{"id":29051,"date":"2017-11-15T17:09:41","date_gmt":"2017-11-15T17:09:41","guid":{"rendered":"https:\/\/codewebbarcelona.com\/shido-habitat-the-story-behind\/"},"modified":"2026-04-21T01:00:47","modified_gmt":"2026-04-21T01:00:47","slug":"shido-habitat-story","status":"publish","type":"post","link":"https:\/\/codewebbarcelona.com\/en\/blog\/shido-habitat-story\/","title":{"rendered":"Shido H\u00e1bitat: The Story Behind"},"content":{"rendered":"<p>We\u2019re sharing the story behind the Shido H\u00e1bitat brand identity project.<\/p>\n<p>A few months ago, a young entrepreneur came to us with an idea and a lot of enthusiasm\u2014he had something special in mind. After our first conversation, it was clear he was working on a truly interesting project. His vision was to open a youth furniture store in the heart of Sarr\u00eda, one of Barcelona\u2019s most renowned neighborhoods, but with a unique, personal touch.<\/p>\n<h2>Shido H\u00e1bitat: a comprehensive brand identity project<\/h2>\n<h3>About Shido H\u00e1bitat<\/h3>\n<p><a href=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2017\/11\/shido-habitat-the-story-behind-featured.jpg\"><img decoding=\"async\" class=\"alignnone size-large wp-image-1010\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2017\/11\/tienda-1024x680-2.jpg\" alt=\"\" width=\"1024\" height=\"680\" \/><\/a><\/p>\n<p>The store would build on a long family tradition in the furniture industry. The goal was to blend furniture and nature, setting the business apart from the big, low-cost furniture chains that are so popular today. This was a project with real personality and character, designed for customers who know what they want and appreciate true quality.<\/p>\n<h3>Starting with the first sketches<\/h3>\n<p><a href=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2017\/11\/01-concept-spanish-1.jpg\"><img decoding=\"async\" class=\"alignnone size-large wp-image-1011\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2017\/11\/01-concept-spanish-1024x597-2.jpg\" alt=\"\" width=\"1024\" height=\"597\" \/><\/a><\/p>\n<p>With this in mind, we got to work\u2014our aim was to find the perfect creative approach to reflect both the client\u2019s personality and his business vision. The first step was to develop a visual identity and logo that would do justice to all these ideas. That\u2019s how Shido H\u00e1bitat was born: a fusion of nature and environment. From there, we could dive deeper into developing a cohesive set of branded materials.<\/p>\n<h3>Brand identity materials<\/h3>\n<p><a href=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2017\/11\/branding-tienda-muebles-14-1.jpg\"><img decoding=\"async\" class=\"alignnone size-large wp-image-917\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2017\/11\/branding-tienda-muebles-14-1024x597-2.jpg\" alt=\"\" width=\"1024\" height=\"597\" \/><\/a><\/p>\n<p>Staying true to the concept, we paid close attention to every detail that would define the brand. Business cards, envelopes, folders, price tags, budget CDs\u2014every element was designed with a clear, consistent style to communicate the brand\u2019s essence to future customers. The goal: to help turn any home into a comfortable, personal habitat that meets every need.<\/p>\n<h3>Beyond the brand identity<\/h3>\n<p><a href=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2017\/11\/advertising-mockup-1.jpg\"><img decoding=\"async\" class=\"alignnone size-large wp-image-1013\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2017\/11\/advertising-mockup-1024x726-2.jpg\" alt=\"\" width=\"1024\" height=\"726\" \/><\/a><a href=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2017\/11\/advertising-mockup-1.jpg\"><img decoding=\"async\" class=\"alignnone size-large wp-image-1013\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2017\/11\/advertising-mockup-1024x726-2.jpg\" alt=\"\" width=\"1024\" height=\"726\" \/><\/a><a href=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2017\/11\/adv-1.jpg\"><img decoding=\"async\" class=\"alignnone size-large wp-image-1015\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2017\/11\/adv-1024x700-2.jpg\" alt=\"\" width=\"1024\" height=\"700\" \/><\/a><\/p>\n<p>But we didn\u2019t stop there\u2014a successful business needs strong marketing and advertising. We handled ad design for a couple of local magazines, arranged personal interviews to introduce the brand, and helped showcase the new project to the community.<\/p>\n<h3>Exterior signage<\/h3>\n<p><a href=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2017\/11\/tienda-fuera-1.jpg\"><img decoding=\"async\" class=\"alignnone size-large wp-image-1012\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2017\/11\/tienda-fuera-1024x680-2.jpg\" alt=\"\" width=\"1024\" height=\"680\" \/><\/a><\/p>\n<p>We also took care of the exterior signage to ensure the store stood out and didn\u2019t fade into the background of the commercial district.<\/p>\n<h3>Grand opening and invitations<\/h3>\n<p><a href=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2017\/11\/inauguracion-1.jpg\"><img decoding=\"async\" class=\"alignnone size-large wp-image-1016\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2017\/11\/inauguracion-1024x425-2.jpg\" alt=\"\" width=\"1024\" height=\"425\" \/><\/a><\/p>\n<p>With everything in place, the final touch was to design beautiful invitations for the grand opening\u2014the birth of a new project, turning an idea into reality.<\/p>\n<h2>Shido H\u00e1bitat: the project<\/h2>\n<p>http:\/\/codewebbarcelona.com\/grafico\/identidad-corporativa-shido\/<\/p>\n<p>http:\/\/codewebbarcelona.com\/blog\/identidad-corporativa-shido\/<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We\u2019re sharing the story behind the Shido H\u00e1bitat brand identity project. A few months ago, a young entrepreneur came to us with an idea and a lot of enthusiasm\u2014he had something special in mind. After our first conversation, it was clear he was working on a truly interesting project. His vision was to open a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1443,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[212,134],"class_list":["post-29051","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-altres","category-disseny-grafic"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Shido H\u00e1bitat: The Story Behind - Code Barcelona<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/codewebbarcelona.com\/en\/blog\/shido-habitat-story\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Shido H\u00e1bitat: The Story Behind - Code Barcelona\" \/>\n<meta property=\"og:description\" content=\"We\u2019re sharing the story behind the Shido H\u00e1bitat brand identity project. 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