{"id":30672,"date":"2021-12-14T12:15:07","date_gmt":"2021-12-14T12:15:07","guid":{"rendered":"https:\/\/codewebbarcelona.com\/tendencias-email-marketing-2022\/"},"modified":"2026-04-21T01:26:44","modified_gmt":"2026-04-21T01:26:44","slug":"email-marketing-trends-2022","status":"publish","type":"post","link":"https:\/\/codewebbarcelona.com\/en\/blog\/email-marketing-trends-2022\/","title":{"rendered":"Email Marketing Trends 2022"},"content":{"rendered":"

Want to know what the top email marketing trends for 2022<\/strong> will be? You\u2019re in the right place. I\u2019ve put together the five email marketing trends<\/strong> that no one else is talking about\u2014yet.<\/p>\n

As we do every year, we\u2019re closing out with a look at the latest trends<\/strong> across web design, business development, and, tying it all together, I\u2019m revealing the five email marketing trends for 2022<\/strong> you can\u2019t afford to ignore. These are the difference between great communication, mediocre messaging, and, frankly, a total disaster.<\/p>\n

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Let\u2019s dive into the email marketing trends for 2022<\/strong><\/p>\n

Email Marketing Trends 2022<\/h2>\n

Diversity, Inclusion, and Gender Perspective<\/h3>\n

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Without a doubt, this is the most powerful email marketing trend for 2022<\/strong> and the one that will have the greatest impact on commercial communications.<\/p>\n

The key to this trend<\/strong> is to approach every aspect of your email marketing\u2014concept, copy, imagery, design, and overall communication\u2014with a focus on sexual, gender, and physical diversity, and everything that entails.<\/p>\n

The goal is to ensure your customers receive communication free from bias, so they feel included in your offer, boosting engagement and making your brand stand out.<\/p>\n

Until recently, our messaging likely had some degree of gender or inclusion bias\u2014not out of malice, but simply because it\u2019s been the norm. If we don\u2019t adapt, these mistakes, which are currently forgivable, will soon become deal-breakers for our audience.<\/p>\n

From next year on, every newsletter you send should embrace this new approach\u2014not just in the copy, but also in your choice of images, design, color palette, form fields, and more.<\/p>\n

For example:<\/p>\n

It\u2019s common to subscribe to a newsletter and be asked for your name, surname, gender, age, etc.<\/p>\n

As you can guess, it\u2019s important to carefully consider which gender options you provide, and whether age is truly relevant.<\/p>\n

Customers should see themselves reflected in your gender options\u2014non-binary individuals shouldn\u2019t feel excluded, and some may not want to share their age.<\/p>\n

Think about what information is truly essential for your business, and how you present it.<\/p>\n

The same goes for imagery in your newsletters: not everyone is white, blonde, or conventionally attractive. That era is over.<\/p>\n

One of the strongest email marketing trends for 2022<\/strong> is inclusive storytelling that reflects the full spectrum of society\u2014including so-called minorities, who should never be treated as such. Your messaging should be culturally and gender-aware, and always respectful.<\/p>\n

Exclusionary language doesn\u2019t just alienate those directly affected\u2014it also turns off everyone else who notices.<\/p>\n

When to apply this email marketing trend<\/h4>\n

This email marketing trend for 2022<\/strong> will be front and center in all communications, but it\u2019s especially relevant for:<\/p>\n

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  1. Companies selling clothing, toys, sports equipment, or technology.<\/li>\n
  2. Blogs of all kinds\u2014don\u2019t ignore this trend; weave it into your content and newsletters.<\/li>\n
  3. Service businesses\u2014even if not strictly necessary, it\u2019s a valuable addition to your newsletter strategy.<\/li>\n<\/ol>\n

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    Examples of emails embracing this trend<\/h4>\n

    Marketing 4 Ecommerce Newsletter<\/strong><\/p>\n