{"id":29354,"date":"2017-10-30T20:56:07","date_gmt":"2017-10-30T20:56:07","guid":{"rendered":"https:\/\/codewebbarcelona.com\/tendencias-email-marketing-2018\/"},"modified":"2026-04-21T01:08:51","modified_gmt":"2026-04-21T01:08:51","slug":"email-marketing-trends-2018","status":"publish","type":"post","link":"https:\/\/codewebbarcelona.com\/en\/blog\/email-marketing-trends-2018\/","title":{"rendered":"Email Marketing Trends 2018"},"content":{"rendered":"

With just a few months left before 2018, in this post we\u2019ll take a look at the key email marketing trends for 2018<\/strong>.<\/p>\n

We\u2019ve already published several prediction posts on web design trends for 2018<\/a> and graphic design trends for 2018<\/a>. Now it\u2019s time to look ahead and get ready for the new year by exploring the email marketing trends<\/strong> that will shape 2018.<\/p>\n

According to trend reports from the Content Marketing Institute and MarketingProfs<\/a>, over 60% of B2B companies reported that their email marketing<\/strong> strategies were more effective in 2017 than the previous year.<\/p>\n

So, let\u2019s dive into the top email marketing trends for 2018<\/strong>.<\/p>\n

Email Marketing Trends 2018: Personalization and Closer Connections<\/h2>\n

A conversational tone<\/h3>\n

Using a conversational tone will be one of the key approaches<\/strong> when it comes to copywriting for your email marketing campaigns<\/strong>.<\/p>\n

It\u2019s crucial to consider the audience you\u2019re targeting<\/strong> with your email marketing campaign<\/strong>. This allows you to use language that resonates with your potential customers. For instance, if your emails are aimed at users aged 18 to 26, you can incorporate trendy words like TOP, COOL, TRENDING, and so on.<\/p>\n

<\/p>\n

By doing this, you\u2019ll connect with your customers<\/strong> or users in a much more direct way, which will definitely boost your open rates<\/strong>. Don\u2019t be afraid to use a friendly, casual tone and start building a strong brand image<\/strong>.<\/p>\n

Use animated gifs<\/h3>\n

<\/p>\n

Yes, you can use gifs now. Most email services already support embedded gifs<\/strong> in the body of emails, making this one of the key email marketing trends for 2018<\/strong> and beyond.<\/p>\n

Using gifs to give your users a \u201cmini video\u201d experience<\/strong> will increase open rates across your email marketing campaigns<\/strong>. Whenever possible, use gifs to draw users deeper into the experience<\/strong> of your product or service.<\/p>\n

Once the user clicks through to your landing page, you can show the full video\u2014since that\u2019s likely what they\u2019ll be expecting.<\/p>\n

Icons and emojis<\/h3>\n

You can also use emojis and icons within your email copy to further engage your audience.<\/p>\n

<\/p>\n

Emojis are something we all use<\/strong> when chatting on WhatsApp, Instagram, Facebook, etc. Using them wisely will help you connect with your audience<\/strong>\u2014making this another major email marketing trend for 2018<\/strong>.<\/p>\n

If emojis don\u2019t fit your brand, you can always design custom icons to serve the same purpose. The goal is to avoid overwhelming users with dense blocks of text<\/strong> that make them want to close your email immediately.<\/p>\n

Responsive email design<\/h3>\n

It\u2019s no secret that mobile usage is on the rise, and in fact, mobile internet users now outnumber those on desktop<\/strong> or laptop computers.<\/p>\n

If you\u2019re not designing your email marketing campaigns<\/strong> for all devices, you\u2019re missing out\u2014poor email rendering means lost clicks<\/strong>.<\/p>\n

Creating emails that display correctly on any device isn\u2019t difficult, so make the most of this opportunity. Responsive design is definitely one of the top email marketing trends for 2018<\/strong>.<\/p>\n

Visual, visual, visual<\/h3>\n

Long-winded emails just don\u2019t work<\/strong> in email marketing. We\u2019ve known this for a while, but it\u2019s worth repeating.<\/p>\n

<\/p>\n

Give your users visual content<\/strong>. People are happy to read when they pick up a good book, but opening an email is a completely different scenario. No one wants to read a wall of text<\/strong>\u2014at least, not right away. First, you need to entice your users with visual elements like images, shapes, and graphics<\/strong>.<\/p>\n

If you want users to click your email, give them an irresistible hook<\/strong>.<\/p>\n

Between 75 and 100 words<\/strong> is the sweet spot, according to various studies. If you want to dig deeper, check out the following link for more insights:<\/p>\n

boomerangapp.com<\/a><\/p>\n

Instagram-style image grids<\/h3>\n

Instagram is the trendiest social network<\/strong> right now, so it\u2019s a great idea to use Instagram-style image grids<\/strong> to connect with your audience.<\/p>\n

The images you use in your email marketing campaigns<\/strong> have a huge impact. If you can achieve a look and feel similar to Instagram, you\u2019ll attract more attention<\/strong> and ultimately drive more clicks.<\/p>\n

\"\"<\/a><\/p>\n

Personalized signup forms<\/h3>\n

The standard \u201cSubscribe to our newsletter\u201d form is becoming less and less effective. Instead, aim to offer your users a much more personalized and creative call to action<\/strong>. If a user is reading a post in a specific category, use that context to tailor the message\u2014so each person receives a customized signup request<\/strong>, making it much easier to gain new subscribers.<\/p>\n

If done right, this will also allow you to segment your subscribers<\/strong>, so you can send each user content tailored to the categories they\u2019re interested in\u2014driving higher engagement<\/strong>.<\/p>\n

Conclusions<\/h2>\n

As we can see, personalization and a human touch will be among the most important email marketing trends for 2018<\/strong>. Visual appeal and anything that makes content easy and enjoyable to consume<\/strong> will also be key. Ultimately, we need to be empathetic with our users and never ask them to do something we wouldn\u2019t do ourselves.<\/p>\n

To sum up, here are the top email marketing trends for 2018<\/strong>:<\/p>\n

    \n
  1. Use a conversational tone<\/strong>, study your audience, and speak their language<\/li>\n
  2. Add animated gifs<\/strong> to your emails to make them more dynamic<\/li>\n
  3. Don\u2019t hesitate to use emojis and icons<\/strong><\/li>\n
  4. Think mobile-first and design responsive emails<\/strong><\/li>\n
  5. Prioritize visuals<\/strong> over lengthy text\u2014no one wants to read a novel in their inbox<\/li>\n
  6. Take inspiration from social networks like Instagram<\/strong> for your visual approach<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"

    With just a few months left before 2018, in this post we\u2019ll take a look at the key email marketing trends for 2018. We\u2019ve already published several prediction posts on web design trends for 2018 and graphic design trends for 2018. Now it\u2019s time to look ahead and get ready for the new year by […]<\/p>\n","protected":false},"author":1,"featured_media":3776,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[210,211],"class_list":["post-29354","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inspiracio","category-marketing"],"acf":[],"yoast_head":"\nTendencias email marketing 2018 - Dise\u00f1o web Barcelona Code<\/title>\n<meta name=\"description\" content=\"lista de tendencias en email marketing para 2018. 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