![\"\"](\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2025\/10\/diseno-web-destacado-osma-5.jpg\")
<\/p>\n
An industrial brand with digital ambition<\/h3>\n
osma is one of Europe\u2019s pioneers in residential elevator<\/strong> manufacturing. Based in Osnabr\u00fcck, Germany, the company has spent decades engineering precision products, but its digital presence and communications lagged behind its technical innovation. The decision to launch osma 1<\/strong>\u2014the world\u2019s first residential elevator designed with a single-product strategy\u2014marked a turning point. This shift called for a new narrative: coherent, modern, and digitally integrated.<\/p>\n The challenge for chilli mind<\/strong> was substantial: to transform a traditional industrial brand into a digital corporate experience<\/strong> that unites all audiences\u2014from architects and technicians to employees and business partners\u2014under a single visual and functional identity. The solution was a corporate digital ecosystem (CXE)<\/strong> designed as a living network of interactions, data, and content, where each platform addresses a specific need but shares a unified visual language, navigation logic, and consistent experience.<\/p>\n The osma Corporate Experience Ecosystem<\/strong> is built on four main pillars that redefine its relationship with clients, employees, and partners. Each digital environment was crafted with a user-centered design<\/strong> approach, involving research, co-creation workshops, and iterative prototyping to ensure a seamless, intuitive, and meaningful experience.<\/p>\n 1. Product-focused website:<\/strong> The new web portal is the main touchpoint between brand and customer. Centered on osma 1<\/em>, it delivers an immersive experience that guides users through planning, design, and purchase of the elevator. The information architecture prioritizes simplicity, enabling architects and designers to access technical specs, 3D renders, and simulations in just a few clicks. The design features clean typography, high-quality photography, and subtle microinteractions<\/strong> that reinforce a sense of innovation and trust.<\/p>\n 2. IoT Service Portal:<\/strong> This digital platform enables remote maintenance management, real-time diagnostics, and incident resolution. The system cuts field technician intervention time by up to 40%<\/strong>, thanks to direct connectivity with elevator sensors. Its UI design is highly functional, with clear dashboards, status indicators, and priority-based workflows. Accessibility and readability were key to ensuring efficiency in high-demand environments.<\/p>\n 3. Brand Portal:<\/strong> A dedicated space for marketing and communications teams. All visual assets\u2014logos, photos, typefaces, templates, videos\u2014are centralized here, ensuring brand consistency<\/strong> across all applications. The design combines modularity with a warm aesthetic, making brand management engaging rather than purely functional. This portal has been essential for scaling campaigns and maintaining a consistent visual identity internationally.<\/p>\n 4. Corporate Intranet:<\/strong> At the heart of the ecosystem, the intranet serves as a hub for knowledge and collaboration. Redesigned with logical structure, quick access, and integrated tools, it improves internal communication and reduces task duplication. The interface prioritizes information hierarchy, using simple iconography and reusable components from the global design system.<\/p>\n The osma redesign goes beyond digital: it\u2019s a visual reinvention of the brand<\/strong>. The new identity system<\/strong> features a refined logo, custom typography, a warm color palette, and art direction that aligns with the values of precision, reliability, and humanity. Soft colors\u2014beige, steel blue, and technical gray\u2014convey trust and industrial sophistication<\/strong>, moving away from the cold minimalism typical in the sector.<\/p>\n The corporate typeface<\/strong> was custom-designed to enhance readability in digital and technical environments, with balanced weights and generous spacing. Its design ensures clarity and consistency, making navigation and reading easy\u2014even in complex interfaces.<\/p>\n Photography<\/strong> plays a central role: real-life usage scenes, employee portraits, and technical product details are composed with strong visual balance. Artificiality is avoided in favor of an honest, human style that aligns with the brand\u2019s promise. Every image communicates trust, precision, and commitment.<\/p>\n This visual approach, combined with consistent UI components, creates a unified brand experience<\/strong>. From the website to the IoT portal, every touchpoint shares a recognizable aesthetic, reinforcing identity and enhancing user experience.<\/p>\n One of the project\u2019s most significant achievements is its measurable impact<\/strong> on both operational efficiency and overall experience. According to osma\u2019s own data, the digital ecosystem saves up to 38 hours per employee per year<\/strong> by providing fast access to relevant, contextual information. Additionally, the IoT portal has reduced diagnostic and travel times, directly improving sustainability and reducing the carbon footprint.<\/p>\n The result is not just a more efficient environment, but a more connected organization<\/strong>. Engineering, marketing, and technical service teams now share the same visual and communication foundation, making collaboration easier and strengthening internal culture. From a strategic design perspective, this is one of the project\u2019s greatest contributions: showing how design can act as a catalyst for business alignment.<\/p>\n Technologically, the ecosystem is built on a modular, scalable architecture<\/strong>, allowing new platforms or services to be integrated without compromising visual consistency. Each environment uses a shared design system<\/em> that defines typefaces, color palettes, iconography, and components, ensuring consistency and development efficiency.<\/p>\n The osma case is a masterclass in how UX design<\/strong> and digital strategy can transform a brand beyond aesthetics. Industrial companies often face a dual challenge: preserving their legacy while adapting for the future. Chilli mind strikes this balance, designing a system that not only communicates innovation but delivers it structurally.<\/p>\n The project highlights the importance of viewing web design as an ecosystem<\/strong> rather than a collection of pages. Every digital touchpoint serves a specific purpose, but all must maintain functional and emotional coherence. This holistic approach ensures a consistent user experience, a strong brand identity, and greater organizational agility.<\/p>\n It also underscores the value of collaborative design<\/strong>: involving different departments\u2014architecture, engineering, marketing, technical service\u2014throughout the process ensured that every need was translated into a concrete solution. This co-creation model is becoming a cornerstone of contemporary digital design.<\/p>\n Ultimately, the osma redesign redefines what we mean by corporate web design in 2026<\/strong>: it\u2019s not just about looks or navigation, but about building connected experiences<\/strong> that meet both business and human needs.<\/p>\n The osma and chilli mind<\/strong> project is much more than a well-designed website: it\u2019s a demonstration of how strategic design<\/strong> can drive business transformation. Winner of the iF Gold Award 2025<\/strong> for excellence in User Experience<\/em>, this digital ecosystem represents the perfect convergence of brand, technology, and user. Its success lies in a powerful idea: when design aligns with strategy and is executed with empathy, it can elevate even the most technical industries into a more human and emotional space.<\/p>\n In a world where companies strive to stand out through experience, osma delivers a clear lesson: true innovation is not just in what you create, but in how people experience it<\/strong>. At Code Barcelona<\/em>, we celebrate this project as a benchmark for modern corporate web design\u2014a tangible example of how user experience can transform a brand\u2019s DNA.<\/p>\n","protected":false},"excerpt":{"rendered":" How osma and chilli mind redefined the corporate digital experience with an award-winning ecosystem: iF Gold Award 2025 In the world of corporate web design and user experience, few brands manage to blend technology, identity, and efficiency as seamlessly as osma GmbH & Co. KG. Developed by the German agency chilli mind and honored with […]<\/p>\n","protected":false},"author":1,"featured_media":2357,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[],"class_list":["post-28927","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\n<\/p>\n![\"\"](\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2025\/10\/diseno-web-destacado-osma-3.jpg\")
<\/p>\nThe digital ecosystem: architecture and user experience<\/h3>\n
![\"\"](\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2025\/10\/diseno-web-destacado-osma-6.jpg\")
<\/p>\n![\"\"](\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2025\/10\/diseno-web-destacado-osma-7.jpg\")
<\/p>\n![\"\"](\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2025\/10\/diseno-web-destacado-osma-9.jpg\")
<\/p>\nVisual design and brand consistency<\/h3>\n
![\"\"](\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2025\/10\/diseno-web-destacado-osma-1.jpg\")
<\/p>\n![\"\"](\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2025\/10\/diseno-web-destacado-osma-2.jpg\")
<\/p>\nInnovation, technology, and measurable results<\/h3>\n
![\"\"](\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2025\/10\/diseno-web-destacado-osma-8.jpg\")
<\/p>\nKey takeaways for corporate web design<\/h3>\n
Conclusion<\/h2>\n