{"id":28974,"date":"2019-06-19T08:42:08","date_gmt":"2019-06-19T08:42:08","guid":{"rendered":"https:\/\/codewebbarcelona.com\/saib-mejor-branding-proyecto-destacado\/"},"modified":"2026-04-21T00:58:17","modified_gmt":"2026-04-21T00:58:17","slug":"saib-best-branding-featured-project","status":"publish","type":"post","link":"https:\/\/codewebbarcelona.com\/en\/blog\/saib-best-branding-featured-project\/","title":{"rendered":"Saib, the Best Branding in the Featured Project"},"content":{"rendered":"<p>Once again, Code Barcelona\u2019s web design studio highlights a corporate identity project that joins our exclusive selection of featured projects.<\/p>\n<p>This week\u2019s spotlight is on the branding created for Saib, a feminine intimate cosmetics brand. Don\u2019t miss our in-depth analysis.<\/p>\n<h2>Saib: Branding Creation, Featured Project<\/h2>\n<h3>by Saib &amp; Co.<\/h3>\n<h3><b>Project Background<\/b><\/h3>\n<p>The project was born after discovering that condom use in Korea is as low as 11.5%, and that 60% of women there do not use any form of contraception. With such striking statistics, the idea was clear: create a condom brand to help Korean society move past some deeply rooted myths.<\/p>\n<p>Condoms are often seen as a sign of mistrust by women, and Korean women are expected to adopt a passive sexual role.<\/p>\n<p>The Korean condom market is traditionally targeted at men, so the real opportunity was to focus on a female audience.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-3554\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2019\/06\/identidad-corporativa-proyecto-destacado-saib-6.jpg\" alt=\"identidad-corporativa-proyecto-destacado-saib (6)\" width=\"1080\" height=\"538\" \/><\/p>\n<h3><b>The Design Project<\/b><\/h3>\n<p>This project involved developing a complete corporate identity, including:<\/p>\n<ul>\n<li>Website design<\/li>\n<li>Web development<\/li>\n<li>Card design<\/li>\n<li>Packaging design<\/li>\n<li>Mobile case design<\/li>\n<li>Outer packaging design<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>All these elements were created with a consistent visual language, ensuring the branding maintains the coherence essential for a project of this scale.<\/p>\n<p>The color palette\u2014pale pink and black, paired with the metallic finish of the box and condom wrappers\u2014creates a look that is both soft and sophisticated.<\/p>\n<p>Pale pink, closely associated with Korean femininity, is a highly effective choice, especially considering the cultural stereotypes that still surround gender roles in Korea.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-3555\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2019\/06\/identidad-corporativa-proyecto-destacado-saib-4.jpg\" alt=\"identidad-corporativa-proyecto-destacado-saib (4)\" width=\"1080\" height=\"538\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-3556\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2019\/06\/identidad-corporativa-proyecto-destacado-saib-5.jpg\" alt=\"identidad-corporativa-proyecto-destacado-saib (5)\" width=\"1080\" height=\"538\" \/><\/p>\n<h3><b>About the Creators<\/b><\/h3>\n<p>Saib\u2019s corporate identity was developed by two members of the company\u2019s own design and creative team.<\/p>\n<p>The creative executive director is Jiwon Park, and the graphic designer and creative is Jungmin Choi.<\/p>\n<p>Both are Korean professionals on the company\u2019s staff.<\/p>\n<h3><b>Award<\/b><\/h3>\n<p>This project won the Gold A\u2019Design Award in the 2018-2019 Graphic and Visual Communication Design category at the A\u2019Design Award &amp; Competition.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-3557\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2019\/06\/identidad-corporativa-proyecto-destacado-saib-1.jpg\" alt=\"identidad-corporativa-proyecto-destacado-saib (1)\" width=\"1080\" height=\"538\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-3558\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2019\/06\/identidad-corporativa-proyecto-destacado-saib-2.jpg\" alt=\"identidad-corporativa-proyecto-destacado-saib (2)\" width=\"1080\" height=\"538\" \/> <img decoding=\"async\" class=\"alignnone size-full wp-image-3559\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2019\/06\/identidad-corporativa-proyecto-destacado-saib-3.jpg\" alt=\"identidad-corporativa-proyecto-destacado-saib (3)\" width=\"1080\" height=\"538\" \/><\/p>\n<h3><b>Our Take<\/b><\/h3>\n<p>Personally, I believe the graphic design and visual identity choices for this project are spot on.<\/p>\n<p>Every detail has been thoughtfully considered, making this branding project truly deserving of the award it received.<\/p>\n<h3><b>Useful Links<\/b><\/h3>\n<p><a href=\"https:\/\/competition.adesignaward.com\/design.php?ID=77023\" target=\"_blank\" rel=\"noopener\">www.competition.adesignaward.com\/project<\/a><\/p>\n<p><a href=\"https:\/\/www.saibnco.com\/\" target=\"_blank\" rel=\"noopener\">www.saibnco.com<\/a><\/p>\n<p><a href=\"https:\/\/codewebbarcelona.com\/blog\/fish-club-wine-diseno-packaging-proyecto-destacado\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">&#8230;relateds\/featured-branding-project<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Once again, Code Barcelona\u2019s web design studio highlights a corporate identity project that joins our exclusive selection of featured projects. This week\u2019s spotlight is on the branding created for Saib, a feminine intimate cosmetics brand. Don\u2019t miss our in-depth analysis. Saib: Branding Creation, Featured Project by Saib &amp; Co. Project Background The project was born [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":12547,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[210,134],"class_list":["post-28974","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inspiracio","category-disseny-grafic"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Saib, identidad corporativa y branding destacado - Code Barcelona<\/title>\n<meta name=\"description\" content=\"Nos damos una vuelta por el proyecto ganador del A&#039; Design Awards Gold en la categor\u00eda de dise\u00f1o y comunicaci\u00f3n visual, un proyecto que ayuda a entender mejor c\u00f3mo el dise\u00f1o est\u00e1 a las \u00f3rdenes de las necesidades de cada sociedad.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/codewebbarcelona.com\/en\/blog\/saib-best-branding-featured-project\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Saib, identidad corporativa y branding destacado - Code Barcelona\" \/>\n<meta property=\"og:description\" content=\"Nos damos una vuelta por el proyecto ganador del A&#039; Design Awards Gold en la categor\u00eda de dise\u00f1o y comunicaci\u00f3n visual, un proyecto que ayuda a entender mejor c\u00f3mo el dise\u00f1o est\u00e1 a las \u00f3rdenes de las necesidades de cada sociedad.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/codewebbarcelona.com\/en\/blog\/saib-best-branding-featured-project\/\" \/>\n<meta property=\"og:site_name\" content=\"Code Barcelona\" \/>\n<meta property=\"article:published_time\" content=\"2019-06-19T08:42:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-21T00:58:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2019\/06\/saib-el-mejor-branding-en-el-proyecto-destacado-featured.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1904\" \/>\n\t<meta property=\"og:image:height\" content=\"704\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"cd26Bc\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"cd26Bc\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/codewebbarcelona.com\/en\/blog\/saib-best-branding-featured-project\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/codewebbarcelona.com\/en\/blog\/saib-best-branding-featured-project\/\"},\"author\":{\"name\":\"cd26Bc\",\"@id\":\"https:\/\/codewebbarcelona.com\/en\/#\/schema\/person\/3af5f44aaf0de2919e9225aa5ca32567\"},\"headline\":\"Saib, the Best Branding in the Featured Project\",\"datePublished\":\"2019-06-19T08:42:08+00:00\",\"dateModified\":\"2026-04-21T00:58:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/codewebbarcelona.com\/en\/blog\/saib-best-branding-featured-project\/\"},\"wordCount\":372,\"image\":{\"@id\":\"https:\/\/codewebbarcelona.com\/en\/blog\/saib-best-branding-featured-project\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2019\/06\/saib-el-mejor-branding-en-el-proyecto-destacado-featured.jpg\",\"articleSection\":[\"Inspiraci\u00f3\",\"Dise\u00f1o gr\u00e1fico\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/codewebbarcelona.com\/en\/blog\/saib-best-branding-featured-project\/\",\"url\":\"https:\/\/codewebbarcelona.com\/en\/blog\/saib-best-branding-featured-project\/\",\"name\":\"Saib, identidad corporativa y branding destacado - 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