by Serviceplan Germany<\/strong><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-10716\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2021\/11\/ed04b248-148e-eb11-aaaa-06685e255467.jpg\" alt=\"tendencia-marketing-digital-01 (4)\" width=\"1000\" height=\"667\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-10715\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2021\/11\/1608214728268.jpeg\" alt=\"tendencia-marketing-digital-01 (4)\" width=\"1280\" height=\"719\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-10714\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2021\/11\/1608214728236.jpeg\" alt=\"tendencia-marketing-digital-01 (4)\" width=\"1280\" height=\"719\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-10713\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2021\/11\/1608214728207.jpeg\" alt=\"tendencia-marketing-digital-01 (4)\" width=\"1280\" height=\"719\" \/> <img decoding=\"async\" class=\"alignnone wp-image-10711\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2021\/11\/10278924-148b-eb11-aaaa-06685e255467-1.jpg\" alt=\"\" width=\"1000\" height=\"667\" \/><\/p>\n<p>Serviceplan\u2019s campaign for the LAAX ski resort is another great example of this <strong>digital marketing trend in 2022<\/strong>.<\/p>\n<p>The campaign\u2019s main goal was to highlight the impact of climate change on the environment, showing what could happen to the resort if action isn\u2019t taken in time.<\/p>\n<p>This project won:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.red-dot.org\/project\/the-last-day-pass-54701\" target=\"_blank\" rel=\"noopener\">Red Dot Award in Marketing Direction<\/a><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>The <strong>digital marketing campaign<\/strong> was a huge success, offsetting 291,000 kg of CO2 emissions in just one week.<\/p>\n<h4>Where you\u2019ll see it<\/h4>\n<p>You\u2019ll see this <strong>digital marketing trend<\/strong> in all kinds of communications\u2014from storytelling and imagery to web design. But perhaps the most tangible impact will be in packaging, where real results are visible.<\/p>\n<h4>Tips<\/h4>\n<p>This <strong>digital marketing trend<\/strong> is part of a broader ideology and lifestyle. As with the previous trend, authenticity is key\u2014better to do nothing than try to mislead<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Want to know what the top digital marketing trends for 2022 will be? You should\u2014because whether you\u2019re ready or not, digital marketing now accounts for 72% of all marketing efforts aimed at boosting our business strategy. In this article, we\u2019ll reveal the key trends that will make digital marketing a driving force in your company\u2019s [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6696,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[208,210,211,134],"class_list":["post-30732","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-disseny-desenvolupament-web","category-inspiracio","category-marketing","category-disseny-grafic"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tendencias en marketing digital 2022 - Code Barcelona<\/title>\n<meta name=\"description\" content=\"\u00bfQuieres saber cu\u00e1les van a ser las tendencias en marketing digital 2022 ? - Mas te vale, porque el marketing digital ya ocupa en estos momentos la mayor parte del marketing total que se est\u00e1 utilizando para mejorar la estrategia comercial.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/codewebbarcelona.com\/en\/blog\/digital-marketing-trends-2022\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tendencias en marketing digital 2022 - Code Barcelona\" \/>\n<meta property=\"og:description\" content=\"\u00bfQuieres saber cu\u00e1les van a ser las tendencias en marketing digital 2022 ? 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