{"id":30703,"date":"2018-10-31T08:45:40","date_gmt":"2018-10-31T08:45:40","guid":{"rendered":"https:\/\/codewebbarcelona.com\/tendencias-marketing-digital-2019\/"},"modified":"2026-04-21T01:27:44","modified_gmt":"2026-04-21T01:27:44","slug":"digital-marketing-trends-2019","status":"publish","type":"post","link":"https:\/\/codewebbarcelona.com\/en\/blog\/digital-marketing-trends-2019\/","title":{"rendered":"Digital Marketing Trends 2019"},"content":{"rendered":"<p>With the last quarter of the year just underway, it\u2019s time to look ahead and start thinking about the <strong>digital marketing trends for 2019<\/strong>.<\/p>\n<p>Over the first nine months of the year, <strong>digital marketing agencies<\/strong> have been rolling out the strategies predicted for 2018, but now it\u2019s time to start planning for what\u2019s coming next.<\/p>\n<p>It goes without saying how crucial it is to stay up to date in order to <a href=\"https:\/\/olapaloma.com\/como-crear-campana-publicidad\/\" target=\"_blank\" rel=\"noopener\">create an effective advertising campaign<\/a>.<\/p>\n<p>That doesn\u2019t mean everything you\u2019ve done this year is obsolete, nor does it mean that some tactics won\u2019t continue to be effective for a while longer.<\/p>\n<p>But one thing is certain: technology is evolving rapidly in every direction, so the best thing we can do is anticipate the <strong>digital marketing trends for 2019<\/strong>.<\/p>\n<p>The <strong>digital marketing<\/strong> landscape is constantly changing, and falling behind means losing your competitive edge\u2014and your place in the market.<\/p>\n<p>If you want to stay ahead, don\u2019t miss this article, where we\u2019ll break down some of the key strategies you\u2019ll need to kick off 2019 with success.<\/p>\n<h3>Key digital marketing trends for 2019<\/h3>\n<ul>\n<li><strong>Virtual and augmented reality<\/strong><\/li>\n<li><strong>App and chatbot integration<\/strong><\/li>\n<li><strong>Voice search<\/strong><\/li>\n<li><strong>Content automation<\/strong><\/li>\n<li><strong>Stories<\/strong><\/li>\n<li><strong>Accelerated Mobile Pages (AMP)<\/strong><\/li>\n<li><strong>Influencer marketing<\/strong><\/li>\n<li><strong>Mobile eCommerce<\/strong><\/li>\n<\/ul>\n<h2>Let\u2019s get ahead of the digital marketing trends for 2019!<\/h2>\n<h3>Virtual and augmented reality<\/h3>\n<p>Although both technologies\u2014especially augmented reality\u2014are still in their early stages, we can already start leveraging some of the resources they offer.<\/p>\n<p>The main goal of using these technologies is to deliver a fully immersive experience to the consumer.<\/p>\n<p>If we use them wisely, we\u2019ll see greater consumer engagement simply by offering the chance to participate in something new and fun.<\/p>\n<p>One of the standout <strong>digital marketing trends for 2019<\/strong> will be the implementation and use of virtual and augmented reality to reach consumers more effectively.<\/p>\n<p>These technologies offer higher engagement rates, which can significantly boost your chances of success.<\/p>\n<p><a href=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2018\/10\/039tendencias-en-marketing-digital-2019beautiful-expression-fashion-911601.jpg\"><img decoding=\"async\" class=\"alignnone size-full wp-image-1939\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2018\/10\/039tendencias-en-marketing-digital-2019beautiful-expression-fashion-911601.jpg\" alt=\"039tendencias en marketing digital 2019beautiful-expression-fashion-911601\" width=\"6000\" height=\"4000\" \/><\/a><\/p>\n<h3>App and chatbot integration<\/h3>\n<p>Messaging apps like <strong>Facebook Messenger<\/strong> and <strong>WhatsApp<\/strong> are now part of everyday communication, so it would be a mistake not to make their integration one of the <b>digital marketing trends for 2019<\/b> in your campaigns.<\/p>\n<p>It\u2019s also essential to implement <strong>chatbots<\/strong> effectively, so customers can get instant answers to routine questions.<\/p>\n<p>A well-designed <strong>chatbot<\/strong> relies on powerful software that can understand and respond to questions phrased in different ways, ensuring users always get the right answer.<\/p>\n<p><a href=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2018\/10\/031tendencias-en-marketing-digital-2019chatbots.jpg\"><img decoding=\"async\" class=\"alignnone size-full wp-image-1931\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2018\/10\/031tendencias-en-marketing-digital-2019chatbots.jpg\" alt=\"031tendencias en marketing digital 2019chatbots\" width=\"1280\" height=\"720\" \/><\/a><\/p>\n<h3>Voice search<\/h3>\n<p>Another emerging technology shaping the <strong>digital marketing trends for 2019<\/strong> is voice search.<\/p>\n<p>More and more consumers are using voice commands on their smartphones, so in 2019, companies will need to adapt their digital content for voice search.<\/p>\n<p>Optimizing for <strong>Voice Search<\/strong> will make your products more accessible to users.<\/p>\n<p><a href=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2018\/10\/036tendencias-en-marketing-digital-2019voice-search.jpg\"><img decoding=\"async\" class=\"alignnone size-full wp-image-1936\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2018\/10\/036tendencias-en-marketing-digital-2019voice-search.jpg\" alt=\"036tendencias en marketing digital 2019voice-search\" width=\"1300\" height=\"1136\" \/><\/a><\/p>\n<h3>Content automation<\/h3>\n<p>Content automation in <strong>digital marketing<\/strong> has been around for a while.<\/p>\n<p>However, it\u2019s only now, with advances in technology, that it\u2019s becoming one of the top <strong>digital marketing trends for 2019<\/strong>.<\/p>\n<p>The challenge with automation has always been that it can make communication feel less personal.<\/p>\n<p>But with the right technology and ongoing software improvements, that\u2019s changing.<\/p>\n<p>Next year, we\u2019ll see content automation become more personalized, thanks to the pseudo-AI capabilities available today, allowing for more precise and tailored messaging.<\/p>\n<p>Used correctly, this technology won\u2019t replace personal content\u2014it will adapt it to each individual, taking into account their preferences and interests.<\/p>\n<p><a href=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2018\/10\/042tendencias-en-marketing-digital-2019close-up-code-coding-374563.jpg\"><img decoding=\"async\" class=\"alignnone size-full wp-image-1942\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2018\/10\/042tendencias-en-marketing-digital-2019close-up-code-coding-374563.jpg\" alt=\"042tendencias en marketing digital 2019close-up-code-coding-374563\" width=\"4608\" height=\"3456\" \/><\/a><\/p>\n<h3>Stories<\/h3>\n<p>In the world of social media, we have <strong>stories<\/strong>.<\/p>\n<p>2018 saw the rise of <strong>Instagram<\/strong> and <strong>Facebook Stories<\/strong>.<\/p>\n<p>But in the coming year, we\u2019ll see stories become even more established and integrated into other platforms.<\/p>\n<p><Strong>Stories<\/strong> have earned their place among the <strong>digital marketing trends for 2019<\/strong>.<\/p>\n<p>Their reach and interactivity offer a fresh way to connect with your audience\u2014don\u2019t miss out on this simple tool that can significantly boost engagement.<\/p>\n<p><a href=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2018\/10\/040tendencias-en-marketing-digital-2019blog-blogging-blur-248533.jpg\"><img decoding=\"async\" class=\"alignnone size-full wp-image-1940\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2018\/10\/040tendencias-en-marketing-digital-2019blog-blogging-blur-248533.jpg\" alt=\"040tendencias en marketing digital 2019blog-blogging-blur-248533\" width=\"5184\" height=\"3456\" \/><\/a><\/p>\n<h3>Accelerated Mobile Pages (AMP)<\/h3>\n<p>Another trend making this list is the push for faster mobile page loading.<\/p>\n<p>The reason is simple: since 2015, Google has heavily invested in this technology, and faster load times directly impact your site\u2019s SEO.<\/p>\n<p>Better SEO means higher rankings and greater visibility for your products.<\/p>\n<p><a href=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2018\/10\/034tendencias-en-marketing-digital-2019iStock-805119394-1-e1526467430525-1200x674-1.jpg\"><img decoding=\"async\" class=\"alignnone size-full wp-image-1934\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2018\/10\/034tendencias-en-marketing-digital-2019iStock-805119394-1-e1526467430525-1200x674-1.jpg\" alt=\"033tendencias en marketing digital 2019influencers\" width=\"1200\" height=\"674\" \/><\/a><\/p>\n<h3>Influencer marketing<\/h3>\n<p>According to Forbes, by the end of 2018, 80% of Internet users will have ad blockers installed on their browsers.<\/p>\n<p>At the same time, there\u2019s a growing trend of consumers placing their trust in key opinion leaders.<\/p>\n<p>One of the <strong>digital marketing trends for 2019<\/strong> will be partnering with third parties to act as intermediaries between your brand and your customers.<\/p>\n<p>Influencers\u2014people who will endorse your product and earn the trust of your audience.<\/p>\n<p><a href=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2018\/10\/033tendencias-en-marketing-digital-2019influencers.jpg\"><img decoding=\"async\" class=\"alignnone size-full wp-image-1933\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2018\/10\/033tendencias-en-marketing-digital-2019influencers.jpg\" alt=\"033tendencias en marketing digital 2019influencers\" width=\"1440\" height=\"808\" \/><\/a><\/p>\n<h3>Mobile eCommerce<\/h3>\n<p>Finally, one of the <strong>digital marketing trends for 2019<\/strong> will be mobile eCommerce.<\/p>\n<p>Apps that are fully designed and optimized for mobile devices.<\/p>\n<p>With 70% of people accessing the Internet via mobile, it\u2019s only logical that a key marketing strategy for the coming year will be to offer the best possible eCommerce experience on mobile.<\/p>\n<p><a href=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2018\/10\/035tendencias-en-marketing-digital-2019mobile-ecommerce-shopping.jpg\"><img decoding=\"async\" class=\"alignnone size-full wp-image-1935\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2018\/10\/035tendencias-en-marketing-digital-2019mobile-ecommerce-shopping.jpg\" alt=\"035tendencias en marketing digital 2019mobile-ecommerce-shopping\" width=\"1920\" height=\"1080\" \/><\/a><\/p>\n<h3>Conclusions:<\/h3>\n<p>The world of <strong>digital marketing<\/strong> is fascinating.<\/p>\n<p>With technology advancing at an ever-increasing pace, this sector is always at the forefront of the most exciting <strong>digital marketing trends<\/strong> each year.<\/p>\n<p>Don\u2019t get left behind\u2014make sure to incorporate these trends into your digital <strong>marketing strategy<\/strong> for the coming year. Your competitors certainly will.<\/p>\n<p>A solid <strong>digital marketing strategy<\/strong> can be the difference between your company\u2019s success or failure.<\/p>\n<p>Your potential customer is demanding and expects nothing less from you.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>With the last quarter of the year just underway, it\u2019s time to look ahead and start thinking about the digital marketing trends for 2019. Over the first nine months of the year, digital marketing agencies have been rolling out the strategies predicted for 2018, but now it\u2019s time to start planning for what\u2019s coming next. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":8971,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[211],"class_list":["post-30703","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tendencias en marketing digital 2019 - Dise\u00f1o web Barcelona Code<\/title>\n<meta name=\"description\" content=\"Lista de tendencias en marketing digital 2019. 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